Esri Business Analyst Online   ®                             SM                    Report Reference Guide
Table of ContentsIntroduction                                                                                      Market ...
This reference guide provides a comprehensive overview of thedata variables used in the reports and maps available through...
Current-Year/Five-Year Forecast Demographic UpdatesEsri has a team of demographers, statisticians, and economistswho use a...
Get Started with Business Analyst OnlineThere are three easy ways to get started:                                         ...
Basic and Premium Subscriptions                                                        Basic Subscription       Premium   ...
Basic Subscription     Premium                                                                                       Indiv...
Business Analyst Online                          Demographics
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
Esri Business Analyst Online: Report Reference Guide
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Esri Business Analyst Online: Report Reference Guide

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A comprehensive overview of the data variables used in the reports and maps available through Esri Business Analyst Online.

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Transcript of "Esri Business Analyst Online: Report Reference Guide"

  1. 1. Esri Business Analyst Online ® SM Report Reference Guide
  2. 2. Table of ContentsIntroduction Market Potential About Business Analyst Online ............................................. 1 Electronics and Internet Market Potential ......................... 39 Current-Year/Five-Year Forecast Demographic Updates .. 2 Financial Investments Market Potential ............................. 40 Health and Beauty Market Potential ....................................41How to Order Pets and Products Market Potential ................................... 42 Get Started with Business Analyst Online ........................... 3 Restaurant Market Potential................................................. 43 Basic and Premium Subscriptions ......................................... 4 Retail Market Potential .......................................................... 44 Sports and Leisure Market Potential .................................. 45Demographics Market Profile ........................................................................... 9 Business Data Reports Demographic and Income Profile ........................................10 Business Summary ................................................................ 49 Demographic and Income Comparison Profile .................11 Major Shopping Center Locator ......................................... 50 1990–2000 Comparison Profile ............................................12 Retail MarketPlace Profile ......................................................51 Age 50+ Profile .......................................................................13 Traffic Count Profile............................................................... 52 Age by Income Profile............................................................14 Age by Sex by Race Profile....................................................15 Maps Age by Sex Profile ..................................................................16 Site Maps and Satellite Imagery Census 2000 Detailed Race Profile ......................................17 Site Details Map..................................................................... 55 Census 2000 Summary Profile ..............................................18 Site Map .................................................................................. 56 Detailed Age Profile ...............................................................19 Site Map with Satellite Imagery........................................... 57 Detailed Income Profile ........................................................ 20 Other Maps Disposable Income Profile ................................................... 21 Major Shopping Center Map............................................... 58 Executive Summary............................................................... 22 Traffic Count Map .................................................................. 59 Graphic Profile ....................................................................... 23 Traffic Count Map—Close Up ............................................. 60 Housing Profile....................................................................... 24 Dominant Tapestry Site Map ................................................61 Net Worth Profile................................................................... 25 Tapestry Segmentation Area Profile................................... 26 Related Products Business Analyst Online API ................................................ 62Consumer Spending Business Analyst Desktop .................................................... 63 Automotive Aftermarket Expenditures.............................. 29 Business Analyst Server ........................................................ 64 Financial Expenditures ......................................................... 30 House and Home Expenditures ...........................................31 Household Budget Expenditures ....................................... 32 Medical Expenditures........................................................... 33 Recreation Expenditures ...................................................... 34 Retail Goods and Services Expenditures .......................... 35 Copyright © 2011 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photo- copying and recording, or by any information storage or retrieval system, except as expressly permitted inn Included with Basic and Premium Subscriptions writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA 92373-8100 USA.n Included with Premium Subscription Only The information contained in this document is subject to change without notice. U.S. GOVERNMENT RESTRICTED/LIMITED RIGHTS Any software, documentation, and/or data delivered hereunder is subject to the terms of the Licensen Available as Add-on to Basic or Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth Premium Subscription in FAR §52.227-14 Alternates I, II, and III (JUN 1987); FAR §52.227-19 (JUN 1987) and/or FAR §12.211/12.212 (Commercial Technical Data/Computer Software); and DFARS §252.227-7015 (NOV 1995) (Technical Data) and/or DFARS §227.7202 (Computer Software), as applicable. Contractor/Manufacturer is Esri, 380 New York Street, Redlands, CA 92373-8100 USA. Esri, the Esri globe logo, Business Analyst Online, Business Analyst, Tapestry, ArcMap, ArcView, ArcGIS, esri.com, and @esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.
  3. 3. This reference guide provides a comprehensive overview of thedata variables used in the reports and maps available through Dominant Tapestry Site Map SampleEsri® Business Analyst Online . It also includes information SM Latitude: 45.68019about the subscription options available and what’s included in 680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589 Ring: 1, 3, 5 Mileseach subscription.About BusinessAnalyst OnlineBusiness Analyst Online uses over 3,000 variables fordemographic, consumer spending, business, and traffic data.These data variables can be analyzed in a geographic contextas granular as block groups, census tracts, or ZIP Codes.An interactive, color-coded imagery or street map service isthe backdrop for your analysis. You can quickly zoom in to yourarea of interest to instantly visualize data that helps you• Identify locations of existing customers or sites.• Find new customers based on the characteristics of your most profitable existing customers.• Analyze market areas to show the proximity of your stores to those of your competitors and discover opportunities for new store locations or store consolidations.• Use the built-in Microsoft® Bing™ business search to explore businesses you can target for your products and services and add the locations directly to Source: ESRI Retail MarketPlace Profile Sample your map. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715• Compare prospective sites you are Ring: 1 mile radius Summary Demographics considering for a new business location by 2010 Population 39,102 2010 Households 21,125 2010 Median Disposable Income $62,128 2010 Per Capita Income $60,674 generating comparison reports based on Industry Summary Demand (Retail Potential) Supply (Retail Sales) Retail Gap Leakage/Surplus Factor Number of Businesses hundreds of variables. Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549,709 -60.8 2,755 Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668,649 -55.8 1,747 Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008 Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $180,785,806 $128,359,772 $52,426,034 17.0 26 Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10 Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3 Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707,528 -49.7 113 Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772,273 -32.8 53 Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55 Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405,825 -50.5 53 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2 Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149 Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786,873 -37.8 77 Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9 54 Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675,472 -29.9 18 Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 -45.5 102 Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25 Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415 Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143 Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146,895 -46.7 28 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 -76.6 133 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56 Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents leakage of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Source: ESRI and infoUSA® ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 esri.com/buybao 1
  4. 4. Current-Year/Five-Year Forecast Demographic UpdatesEsri has a team of demographers, statisticians, and economistswho use a wide variety of public and private data sources 2014to develop a uniquely accurate and detailed picture of localpopulation, economic, housing, and business characteristics.Using geographic information system (GIS) tools and our strongdemographic estimating experience, Esri captures the effects ofsignificant events that occur between decennial censuses.The data is delivered at 11 different levels of geography, fromnational levels all the way down to block groups:• National• States• Core-based statistical areas (CBSA)• Counties• Census tracts• Places• County subdivisions• ZIP Codes• Congressional districts• Designated market areas (DMA) 2009• Block groupsEsri produces 15,000 variables, creating an incredibly detailedpicture of the U.S. population. Forecasts are prepared initially forcounties and block groups. From the county database, forecastsare aggregated to higher levels (such as CBSAs and states). Fromthe block group database, forecasts are retrieved for censustracts; places; county subdivisions; ZIP Codes; congressionaldistricts for the 111th Congress; DMAs; or any user-defined site,circle, or polygon.Accurate and Reliable DataEsri improves on publicly available data by providing thecurrent-year data and extending the coverage (summaries from11 different levels of geography). Compared to other privatesources of demographic data, Esri provides a proven track recordof accuracy and agility. Esri publishes the results of all tests ofaccuracy on its Web site. As an example of Esri’s agility, it was thefirst to capture the effects of the 2005 hurricane season at theblock group level and the first to identify the beginning of thebursting housing bubble and subprime mortgage crisis a full two Esri’s Data Development Teamyears before the market collapsed (as evidenced by the annual Led by chief demographer Lynn Wombold, Esri’s datatrends white paper, available on Esri’s Web site). Current-year development team has a 35-year history of excellence in marketvariables ensure that analysts and the public alike can conduct intelligence. The combined expertise of the team’s economists,their research with the most accurate information available, which statisticians, demographers, geographers, and analysts totalsis especially critical in fast-changing areas. nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks.2 esri.com/buybao
  5. 5. Get Started with Business Analyst OnlineThere are three easy ways to get started: Site Map• Purchase individual reports and maps as a “guest” user Sample without a subscription. Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Drive Time: 3, 5, 7 Minutes• Purchase an annual Basic Subscription for $995 that provides unlimited access to 17 reports and maps.• Purchase an annual Premium Subscription for $2,500 that provides unlimited access to 35 reports and maps.Reports and maps are e-mailed within minutes directly to yourin-box as a PDF document or Microsoft Excel® spreadsheet. Demographic and Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Summary 2000 2010 2015 Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size 1.56 1.66 1.68 Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age 34.0 35.7 35.8 Trends: 2010-2015 Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% 2000 2010 2015 Households by Income Number Percent Number Percent Number Percent < $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 5.4% 801 3.3% 552 2.1% $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2% $50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1% $150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000+ 980 6.7% 2,379 9.8% 3,192 11.9% Median Household Income $65,379 $81,441 $100,632 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 2000 2010 2015 Population by Age Number Percent Number Percent Number Percent 0-4 747 2.9% 1,459 3.2% 1,636 3.3% 5-9 432 1.7% 1,021 2.2% 1,185 2.4% 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 85+ 97 0.4% 489 1.1% 582 1.2% 2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 Purchase an annual subscription or reports and maps individually. Call 1-800-447-9778. esri.com/buybao 3
  6. 6. Basic and Premium Subscriptions Basic Subscription Premium Individual Report and Day Pass* Subscription Basic—$995 Annually $2,500 Annually Listed BelowBusiness Data Day Pass—$149 Business Locator – – $70 Business Summary Add-on Available 4 $50 Major Shopping Center Locator Add-on Available Add-on Available $60 Major Shopping Center Map Add-on Available Add-on Available $50 Retail MarketPlace Profile Add-on Available 4 $75Demographics 1990–2000 Comparison Profile 4 4 Free Age 50+ Profile 4 4 $50 Age by Income Profile 4 4 $50 Age by Sex Profile 4 4 $50 Age by Sex by Race Profile 4 4 $50 Census 2000 Detailed Race Profile 4 4 Free Census 2000 Summary Profile 4 4 Free Demographic and Income Profile 4 4 $50 Demographic and Income Comparison Profile 4 4 $50 Detailed Age Profile – 4 $50 Detailed Income Profile – 4 $50 Disposable Income Profile – 4 $50 Executive Summary – 4 $50 Graphic Profile – 4 $50 Housing Profile 4 4 $50 Market Profile 4 4 $50 Net Worth Profile – 4 $50 Quarterly Demographic Profile 4 4 $50 Tapestry™ Segmentation Area Profile – 4 $50* Add-on packages are not available for the Day Pass.4 esri.com/buybao
  7. 7. Basic Subscription Premium Individual ReportConsumer Spending and Day Pass* Subscription Automotive Aftermarket Expenditures Add-on Available 4 $50 Financial Expenditures Add-on Available 4 $50 House and Home Expenditures Add-on Available 4 $50 Household Budget Expenditures Add-on Available 4 $50 Medical Expenditures Add-on Available 4 $50 Recreation Expenditures Add-on Available 4 $50 Retail Goods and Services Expenditures 4 4 $50Market Potential Electronics and Internet Market Potential Add-on Available Add-on Available $75 Financial Investments Market Potential Add-on Available Add-on Available $75 Health and Beauty Market Potential Add-on Available Add-on Available $75 Pets and Products Market Potential Add-on Available Add-on Available $75 Restaurant Market Potential Add-on Available Add-on Available $75 Retail Market Potential Add-on Available Add-on Available $75 Sports and Leisure Market Potential Add-on Available Add-on Available $75Geographic Maps and Aerial Imagery Dominant Tapestry Segment Map – 4 $50 Site Details Map 4 4 $25 Site Map 4 4 Free Site Map with Satellite Imagery 4 4 $25Traffic Traffic Count Profile – 4 $60 Traffic Count Map Add-on Available 4 $50 Traffic Count Map—Close Up Add-on Available 4 $50 Purchase an annual subscription or reports and maps individually. Call 1-800-447-9778. esri.com/buybao 5
  8. 8. Business Analyst Online Demographics

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