VisitScotland Growth FundAndrew McKean, Growth Fund Advisor                                     1
What is the Growth Fund?  • Marketing fund for constituted groups  • Supports collaborative marketing activity to bring ad...
Growth Fund Key points and changes    •No longer European money – can be matched     against any other public sector fundi...
Growth Fund Activity         What is eligible?                   What is not eligible? Marketing projects designed to     ...
How do I apply? Submit an initial enquiry   on VisitScotland.org  Chat through with a  Growth Fund Advisor  Growth Fund Ad...
Edinburgh examples                       Edinburgh Edge                       Creating packages                       arou...
Case StudyScotland’s HeartlandGrowth Fund award: £6,250Total project cost: £12,500A voucher scheme for localattractions an...
Case StudyLove Loch LomondGrowth Fund award: £4,932Total project cost: £9,865Autumn Active Campaign
Q&A        Andrew McKean      Growth Fund Advisor         0131 472 2071andrew.mckean@visitscotland.com                    ...
Thank You            10
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Growth fund etag presentation

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Growth fund etag presentation

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Transcript of "Growth fund etag presentation"

  1. 1. VisitScotland Growth FundAndrew McKean, Growth Fund Advisor 1
  2. 2. What is the Growth Fund? • Marketing fund for constituted groups • Supports collaborative marketing activity to bring additional visitors to your area - regional, national, or international • Award is 50% of total project cost – from £5,000 to £65,000 • 25% private sector cash • Range of marketing activity supported 2
  3. 3. Growth Fund Key points and changes •No longer European money – can be matched against any other public sector funding (de minimis limit applies) •Not all businesses in the group have to be Quality Assured •Marketing projects should last c.12 months •Monthly application panel •Dedicated Growth Fund Advisor •Current fund available until Spring 2014
  4. 4. Growth Fund Activity What is eligible? What is not eligible? Marketing projects designed to Marketing that targets locals and bring visitors to the area visitors already in the area•Regional as well as national and •Core or repeated marketing international marketing activity•Marketing materials e.g. leaflets, •Event marketing (see pop-up displays, video footage EventScotland)•Website development •Business or product development•Event & exhibition attendance •Capital costs e.g. plasma screens
  5. 5. How do I apply? Submit an initial enquiry on VisitScotland.org Chat through with a Growth Fund Advisor Growth Fund Advisor assigned to GroupComplete a marketing plan & application form Submit application to Growth Fund Panel
  6. 6. Edinburgh examples Edinburgh Edge Creating packages around the city outskirts Unique Venues of Edinburgh Targeting European business tourism 6
  7. 7. Case StudyScotland’s HeartlandGrowth Fund award: £6,250Total project cost: £12,500A voucher scheme for localattractions and hotel staywww.scotlandsheartland.com
  8. 8. Case StudyLove Loch LomondGrowth Fund award: £4,932Total project cost: £9,865Autumn Active Campaign
  9. 9. Q&A Andrew McKean Growth Fund Advisor 0131 472 2071andrew.mckean@visitscotland.com 9
  10. 10. Thank You 10

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