Esri News for Telecommunications 2013 newsletter


Published on

Esri News for Telecommunications 2013 newsletter

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Esri News for Telecommunications 2013 newsletter

  1. 1. Bell Aliant, one of North America’s largestregional telecommunications providers andthe leading fiber-optic service company inCanada, set a goal to offer fiber to the home(FTTH) to more than 650,000 customers bythe end of 2012. Known as the future of connectivity, FTTHtechnology sends signals from a broadcastdistributor or Internet service provider directlyto the home using fiber-optic cable. Thistechnology is superior because it uses lightto carry Internet transmissions and televisionsignals at rates that are simply not achievablethrough telephone or cable wires. Congestionis alleviated, enabling transmission speedsof over 200 megabytes per second so thatFiber to the Home in a Fraction of the TimeBell Aliant Improves Design Process Using GIS-Based Solutioncustomers can enjoy some of the fastestdownload and upload speeds available. One of the greatest obstacles to deliver-ing FTTH technology is cost. It can also takeyears to deploy the network. In some cases,telecommunications providers have spentmore than a thousand dollars per subscriberto make the service available. When Bell Aliant first began to roll outits FTTH service—known as FiberOP—in2009, the company was restricted by time-consuming data collection processes thatrequired the information to pass throughmultiple entry points. By the time surveyswere completed and manual measurementswere performed, it could take five employeesup to two weeks to prepare field data for theverification stage.With a goal to accelerate the rollout and cost-effectively expand its FiberOP digital servicesover the next three years, Bell Aliant quicklyrecognized a need to automate the designand data collection process using GIS. “Reaching 650,000 homes requires thedesign of approximately 2,400 fiber-servingareas [FSAs],” said Shelley Scott, GIS, BellAliant. “The existing process was not scalableto meet our three-year build schedule, yet  Data is collected using ArcGISfor Windows Mobile on Trimbledevices, quality checked, andautomatically updated to theArcGIS for Server geodatabase. Up-to-date network views provide a snapshot of equipment, capacity, available bandwidth, anddemographic and customer information.continued on page 8for Telecommunications 2013Esri News
  2. 2. 2013Esri News for Telecommunications is a publication of theMarketing Group of Esri.To contact the Esri Desktop Order Center, call 1-800-447-9778within the United States or 909-793-2853, ext. 1-1235, outsidethe United States.Visit the Esri website at Esri News for Telecommunications at orscan the code below with your smartphone.Advertise with UsE-mail ContentTo submit articles for publication in Esri News forTelecommunications, contact Jessica Wyland at Your SubscriptionTo update your mailing address or subscribe or unsubscribe toEsri publications, visit customers should contact an Esri distributor tomanage their subscriptions.For a directory of distributors, visit ServicesFor back issues, missed issues, and other circulation services,e-mail; call 909-793-2853, extension 2778; orfax 909-798-0560.2 Esri News for Telecommunications 2013ContentsCover 1 Fiber to the Home in a Fraction of the TimeEsri News3 Esri UC Wrap-up4 Esri on the Road4 SAG Award Winners5 Thank You to Our SponsorsCase Study3 Optimizing Your Network Investment6 SRP Simplifies Fiber Backhaul Connection10 Digital West Aims to Grow its Fiber NetworkThe information contained in this work is the exclusive property of Esri or its licensors. This work is protectedunder United States copyright law and other international copyright treaties and conventions. No part of thiswork may be reproduced or transmitted in any form or by any means, electronic or mechanical, includingphotocopying and recording, or by any information storage or retrieval system, except as expresslypermitted in writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager,Esri, 380 New York Street, Redlands, CA 92373-8100  usa.The information contained in this work is subject to change without notice.Esri, the Esri globe logo, 3D Analyst, ArcAtlas, ArcCatalog, ArcData, ArcDoc, ArcEditor, ArcExplorer, ArcGIS,the ArcGIS logo, ArcGlobe, ArcIMS, ARC/INFO, ArcInfo, ArcLogistics, ArcMap, ArcNetwork, ArcNews,ArcObjects, ArcPad, ArcPress, ArcReader, ArcSDE, ArcSurvey, ArcToolbox, ArcTools, ArcUser, ArcView,ArcVoyager, ArcWatch, ArcWeb, ArcWorld, ArcXML, Business Analyst Online, BusinessMAP, CommunityInfo,EDN, Geography Network, GIS Day, MapData, MapObjects, Maplex, MapStudio, ModelBuilder, MOLE,NetEngine, RouteMAP, SDE, Sourcebook•America, StreetMap, Tapestry,,,,,, and are trademarks, service marks, or registered marks of Esriin the United States, the European Community, or certain other jurisdictions.Other companies and products mentioned herein may be trademarks or registered trademarks of theirrespective trademark owners.Copyright © 2012 Esri.All rights reserved.Printed in the United States of America.
  3. 3. By Randy Frantz,Esri Telecommunications andLand-Based Services ManagerWhen networks become congested, your first response should be toreview the host of technology options available. You may ask yourselfwhether you should upgrade the wireless or fiber transmission equip-ment, or if it would be better to migrate to a completely new transmis-sion technology such as offloading high-volume data traffic to a newWi-Fi network. Finding a solution is complicated due to the large array of data thatmust be considered before selecting the most appropriate networktechnology. Once you select a technology, you must then design anetwork that meets your budget and optimizes your return on capitalinvestment. You must understand market potential, identify competi-tive threats, and evaluate the network interconnection technologyavailable at customer locations. Considering all these factors is whereGIS-based solutions can help. GIS technology provides the tools you need to optimize yournetwork investment. Engineers use GIS to integrate all critical factorsinto an effective decision-making process. The spatial capabilities ofGIS provide a platform to display and analyze all the necessary data.Mapping and visualization allow the integration of market and networkinformation onto a single, simple-to-use platform. Modeling within aGIS means multiple scenarios can be run. By varying the assumptions,you can compare capital cost and revenue for each scenario to deter-mine the network deployment that maximizes return on investment. The market is becoming more competitive. Technology options, ifproperly deployed, can provide a competitive edge. However, seizingthe advantage that technology offers can only be realized if you havethe tools to optimize your network investment. How is your organization optimizing its network investment? Learnwhat others have to say on the topic professionals attending the 2012 Esri InternationalUser Conference (Esri UC), held July 23–27 in San Diego, California,were treated to sessions on innovative uses of geospatial technologyfor business growth and development. They had a custom PlenarySession, where Randy Frantz, Esri’s manager of telecommunicationsand land-based services, shared his thoughts on how industry profes-sionals can extend the reach of GIS. “Telecommunications is a $4.7 trillion global industry that is capableof sending data or providing communications to people locatedanywhere in the world,” Frantz said. “Yet companies struggle when twogroups within their own organization try to share data or communicateas part of their normal business workflows.” Companies can overcome this challenge with ArcGIS Online, accord-ing to Frantz. At the telecommunications Plenary Session, Frantz andother Esri experts demonstrated how people can use ArcGIS Online as aplatform for creating and sharing maps and spatial data throughout theirorganization. The speakers also showed how ArcGIS Online allows usersto seamlessly integrate maps and data into existing workflows.  “The capabilities provided by ArcGIS Online improve productivityand ensure that organizations always have the most current and relevantinformation to meet their daily business needs,” Frantz said. Attendees reported feeling inspired by the conference as a whole,while the telecommunications-specific events provided solutions andapproaches that could be implemented right away. “I learned a great deal, and I love the vision that was presentedat the Plenary Session,” said Fred Dyste, senior project manager atDigital West. “I got a lot out of the telecom breakout session I at-tended and made many great connections on the exhibit floor. I amlooking forward to bringing more members of my team and staying formore days next year.”Esri UC Wrap-upBy Jessica Wyland, Esri WriterCase StudyOptimizing YourNetwork Investment32013
  4. 4. Esri recognized more than 170 organizations during the SpecialAchievement in GIS (SAG) Awards ceremony at the annual Esri UC. TheSAG Awards acknowledge innovative and intelligent applications ofGIS technology. “Each year, the SAG Awards highlight extraordinary achieve-ments and efforts to improve our world,” said Esri president JackDangermond. “At Esri, we are always deeply impressed with the workof our users. This recognition is well deserved for how they’ve appliedgeospatial technology to address the needs of their industries andcommunities. They are defining GIS best practices.” Organizations from around the world honored at the Esri UC span avariety of industries, including agriculture, cartography, climate change,defense and intelligence, economic development, education, govern-ment, health and human services, telecommunications, and utilities.The SAG Awards ceremony was held at the San Diego ConventionCenter on July 25, 2012. For more information about the 2012 SpecialAchievement in GIS Award winners, including project information andphotos, visit the Winner Is . . .TM Forum Big Data Analytics SummitJanuary 29–30, 2013Amsterdam, Netherlandswww.tmforum.orgFTTH EuropeFebruary 19–21, 2013London, Englandwww.ftthcouncil.euTM Forum Management World AsiaMarch 12–13, 2013Singaporewww.tmforum.orgTM Forum Latin AmericaMarch 19–20, 2013Sao Paulo, TM Forum Management World FranceMay 13–16, 2013Nice, Francewww.tmforum.orgSCTE CABLE-TEC Expo 2013September 18–20, 2013New Orleans, Louisiana, USAexpo.scte.orgOSP Expo 2013October 08–10, 2013Dallas, Texas, on the Road4 Esri News for Telecommunications 2013BTUnited KingdomPakistan Telecommunication CompanyLimited (PTCL)PakistanTelenet NVBelgiumVerizonTexas, United StatesSAG Award Winners from theTelecommunications IndustryThe next Esri UC will be held July 8–12, the Date Esri President Jack Dangermond (center) with SAG Award Winnersfrom Verizon
  5. 5. Thank You to the Sponsors of the2012 Esri Telecommunications SeminarThank You to the Sponsors of the2012 Esri TelUG at UCEsri NewsPlatinumPlatinumGoldGoldSilverSilverAFO CoreLogic RAMTech52013
  6. 6. With its 1,600-route-mile fiber network, SRPTelecom is in an ideal position to fulfill theneeds of cellular companies looking to up-grade backhaul capacity in Phoenix, Arizona. The company is rapidly responding to bidsand providing a new level of customer service,thanks to an automated business processbased on ArcGIS technology from Esri. Inshort order, SRP Telecom can provide poten-tial customers with an accurate cost estimateas well as a detailed map showing the networkaccess location and proposed route.SRP Simplifies Fiber Backhaul ConnectionBy Jessica Wyland, Esri Writer SRP Telecom management selected ArcGIStechnology to determine the proximity ofnetwork access points to customer cell sites,helping it respond quickly and appropriatelyto any request for pricing (RFP). By viewingcritical data in ArcGIS, the company can deter-mine optimal routes, develop cost estimates,and present customers with comprehensiveand highly competitive responses to RFPs. “We have reduced the time and costof request-for-pricing response by up to60 percent while improving accuracy,” saidTom Cox, senior developer, SRP Telecom.6 Esri News for Telecommunications 2013
  7. 7.  Route analysis is generated by the TelecomProximity tool in Esri’s ArcGIS platform. Network providers become more efficientwhen they use ArcGIS to analyze infrastruc-ture and operations. Companies can analyzelarge portions of data when there is a directcorrelation between capital costs anddistance. The spatial perspective offers newways to understand service areas and satisfycustomers. SRP Telecom decision makers wanted tobe able to showcase the company’s extensivePhoenix metropolitan fiber-optic networkalong with its ability to support wirelessmarket demand for bandwidth that can ac-commodate heavy data and speed-intensiveapplications. “We needed a way to illustrate, demon-strate, and market the close proximity of ourfiber to the collective number of cell sites ofall mobile carrier providers within the Phoenixmetro valley,” said Cox. “The spatial analyticcapability of ArcGIS gave us the tools weneed to quickly and accurately determinethe proximity of network access points tocustomer cell sites.” The process has now become paperless.The geospatial approach proved to be a muchspeedier and more reliable way to processand deliver RFP responses than the previous,manual process. Analysis can now be completed withminimal trips to the field, according to SRPstaff. Engineering resource requirementsare reduced and critical time is saved whenengineers use the imagery and spatial dataintegration capabilities of ArcGIS. SRP staff has also found that improvedaccuracy reduces risk. Using ArcGIS, engineerscan quickly analyze environmental factors,such as existing infrastructure, rail lines, majorroadways, water, and distance features, thatdirectly impact the cost to build network exten-sions. This facilitates a more precise estimateof the cost to construct new fiber facilities andreduces the risk of an inaccurate estimate.Visit Study72013
  8. 8. cost-containment initiatives meant that takingon additional staff was not an option. Weneeded to develop and implement a tool thatcould automate tasks with a goal to reducemanual design efforts by 25 percent.”Accelerating FTTH Rolloutthrough AutomationAfter an initial trial period, Bell Aliantselected Telcordia’s Network Engineeralong with Design Assistant, a GIS-basedplan-to-provision solution that enablescustomized design wizards to be developedin accordance with an organization’s uniqueengineering rules. Built on Esri’s ArcGIS platform, NetworkEngineer utilizes a sophisticated databaseso that spatial information pertaining to amultitechnology infrastructure can be centrallystored and accessed. It also provides real-time,accurate network views so that users get asnapshot of equipment, capacity, availablebandwidth, and demographic and customerinformation in a single view. These up-to-datenetwork views are available to not only engi-neers but also other stakeholders across theorganization such as field crews, management,marketing, customer service, and finance. Builtwith open APIs, the solution can be configuredand integrated into almost any environment so Using a GIS-based solution, FSA design times were reduced by 40 percent.Fiber to the Home in a Fraction of the Time  continued from cover8 Esri News for Telecommunications 2013
  9. 9. that users can get up and running quickly. Since this was the first time that Bell Alianthad worked with a GIS-based solution, thecompany joined forces with Telcordia and theProfessional Services team at Esri CanadaLimited, Esri’s international distributor inCanada, to identify requirements, undergotraining on the new technology, and createcustom design wizards. Bell Aliant alsodecided to use an advanced fiber-optic cablesystem with factory-terminated networkaccess points along the length of the cable,which reduced installation time by 50 percent.However, the use of this cable meant thatthe engineering design had to be extremelyaccurate. In response, Bell Aliant customizedTelcordia’s Design Assistant Wizard, whichautomated the design of the FSAs includingcable and connection counts. “The widespread rollout of FiberOP repre-sents a key component to future proofing ourbusiness because it allows us to offer the fast-est triple play broadband service to a widercustomer base,” said Scott. “By automatingmanual design processes, we’ve been ableto reduce costs, expand design capacity, anddeliver our services to an increased number ofresidents in a significantly shorter time frame.”Making It MobileTo further contain costs, Bell Aliantcollaborated with municipal governmentsand regional electric utilities to leverageexisting GIS data layers such as landparcels, civil infrastructure, streets, andutility rights-of-way that were migrated intoNetwork Engineer. Working with Esri CanadaProfessional Services, customized web-basedforms were developed that make it easy toaccess and edit this data remotely. Data iscollected using ArcGIS for Windows Mobileon Trimble devices, quality checked, andautomatically updated to the ArcGIS forServer geodatabase. Network Engineer and Design Assistant areused for everything from planning to design-ing and building the FTTH network. Sinceimplemented, data quality has improved by25 percent overall. The company has alsobeen able to transition residential data fromover 500 separate databases into a single,unified common operational picture thatprovides access to equipment, network com-ponents, customer information, and servicelocations for the FiberOP network. Now, when a customer calls to inquireabout service, a single database can be ref-erenced immediately to verify the customer’sservice area. Since the data can be accessedremotely, engineers located in different prov-inces throughout Atlantic Canada can easilyshare data. The solution proved so successful thatFiberOP was made available to 156,000additional homes in the first six monthsof 2011 alone, and FSA design times werereduced by 40 percent.Investment in Mobile GISContinues to Pay DividendsIn 2011, Bell Aliant conducted an audit ofsome 305,000 poles located across NovaScotia, New Brunswick, and Prince EdwardIsland. Using Trimble devices equipped withArcGIS for Windows Mobile, the company wasable to document attachments belongingto various service providers and sync theinformation back to the database for instantupdates. Customized web forms ensured thatthe data collection process was consistentamong the 75 field crew workers dispatchedacross three provinces. Employees were alsoable to easily share data with one anotherregardless of geographic location. “Our data collection process used to bepaper driven, and the collected informationwould be transcribed three separate times,”said Scott. “Through mobile technology,we’ve eliminated the margin for error, andour data integrity has improved 25 percent.This not only ensures that we bill the rightcustomer but also provides us with a more ac-curate snapshot of our assets across AtlanticCanada.” In addition to pole attributes, field crewsleveraged built-in GPS functionality tocapture the distance between poles andthe length of various transmedia networks.Collectors identify the ownership and, usingweb forms, record this information to ensurethat the correct organization is billed. Collected data is also used to track thenumber of poles that are placed each yearand to monitor asset investments. Assetinformation that used to take days to searchcan now be accessed in a matter of seconds. “Storing data in a central repository deliv-ers a marked improvement in the availability,quality, and use of information across theenterprise, from engineering to customerqualification to service assurance,” said Scott.“Over the next few years, we will continue toadapt our operational model to further in-crease the value of our information resources.”Visit
  10. 10. At Digital West Networks, Inc., a data commu-nications provider based in San Luis Obispo,California, operators needed a technologysystem to support the company’s regionalfiber build-out project. At the same time, theywanted to ensure the best possible serviceto clients. Digital West decision makersresearched their options and finally selected ageographic information system solution fromEsri and Esri partner Telvent. “We were looking for an off-the-shelfsolution for fiber management,” said FredDyste, senior project manager, Digital West.“Experience has shown us that many of themunicipalities we deal with use ArcGIS. Thispiqued our interest because sharing files anddatabases would be much easier than havingto convert between applications.” Digital West provides commercial Internetservices, as well as colocation, managednetwork services, and cloud computing. Thecompany acquired its geospatial solution—including the ArcGIS system from Esri andArcFM from Telvent—through Esri’s smallutility enterprise license agreement (ELA)“We are able to takeadvantage of Esri’s ELAprogram and purchase asmany licenses as our smallbut growing teams needwithout breaking thebank.”Fred Dyste, Digital WestDigital West Aims to Grow Its Fiber NetworkEnterprise License Agreement Ensures Access to Geospatial Technologyprogram. The ELA allows a set of unlimitedsoftware and maintenance. Services and train-ing are typically included. “We require the best-of-class tools, butthose tend to be priced for much largerorganizations with full engineering depart-ments and regional installation teams,” Dystesaid. “We are able to take advantage ofEsri’s ELA program and purchase as manylicenses as our small but growing teams needwithout breaking the bank. This really helps uscompete with the bigger players in the marketbecause we are able to effectively manageour projects and our network to achieve thebest return on investment possible.”For more informationabout Esri’s ELAsfor small utilities andtelecommunicationscompanies, Esri News for Telecommunications 2013
  11. 11. ©2012 Schneider Electric. All Rights Reserved. Schneider Electric is a trademark owned by Schneider Electric Industries SAS or its affiliated companies.All other trademarks are property of their respective owners. • • Tel: 1 866 537 is nowSchneider Electric.Secure. Flexible. Efficient.By adopting the Schneider Electric brand, we are able to build upon its consistentidentity and reputation as a global solutions leader. You can expect the exactsame world-class solutions and industry-leading customer service that you havecome to rely on each day.In addition, we will be able to deliver to you new business enhancements andstronger solution offerings made possible through the combination of ourtechnologies, knowledge, and other unique synergies and collective strengths.While our brand has changed, our focus remains the same: to help you meet yourgreatest challenges, while ensuring a sustainable world for future generations.Together,weoffer…More than 22.4 billioneuros in annual salesOver 130,000 dedicatedemployees worldwideA committed presence inmore than 100 countries
  12. 12. PresortedStandardUS PostagePaidEsri380 New York StreetRedlands, California 92373-8100  usa30-day free trial: your own map from maps published by other users is just one of many ways to takeadvantage of the rich collection of data and resources ArcGISSMOnline makes available to you.Welcome to the new frontier in geographic information systems.ArcGIS OnlineCopyright © 2012 Esri. All rights reserved.30-day free trial: your own map from maps published by other users is just one of many ways to takeadvantage of the rich collection of data and resources ArcGISSMOnline makes available to you.Welcome to the new frontier in geographic information systems.ArcGIS OnlineMaps made better.(Some assembly required.)Copyright © 2012 Esri. All rights reserved.132877  12.2M12/12sp