Garrison Social Media Training-Facebook

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From the March 12 and 13, 2012 training sessions.

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Garrison Social Media Training-Facebook

  1. 1. Social Media for Fort Campbell Directorates Using social media to keep each other and our community connectedPresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  2. 2. Resources The U.S. Army Social Media Handbook, available for download at: www.slideshare.net/USArmySocialMedia Mashable.com: http://mashable.com/social-media/Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  3. 3. Today’s Focus Understanding your organization’s responsibilities Getting up to Army standards Using Facebook properly at the Garrison level Understanding operations and procedures Your questionsPresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  4. 4. Understanding your organization’s responsibilities • Create/maintain a Directorate Facebook page • Assigning administrators • Deciding what to ‘post’ or ‘share’ on Facebook • Sharing your information with Fort Campbell, Kentucky • Stay in your lanePresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  5. 5. Create/maintain a directorate Facebook page • Each Directorate should • PAO recommends you have one (1) Facebook have at least one admin page. and one alternate • If your Directorate has admin. many components, – Who is comfortable with designate an admin this? from each component – Who is capable of doing this from the office, and to have access to the possibly during Directorate’s Facebook inclement weather, at page. home?Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  6. 6. Create/maintain a directorate Facebook page • DHR (1) • EEO (1) • DES (1) • Safety (1) • MWR (1) • PAIO (1) • NEC (1) • Chaplain (1) • DOL (1) • Health Promotion (1) • DPTMS (1) • DPW (1) • ASAP (1)Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  7. 7. Streamlining Garrison Social Media (Concept Example) Garrison DES ASAP DOL DPW EEO NEC DPTMS Safety MWR PAIO DHR Chaplains EOC Engineers Kinnard CYSS Ed Center Fire & Environmental Schools ACS Personnel Emergency Security Maintenance Ranges activities ID Cards Vehicle/Weapons Reg CPAC, DLA, GRMO and other smaller directorates can all submit info direct to the Fort Campbell Facebook page or via PAO, unless there is a need for individual Facebook pages. Requests for External Official Presences or additional Social Media sites will be handled on a case by case basis if necessary. Please contact PAO before creating social media accounts.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  8. 8. Create/maintain a directorate Facebook page Ensure your organization’s page is up to U.S. Army Social Media standards.  Admins must complete the OPSEC,  Register with FTCKY PAO: Send the link and OPSEC and Social Networking and the admin POC’s to PAO (270) 798- training outlined in ALARACT 3025. 421/2011, forward certificates to  Once your registration is confirmed with Public Affairs (PAO). FTCKY PAO, register with the U.S. Army’s Office of the Chief of Public Affairs (OCPA)  Create a clear title for your page: at: www.army.mil/media/socialmedia “Fort Campbell Directorate of…”  Maintain the page regularly:  Info Tab: “Official” verbiage is  Monitor the wall for inappropriate posts or required. Please see the Fort questions from users. (OPSEC violations, PII, Spam, foul language) Campbell Facebook page for this.  Share relevant content on the Fort Copy the verbiage and paste to Campbell, Kentucky page. your Info tab.  Once your page has hit 200 followers, you  Depending on your organization’s will be able to create a unique URL for the page: mission, adjust your page settings “www.facebook.com/FortCampbellMWR” to limit comments or photos on  (If you need help with this, please contact the Fort Campbell Public Affairs Social Media Team.) your wall.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  9. 9. Register with OCPAPresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  10. 10. Assigning Administrators (Concept Example)Admins must complete the ‘Army OPSEC,’ and ‘OPSEC and Social Networking’ training outlined in ALARACT 421/2011, then forward certificates to Garrison OPSEC Officer Jay Fangman. Public Affairs Admins Section: Admin Director: Bob CIO/Courier Editor: Kimberly Social Media: Erin Media Relations: Rick Community Relations: DenisePresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  11. 11. Assigning Administrators • How do I differentiate my information from another section’s information? • Try labeling your information. • You can “sign” your posts with your section’s name: “(Message from Kinnard) or (Message from Fire Prevention).”Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  12. 12. Use your page to post on ours • Step 1: Go to your page or the Your Facebook Username top of your Facebook menu. • Step 2: Select the “Use Facebook as…” option. • Step 3: Go to the Fort Campbell, Kentucky Facebook page. • Step 4: Write a post on the wall. I recommend you all learn how to do this because this is how you will notify everyone when your office is closed or the hours are changed due to weather closures.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  13. 13. Use your page to post on ours • Weather closures, cancellations or delays: – Step 1: Employ your skills with “Use Facebook as…” and post your office’s hours changes on the Fort Campbell Facebook page below the existing weather closure announcement. – Step 2: Post the hours changes to your organization’s operations on your Directorate Facebook page.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  14. 14. Timeline All organization pages will switch March 30. Take the tour: facebook.com/about/timeline Check out the Fort Campbell, Kentucky page which is Timeline Live now: facebook.com/FortCampbellPresented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  15. 15. Deciding what to ‘post’ or ‘share’ on Facebook • On the Fort Campbell Facebook page you should be sharing information about what your Directorate does or offers. • Information for customers should be clear and easy to understand. • Admins should have a strong grasp on the English language and all of its proper grammar and punctuation. • If you are sharing information about an event, leave a main office number as the POC: See the ACS Post to the right. • When sharing links, explain why you are sharing it: See ASAP and MWR post to the right.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  16. 16. Deciding what to ‘post’ or ‘share’ on Facebook • Not everyone is going to have • If you have photos of exciting content to share on a promotions or check regular basis. That’s OK presentations or internal because you will still have Directorate events, those important info to share at should be shared on YOUR some point! DIRECTORATE’S wall. Try to keep internal events on your • When you have office hours own page. There are changes or perhaps a new exceptions, let’s discuss. service or a new location, that is what you should share on • Please keep in mind this effort the Fort Campbell wall. is to inform people and showcase the great work Fort Campbell Garrison Directorates are doing every day. Keep it professional.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  17. 17. Sharing stories about personnel • Generally, in the name of privacy, I do not recommend sharing personal news about employees. PII is prohibited. • However, when we have an employee who has earned an honor or has a special event, then let’s share it.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  18. 18. What’s appropriate? Why is it so important that we ‘stay in our lane?’ • Remember, this page is accessible to the public. • What kind of impression do you want people to have of your Directorate? • If you wouldn’t tell your own mother or post it on a sign in your front yard, you have no business putting it on Facebook.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  19. 19. What’s appropriate? Why is it so important that we ‘stay in our lane?’ • Customers, Soldiers, and community members won’t be the only ones looking at your page. – Superiors – Enemies/Adversaries – Media – Non-local Family members – Other Garrisons/International communities – Other DoD Services – Average Americans • Crisis Comms/Force Protection Events – Why add confusion to an already confusing event? – Directorate pages are to stand down and not spread information which is not cleared for What have we learned about crisis release. Refer audiences to the Fort Campbell, Kentucky Facebook page if communications from past events? necessary. Best COA: Unpublish page or disable wall. Speaking with one voice is paramount.Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  20. 20. Why is it so important that we ‘stay in our lane?’ • Speak to what you • Am I giving anything know. sensitive or • DO NOT RELEASE advantageous away? INFORMATION NOT • What messages are we CLEARED FOR PUBLIC sending? RELEASE. • Is it my place to • Coordinate with PAO comment on this or talk before posting about this? something you think is • Who is the OFFICIAL questionable. RELEASE AUTHORITY?Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  21. 21. You are a storyteller. You are an asset. • This is not always easy work. – But if we can do this correctly, it will be a great benefit to our community. • You are not alone. – Call PAO if you need help or if you have questions. You must remain in contact with PAO in order for clearance on your social media pages. Do not create social media accounts for Fort Campbell organizational purposes without speaking with PAO first. • Your questions?Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101
  22. 22. Fort Campbell Public Affairs Resources Fort Campbell Public Affairs-Social Media Team (270) 798-3025Presented by Fort Campbell Public Affairs * (270) 798-3025 facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101

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