Website Development Site Design Internet Address (Domain Name) Space on the Internet (Web Host) Installation & Testing Maintenance & Marketing There are five essential things you need to know to build a website. You can do these yourself, hire out some of them or outsource the whole effort.

Site Design

Internet Address (Domain Name)

Space on the Internet (Web Host)

Installation & Testing

Maintenance & Marketing

Include in your Business/Marketing Plan Describe your Internet sales region Study your industry on the Internet Know your customers Internet habit Manage your Internet budget Internet Marketing IS Marketing. Determine the right strategy for your business, your industry and your target market.

Include in your Business/Marketing Plan

Describe your Internet sales region

Study your industry on the Internet

Know your customers Internet habit

Manage your Internet budget

Industry & Market Analysis Your Industry: Lots of competition? Niche market? Big, small, in-between? What does your competition do online? Your Sales Region: Local, Regional, National, International? Increase sales in current region? Expand geographical region? Attracting Potential Customers: What key words and phrases will they use? Which search engines and directories will they use? Already have a potential contacts list? Looking for repeat business from existing customers?

Your Industry:

Lots of competition?

Niche market?

Big, small, in-between?

What does your competition do online?

Your Sales Region:

Local, Regional, National, International?

Increase sales in current region?

Expand geographical region?

Attracting Potential Customers:

What key words and phrases will they use?

Which search engines and directories will they use?

Already have a potential contacts list?

Looking for repeat business from existing customers?

Cost/Benefit Analysis Cost/Benefit Analysis: Type of website? Biggest seller? Highest profit margin? Tracking Visitor Statistics? Google and/or Yahoo – free or paid? eBusiness Website Budget: Five Things: Design, Domain Name, Host, Install/Test, Maintain/Market Basic Website + SEO Professional Website + SEO OnLine Sales Advanced Internet Marketing

Cost/Benefit Analysis:

Type of website?

Biggest seller?

Highest profit margin?

Tracking Visitor Statistics?

Google and/or Yahoo – free or paid?

eBusiness Website Budget:

Five Things: Design, Domain Name, Host, Install/Test, Maintain/Market

Basic Website + SEO

Professional Website + SEO

OnLine Sales

Advanced Internet Marketing

Branding and Building Trust: Style, logo and color match your printed marketing material? Market your business personality? Connect personally with the viewer? Using a professional business address? Upfront and Usable: Easy to see what you are selling? Easy to find contact information? Evident How/Where to Buy your products/services? Products/Services: Featuring your best? Complimenting your current marketing campaign? Images professional and fast-loading? Your website is one of your marketing tools. Make it work as part of an overall strategic marketing plan.

Branding and Building Trust:

Style, logo and color match your printed marketing material?

Market your business personality?

Connect personally with the viewer?

Using a professional business address?

Upfront and Usable:

Easy to see what you are selling?

Easy to find contact information?

Evident How/Where to Buy your products/services?

Products/Services:

Featuring your best?

Complimenting your current marketing campaign?

Images professional and fast-loading?

A Small Business Owner… thinks like a CEO does numbers like an accountant markets like a pro schmoozes like a sales rep keeps the windows washed, the copy machine hum ming , answ ers the phones ... oh, my it’s the 21 st century , time to get my Business on the Web !

thinks like a CEO

does numbers like an accountant

markets like a pro

schmoozes like a sales rep

keeps the windows washed, the copy machine hum ming , answ ers the phones ... oh, my it’s the 21 st century , time to get my Business on the Web !

Do Business on the Web think like a technologist design like an artist code like a computer programmer write snappy web copy and learn to market in the digital world.

think like a technologist

design like an artist

code like a computer programmer

write snappy web copy and learn to

market in the digital world.

WebArtNTech Building Business on the Web Visit www.webartntech.com for free tips and advice on building a small business website, including Online articles covering Site design Domain names Web Host Internet Marketing Free tips in the email newsletter Attend a WebArtNTech Small Business Seminar , Contact: Suzanne M. Engels, [email_address] , (732)991 4381

Visit www.webartntech.com for free tips and advice on building a small business website, including

Online articles covering

Site design

Domain names

Web Host

Internet Marketing

Free tips in the email newsletter

Attend a WebArtNTech Small Business Seminar ,

Contact: Suzanne M. Engels, [email_address] , (732)991 4381

Example: Service Business www.ey.com

Example: Product Business www.spilsbury.com