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Esri Business Analyst Online: Report Reference Guide
 

Esri Business Analyst Online: Report Reference Guide

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A comprehensive overview of the data variables used in the reports and maps available through Esri Business Analyst Online.

A comprehensive overview of the data variables used in the reports and maps available through Esri Business Analyst Online.

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    Esri Business Analyst Online: Report Reference Guide Esri Business Analyst Online: Report Reference Guide Document Transcript

    • Esri Business Analyst Online ® SM Report Reference Guide
    • Table of ContentsIntroduction Market Potential About Business Analyst Online ............................................. 1 Electronics and Internet Market Potential ......................... 39 Current-Year/Five-Year Forecast Demographic Updates .. 2 Financial Investments Market Potential ............................. 40 Health and Beauty Market Potential ....................................41How to Order Pets and Products Market Potential ................................... 42 Get Started with Business Analyst Online ........................... 3 Restaurant Market Potential................................................. 43 Basic and Premium Subscriptions ......................................... 4 Retail Market Potential .......................................................... 44 Sports and Leisure Market Potential .................................. 45Demographics Market Profile ........................................................................... 9 Business Data Reports Demographic and Income Profile ........................................10 Business Summary ................................................................ 49 Demographic and Income Comparison Profile .................11 Major Shopping Center Locator ......................................... 50 1990–2000 Comparison Profile ............................................12 Retail MarketPlace Profile ......................................................51 Age 50+ Profile .......................................................................13 Traffic Count Profile............................................................... 52 Age by Income Profile............................................................14 Age by Sex by Race Profile....................................................15 Maps Age by Sex Profile ..................................................................16 Site Maps and Satellite Imagery Census 2000 Detailed Race Profile ......................................17 Site Details Map..................................................................... 55 Census 2000 Summary Profile ..............................................18 Site Map .................................................................................. 56 Detailed Age Profile ...............................................................19 Site Map with Satellite Imagery........................................... 57 Detailed Income Profile ........................................................ 20 Other Maps Disposable Income Profile ................................................... 21 Major Shopping Center Map............................................... 58 Executive Summary............................................................... 22 Traffic Count Map .................................................................. 59 Graphic Profile ....................................................................... 23 Traffic Count Map—Close Up ............................................. 60 Housing Profile....................................................................... 24 Dominant Tapestry Site Map ................................................61 Net Worth Profile................................................................... 25 Tapestry Segmentation Area Profile................................... 26 Related Products Business Analyst Online API ................................................ 62Consumer Spending Business Analyst Desktop .................................................... 63 Automotive Aftermarket Expenditures.............................. 29 Business Analyst Server ........................................................ 64 Financial Expenditures ......................................................... 30 House and Home Expenditures ...........................................31 Household Budget Expenditures ....................................... 32 Medical Expenditures........................................................... 33 Recreation Expenditures ...................................................... 34 Retail Goods and Services Expenditures .......................... 35 Copyright © 2011 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photo- copying and recording, or by any information storage or retrieval system, except as expressly permitted inn Included with Basic and Premium Subscriptions writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA 92373-8100 USA.n Included with Premium Subscription Only The information contained in this document is subject to change without notice. U.S. GOVERNMENT RESTRICTED/LIMITED RIGHTS Any software, documentation, and/or data delivered hereunder is subject to the terms of the Licensen Available as Add-on to Basic or Agreement. In no event shall the U.S. Government acquire greater than RESTRICTED/LIMITED RIGHTS. At a minimum, use, duplication, or disclosure by the U.S. Government is subject to restrictions as set forth Premium Subscription in FAR §52.227-14 Alternates I, II, and III (JUN 1987); FAR §52.227-19 (JUN 1987) and/or FAR §12.211/12.212 (Commercial Technical Data/Computer Software); and DFARS §252.227-7015 (NOV 1995) (Technical Data) and/or DFARS §227.7202 (Computer Software), as applicable. Contractor/Manufacturer is Esri, 380 New York Street, Redlands, CA 92373-8100 USA. Esri, the Esri globe logo, Business Analyst Online, Business Analyst, Tapestry, ArcMap, ArcView, ArcGIS, esri.com, and @esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.
    • This reference guide provides a comprehensive overview of thedata variables used in the reports and maps available through Dominant Tapestry Site Map SampleEsri® Business Analyst Online . It also includes information SM Latitude: 45.68019about the subscription options available and what’s included in 680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589 Ring: 1, 3, 5 Mileseach subscription.About BusinessAnalyst OnlineBusiness Analyst Online uses over 3,000 variables fordemographic, consumer spending, business, and traffic data.These data variables can be analyzed in a geographic contextas granular as block groups, census tracts, or ZIP Codes.An interactive, color-coded imagery or street map service isthe backdrop for your analysis. You can quickly zoom in to yourarea of interest to instantly visualize data that helps you• Identify locations of existing customers or sites.• Find new customers based on the characteristics of your most profitable existing customers.• Analyze market areas to show the proximity of your stores to those of your competitors and discover opportunities for new store locations or store consolidations.• Use the built-in Microsoft® Bing™ business search to explore businesses you can target for your products and services and add the locations directly to Source: ESRI Retail MarketPlace Profile Sample your map. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715• Compare prospective sites you are Ring: 1 mile radius Summary Demographics considering for a new business location by 2010 Population 39,102 2010 Households 21,125 2010 Median Disposable Income $62,128 2010 Per Capita Income $60,674 generating comparison reports based on Industry Summary Demand (Retail Potential) Supply (Retail Sales) Retail Gap Leakage/Surplus Factor Number of Businesses hundreds of variables. Total Retail Trade and Food & Drink (NAICS 44-45, 722) $877,868,294 $3,596,418,003 $-2,718,549,709 -60.8 2,755 Total Retail Trade (NAICS 44-45) $740,080,956 $2,607,749,605 $-1,867,668,649 -55.8 1,747 Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008 Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $180,785,806 $128,359,772 $52,426,034 17.0 26 Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10 Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13 Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3 Furniture & Home Furnishings Stores (NAICS 442) $25,181,783 $74,889,311 $-49,707,528 -49.7 113 Furniture Stores (NAICS 4421) $15,161,165 $29,933,438 $-14,772,273 -32.8 53 Home Furnishings Stores (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55 Building Material and Supplies Dealers (NAICS 4441) $25,698,562 $78,104,387 $-52,405,825 -50.5 53 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2 Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149 Grocery Stores (NAICS 4451) $125,913,260 $278,700,133 $-152,786,873 -37.8 77 Specialty Food Stores (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9 54 Beer, Wine, and Liquor Stores (NAICS 4453) $10,167,852 $18,843,324 $-8,675,472 -29.9 18 Health & Personal Care Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 -45.5 102 Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25 Clothing and Clothing Accessories Stores (NAICS 448) $38,817,976 $183,183,072 $-144,365,096 -65.0 415 Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143 Shoe Stores (NAICS 4482) $4,644,820 $12,791,715 $-8,146,895 -46.7 28 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244 Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 -76.6 133 Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56 Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents leakage of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Source: ESRI and infoUSA® ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 esri.com/buybao 1
    • Current-Year/Five-Year Forecast Demographic UpdatesEsri has a team of demographers, statisticians, and economistswho use a wide variety of public and private data sources 2014to develop a uniquely accurate and detailed picture of localpopulation, economic, housing, and business characteristics.Using geographic information system (GIS) tools and our strongdemographic estimating experience, Esri captures the effects ofsignificant events that occur between decennial censuses.The data is delivered at 11 different levels of geography, fromnational levels all the way down to block groups:• National• States• Core-based statistical areas (CBSA)• Counties• Census tracts• Places• County subdivisions• ZIP Codes• Congressional districts• Designated market areas (DMA) 2009• Block groupsEsri produces 15,000 variables, creating an incredibly detailedpicture of the U.S. population. Forecasts are prepared initially forcounties and block groups. From the county database, forecastsare aggregated to higher levels (such as CBSAs and states). Fromthe block group database, forecasts are retrieved for censustracts; places; county subdivisions; ZIP Codes; congressionaldistricts for the 111th Congress; DMAs; or any user-defined site,circle, or polygon.Accurate and Reliable DataEsri improves on publicly available data by providing thecurrent-year data and extending the coverage (summaries from11 different levels of geography). Compared to other privatesources of demographic data, Esri provides a proven track recordof accuracy and agility. Esri publishes the results of all tests ofaccuracy on its Web site. As an example of Esri’s agility, it was thefirst to capture the effects of the 2005 hurricane season at theblock group level and the first to identify the beginning of thebursting housing bubble and subprime mortgage crisis a full two Esri’s Data Development Teamyears before the market collapsed (as evidenced by the annual Led by chief demographer Lynn Wombold, Esri’s datatrends white paper, available on Esri’s Web site). Current-year development team has a 35-year history of excellence in marketvariables ensure that analysts and the public alike can conduct intelligence. The combined expertise of the team’s economists,their research with the most accurate information available, which statisticians, demographers, geographers, and analysts totalsis especially critical in fast-changing areas. nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks.2 esri.com/buybao
    • Get Started with Business Analyst OnlineThere are three easy ways to get started: Site Map• Purchase individual reports and maps as a “guest” user Sample without a subscription. Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Drive Time: 3, 5, 7 Minutes• Purchase an annual Basic Subscription for $995 that provides unlimited access to 17 reports and maps.• Purchase an annual Premium Subscription for $2,500 that provides unlimited access to 35 reports and maps.Reports and maps are e-mailed within minutes directly to yourin-box as a PDF document or Microsoft Excel® spreadsheet. Demographic and Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Summary 2000 2010 2015 Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size 1.56 1.66 1.68 Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age 34.0 35.7 35.8 Trends: 2010-2015 Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% 2000 2010 2015 Households by Income Number Percent Number Percent Number Percent < $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 5.4% 801 3.3% 552 2.1% $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2% $50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1% $150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000+ 980 6.7% 2,379 9.8% 3,192 11.9% Median Household Income $65,379 $81,441 $100,632 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 2000 2010 2015 Population by Age Number Percent Number Percent Number Percent 0-4 747 2.9% 1,459 3.2% 1,636 3.3% 5-9 432 1.7% 1,021 2.2% 1,185 2.4% 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 85+ 97 0.4% 489 1.1% 582 1.2% 2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 Purchase an annual subscription or reports and maps individually. Call 1-800-447-9778. esri.com/buybao 3
    • Basic and Premium Subscriptions Basic Subscription Premium Individual Report and Day Pass* Subscription Basic—$995 Annually $2,500 Annually Listed BelowBusiness Data Day Pass—$149 Business Locator – – $70 Business Summary Add-on Available 4 $50 Major Shopping Center Locator Add-on Available Add-on Available $60 Major Shopping Center Map Add-on Available Add-on Available $50 Retail MarketPlace Profile Add-on Available 4 $75Demographics 1990–2000 Comparison Profile 4 4 Free Age 50+ Profile 4 4 $50 Age by Income Profile 4 4 $50 Age by Sex Profile 4 4 $50 Age by Sex by Race Profile 4 4 $50 Census 2000 Detailed Race Profile 4 4 Free Census 2000 Summary Profile 4 4 Free Demographic and Income Profile 4 4 $50 Demographic and Income Comparison Profile 4 4 $50 Detailed Age Profile – 4 $50 Detailed Income Profile – 4 $50 Disposable Income Profile – 4 $50 Executive Summary – 4 $50 Graphic Profile – 4 $50 Housing Profile 4 4 $50 Market Profile 4 4 $50 Net Worth Profile – 4 $50 Quarterly Demographic Profile 4 4 $50 Tapestry™ Segmentation Area Profile – 4 $50* Add-on packages are not available for the Day Pass.4 esri.com/buybao
    • Basic Subscription Premium Individual ReportConsumer Spending and Day Pass* Subscription Automotive Aftermarket Expenditures Add-on Available 4 $50 Financial Expenditures Add-on Available 4 $50 House and Home Expenditures Add-on Available 4 $50 Household Budget Expenditures Add-on Available 4 $50 Medical Expenditures Add-on Available 4 $50 Recreation Expenditures Add-on Available 4 $50 Retail Goods and Services Expenditures 4 4 $50Market Potential Electronics and Internet Market Potential Add-on Available Add-on Available $75 Financial Investments Market Potential Add-on Available Add-on Available $75 Health and Beauty Market Potential Add-on Available Add-on Available $75 Pets and Products Market Potential Add-on Available Add-on Available $75 Restaurant Market Potential Add-on Available Add-on Available $75 Retail Market Potential Add-on Available Add-on Available $75 Sports and Leisure Market Potential Add-on Available Add-on Available $75Geographic Maps and Aerial Imagery Dominant Tapestry Segment Map – 4 $50 Site Details Map 4 4 $25 Site Map 4 4 Free Site Map with Satellite Imagery 4 4 $25Traffic Traffic Count Profile – 4 $60 Traffic Count Map Add-on Available 4 $50 Traffic Count Map—Close Up Add-on Available 4 $50 Purchase an annual subscription or reports and maps individually. Call 1-800-447-9778. esri.com/buybao 5
    • Business Analyst Online Demographics
    • Demographics Market Improve forecasting and business planning by analyzing Proposed Location 100 S Wacker Dr, Market Profile S Wacker Dr, 100 100 trends and changes with demographic reports based on Esri’s Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006 Sample Chicago, Longitude: -87.63747 Radius: 1.5 Miles Radius: 4 Miles Ra current-year estimates and five-year projected data. 2000 Total Population Proposed Location 100 S Wacker Dr, 75,914 100 S Wacker Dr, 100 S Wacker Dr, 516,754 Latitude: 41.8803 Chicago, IL 60606-4006 Chicago, IL 60606-4006 Chicago, IL 60606-4006 2000 Group Quarters 4,767 19,825 n Market Profile—Most Popular Report Longitude: -87.63747 2009 Total Population 2000 Total Population Radius: 1.5 Miles 75,914 Radius: 4 Miles 102,755 516,754 Radius: 8 Miles 1,989,573 549,079 2014 Total Population 2000 Group Quarters 4,767 113,897 19,825 49,306 561,203 n Demographic and Income Profile—Very Popular Report 2009 Total Population 2009 - 2014 Annual Rate 2014 Total Population 102,755 113,897 549,079 2.08% 561,203 2,015,405 2,011,012 0.44% 2009 - 2014 Annual Rate 2.08% 0.44% -0.04% n Demographic and Income Comparison Profile 2000 Households 2000 Households 42,723 42,723 228,486 729,882 228,486 2000 Average Household Size 2000 Average Household Size 1.67 1.67 2.17 2.66 2.17 n 1990–2000 Comparison Profile 2009 Households 2009 Households Size 2009 Average Household 56,214 1.71 245,566 56,214 2.15 736,780 2.67 245,566 2009 Average Household Size 2014 Households 62,602 1.71 252,181 736,441 2.15 2014 Households Size 2014 Average Household 1.72 2.14 62,602 2.66 252,181 n Age 55+ Profile 2009 - 2014 Annual Rate 2014 Average Household Size 2000 Families 2.18% 14,140 0.53% 1.72 100,531 -0.01% 409,626 2.14 2009 Average Family Size Rate 2000 - 2014 Annual 2.58 3.25 2.18% 3.59 0.53% n Age by Income Profile 2009 Families 2000 Families 2009 Average Family Size 18,277 2.67 104,314 14,140 3.24 400,703 3.66 100,531 2014 Families 19,871 104,483 392,475 2000 Average Family Size Size 2014 Average Family 2.69 2.58 3.25 3.68 3.25 n Age by Sex by Race Profile 2009 Families Rate 2009 - 2014 Annual 1.69% 18,277 0.03% -0.41% 104,314 2009 Average Family Size 2.67 3.24 2000 Housing Units n Age by Sex Profile 2014 Families Housing Units Owner Occupied 48,778 33.6% 19,871 255,621 30.2% 799,873 33.3% 104,483 2014 Average FamilyUnits Renter Occupied Housing Size 54.0% 2.69 59.1% 58.0% 3.25 2009 - 2014 Annual Rate Vacant Housing Units 12.5% 1.69% 10.7% 8.8% 0.03% n Census 2000 Detailed Race Profile 2009 Housing Units Owner Occupied Housing Units 65,916 35.1% 283,698 31.0% 838,342 33.1% Renter Occupied Housing Units 50.2% 55.6% 54.8% 2000 Housing Units Vacant Housing Units 48,778 255,621 n Census 2000 Summary Profile 2014 Housing Units Owner Occupied Housing Units 14.7% 73,099 13.4% 293,534 33.6% 12.1% 849,643 30.2% Owner Occupied Housing Units 35.8% 31.0% 32.6% Renter Occupied Housing Renter Occupied Housing Units Units 49.8% 54.0% 54.9% 54.1% 59.1% n Detailed Age Profile Vacant Housing Units Vacant Housing Units Demographic and Income Profile 14.4% 14.1% 12.5% 13.3% 10.7% SampleDemographics 2009 Housing Units Median Household Income 65,916 283,698 n Detailed Income Profile Owner Occupied Housing Units 2000 $56,538 35.1% $42,847 $37,749 31.0% Proposed Location Renter Occupied Housing Units 2009 2014 $75,288 41.8805 Latitude: $75,957 50.2% $58,813 $62,665 $51,385 $54,451 55.6% 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 n Disposable Income Profile Ring: 1 mile radius Vacant Housing Units Median Home Value 14.7% 13.4% Summary 2014 Housing Units 2010 2000 2000 2009 $243,136 2015 73,099 $224,546 $157,593 293,534 $343,765 $311,868 $221,468 26,162 2014 Occupied Housing Units Owner 35.8% 31.0% n Executive Summary Population Households 45,534 Renter Occupied Housing Units Per Capita Income 14,855 24,338 50,151 $376,262 26,808 $343,943 49.8% $241,557 54.9% Families 4,534 2000 7,223 $49,048 7,843 $32,039 $20,732 Vacant Housing Units 2009 $59,665 14.4% $40,288 $26,274 14.1% n Graphic Profile Average Household Size Owner Occupied HUs 1.56 6,905 2014 Median Age 1.66 12,162 1.68 $62,456 13,530 $42,871 $27,756 Renter Occupied HUs 7,950 2000 12,176 13,27834.5 Median Household Income 31.1 30.1 n Housing Profile Median Age Trends: 2010-2015 Annual Rate 34.0 2009 Area 2000 2014 35.7 State 35.836.0 National 36.0 32.0 $56,538 32.1 30.7 30.9 $42,847 Population 1.95% 2009 0.27% 0.76% $75,288 $58,813 n Net Worth Profile Households 2014 $75,957 Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. 1.95% include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received Persons in families 0.27% 0.78% by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. $62,665 Families Median the Census, Value of Population and Housing. ESRI forecasts for 2009 and 2014. 1.66% Source: U.S. Bureau of Home 2000 Census 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% n Tapestry Segmentation Area Profile Median Household Income 4.32% 2000 2.76% 2.36% $243,136 $224,546 2000 2000 2009 2010 2010 2015 2015 $343,765 $311,868 Households by Income Number Percent 2014Number Percent Number Percent $376,262 $343,943 < $15,000 1,688 Per Capita Income 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 2000 801 ©2009 ESRI 5.4% On-demand reports and maps from Business Analyst Online. Order at2.1% 3.3% 552 $49,048 www.esri.com/bao or call 800-292-2224 5/05/2009 Page 1 of 8 $32,039 $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2009 2,271 9.3% 1,659 6.2% $59,665 $40,288 $50,000 - $74,999 2,679 18.4% 2014 4,834 19.9% 5,247 19.6% $62,456 $42,871 $75,000 - $99,999 1,845 Median Age 4,178 12.6% 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 2000 4,487 18.4% 6,983 26.1% 34.5 31.1 $150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000+ 980 6.7% 2009 2,379 9.8% 3,192 11.9% 36.0 32.0 Median Household Income $65,379 2014 $81,441 $100,632 36.0 32.1 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by to 2000 2010 2015 Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the Population by Age by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Number Percent Number Percent Number Percent 0-4 747 2.9% 1,459 3.2% 1,636 3.3% 5-9 Source: U.S. Bureau of the Census, 2000 Census of Population and 2.4% 432 1.7% 1,021 2.2% 1,185 Housing. ESRI forecasts for 2009 and 2014. 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 65 - 74 ©2009 ESRI 879 3.4% On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-292-2224 2,110 4.6% 3,102 6.2% 5/05/2009 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 85+ 97 0.4% 489 1.1% 582 1.2% 2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 n Included with Basic and Premium Subscriptions n Included with Premium Subscription Only 8 esri.com/buybao
    • Market ProfileResidential and commercial retailers, real estate agents, and n Included with Basic and Premium Subscriptionseconomic development agencies use this report to get a basicunderstanding of market demographics, consumer spending,and segmentation. This is one of the most popular reports andis the most comprehensive. This report is a good starting pointfor your analysis. Market Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2000 Total Population 26,162 300,862 816,002 2000 Group Quarters 3,043 10,995 32,318 2010 Total Population 45,534 343,403 865,089 2015 Total Population 50,151 353,272 875,185 2010 - 2015 Annual Rate 1.95% 0.57% 0.23% Demographics 2000 Households 14,855 141,561 334,355 2000 Average Household Size 1.56 2.05 2.34 2010 Households 24,338 164,537 359,150 2010 Average Household Size 1.66 2.01 2.3 2015 Households 26,808 170,130 364,685 2015 Average Household Size 1.68 2 2.3 2010 - 2015 Annual Rate 1.95% 0.67% 0.31% 2000 Families 4,534 58,924 158,381 2000 Average Family Size 2.4 3.1 3.4 2010 Families 7,223 65,747 164,294 2010 Average Family Size 2.6 3.08 3.39 2015 Families 7,843 66,446 163,681 2015 Average Family Size 2.64 3.09 3.4 2010 - 2015 Annual Rate 1.66% 0.21% -0.07% 2000 Housing Units 17,113 159,344 373,433 Owner Occupied Housing Units 40.5% 31.9% 29.6% Renter Occupied Housing Units 46.6% 56.9% 59.9% Vacant Housing Units 12.9% 11.2% 10.5% View a full report at 2010 Housing Units 27,796 189,002 411,183 esri.com/baoreports. Owner Occupied Housing Units 43.8% 33.3% 30.6% Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% 2015 Housing Units 30,706 197,485 422,671 Owner Occupied Housing Units 44.1% 33.2% 30.3% Renter Occupied Housing Units 43.2% 53.0% 56.0% Vacant Housing Units 12.7% 13.9% 13.7% Median Household Income 2000 $65,379 $46,110 $40,518 2010 $81,441 $62,261 $54,674 2015 $100,632 $76,838 $66,148 Median Home Value 2000 $217,450 $238,126 $198,403 2010 $308,814 $321,349 $273,098 2015 $359,555 $378,204 $320,177 Per Capita Income 2000 $49,927 $37,059 $27,260 2010 $60,584 $45,353 $34,145 2015 $69,932 $54,655 $41,098 Median Age 2000 34.0 32.2 30.2 2010 35.7 33.8 31.2 2015 35.8 33.8 31.3 Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 8 esri.com/buybao 9
    • Demographic and Income Profile Local governments, retailers, and real estate agents use this n Included with Basic and Premium Subscriptions report to quickly forecast area growth. Demographic and Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Summary 2000 2010 2015 Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size 1.56 1.66 1.68 Owner Occupied HUs 6,905 12,162 13,530 Renter Occupied HUs 7,950 12,176 13,278 Median Age 34.0 35.7 35.8 Trends: 2010-2015 Annual Rate Area State National Population 1.95% 0.27% 0.76% Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% 2000 2010 2015Demographics Households by Income Number Percent Number Percent Number Percent < $15,000 1,688 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 5.4% 801 3.3% 552 2.1% $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2% $50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1% Demographic and Income Profile $150,000 - $199,000 1,100 7.5% 2,481 10.2% 3,381 12.6% Sample $200,000+ 980 6.7% 2,379 9.8% 3,192 11.9% Median Household Income $65,379 $81,441 $100,632 Proposed Location Latitude: 41.8805 Average Household Income $87,546 $108,629 $125,374 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Per Capita Income $49,927 $60,584 $69,932 Ring: 1 mile radius 2000 2010 2015 Trends 2010-2015 Population by Age Number Percent Number Percent Number Percent 4.5 0-4 747 2.9% 1,459 3.2% 1,636 3.3% 4 5-9 432 1.7% 1,021 2.2% 1,185 2.4% Annual Rate (in percent) 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 3.5 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 3 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 2.5 Area 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% State 2 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% U.S. 1.5 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 1 65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 0.5 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 0 Population Households Families Owner HHs Median HH Income 85+ 97 0.4% 489 1.1% 582 1.2% 2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent Population by Age White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% 30 Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% 25 Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% 20 Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Percent Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% 2010 15 Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% 2015 Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% 10 Data Note: Income is expressed in current dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 5 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 0 0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+ 2010 Household Income 2010 Population by Race 65 60 55 50 $150-199K+ (10.2%) 45 $100K-$149K (18.4%) $200K+ (9.8%) 40 35 <$15K (7.9%) 30 61.4 Percent 25 $15K-$24K (3.3%) 20 $75K-99K (17.2%) $25K-34K (4.1%) 15 10 $35K-$49K (9.3%) 20.7 5 $50K-74K (19.9%) 0 White 10.8 Black 0.3 Am. Ind. Asian 0.1 3.7 Pacific Other 2.9 Two+ 2010 Percent Hispanic Origin: 10.7% ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2 10 esri.com/buybao
    • Demographic and Income Comparison ProfileLocal governments, retailers, and real estate agents use n Included with Basic and Premium Subscriptionsthis report to quickly analyze trade areas to forecast areagrowth. The side-by-side layout of this report makes it easy tocompare areas. Demographic and Income Profile Proposed Location Sample 100 S Wacker Dr, Chicago, IL 60606-4006 Latitude: 41.8805 Ring: 1 mile radius Longitude: -87.63715 Summary 2000 2010 2015 Population 26,162 45,534 50,151 Households 14,855 24,338 26,808 Families 4,534 7,223 7,843 Average Household Size 1.56 1.66 1.68 Owner Occupied Housing Units 6,905 12,162 13,530 Renter Occupied Housing Units 7,950 12,176 13,278 Median Age 34.0 35.7 35.8 Trends: 2010 - 2015 Annual Rate Area State National Population 1.95% 0.27% 0.76% Demographics Households 1.95% 0.27% 0.78% Families 1.66% 0.07% 0.64% Owner HHs 2.15% 0.32% 0.82% Median Household Income 4.32% 2.76% 2.36% 2000 2010 2015 Households by Income Number Percent Number Percent Number Percent <$15,000 1,688 11.6% 1,912 7.9% 1,363 5.1% $15,000 - $24,999 793 5.4% 801 3.3% 552 2.1% $25,000 - $34,999 943 6.5% 991 4.1% 787 2.9% $35,000 - $49,999 2,151 14.7% 2,271 9.3% 1,659 6.2% $50,000 - $74,999 2,679 18.4% 4,834 19.9% 5,247 19.6% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $149,999 2,419 16.6% 4,487 18.4% 6,983 26.1% $150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000+ 980 6.7% 2,379 9.8% 3,192 11.9% View a full report atesri.com/baoreports. Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 2000 2010 2015 Population by Age Number Percent Number Percent Number Percent 0-4 747 2.9% 1,459 3.2% 1,636 3.3% 5-9 432 1.7% 1,022 2.2% 1,184 2.4% 10 - 14 374 1.4% 877 1.9% 1,039 2.1% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 20 - 24 2,502 9.6% 4,282 9.4% 4,406 8.8% 25 - 34 8,822 33.7% 12,622 27.7% 14,108 28.1% 35 - 44 5,364 20.5% 8,051 17.7% 7,883 15.7% 45 - 54 3,573 13.7% 6,617 14.5% 7,141 14.2% 55 - 64 1,872 7.2% 4,961 10.9% 5,733 11.4% 65 - 74 879 3.4% 2,110 4.6% 3,102 6.2% 75 - 84 405 1.5% 1,150 2.5% 1,345 2.7% 85+ 97 0.4% 489 1.1% 582 1.2% 2000 2010 2015 Race and Ethnicity Number Percent Number Percent Number Percent White Alone 16,948 64.8% 27,950 61.4% 30,323 60.5% Black Alone 5,519 21.1% 9,413 20.7% 9,661 19.3% American Indian Alone 50 0.2% 150 0.3% 205 0.4% Asian Alone 2,519 9.6% 4,938 10.8% 5,958 11.9% Pacific Islander Alone 24 0.1% 60 0.1% 78 0.2% Some Other Race Alone 523 2.0% 1,692 3.7% 2,273 4.5% Two or More Races 579 2.2% 1,332 2.9% 1,653 3.3% Hispanic Origin (Any Race) 1,603 6.1% 4,863 10.7% 6,532 13.0% Data Note: Income is expressed in current dollars Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. June 14, 2010 Made with ESRI Business Analyst ©2010 ESRI www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 6 esri.com/buybao 11
    • 1990–2000 Comparison Profile Business planners, owners, and developers use this report to n Included with Basic and Premium Subscriptions analyze trends and changes and identify growth, decline, and new opportunities. 1990-2000 Comparison Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius 1990 Census 2000 1990-2000 Number Percent Number Percent Annual Rate Total Population 14,913 - 26,162 - 5.78% Total Households 7,751 100.0% 14,855 100.0% 6.72% Average Household Size 1.45 - 1.56 - 0.73% Total Families 1,968 25.4% 4,534 30.5% 8.70% Average Family Size 2.32 - 2.4 - 0.34% Per Capita Income $31,250 - $49,927 - 4.80% Total Housing Units 10,462 - 17,113 - 5.04%Demographics Population by Sex Male 8,705 58.4% 14,045 53.7% 4.90% Female 6,209 41.6% 12,117 46.3% 6.91% Population by Age Total 14,914 100.0% 26,159 100.0% 5.78% Age 0 - 4 311 2.1% 747 2.9% 9.16% Age 5 - 9 136 0.9% 432 1.7% 12.25% Age 10 - 14 119 0.8% 374 1.4% 12.13% Age 15 - 19 703 4.7% 1,092 4.2% 4.50% Age 20 - 24 1,740 11.7% 2,502 9.6% 3.70% Age 25 - 29 2,923 19.6% 4,486 17.1% 4.38% Age 30 - 34 2,250 15.1% 4,336 16.6% 6.78% Age 35 - 39 1,803 12.1% 3,157 12.1% 5.76% Age 40 - 44 1,315 8.8% 2,207 8.4% 5.31% Age 45 - 49 904 6.1% 1,838 7.0% 7.35% Age 50 - 54 689 4.6% 1,736 6.6% 9.68% Age 55 - 59 571 3.8% 1,106 4.2% 6.83% Age 60 - 64 445 3.0% 766 2.9% 5.58% View a full report at Age 65 - 69 380 2.5% 510 1.9% 2.99% Age 70 - 74 257 1.7% 369 1.4% 3.68% esri.com/baoreports. Age 75 - 79 185 1.2% 248 0.9% 2.97% Age 80 - 84 115 0.8% 156 0.6% 3.10% Age 85+ 68 0.5% 97 0.4% 3.62% Median Age 33.4 34.0 0.18% Age 18+ 14,231 95.4% 24,346 93.1% 5.52% Age 65+ 1,005 6.7% 1,380 5.3% 3.22% Households by Household Income Household Income Base 7,637 100.0% 14,598 100.0% 6.69% <$15,000 835 10.9% 1,688 11.6% 7.29% $15,000 - $24,999 814 10.7% 793 5.4% -0.26% $25,000 - $34,999 1,133 14.8% 943 6.5% -1.82% $35,000 - $49,999 1,548 20.3% 2,151 14.7% 3.34% $50,000 - $74,999 1,592 20.8% 2,679 18.4% 5.34% $75,000 - $99,999 728 9.5% 1,845 12.6% 9.75% $100,000 - $149,999 641 8.4% 2,419 16.6% 14.20% $150,000+ 346 4.5% 2,080 14.2% 19.65% Median Household Income $42,908 $65,379 4.30% Average Household Income $58,625 $87,546 4.09% Data Note: Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual compound rate. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI converted 1990 Census data into 2000 geography. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 5 12 esri.com/buybao
    • Age 50+ ProfileHospitals, retirement communities, and community planners n Included with Basic and Premium Subscriptionsuse this report to determine where seniors are concentratedand people are retiring. Emergency preparedness planners usethis report to identify areas that require support and specialservices for seniors and retirees. Age 50+ Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Total Population 26,162 45,534 50,151 4,617 1.95% Population 50+ 4,988 11,938 14,370 2,432 3.78% Median Age 34.0 35.7 35.8 0.1 0.06% Households 14,855 24,338 26,808 2,470 1.95% % Householders 55+ 15.3 23.9 26.8 2.8 2.32% Demographics Owner/Renter Ratio 0.9 1.0 1.0 0.0 0% Median Home Value $217,450 $308,814 $359,555 $50,741 3.09% Average Home Value $258,594 $366,186 $433,324 $67,138 3.42% Median Household Income $65,379 $81,441 $100,632 $19,191 4.32% Median Household Income for Householder 55+ $53,156 $76,714 $93,841 $17,127 4.11% Population by Age and Sex Male Population Census 2000 2010 2015 Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2,567 100.0% 5,824 100.0% 7,096 100.0% 50 - 54 905 35.3% 1,635 28.1% 1,884 26.6% 55 - 59 612 23.8% 1,405 24.1% 1,638 23.1% 60 - 64 407 15.9% 1,081 18.6% 1,234 17.4% 65 - 69 264 10.3% 628 10.8% 971 13.7% 70 - 74 175 6.8% 416 7.1% 561 7.9% 75 - 79 115 4.5% 288 4.9% 357 5.0% 80 - 84 64 2.5% 201 3.5% 238 3.4% View a full report at 85+ 25 1.0% 170 2.9% 213 3.0% esri.com/baoreports. Female Population Census 2000 2010 2015 Number % of 50+ Number % of 50+ Number % of 50+ Total (50+) 2,421 100.0% 6,114 100.0% 7,274 100.0% 50 - 54 830 34.3% 1,593 26.1% 1,724 23.7% 55 - 59 494 20.4% 1,380 22.6% 1,532 21.1% 60 - 64 359 14.8% 1,095 17.9% 1,329 18.3% 65 - 69 246 10.2% 617 10.1% 975 13.4% 70 - 74 194 8.0% 449 7.3% 595 8.2% 75 - 79 133 5.5% 368 6.0% 444 6.1% 80 - 84 93 3.8% 293 4.8% 306 4.2% 85+ 72 3.0% 319 5.2% 369 5.1% Total Population Census 2000 2010 2015 Number % of Total Pop Number % of Total Pop Number % of Total Pop Total (50+) 4,988 19.1% 11,938 26.2% 14,370 28.7% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3% 60 - 64 766 2.9% 2,176 4.8% 2,563 5.1% 65 - 69 510 1.9% 1,245 2.7% 1,946 3.9% 70 - 74 369 1.4% 865 1.9% 1,156 2.3% 75 - 79 248 0.9% 656 1.4% 801 1.6% 80 - 84 157 0.6% 494 1.1% 544 1.1% 85+ 97 0.4% 489 1.1% 582 1.2% 65+ 1,381 5.3% 3,749 8.2% 5,029 10.0% 75+ 502 1.9% 1,639 3.6% 1,927 3.8% Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6 esri.com/buybao 13
    • Age by Income Profile Marketers, market researchers, and those in the entertainment n Included with Basic and Premium Subscriptions and leisure industries use this report to identify and target market niches, reveal and tap into specific age markets, and plan effective media campaigns. Age by Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Median Age 34.0 35.7 35.8 0.1 0.06%Demographics Census 2000 Households by Income and Age of Householder < 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+ HH Income Base 1,071 5,515 3,617 2,046 1,297 697 354 <$10,000 394 336 153 88 72 109 175 $10,000 - $14,999 49 110 67 44 36 38 15 $15,000 - $24,999 149 188 177 50 103 98 28 $25,000 - $34,999 133 380 182 55 108 60 23 $35,000 - $49,999 158 894 614 227 130 98 31 $50,000 - $74,999 87 1,153 725 356 236 86 37 $75,000 - $99,999 33 878 406 297 136 72 23 $100,000 - $149,999 21 1,035 602 435 270 54 4 $150,000 - $199,999 21 349 344 217 114 37 18 $200,000+ 26 192 347 277 92 45 0 View a full report at Median HH Income $21,358 $67,268 $70,778 $90,488 $70,755 $43,187 $10,534 esri.com/baoreports. Average HH Income $42,058 $81,329 $95,805 $118,641 $101,775 $74,472 $31,779 Percent Distribution < 25 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75+ HH Income Base 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% <$10,000 36.8% 6.1% 4.2% 4.3% 5.6% 15.6% 49.4% $10,000 - $14,999 4.6% 2.0% 1.9% 2.2% 2.8% 5.5% 4.2% $15,000 - $24,999 13.9% 3.4% 4.9% 2.4% 7.9% 14.1% 7.9% $25,000 - $34,999 12.4% 6.9% 5.0% 2.7% 8.3% 8.6% 6.5% $35,000 - $49,999 14.8% 16.2% 17.0% 11.1% 10.0% 14.1% 8.8% $50,000 - $74,999 8.1% 20.9% 20.0% 17.4% 18.2% 12.3% 10.5% $75,000 - $99,999 3.1% 15.9% 11.2% 14.5% 10.5% 10.3% 6.5% $100,000 - $149,999 2.0% 18.8% 16.6% 21.3% 20.8% 7.7% 1.1% $150,000 - $199,999 2.0% 6.3% 9.5% 10.6% 8.8% 5.3% 5.1% $200,000+ 2.4% 3.5% 9.6% 13.5% 7.1% 6.5% 0.0% Data Note: Census 2000 income is expressed in current (1999) dollars. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 14 esri.com/buybao
    • Age by Sex by Race ProfilePublic- and private-sector organizations use this report to n Included with Basic and Premium Subscriptionsdetermine product and service offerings to create effectiveadvertising campaigns to target specific age and gendermarkets. Emergency preparedness planners also use thisinformation to determine special language requirements forarea populations. Age by Sex by Race Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Median Age 34.0 35.7 35.8 0.1 0.06% Median Male Age 34.1 35.5 35.7 0.2 0.11% Median Female Age 33.8 36.0 36.0 0.0 0% Demographics 2010 Hispanic Population by Age Total Males Females Number Percent Number Percent Number Percent Total 4,863 100.0% 2,538 100.0% 2,325 100.0% 0-4 333 6.8% 160 6.3% 173 7.4% 5-9 221 4.5% 117 4.6% 104 4.5% 10 - 14 164 3.4% 94 3.7% 70 3.0% 15 - 19 348 7.2% 187 7.4% 161 6.9% 20 - 24 531 10.9% 282 11.1% 249 10.7% 25 - 29 811 16.7% 414 16.3% 397 17.1% 30 - 34 642 13.2% 350 13.8% 292 12.6% 35 - 39 428 8.8% 257 10.1% 171 7.4% 40 - 44 298 6.1% 161 6.3% 137 5.9% 45 - 49 293 6.0% 143 5.6% 150 6.5% View a full report at 50 - 54 228 4.7% 102 4.0% 126 5.4% esri.com/baoreports. 55 - 59 174 3.6% 82 3.2% 92 4.0% 60 - 64 140 2.9% 62 2.4% 78 3.4% 65 - 69 107 2.2% 47 1.9% 60 2.6% 70 - 74 54 1.1% 28 1.1% 26 1.1% 75 - 79 38 0.8% 19 0.7% 19 0.8% 80 - 84 26 0.5% 14 0.6% 12 0.5% 85+ 27 0.6% 19 0.7% 8 0.3% Median Age 30.2 30.2 30.1 Data Note: Hispanic population can be of any race. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 5 esri.com/buybao 15
    • Age by Sex Profile Retailers use this report to identify or expand service offerings n Included with Basic and Premium Subscriptions aimed at specific consumer segments. Marketing consultants use this report to advise clients on how to tailor their messages to different age groups in their markets. Emergency preparedness planners can also use this information to identify populations that live in threatened areas. Age by Sex Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Male Population by Age Census 2000 2010 2015 Number Percent Number Percent Number Percent Age by Sex Profile Total 14,044 100.0% 23,993 100.0% 26,349 100.0% Sample 0-4 363 2.6% 732 3.1% 810 3.1% 5-9 226 1.6% 522 2.2% 614 2.3% Proposed Location Latitude: 41.8805 10 - 14 197 1.4% 449 1.9% 540 2.0% 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 15 - 19 545 3.9% 930 3.9% 971 3.7% Ring: 1 mile radius 20 - 24 1,327 9.4% 2,172 9.1% 2,220 8.4% 25 - 29 2,415 17.2% 3,910 16.3% 3,878 14.7% Census 2000 2010 2015 2010-2015 2010-2015 30 - 34 2,354 16.8% 3,043 12.7% 3,779 14.3% Change Annual Rate 35 - 39 1,869 13.3% 2,565 10.7% 2,547 9.7% Population 26,162 45,534 50,151 4,617 1.95% 40 - 44 1,242 8.8% 2,043 8.5% 2,030 7.7% Households 14,855 24,338 26,808 2,470 1.95%Demographics 45 - 49 939 6.7% 1,803 7.5% 1,864 7.1% Average Household Size 1.56 1.66 1.68 0.02 0.24% 50 - 54 905 6.4% 1,635 6.8% 1,884 7.2% Median Age 34.0 35.7 35.8 0.1 0.06% 55 - 59 612 4.4% 1,405 5.9% 1,638 6.2% Median Male Age 34.1 35.5 35.7 0.2 0.11% 60 - 64 407 2.9% 1,081 4.5% 1,234 4.7% Median Female Age 33.8 36.0 36.0 0.0 0% 65 - 69 264 1.9% 628 2.6% 971 3.7% 70 - 74 175 1.2% 416 1.7% 561 2.1% 75 - 79 115 0.8% 288 1.2% 357 1.4% Total Population by Age 80 - 84 64 0.5% 201 0.8% 238 0.9% 85+ 25 0.2% 170 0.7% 213 0.8% Census 2000 2010 2015 Number Percent Number Percent Number Percent 18+ 13,107 93.3% 21,978 91.6% 24,070 91.4% Total 26,160 100.0% 45,533 100.0% 50,149 100.0% Female Population by Age 0-4 747 2.9% 1,459 3.2% 1,636 3.3% Census 2000 2010 2015 5-9 432 1.7% 1,021 2.2% 1,185 2.4% Number Percent Number Percent Number Percent 10 - 14 374 1.4% 877 1.9% 1,039 2.1% Total 12,116 100.0% 21,540 100.0% 23,800 100.0% 15 - 19 1,093 4.2% 1,894 4.2% 1,989 4.0% 0-4 384 3.2% 727 3.4% 826 3.5% 20 - 24 Age by Sex Profile 2,502 9.6% 4,282 9.4% 4,406 8.8% 5-9 206 1.7% 499 2.3% 571 2.4% 25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8% 10 - 14 177 1.5% 428 2.0% 499 2.1% Sample 15 - 19 548 4.5% 964 4.5% 1,018 4.3% 30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4% 20 - 24 1,175 9.7% 2,110 9.8% Proposed Location 2,186 9.2% Latitude: 41.8805 35 - 39 3,157 12.1% 4,390 9.6% 4,313 8.6% 25 - 29 2,071 17.1% 3,306 15.3% 3,534 100 S Wacker Dr, Chicago, IL 60606-4006 14.8% Longitude: -87.63715 40 - 44 2,207 8.4% 3,661 8.0% 3,570 7.1% 30 - 34 1,982 16.4% 2,363 11.0% Ring: 1 mile radius 2,917 12.3% 45 - 49 1,838 7.0% 3,389 7.4% 3,533 7.0% 35 - 39 1,288 10.6% 1,825 8.5% 1,766 7.4% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 40 - 44 965 8.0% 1,618 7.5% 1,540 6.5% Census 2000 Population by Age and Sex 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3% 45 - 49 899 7.4% 1,586 7.4% 1,669 7.0% Males (%) Females (%) 50 - 54 830 6.9% 1,593 7.4% 1,724 7.2% 60 - 64 766 2.9% 2,176 4.8% 2,563 5.1% 55 - 59 494 4.1% 1,380 6.4% 18 1,532 6.4% 65 - 69 510 1.9% 1,245 2.7% 1,946 3.9% 60 - 64 359 3.0% 1,095 5.1% 16 1,329 5.6% 70 - 74 369 1.4% 865 1.9% 1,156 2.3% 65 - 69 246 2.0% 617 2.9% 14 975 4.1% 70 - 74 194 1.6% 449 2.1% 12 595 2.5% 75 - 79 248 0.9% 656 1.4% 801 1.6% Percent 75 - 79 133 1.1% 368 1.7% 10 444 1.9% 80 - 84 157 0.6% 494 1.1% 544 1.1% 8 85+ 97 0.4% 489 1.1% 582 1.2% 80 - 84 93 0.8% 293 1.4% 306 1.3% 6 85+ 72 0.6% 319 1.5% 369 1.6% 4 18+ 24,346 93.1% 41,624 91.4% 45,715 91.2% 2 18+ 11,237 92.7% 19,646 91.2% 21,645 90.9% 0 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 21+ 23,048 85+ 88.1% 39,432 86.6% 43,440 86.6% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 2010 Population by Age and Sex ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 3 Males (%) Data Note: Females (%) Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 18 16 14 12 Percent 10 8 6 4 2 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 0 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ 2015 Population by Age and Sex Males (%) Females (%) 15 14 13 12 11 10 9 Percent 8 7 6 5 4 3 2 1 0 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 3 of 3 16 esri.com/buybao
    • Census 2000 Detailed Race ProfileRetailers and marketers use this report to identify new n Included with Basic and Premium Subscriptionsmarket areas, adjust merchandise and service offerings, anddevise targeted marketing campaigns. Elections officials andemergency preparedness planners also use this informationto determine special language requirements. Census 2000 Detailed Race Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Number Percent Total Population 26,162 100.0% Population Reporting One Race 25,583 97.8% White 16,948 64.8% Black or African American 5,519 21.1% Demographics American Indian or Alaska Native 50 0.2% Asian 2,519 9.6% Native Hawaiian or Other Pacific Islander 24 0.1% Some Other Race 523 2.0% Population Reporting Two or More Races 579 2.2% Population Reporting Two Races White and Black 87 0.3% White and American Indian 42 0.2% White and Asian 98 0.4% White and Pacific Islander 5 0.0% White and Other Race 204 0.8% Black and American Indian 27 0.1% Black and Asian 14 0.1% Black and Pacific Islander 0 0.0% Black and Other Race 20 0.1% American Indian and Asian 6 0.0% American Indian and Pacific Islander 0 0.0% View a full report at American Indian and Other Race 7 0.0% esri.com/baoreports. Asian and Pacific Islander 7 0.0% Asian and Other Race 39 0.1% Pacific Islander and Other Race 0 0.0% Population Reporting Race in Any Combination Sum 1,190 4.5% White in Any Combination 458 1.8% Black in Any Combination 171 0.7% American Indian in Any Combination 99 0.4% Asian in Any Combination 169 0.6% Pacific Islander in Any Combination 15 0.1% Some Other Race in Any Combination 278 1.1% Population Reporting Race Alone or in Any Combination Sum 26,773 102.3% White 17,406 66.5% Black or African American 5,690 21.7% American Indian or Alaska Native 149 0.6% Asian 2,688 10.3% Native Hawaiian or Other Pacific Islander 39 0.1% Some Other Race 801 3.1% Data Note: Population Reporting Two or More Races includes unique counts of the population who reported at least two races. Population Reporting Race in Any Combination counts people who reported multiple races in each race group. For example, a person reporting "White" and "Black" is added to each group here. The Population Reporting Race Alone or in Any Combination is the sum of the Population Reporting One Race and the Population Reporting Race in Any Combination. The sum is greater than the Total Population. Percents are calculated using Total Population as the base. Detail may not sum to totals due to rounding. Source: U.S. Census Bureau, Census 2000 Redistricting Data (P.L. 94-171). ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 esri.com/buybao 17
    • Census 2000 Summary Profile Retirement and assisted living community planners use this n Included with Basic and Premium Subscriptions report to determine where high concentrations of elderly residents exist or are growing. Home heating and cooling system repair companies use this report to find areas with older homes that might be in need of repair or updating. Census 2000 Summary Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Summary 1990 Census 2000 1990-2000 Annual Rate Total Population 14,913 26,162 5.78% Total Households 7,751 14,855 6.72% Total Families 1,968 4,534 8.7% Total Housing Units 10,462 17,113 5.04%Demographics Average Household Size 1.45 1.56 0.73% Average Family Size 2.32 2.4 0.34% Median Household Income $42,908 $65,379 4.3% Average Household Income $58,625 $87,546 4.09% Per Capita Income $31,250 $49,927 4.8% Number Percent Population by Race Total 26,162 100.0% Population Reporting One Race 25,583 97.8% White 16,948 64.8% Black or African American 5,519 21.1% American Indian or Alaska Native 50 0.2% Asian 2,519 9.6% Native Hawaiian or Other Pacific Islander 24 0.1% Some Other Race 523 2.0% Population Reporting Two or More Races 579 2.2% Total Hispanic Population 1,603 6.1% View a full report at Population by Sex esri.com/baoreports. Male 14,045 53.7% Female 12,117 46.3% Population by Age Total 26,160 100.0% Age 0 - 4 747 2.9% Age 5 - 9 432 1.7% Age 10 - 14 374 1.4% Age 15 - 19 1,093 4.2% Age 20 - 24 2,502 9.6% Age 25 - 29 4,486 17.1% Age 30 - 34 4,336 16.6% Age 35 - 39 3,157 12.1% Age 40 - 44 2,207 8.4% Age 45 - 49 1,838 7.0% Age 50 - 54 1,735 6.6% Age 55 - 59 1,106 4.2% Age 60 - 64 766 2.9% Age 65 - 69 510 1.9% Age 70 - 74 369 1.4% Age 75 - 79 248 0.9% Age 80 - 84 157 0.6% Age 85+ 97 0.4% Median Age 34.0 Age 18+ 24,346 93.1% Age 65+ 1,381 5.3% Data Note: Population Reporting Two of More Races includes unique counts of the population who reported at least two races. Hispanic population can be of any race. Detail may not sum to totals due to rounding. Census 2000 medians are computed from reported data distributions. The "1990-2000 Annual Rate" is an annual compound rate. Source: U.S. Census Bureau, Census 2000 Summary File 1 and 3. ESRI converted 1990 Census data into 2000 geography. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 7 18 esri.com/buybao
    • Detailed Age ProfileFinancial, advertising, and real estate industries use this n Included with Premium Subscription Onlyreport to help define their products and service offeringsto effectively market to each age group. Emergencypreparedness planners also use this information to assessaffected areas and populations. Detailed Age Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Total Population by Detailed Age Census 2000 2010 2015 Number Percent Number Percent Number Percent Total 26,160 100.0% 45,530 100.0% 50,150 100.0% <1 243 0.9% 429 0.9% 475 0.9% 1 175 0.7% 333 0.7% 374 0.7% Demographics 2 119 0.5% 272 0.6% 310 0.6% 3 99 0.4% 202 0.4% 228 0.5% 4 110 0.4% 221 0.5% 250 0.5% 5 81 0.3% 211 0.5% 236 0.5% 6 100 0.4% 206 0.5% 231 0.5% 7 75 0.3% 176 0.4% 198 0.4% Detailed Age Profile 8 89 0.3% 235 0.5% 290 0.6% Sample 9 86 0.3% 192 0.4% 228 0.5% 10 75 0.3% 156 0.3% 180 0.4% 11 93 0.4% 210 0.5% 259 0.5% Proposed Location Latitude: 41.8805 12 69 0.3% 161 0.4% 181 S Wacker Dr, Chicago, IL 60606-4006 100 0.4% Longitude: -87.63715 13 65 0.2% 175 0.4% Ring: 1 mile radius 217 0.4% 14 74 0.3% 174 0.4% 203 0.4% 15 83 0.3% 158 0.3% 157 0.3% Total Population by Detailed Age 16 92 0.4% 192 0.4% 200 0.4% Percent 17 87 0.3% 204 0.4% 217 0.4% 18 301 1.2% 524 1.2% 549 0.0 1.1% 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 19 529 2.0% 818 1.8% 866 <1 1.7% 20 - 24 2,502 9.6% 4,281 9.4% 4,407 1 8.8% 25 - 29 4,486 17.1% 7,216 15.8% 7,412 14.8% 2 30 - 34 4,336 16.6% 5,406 11.9% 6,696 13.4% 35 - 39 3,157 12.1% 4,390 9.6% 4,313 3 8.6% 40 - 44 2,207 8.4% 3,661 8.0% 3,570 4 7.1% 45 - 49 1,838 7.0% 3,389 7.4% 3,533 5 7.0% 50 - 54 1,735 6.6% 3,228 7.1% 3,608 7.2% 6 55 - 59 1,106 4.2% 2,785 6.1% 3,170 6.3% 60 - 64 766 2.9% 2,176 4.8% 2,563 7 5.1% 65 - 69 510 1.9% 1,245 2.7% 1,946 8 3.9% 70 - 74 369 1.4% 865 1.9% 1,156 9 2.3% 75 - 79 248 0.9% 656 1.4% 801 1.6% 10 80 - 84 157 0.6% 494 1.1% 544 1.1% 85+ 97 0.4% 489 1.1% 582 11 1.2% 12 <18 1,816 6.9% 3,907 8.6% 4,434 8.8% 13 18+ 24,346 93.1% 41,624 91.4% 45,715 91.2% 21+ 23,048 88.1% 39,432 86.6% 43,440 14 86.6% Median Age 34.0 35.7 35.8 15 Age Groups 16 Data Note: Detail may not sum to totals due to rounding. 17 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. 18 19 20-24 25-29 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 View a full report at 85+ esri.com/baoreports. Census 2000 2010 2015 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 6 esri.com/buybao 19
    • Detailed Income Profile Financial institutions and entertainment and leisure providers use n Included with Premium Subscription Only this report to better understand where high- and low-income areas are located to offer pertinent products and services. Realtors and governments also use this information to identify patterns of market growth or decline. Detailed Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Families 4,534 7,223 7,843 620 1.66% Average Family Size 2.4 2.6 2.64 0.04 0.31%Demographics Census 2000 2010 2015 Number Percent Number Percent Number Percent Households by Income HH Income Base 14,598 100.0% 24,334 100.0% 26,804 100.0% < $10,000 1,328 9.1% 1,444 5.9% 1,072 4.0% $10,000 - $14,999 360 2.5% 468 1.9% 291 1.1% $15,000 - $19,999 320 2.2% 366 1.5% 252 0.9% $20,000 - $24,999 473 3.2% 435 1.8% 300 1.1% $25,000 - $29,999 347 2.4% 528 2.2% 469 1.7% $30,000 - $34,999 596 4.1% 463 1.9% 318 1.2% $35,000 - $39,999 682 4.7% 588 2.4% 493 1.8% $40,000 - $44,999 813 5.6% 802 3.3% 511 1.9% $45,000 - $49,999 656 4.5% 881 3.6% 655 2.4% $50,000 - $59,999 1,055 7.2% 2,139 8.8% 2,252 8.4% $60,000 - $74,999 1,624 11.1% 2,695 11.1% 2,995 11.2% $75,000 - $99,999 1,845 12.6% 4,178 17.2% 3,640 13.6% $100,000 - $124,999 1,405 9.6% 2,530 10.4% 4,513 16.8% $125,000 - $149,999 1,014 6.9% 1,957 8.0% 2,470 9.2% $150,000 - $199,999 1,100 7.5% 2,481 10.2% 3,381 12.6% $200,000 - $249,999 980 6.7% 1,136 4.7% 1,404 5.2% $250,000 - $499,999 N/A 944 3.9% 1,406 5.2% $500,000+ N/A 299 1.2% 382 1.4% Median Household Income $65,379 $81,441 $100,632 Average Household Income $87,546 $108,629 $125,374 Per Capita Income $49,927 $60,584 $69,932 Families by Income Family Income Base 4,716 100.0% 7,222 100.0% 7,840 100.0% < $10,000 137 2.9% 212 2.9% 159 2.0% $10,000 - $14,999 64 1.4% 81 1.1% 74 0.9% $15,000 - $19,999 52 1.1% 115 1.6% 94 1.2% $20,000 - $24,999 133 2.8% 88 1.2% 70 0.9% $25,000 - $29,999 85 1.8% 141 2.0% 125 1.6% $30,000 - $34,999 178 3.8% 163 2.3% 117 1.5% $35,000 - $39,999 103 2.2% 179 2.5% 261 3.3% $40,000 - $44,999 159 3.4% 193 2.7% 152 1.9% $45,000 - $49,999 110 2.3% 120 1.7% 98 1.3% $50,000 - $59,999 247 5.2% 402 5.6% 417 5.3% $60,000 - $74,999 416 8.8% 776 10.7% 791 10.1% $75,000 - $99,999 700 14.8% 1,304 18.1% 1,027 13.1% $100,000 - $124,999 689 14.6% 962 13.3% 1,301 16.6% $125,000 - $149,999 560 11.9% 588 8.1% 531 6.8% $150,000 - $199,999 528 11.2% 940 13.0% 1,385 17.7% $200,000 - $249,999 555 11.8% 478 6.6% 626 8.0% $250,000 - $499,999 N/A 370 5.1% 495 6.3% $500,000+ N/A 110 1.5% 117 1.5% Median Family Income $98,792 $95,942 $108,618 Average Family Income $121,096 $125,597 $138,516 Data Note: Income represents the annual income for the preceding year, expressed in current dollars, including an adjustment for inflation (for 2010 and 2015). In 2000, the Census Bureau reported income to an upper interval of $200,000+. ESRI forecasts extend income to $500,000+. N/A means Not Available. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 20 esri.com/buybao
    • Disposable Income ProfileAdvertisers and the media use the information in this n Included with Premium Subscription Onlyreport to help develop marketing campaigns. Retailersand the travel industry use the information in this report totarget product and service offerings to the most profitablecustomers in an area. Disposable Income Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Median Age 34.0 35.7 35.8 0.1 0.06% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Demographics 2010 Households by Disposable Income Number Percent Total 24,334 100.0% <$15,000 2,103 8.6% $15,000 - $24,999 1,032 4.2% $25,000 - $34,999 1,679 6.9% $35,000 - $49,999 3,697 15.2% $50,000 - $74,999 5,801 23.8% $75,000 - $99,999 3,688 15.2% $100,000 - $149,999 3,893 16.0% $150,000 - $199,999 1,120 4.6% $200,000+ 1,321 5.4% Median Disposable Income $63,136 Average Disposable Income $85,554 2010 Disposable Income by Age of Householder Number of Households <25 25-34 35-44 45-54 55-64 65-74 75+ Total 1,759 7,410 5,211 4,135 3,163 1,501 1,154 <$15,000 548 474 204 181 162 233 300 $15,000 - $24,999 205 184 148 108 165 107 115 $25,000 - $34,999 179 511 363 235 202 110 79 $35,000 - $49,999 232 1,276 763 584 500 214 128 $50,000 - $74,999 298 2,067 1,251 895 738 317 235 $75,000 - $99,999 92 1,397 814 648 477 148 111 $100,000 - $149,999 117 1,060 1,012 846 568 196 94 $150,000 - $199,999 40 173 324 315 136 70 62 $200,000+ 48 268 332 323 215 106 30 Median Disposable Income $31,489 $62,332 $71,468 $76,852 $66,572 $54,869 $43,715 Average Disposable Income $50,329 $78,907 $94,695 $103,923 $94,463 $85,937 $60,808 Data Note: Disposable Income is after-tax household income. Disposable income forecasts are based on the Current Population Survey, U.S. Census Bureau. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 21
    • Executive Summary Economic developers, governments, and health and wellness n Included with Premium Subscription Only providers use this report to get a quick understanding of income, housing, education, and population trends. Executive Summary Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 45,534 343,403 865,089 Male Population 52.7% 49.7% 50.0% Female Population 47.3% 50.3% 50.0% Median Age 35.7 33.8 31.2 2010 Income Median HH Income $81,441 $62,261 $54,674 Per Capita Income $60,584 $45,353 $34,145 Average HH Income $108,629 $93,651 $80,598 2010 Households Total Households 24,338 164,537 359,150 Average Household Size 1.66 2.01 2.30 2010 Housing Owner Occupied Housing Units 43.8% 33.3% 30.6%Demographics Renter Occupied Housing Units 43.8% 53.7% 56.8% Vacant Housing Units 12.4% 12.9% 12.7% Population 1990 Population 14,913 283,900 799,029 2000 Population 26,162 300,862 816,002 Executive Summary 2010 Population 45,534 343,403 865,089 2015 Population 50,151 353,272 875,185 1990-2000 Annual Rate 5.78% 0.58% 0.21% 2000-2010 Annual Rate 6.17% 1.44% 0.63% Sample 2010-2015 Annual Rate 1.95% 0.57% 0.23% In the identified market area, the current year population is 865,089. In 2000, the Census count in the market area was 816,002. The Proposed Location rate of Latitude: 41.8805 change since 2000 was 0.63 percent annually. The five-year projection for the population in the market area is 875,185, representingSaWacker Dr, Chicago, IL 60606-4006 100 Longitude: -87.63715 change of 0.23 percent annually from 2010 to 2015. Currently, the population is 50.0 percent male and 50.0 percent female. Ring: 1, 3, 5 Miles Households 1 mile radius 3 miles radius 5 miles radius 1990 Households 7,751 122,195 310,180 Median Household Income 2000 Households 14,855 141,561 334,355 1990 Median HH Income $42,908 $27,382 $24,231 2010 Households 24,338 164,537 359,150 2000 Median HH Income $65,379 $46,110 $40,518 2015 Households 26,808 170,130 364,685 2010 Median HH Income $81,441 $62,261 $54,674 1990-2000 Annual Rate 6.72% 1.48% 0.75% 2015 Median HH Income $100,632 $76,838 $66,148 2000-2010 Annual Rate 5.48% 1.64% 0.78% 1990-2000 Annual Rate 4.3% 5.35% 5.28% 2010-2015 Annual Rate 1.95% 0.67% 0.31% 2000-2010 Annual Rate 2.4% 3.3% 3.29% 2010-2015 Annual Rate 4.32% 4.3% 3.88% The household count in this market area has changed from 334,355 in 2000 to 359,150 in the current year, a change of 0.78 percent annually. currently 2.30, compared to 2.34 in the year 2000. The number of families in the current year is 164,294 in the market area. size is Images? The five-year projection of households is 364,685, a change of 0.31 percent annually from the current year total. Average household Per Capita Income 1990 Per Capita Income $31,250 $21,104 $15,192 2000 Per Capita Income $49,927 $37,059 $27,260 Housing 2010 Per Capita Income $60,584 $45,353 $34,145 2015 Per Capita Income $69,932 $54,655 $41,098 Currently, 30.6 percent of the 411,184 housing units in the market area are owner occupied; 56.8 percent, renter occupied; and 12.7 percent 1990-2000 Annual Rate 4.8% 5.79% 6.02% are vacant. In 2000, there were 373,433 housing units - 29.6 percent owner occupied, 59.9 percent renter occupied and 10.5 percent vacant. 2000-2010 Annual Rate 2.11% 2.21% 2.46% The rate of change in housing units since 2000 is 1.05 percent. Median home value in the market area is $273,098, compared to a median 2010-2015 Annual Rate 2.91% 3.8% 3.78% home value of $157,913 for the U.S. In five years, median home value is projected to change by 3.23 percent annually to $320,177. From 2000 to the current year, median home value changed by 3.51 percent annually. Average Household Income 1990 Average Household Income $58,625 $48,637 $38,634 2000 Average Household Income $87,546 $78,001 $65,422 Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography. 2010 Average HH Income $108,629 $93,651 $80,598 2015 Average HH Income $125,374 $112,403 $96,786 1990-2000 Annual Rate 4.09% 4.84% 5.41% 2000-2010 Annual Rate 2.36% 2% 2.28% 2010-2015 Annual Rate 2.91% 3.72% 3.73% Households by Income Current median household income is $54,674 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $66,148 in five years. In 2000, median household income was $40,518, compared to $24,231 in 1990. Current average household income is $80,598 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $96,786 in five years. In 2000, average household income was $65,422, compared to $38,634 in 1990. Current per capita income is $34,145 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $41,098 in five years. In 2000, the per capita income was $27,260, compared to $15,192 in 1990. ©2010 ESRI 6/14/2010 Page 1 of 2 Population by Employment Currently, 84.7 percent of the civilian labor force in the identified market area is employed and 15.3 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In five years the rate of employment in the market area will be 87.4 percent of the civilian labor force, and unemployment will be 12.6 percent. The percentage of the U.S. civilian labor force that will be employed in five years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 64.2 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.0 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: • 70.7 percent in white collar jobs (compared to 61.6 percent of U.S. employment) • 15.0 percent in service jobs (compared to 17.3 percent of U.S. employment) • 14.3 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 39.4 percent of the market area population drove alone to work, and 3.2 percent worked at home. The average travel time to work in 2000 was 31.4 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by Education In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows: • 21.7 percent had not earned a high school diploma (14.8 percent in the U.S.) • 17.9 percent were high school graduates only (29.6 percent in the U.S.) • 4.4 percent had completed an Associate degree (7.7 percent in the U.S.) • 24.3 percent had a Bachelors degree (17.7 percent in the U.S.) • 18.1 percent had earned a Masters/Professional/Doctorate Degree (10.4 percent in the U.S.) Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ESRI converted 1990 Census data into 2000 geography. ©2010 ESRI 6/14/2010 Page 2 of 2 22 esri.com/buybao
    • Graphic ProfileThis report is widely used across all industries to get a fast, n Included with Premium Subscription Onlyvisual snapshot of current-year demographics, includinghousing, race, age, income, and employment. Graphic Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Households 2010 Households by Income 30000 25000 $150K+ (20.0%) $100K-$150K (18.4%) 20000 <$15K (7.9%) Demographics 15000 $15K-$25K (3.3%) 26808 24338 $75K-100K (17.2%) $25K-35K (4.1%) 10000 $35K-$50K (9.3%) 14855 $50K-75K (19.9%) 5000 0 2000 2010 2015 2010 Population by Age 2010 Owner Occupied HUs by Value 55-64 (10.9%) 45-54 (14.5%) 65+ (8.2%) $400-499K (11.7%) $500K+ (16.9%) <5 (3.2%) <$100K (2.1%) 5-19 (8.3%) $300-399K (23.5%) 35-44 (17.7%) $100-199K (14.7%) 20-24 (9.4%) $200-299K (31.2%) 25-34 (27.7%) 2010 Employed 16+ by Occupation 2010 Population by Race 65 60 55 Admin Support (9.7%) 50 Sales (13.0%) Construction (1.6%) Maintenance/Repair (0.9%) 45 Production (1.4%) 40 Transportation (2.5%) Services (9.9%) 35 Percent 30 61.4 25 20 Mgmt/Business. (28.3%) 15 10 5 20.7 Professional (32.7%) 0 White 11 Black 0.3 Am. Ind. Asn./Pac. 3.7 Other 2.9 Two+ 2010 Percent Hispanic Origin: 10.7% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 23
    • Housing Profile Commercial real estate agents, financial services institutions, n Included with Basic and Premium Subscriptions and residential homebuilders use the information in this report to establish a preferred customer profile and market to appropriate prospects. Housing Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius 2000 Total Population 26,162 2000 Median HH Income $65,379 2010 Total Population 45,534 2010 Median HH Income $81,441 2015 Total Population 50,151 2015 Median HH Income $100,632 2010 - 2015 Annual Rate 1.95% 2010 - 2015 Annual Rate 4.32% Housing Units by Occupancy Status and Tenure Census 2000 2010 2015 Number Percent Number Percent Number PercentDemographics Total Housing Units 17,063 100.0% 27,796 100.0% 30,706 100.0% Occupied 14,855 87.1% 24,338 87.6% 26,808 87.3% Owner 6,905 40.5% 12,162 43.8% 13,530 44.1% Renter 7,950 46.6% 12,176 43.8% 13,278 43.2% Vacant 2,208 12.9% 3,458 12.4% 3,898 12.7% Owner Occupied Housing Units by Value Census 2000 2010 2015 Number Percent Number Percent Number Percent Total 6,801 100.0% 12,162 100.0% 13,530 100.0% < $10,000 3 0.0% 9 0.1% 9 0.1% $10,000 - $14,999 1 0.0% 4 0.0% 4 0.0% $15,000 - $19,999 0 0.0% 2 0.0% 3 0.0% $20,000 - $24,999 0 0.0% 1 0.0% 1 0.0% $25,000 - $29,999 0 0.0% 1 0.0% 1 0.0% View a full report at $30,000 - $34,999 10 0.1% 1 0.0% 1 0.0% $35,000 - $39,999 7 0.1% 3 0.0% 1 0.0% esri.com/baoreports. $40,000 - $49,999 11 0.2% 48 0.4% 27 0.2% $50,000 - $59,999 24 0.4% 25 0.2% 43 0.3% $60,000 - $69,999 17 0.2% 29 0.2% 24 0.2% $70,000 - $79,999 26 0.4% 40 0.3% 21 0.2% $80,000 - $89,999 63 0.9% 32 0.3% 41 0.3% $90,000 - $99,999 118 1.7% 55 0.5% 39 0.3% $100,000 - $124,999 214 3.1% 278 2.3% 227 1.7% $125,000 - $149,999 576 8.5% 328 2.7% 283 2.1% $150,000 - $174,999 1,058 15.6% 475 3.9% 379 2.8% $175,000 - $199,999 853 12.5% 702 5.8% 427 3.2% $200,000 - $249,999 1,202 17.7% 2,272 18.7% 1,835 13.6% $250,000 - $299,999 936 13.8% 1,524 12.5% 1,741 12.9% $300,000 - $399,999 977 14.4% 2,859 23.5% 2,784 20.6% $400,000 - $499,999 266 3.9% 1,423 11.7% 2,059 15.2% $500,000 - $749,999 324 4.8% 1,142 9.4% 1,886 13.9% $750,000 - $999,999 91 1.3% 719 5.9% 1,190 8.8% $1,000,000+ 24 0.4% 190 1.6% 504 3.7% Median Value $217,450 $308,814 $359,555 Average Value $258,594 $366,186 $433,324 Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 24 esri.com/buybao
    • Net Worth ProfileEntertainment, leisure, and hospitality providers use this n Included with Premium Subscription Onlyreport to target consumer types and segments with specificmarketing campaigns. Net Worth Profile Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Census 2000 2010 2015 2010-2015 2010-2015 Change Annual Rate Population 26,162 45,534 50,151 4,617 1.95% Median Age 34.0 35.7 35.8 0.1 0.06% Households 14,855 24,338 26,808 2,470 1.95% Average Household Size 1.56 1.66 1.68 0.02 0.24% Demographics 2010 Households by Net Worth Number Percent Total 24,334 100.0% <$15,000 5,007 20.6% $15,000 - $34,999 2,121 8.7% $35,000 - $49,999 1,072 4.4% $50,000 - $74,999 1,269 5.2% $75,000 - $99,999 1,257 5.2% $100,000 - $149,999 1,596 6.6% $150,000 - $249,999 2,489 10.2% $250,000 - $499,999 3,347 13.8% $500,000 - $999,999 2,997 12.3% $1,000,000+ 3,179 13.1% Median Net Worth $143,878 Average Net Worth $646,509 2010 Net Worth by Age of Householder Number of Households <25 25-34 35-44 45-54 55-64 65-74 75+ Total 1,758 7,411 5,214 4,136 3,161 1,502 1,153 <$15,000 1,077 1,955 853 427 253 189 254 $15,000 - $34,999 179 895 521 239 183 77 25 $35,000 - $49,999 94 220 304 191 192 46 25 $50,000 - $99,999 101 714 632 521 279 143 137 $100,000 - $149,999 156 554 274 248 177 84 105 $150,000 - $249,999 25 1,094 460 311 361 93 145 $250,000 - $499,999 109 1,140 883 400 335 275 205 $500,000+ 17 839 1,287 1,799 1,381 595 257 Median Net Worth $12,242 $92,073 $153,542 $309,052 $325,048 $326,950 $165,193 Average Net Worth $55,920 $260,231 $450,921 $878,204 $1,025,914 $1,007,234 $500,109 Data Note: Net Worth is total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, net equity in vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc. Examples of secured debt include home mortgages and vehicle loans; examples of unsecured debt include credit card debt, certain bank loans, and other outstanding bills. Forecasts of net worth are based on the Survey of Consumer Finances, Federal Reserve Board. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 25
    • Tapestry Segmentation Area Profile Tapestry Segmentation Area Profile Retailers, travel and leisure providers, financial institutions, n Included with Premium Households Ranked by Subscription Only and economic developers use this report to classify U.S. Sample residential neighborhoods into distinctive market segments, Proposed Location Latitude: 41.8805 100 S WackertheChicago, to60606-4006 site analysis, customer providing Dr, ability IL conduct Longitude: -87.63715 Ring: 1 mile radius profiling, media targeting, and direct mail campaigns. Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf Households U.S. Households Tapestry Segmentation Area Profile Cumulative Ranked by Households Cumulative Sample Rank Tapestry Segment Percent Percent Percent Percent Index Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 1 Ring: 1 mile radius 27. Metro Renters 68.4% 68.4% 1.4% 1.4% 5010 Top Twenty Tapestry Segments 2 08. Laptops and Lattes 23.4% Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf 91.8% 1.0% 2.4% 2301 3 45. City Strivers Households 2.7% U.S. Households 94.5% 0.7% 3.1% 358 4 Rank 24. Main Street, USA Tapestry Segment Percent Cumulative Percent 1.8% Percent Cumulative Percent 96.3% Index 2.6% 5.7% 69 5 1 22. Metropolitans 27. Metro Renters 68.4% 68.4% 1.6%1.4% 1.4% 97.9% 5010 1.2% 6.9% 133 2 Subtotal 08. Laptops and Lattes 23.4% 91.8% 97.9%1.0% 2.4% 2301 6.9% 3 45. City Strivers 2.7% 94.5% 0.7% 3.1% 358 4 24. Main Street, USA 1.8% 96.3% 2.6% 5.7% 69 6 5 57. Simple Living 22. Metropolitans 1.6% 97.9% 0.7% 1.2% 6.9% 98.6% 133 1.4% 8.3% 51 Subtotal 97.9% 6.9% 7 01. Top Rung 0.5% 99.1% 0.7% 9.0% 77 6 57. Simple Living 0.7% 98.6% 1.4% 8.3% 51Demographics 8 7 23. Trendsetters 01. Top Rung 0.5% 99.1% 0.4%0.7% 9.0% 99.5% 77 1.1% 10.1% 37 8 23. Trendsetters 0.4% 99.5% 1.1% 10.1% 37 9 9 62. Modest Income Homes 62. Modest Income Homes 0.3% 99.8% 0.3%1.0% 11.1% 99.8% 33 1.0% 11.1% 33 10 10 58. NeWest Residents 58. NeWest Residents Subtotal 0.2% 2.1% 100.0% 0.2%0.9% 5.1% 12.0% 100.0% 19 0.9% 12.0% 19 11 Subtotal 66. Unclassified 0.0% 100.0% 2.1%0.0% 12.0% 572 5.1% Tapestry Segmentation Area Profile 11 66. Unclassified 0.0% 100.0% 0.0% 12.0% 572 Sample Total 100.0% 12.0% 838 Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Top Ten Tapestry Segments Ring: 1 mile radius Site vs. U.S. Tapestry Indexes by Households Tapestry Indexes by Population 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0 55.0 60.0 65.0 70.0 Total 58. NeWest Residents 100.0% 12.0% Index 838 Index 62. Modest Income Homes 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 0 50010001500200025003000350040004500500055006000650070007500 23. Trendsetters 01 01 02 02 01. Top Rung 03 03 57. Simple Living Top Ten Tapestry Segments 04 05 Site 04 05 06 U.S. 06 22. Metropolitans Site vs. U.S. 07 08 07 08 24. Main Street, USA 09 09 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 10 45.0 50.0 55.0 60.0 65.0 10 70.0 45. City Strivers 11 11 58. Laptops and Lattes 08. NeWest Residents 12 13 12 13 14 14 27. Metro Renters 15 15 62. Modest Income Homes 16 17 16 17 Percent of Households by Tapestry Segment 18 18 23. Trendsetters 19 20 19 20 21 21 22 22 Source: ESRI 01. Top Rung 23 24 23 24 25 25 57. Simple Living 26 27 26 27 Site Tapestry Segments Tapestry Segments 28 28 29 29 U.S. 22. Metropolitans 30 31 30 31 32 32 24. Main Street, USA 33 34 33 34 35 35 36 36 45. City Strivers 37 38 37 38 39 39 08. Laptops and Lattes 40 41 40 41 42 42 43 43 27. Metro Renters 44 45 44 45 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6 46 46 47 47 48 48 Percent of Households by Tapestry Segment 49 50 49 50 51 51 52 52 53 53 54 54 55 55 56 56 57 57 Source: ESRI 58 59 58 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 Source: ESRI View a full report at esri.com/baoreports. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 6 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6 26 esri.com/buybao
    • Business Analyst Online Consumer Spending
    • Consumer Spending Consumer spending reports provide you with information about consumer spending and buying habits for various products and services. Use these reports to help make decisions about expanding your product and service offerings, targeting specific markets, and identifying the best areas to market your products and services. Esri’s consumer spending reports include data from the Consumer Expenditure and Retail MarketPlace databases and traffic data from MPSI/DataMetrix. n Automotive Aftermarket Expenditures Retail Goods and Services Expenditures Retail Goods and Services Expenditures n Financial Expenditures Sample Sample n House and Home Expenditures Proposed Location 100 S Wacker Dr, Chicago, IL 60606-4006 Latitude: 41.8805 Longitude: -87.63715 Proposed Location Latitude: 41.8805 Ring: 1 mile radius 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 n Household Budget Expenditures Ring: 1 mileSegments: Top Tapestry radius Demographic Summary 2010 2015 Metro Renters 68.4% Population 45,534 50,151Consumer Spending Top Tapestry Segments: Demographic Summary 2010 2015 n Medical Expenditures Laptops and Lattes Metro Renters City Strivers 23.4% 2.7% 68.4% Households Families Population 24,338 7,223 26,808 45,534 7,843 50,151 Laptops and Lattes Main Street, USA 1.8% 23.4% Median Age Households 35.7 24,338 35.8 26,808 n Recreation Expenditures Metropolitans City Strivers 1.6% 2.7% Median Household Income Families $81,441 $100,632 7,223 7,843 Main Street, USA 1.8% Median Age Spending Average 35.7 35.8 Metropolitans 1.6% Median Household Income $81,441 $100,632 n Retail Goods and Services Expenditures Potential Index Amount Spent Total Spending Average Apparel and Services 120 $2,873.94 $69,945,928 Mens 112 Potential $512.65 Amount $12,476,953 Womens 104 Index $861.55 Spent $20,968,522 Total Childrens Apparel and Services 121 120 $485.96 $2,873.94 $11,827,277 $69,945,928 Footwear Mens 84 112 $349.13 $512.65 $8,497,153 $12,476,953 Watches & Jewelry 173 $335.43 $8,163,589 Womens 104 $861.55 $20,968,522 Apparel Products and Services1 352 $329.21 $8,012,434 Childrens 121 $485.96 $11,827,277 Computer Footwear 84 $349.13 $8,497,153 Computers and Hardware for Home Use Watches & Jewelry 169 173 $324.62 $335.43 $7,900,647 $8,163,589 Software and Accessories for Home Use 169 $48.15 $1,171,788 Apparel Products and Services 1 352 $329.21 $8,012,434 Entertainment & Recreation 155 $4,996.06 $121,594,105 Computer Admissions Fees and 155 $960.54 $23,377,534 Computers and Hardware2for Home Use Membership Fees for Clubs 155 169 $253.65 $324.62 $6,173,216 $7,900,647 Software Participant Sports, excl.Home Use Fees for and Accessories for Trips 145 169 $154.42 $48.15 $3,758,358 $1,171,788 Entertainment Movie/Theatre/Opera/Ballet Admission to & Recreation 172 155 $260.56 $4,996.06 $6,341,578 $121,594,105 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees and Admissions 155 $960.54 $23,377,534 Fees for Recreational Lessons 147 $201.16 $4,895,736 Membership Fees for Clubs2 Dating Services 257 155 $1.98 $253.65 $48,236 $6,173,216 TV/Video/Audio Fees for Participant Sports, excl. Trips 161 145 $2,003.60 $154.42 $48,763,617 $3,758,358 Community Antenna or Cable TV Admission to Movie/Theatre/Opera/Ballet 157 172 $1,130.81 $260.56 $27,521,629 $6,341,578 Televisions 162 $313.74 $7,635,802 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597 Fees for Recreational Lessons 147 $201.16 $4,895,736 Video Cassettes and DVDs 180 $94.92 $2,310,048 Dating Services 257 $1.98 $48,236 View a full report at Video and Computer Game Hardware and Software TV/Video/Audio Satellite Dishes 174 147 161 $97.27 $1.85 $2,003.60 $2,367,365 $45,096 $48,763,617 esri.com/baoreports. Community Antenna or Cable TV Rental of Video Cassettes and DVDs Televisions Streaming/Downloaded Video 177 189 157 162 $72.78 $2.64 $1,130.81 $313.74 $1,771,374 $64,163 $27,521,629 $7,635,802 Audio3 Video Cameras, and DVD Players VCRs, 164 179 $240.44 $36.39 $5,851,879 $885,597 Video Cassettes and DVDs Rental and Repair of TV/Radio/Sound Equipment 168 180 $12.76 $94.92 $310,664 $2,310,048 Pets Video and Computer Game Hardware and Software 174 174 $748.23 $97.27 $18,210,415 $2,367,365 Toys and Games4 161 $234.49 $5,706,985 Satellite Dishes 147 $1.85 $45,096 Recreational Video Cassettes5 and DVDs Rental of Vehicles and Fees 122 177 $393.75 $72.78 $9,583,206 $1,771,374 Streaming/Downloaded Video Sports/Recreation/Exercise Equipment6 118 189 $214.04 $2.64 $5,209,304 $64,163 Audio3 Photo Equipment and Supplies7 157 164 $162.70 $240.44 $3,959,704 $5,851,879 Reading8 and Repair of TV/Radio/Sound Equipment Rental 153 168 $236.49 $12.76 $5,755,759 $310,664 Pets Catered Affairs9 171 174 $42.22 $748.23 $1,027,582 $18,210,415 4 161 $234.49 $5,706,985 Food and Games Toys 163 $12,509.72 $304,461,446 Food at HomeVehicles and Fees5 Recreational 160 122 $7,156.41 $393.75 $174,172,717 $9,583,206 Bakery and Cereal Products 157 $935.07 $22,757,638 Sports/Recreation/Exercise Equipment6 118 $214.04 $5,209,304 Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383 Dairy Products Photo Equipment and Supplies7 157 157 $781.87 $162.70 $19,029,075 $3,959,704 Fruit and Vegetables 163 $1,278.55 $31,117,255 Reading 8 153 $236.49 $5,755,759 Snacks and Other Food at Home10 160 $2,495.25 $60,729,366 Catered Affairs9 Food Away from Home 166 171 $5,353.30 $42.22 $130,288,729 $1,027,582 Food Beverages Alcoholic 185 163 $1,055.50 $12,509.72 $25,688,868 $304,461,446 Nonalcoholic Beverages at Home Food at Home 161 160 $705.92 $7,156.41 $17,180,757 $174,172,717 Bakery and Cereal Products 157 $935.07 $22,757,638 Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383 Dairy Products 157 $781.87 $19,029,075 Fruit and Vegetables ©2010 ESRI 163 On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 $1,278.55 6/14/2010 Page 1 of 3 $31,117,255 Snacks and Other Food at Home10 160 $2,495.25 $60,729,366 Food Away from Home 166 $5,353.30 $130,288,729 Alcoholic Beverages 185 $1,055.50 $25,688,868 Nonalcoholic Beverages at Home 161 $705.92 $17,180,757 n Included with Basic and Premium Subscriptions n Included with Premium Subscription Only ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 n Available as Add-on to Basic or Premium Subscription 28 esri.com/buybao
    • Automotive Aftermarket ExpendituresAutomotive repair shops use this report to understand how n Included with Premium Subscription Onlytheir market demand compares to national averages and totarget marketing campaigns to meet consumer demand. Automotive Aftermarket Expenditures Automotive Aftermarket Expenditures Sample Sample Proposed Location Latitude: 41.8805 Proposed Location 100 S Wacker Dr, Chicago, IL 60606-4006 Latitude: 41.8805 Longitude: -87.63715 100 S1 mile radius Chicago, IL 60606-4006 Ring: Wacker Dr, Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Demographic Summary Population 45,534 2010 50,151 2015 Population Households 24,338 45,534 26,808 50,151 Families Households 7,223 24,338 7,843 26,808 Consumer Spending Median Age Families 35.7 7,223 35.8 7,843 Median Household Income $81,441 $100,632 Median Age 35.7 35.8 Median Household Income $81,441 $100,632 Spending Average Potential Amount IndexSpendingSpent Average Total Potential Amount Products Vehicle Coolant/Brake/Transmission Fluids 159 Index $7.60 Spent $184,903 Total Gasoline 150 $4,209.93 $102,461,374 Products Motor Oil 146 $17.37 $422,770 VehicleParts/Equipment and Accessories Vehicle Coolant/Brake/Transmission Fluids 162 159$90.77 $7.60 $2,209,173 $184,903 Gasoline Tire Purchase/Replacement 139 150 $201.50 $4,209.93 $4,904,217 $102,461,374 Motor Oil Vehicle Audio/Video Equipment and Installation 180 146$12.75 $17.37 $310,215 $422,770 VehicleCleaning Products and Services Vehicle Parts/Equipment and Accessories 168 162$13.69 $90.77 $333,111 $2,209,173 Tire Purchase/Replacement 139 $201.50 $4,904,217 Services Vehicle Audio/Video Equipment and Installation Auto Repair Service Policy 140 180 $23.01 $12.75 $559,918 $310,215 Vehicle Cleaningfor Automobile Service Clubs Membership Fees Products and Services 146 168 $32.01 $13.69 $779,172 $333,111 Global Positioning Services 149 $3.77 $91,779 Services Conditioning Repair Vehicle Air 146 $25.75 $626,761 Auto Repair Work andPolicy Vehicle Body Service Painting 140 158 $60.19 $23.01 $1,464,826 $559,918 Membership Work for Automobile Service Clubs Vehicle Brake Fees 146 160 $126.73 $32.01 $3,084,444 $779,172 Global Positioning Services Vehicle Clutch/Transmission Repair 149 147 $67.53 $3.77 $1,643,487 $91,779 VehicleCooling System Repair Vehicle Air Conditioning Repair 160 146$46.59 $1,133,889 $25.75 $626,761 VehicleDrive Shaft and Rear-end Repair Vehicle Body Work and Painting 177 158$15.28 $371,943 $60.19 $1,464,826 Vehicle Electrical System Repair 159 $54.75 $1,332,475 Vehicle Brake Work 160 $126.73 $3,084,444 Vehicle Exhaust System Repair 164 $21.91 $533,310 VehicleFront End Alignment/Wheel Balance & Rotation Vehicle Clutch/Transmission Repair 147 154 $28.46 $67.53 $692,688 $1,643,487 Vehicle Cooling and Oil Filters Lube/Oil Change System Repair 160 145 $130.20 $46.59 $3,168,810 $1,133,889 VehicleMotor Repair/Replacement Repair Vehicle Drive Shaft and Rear-end 177 152 $139.24 $15.28 $3,388,761 $371,943 VehicleMotor Tune-up Vehicle Electrical System Repair 159 163 $100.85 $54.75 $2,454,496 $1,332,475 VehicleShock Absorber Replacement Vehicle Exhaust System Repair 170 164$11.35 $276,125 $21.91 $533,310 VehicleSteering/Front End Repair Vehicle Front End Alignment/Wheel Balance & Rotation 160 154$44.23 $1,076,401 $28.46 $692,688 Tire Repair and Other Repair Work 157 $102.09 $2,484,679 Lube/Oil Change and Oil Filters 145 $130.20 $3,168,810 Vehicle Motor Repair/Replacement 152 $139.24 $3,388,761 Vehicle Motor Tune-up 163 $100.85 $2,454,496 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average Absorber Replacement Vehicle Shock of 100. 170 $11.35 $276,125 Vehicle Steering/Front End Repair 160 $44.23 $1,076,401 Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Tire Repair and Other Repair Work Bureau of Labor Statistics. 157 $102.09 $2,484,679 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 29 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1
    • Financial Expenditures Banking and financial institutions use this report to determine n Included with Premium Subscription Only the amount spent on specific financial products and services to offer relevant advertising and offerings within their trade areas and to identify new sales opportunities within a market. Financial Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843Consumer Spending Median Age 35.7 35.8 Median Household Income $81,441 $100,632 Spending Potential Index Average Total Assets Market Value Checking Accounts 142 $8,288.35 $201,721,973 Savings Accounts 132 $17,407.29 $423,658,721 U.S. Savings Bonds 113 $466.56 $11,355,144 Stocks, Bonds & Mutual Funds 119 $46,495.94 $1,131,618,254 Annual Changes Checking Accounts 169 $439.27 $10,691,005 Savings Accounts 221 $862.96 $21,002,730 U.S. Savings Bonds -40 $-0.96 $-23,271 Earnings Dividends, Royalties, Estates, Trusts 124 $1,214.94 $29,569,219 Interest from Savings Accounts or Bonds 131 $1,199.45 $29,192,328 Retirement Plan Contributions 141 $1,937.38 $47,152,027 Liabilities Original Mortgage Amount 142 $30,634.80 $745,589,805 Vehicle Loan Amount1 154 $4,200.88 $102,241,120 Amount Paid: Interest Home Mortgage 130 $6,052.13 $147,296,835 Lump Sum Home Equity Loan 124 $161.15 $3,922,121 New Car/Truck/Van Loan 144 $301.56 $7,339,433 Used Car/Truck/Van Loan 157 $254.43 $6,192,203 Amount Paid: Principal Home Mortgage 121 $2,387.99 $58,118,811 Lump Sum Home Equity Loan 121 $202.82 $4,936,316 New Car/Truck/Van Loan 139 $1,550.95 $37,746,919 Used Car/Truck/Van Loan 151 $1,147.23 $27,921,237 Checking Account and Banking Service Charges 187 $51.86 $1,262,201 Finance Charges, excluding Mortgage/Vehicle 168 $410.53 $9,991,425 Data Note: The Spending Potential Index (SPI) is household-based, and represents the asset value or amount spent for a product or service relative to a national average of 100. Annual change may be negative. 1 Vehicle Loan Amount is the amount of a loan for a car, truck, van, boat, camper, motorcycle, motor scooter, or moped, excluding interest. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 30 esri.com/buybao
    • House and Home ExpendituresAdvertisers and retailers use this report to better understand n Included with Premium Subscription Onlyconsumer spending habits in their trade areas and targetstore merchandise to meet the needs of individual markets. House and Home Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius 2010 Housing Summary 2010 Demographic Summary Housing Units 27,796 Population 45,534 2010-2015 Percent Change 10.47% Households 24,338 Percent Occupied 87.6% Families 7,223 Consumer Spending Percent Owner HHs 50.0% Median Age 35.7 Median Home Value $308,814 Median Household Income $81,441 Spending Average Potential Amount Index Spent Total Owned Dwellings 125 $14,735.69 $358,637,254 Mortgage Interest 130 $6,052.13 $147,296,835 Mortgage Principal 121 $2,387.99 $58,118,811 Property Taxes 123 $2,728.51 $66,406,518 Homeowners Insurance 108 $484.59 $11,793,835 Ground Rent 110 $79.73 $1,940,397 Maintenance and Remodeling Services 123 $2,445.88 $59,527,933 Maintenance and Remodeling Materials 116 $430.04 $10,466,259 Property Management and Security 148 $126.83 $3,086,667 Rented Dwellings 328 $11,260.31 $274,053,469 Rent 332 $10,793.67 $262,696,294 Rent Received as Pay 302 $276.96 $6,740,622 Renters Insurance 281 $36.65 $892,079 View a full report at Maintenance and Repair Services 236 $49.95 $1,215,667 esri.com/baoreports. Maintenance and Repair Materials 194 $103.08 $2,508,807 Owned Vacation Homes 144 $670.89 $16,328,047 Mortgage Payment 139 $284.12 $6,914,824 Property Taxes 132 $149.07 $3,628,070 Homeowners Insurance 127 $18.85 $458,735 Maintenance and Remodeling 169 $196.85 $4,791,007 Property Management and Security 129 $22.00 $535,411 Housing While Attending School 128 $104.65 $2,547,002 Household Operations 147 $2,312.29 $56,276,458 Child Care 175 $807.45 $19,651,801 Care for Elderly and Handicapped 121 $87.14 $2,120,725 Appliance Rental and Repair 125 $30.47 $741,696 Computer Information Services 162 $395.81 $9,633,213 Home Security System Services 129 $33.80 $822,710 Non-apparel Household Laundry/Dry Cleaning 37 $13.80 $335,810 Housekeeping Services 141 $215.24 $5,238,476 Lawn & Garden 122 $509.18 $12,392,462 Moving/Storage/Freight Express 188 $114.20 $2,779,405 PC Repair (Personal Use) 156 $13.75 $334,711 Reupholstering/Furniture Repair 133 $10.57 $257,199 Termite/Pest Control 110 $26.71 $650,107 Water Softening Services 105 $5.89 $143,422 Internet Services Away from Home 168 $4.49 $109,284 Voice Over IP Service 207 $13.79 $335,676 Other Home Services1 131 $29.98 $729,761 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 esri.com/buybao 31
    • Household Budget Expenditures Retailers and advertisers use this report to understand n Included with Premium Subscription Only consumer spending habits in their trade areas and target store merchandise to meet the needs of individual markets. Household Budget Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843Consumer Spending Median Age 35.7 35.8 Median Household Income $81,441 $100,632 Spending Average Potential Amount Index Spent Total Percent Total Expenditures 155 $104,205.19 $2,536,146,019 100.0% Food 163 $12,509.72 $304,461,446 12.0% Food at Home 160 $7,156.41 $174,172,717 6.9% Food Away from Home 166 $5,353.30 $130,288,729 5.1% Alcoholic Beverages 185 $1,055.50 $25,688,868 1.0% Housing 165 $33,448.81 $814,077,089 32.1% Shelter 170 $26,771.54 $651,565,774 25.7% Utilities, Fuel and Public Services 147 $6,677.27 $162,511,316 6.4% Household Operations 147 $2,312.29 $56,276,458 2.2% Housekeeping Supplies 149 $1,041.56 $25,349,553 1.0% Household Furnishings and Equipment 136 $2,796.67 $68,065,349 2.7% Apparel and Services 120 $2,873.94 $69,945,928 2.8% Transportation 153 $15,402.69 $374,870,578 14.8% Travel 153 $2,891.47 $70,372,629 2.8% Health Care 134 $5,002.23 $121,744,327 4.8% Entertainment and Recreation 155 $4,996.06 $121,594,105 4.8% Personal Care Products & Services 155 $1,083.31 $26,365,704 1.0% Education 165 $2,008.15 $48,874,396 1.9% Smoking Products 172 $736.53 $17,925,573 0.7% Miscellaneous 1 160 $1,871.47 $45,547,751 1.8% Support Payments/Cash Contributions/Gifts in Kind 143 $3,488.85 $84,911,688 3.3% Life/Other Insurance 122 $507.43 $12,349,725 0.5% Pensions and Social Security 155 $10,178.52 $247,724,849 9.8% Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 32 esri.com/buybao
    • Medical ExpendituresHealth care providers use this report to compare the amount n Included with Premium Subscription Onlyspent on medical care and services in their areas to the U.S.average to better understand consumer spending habits andidentify areas of high demand. Medical Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843 Consumer Spending Median Household Income $81,441 $100,632 Males per 100 Females 111.4 110.7 Population by Age Population <5 Years 3.2% 3.3% Population 5 - 17 Years 5.4% 5.6% Population 65+ Years 8.2% 10.0% Median Age 35.7 35.8 Spending Average Potential Amount Index Spent Total Health Care 134 $5,002.23 $121,744,327 Medical Care 135 $2,420.70 $58,915,006 Physician Services 141 $318.81 $7,759,202 Dental Services 140 $453.91 $11,047,284 Eyecare Services 143 $71.42 $1,738,186 Lab Tests, X-Rays 131 $71.99 $1,752,203 Hospital Room and Hospital Service 143 $196.41 $4,780,214 Convalescent or Nursing Home Care 181 $41.79 $1,017,148 Other Medical Services1 131 $146.41 $3,563,409 Nonprescription Drugs 140 $144.08 $3,506,572 Prescription Drugs 124 $616.86 $15,013,254 Nonprescription Vitamins 142 $80.36 $1,955,920 Medicare Prescription Drug Premium 130 $64.46 $1,568,746 Eyeglasses and Contact Lenses 138 $106.10 $2,582,258 Hearing Aids 118 $25.76 $627,027 Medical Equipment for General Use 140 $8.85 $215,297 Other Medical Supplies2 144 $73.48 $1,788,286 Health Insurance 134 $2,581.53 $62,829,320 Blue Cross/Blue Shield 131 $733.96 $17,863,125 Commercial Health Insurance 138 $517.08 $12,584,715 Health Maintenance Organization 156 $521.52 $12,692,812 Medicare Payments 123 $506.24 $12,320,783 Long Term Care Insurance 121 $101.09 $2,460,402 Other Health Insurance3 120 $201.64 $4,907,484 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100.Detail may not sum to totals due to rounding. 1 Other Medical Services includes Services by Medical Professionals other than Physicians, Nursing Services, Therapeutic Treatments, Blood Donation, Ambulance, Emergency Room, and Outpatient Hospital Services. 2 Other Medical Supplies includes Topicals, Dressings, Supportive and Convalescent Medical Equipment, Rental of Medical Equipment for General Use, and Rental of Supportive and Convalescent Medical Equipment. 3 Other Health Insurance includes Medicare Supplements and Other Health Insurance excluding Blue Cross/Blue Shield. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 33
    • Recreation Expenditures Advertisers, retailers, and entertainment and leisure providers n Included with Premium Subscription Only use this report for media targeting and direct marketing campaigns and to manage merchandise mix by local area. Recreation Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Households 24,338 26,808 Families 7,223 7,843Consumer Spending Median Age 35.7 35.8 Median Household Income $81,441 $100,632 Spending Average Potential Amount Index Spent Total Entertainment/Recreation Fees and Admissions 155 $960.54 $23,377,534 Admission to Movies, Theater, Opera, Ballet 172 $260.56 $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358 Fees for Recreational Lessons 147 $201.16 $4,895,736 Membership Fees for Social/Recreation/Civic Clubs 155 $253.65 $6,173,216 Dating Services 257 $1.98 $48,236 Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374 Toys & Games 161 $234.49 $5,706,985 Toys and Playground Equipment 160 $226.01 $5,500,652 Play Arcade Pinball/Video Games 202 $3.82 $93,008 Online Entertainment and Games 201 $4.66 $113,325 Recreational Vehicles and Fees 122 $393.75 $9,583,206 Docking and Landing Fees for Boats and Planes 143 $10.13 $246,655 Camp Fees 135 $38.83 $945,070 Purchase of RVs or Boats 119 $331.38 $8,065,165 Rental of RVs or Boats 157 $13.41 $326,316 Sports, Recreation and Exercise Equipment 118 $214.04 $5,209,304 Exercise Equipment and Gear, Game Tables 124 $101.84 $2,478,650 Bicycles 174 $34.40 $837,269 Camping Equipment 72 $10.45 $254,213 Hunting and Fishing Equipment 76 $29.30 $713,151 Winter Sports Equipment 156 $10.05 $244,707 Water Sports Equipment 122 $8.14 $198,211 Other Sports Equipment 145 $13.70 $333,552 Rental/Repair of Sports/Recreation/Exercise Equipment 154 $6.14 $149,551 Photographic Equipment and Supplies 157 $162.70 $3,959,704 Film 142 $10.48 $255,049 Film Processing 146 $32.69 $795,687 Photographic Equipment 171 $73.16 $1,780,523 Photographer Fees/Other Supplies & Equip Rental/Repair 150 $46.37 $1,128,445 Reading 153 $236.49 $5,755,759 Magazine/Newspaper Subscriptions 130 $82.44 $2,006,364 Magazine/Newspaper Single Copies 169 $32.47 $790,292 Books 168 $121.58 $2,959,103 Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: ESRI forecasts for 2010 and 2015; Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor Statistics. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 34 esri.com/buybao
    • Retail Goods and Services ExpendituresAdvertisers and retailers use this report for media targeting n Included with Basic andand direct marketing campaigns. Economic developers also use Premium Subscriptionsthis report to attract new retail opportunities to their markets. Retail Goods and Services Expenditures Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Top Tapestry Segments: Demographic Summary 2010 2015 Metro Renters 68.4% Population 45,534 50,151 Laptops and Lattes 23.4% Households 24,338 26,808 City Strivers 2.7% Families 7,223 7,843 Main Street, USA 1.8% Median Age 35.7 35.8 Metropolitans 1.6% Median Household Income $81,441 $100,632 Consumer Spending Spending Average Potential Amount Index Spent Total Apparel and Services 120 $2,873.94 $69,945,928 Mens 112 $512.65 $12,476,953 Womens 104 $861.55 $20,968,522 Childrens 121 $485.96 $11,827,277 Footwear 84 $349.13 $8,497,153 Watches & Jewelry 173 $335.43 $8,163,589 Apparel Products and Services1 352 $329.21 $8,012,434 Computer Computers and Hardware for Home Use 169 $324.62 $7,900,647 Software and Accessories for Home Use 169 $48.15 $1,171,788 Entertainment & Recreation 155 $4,996.06 $121,594,105 Fees and Admissions 155 $960.54 $23,377,534 Membership Fees for Clubs2 155 $253.65 $6,173,216 Fees for Participant Sports, excl. Trips 145 $154.42 $3,758,358 Admission to Movie/Theatre/Opera/Ballet 172 $260.56 $6,341,578 Admission to Sporting Events, excl. Trips 149 $88.77 $2,160,410 Fees for Recreational Lessons 147 $201.16 $4,895,736 View a full report at Dating Services 257 $1.98 $48,236 esri.com/baoreports. TV/Video/Audio 161 $2,003.60 $48,763,617 Community Antenna or Cable TV 157 $1,130.81 $27,521,629 Televisions 162 $313.74 $7,635,802 VCRs, Video Cameras, and DVD Players 179 $36.39 $885,597 Video Cassettes and DVDs 180 $94.92 $2,310,048 Video and Computer Game Hardware and Software 174 $97.27 $2,367,365 Satellite Dishes 147 $1.85 $45,096 Rental of Video Cassettes and DVDs 177 $72.78 $1,771,374 Streaming/Downloaded Video 189 $2.64 $64,163 Audio3 164 $240.44 $5,851,879 Rental and Repair of TV/Radio/Sound Equipment 168 $12.76 $310,664 Pets 174 $748.23 $18,210,415 Toys and Games4 161 $234.49 $5,706,985 Recreational Vehicles and Fees5 122 $393.75 $9,583,206 Sports/Recreation/Exercise Equipment6 118 $214.04 $5,209,304 Photo Equipment and Supplies7 157 $162.70 $3,959,704 Reading8 153 $236.49 $5,755,759 Catered Affairs9 171 $42.22 $1,027,582 Food 163 $12,509.72 $304,461,446 Food at Home 160 $7,156.41 $174,172,717 Bakery and Cereal Products 157 $935.07 $22,757,638 Meat, Poultry, Fish, and Eggs 161 $1,665.68 $40,539,383 Dairy Products 157 $781.87 $19,029,075 Fruit and Vegetables 163 $1,278.55 $31,117,255 Snacks and Other Food at Home10 160 $2,495.25 $60,729,366 Food Away from Home 166 $5,353.30 $130,288,729 Alcoholic Beverages 185 $1,055.50 $25,688,868 Nonalcoholic Beverages at Home 161 $705.92 $17,180,757 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 esri.com/buybao 35
    • Business Analyst Online Market Potential
    • Market Potential Market Potential reports identify market demand for a wide variety of products and services. A Market Potential Index (MPI) Retail Market Potential Retail Retail Market Potent Market Potential measures the relative demand by consumers in a specified area Sample Sample Sam for items compared to the U.S. average. n Electronics andProposed Location Potential Internet Market Location Proposed Location Proposed Latitude: 41.8805 Latitude: 41 Latitude: 41.8805 100 S Wacker Dr, Chicago, IL Dr,S Wacker Dr,60606-4006 60606-4006 100 S Wacker 60606-4006 IL Chicago, IL 100 Chicago, Longitude: -87.63715 Longitude: -87.63715 -87. Longitude: n Financial1Investmentsmile radius1 mile radius Ring: mile radius 1 Market Potential Ring: Ring: Retail Market Potential n Health and Beauty Market Potential Sample Demographic Summary Demographic Summary Summary Demographic 2010 2010 2010 2015 2015 2015 n Pets and Products Market Population Population Population Potential Proposed Location 45,534 45,534 45,53450,151 50,151 50,151 Latitude: 41.8805 Total Number of Total NumberTotal Number of Adults Adults of Adults 100 S Wacker Dr, Chicago, IL 60606-4006 Ring: 1 mile radius 41,624 41,624 41,62445,715 45,715 45,715 Longitude: -87.63715 n Restaurant Market Potential Households Households Households 24,338 24,338 24,33826,808 26,808 26,808 Demographic Summary 2010 2010 2015 2015 Median Household Income Median Household Income Median Household Income $81,441 $81,441 45,534 $100,632 $81,441 $100,632 $100,632 n Retail Market Potential Population Total Number of Adults 41,624 50,151 45,715 Households 24,338 26,808 n Sports and Leisure Market Potential Median Household Income $81,441 $100,632 Expected Expected Expected Number of Number of Number of Expected Percent of Percent of Percent of Number of Percent of Product/Consumer Behavior Product/Consumer Behavior Product/Consumer Behavior Product/Consumer Behavior Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs Adults/HHs MPI MPI MPI Apparel (Adults) Apparel (Adults) Apparel (Adults) Apparel (Adults) Bought any mens apparel in last 12 months 21,887 52.6% 104Market Potential Bought any womens apparel in last 12 months 17,905 43.0% 94 Bought any mens apparel inmens apparel in last 12 months 12 months Bought any last 12 months Bought any mens apparel in last 21,887 21,887 21,88752.6% 52.6% 52.6% 104 104 Bought apparel for child <13 in last 6 months 6,108 14.7% 52 Bought any womens apparel in last 12 months last 12 months Bought any shoes in last 12 months Bought any womens any womens apparel in last 12 months Bought apparel in 17,905 17,905 17,90543.0% 24,002 43.0% 57.7% 43.0% 94 110 94 Bought costume jewelry in last 12 months 8,055 19.4% 93 Bought apparel for child apparellast child <13 in last 6 monthslast 6 monthsjewelry in last 12 months Bought <13 in for 6 months for child <13 in Bought apparel Bought any fine 6,108 6,108 6,10814.7% 8,460 14.7% 20.3% 14.7% 52 89 52 Bought any shoes in last 12 shoes in last 12 months 12 months a watch in last 12 months Bought any months any shoes in last Bought Bought 24,002 24,002 24,00257.7% 8,611 57.7% 20.7% 57.7% 110 100 110 Bought costumeBought costume jewelry in lastjewelry in last 12 Automobiles (Households) jewelry in last 12 months Bought costume 12 months months 8,055 8,055 8,05519.4% 19.4% 19.4% 93 93 HH owns/leases any vehicle 18,131 74.5% 85 Bought any fine Bought in lastBought any fine jewelry in last 12 months new vehicle in last 12 months jewelry any fine jewelry in last 12 months 12 months HH bought 8,460 8,460 8,46020.3% 1,899 20.3% 7.8% 20.3% 89 95 89 Bought a watch in last 12 months last 12 months 12 months Bought a watch in a watch in last Bought Automotive Aftermarket (Adults) 8,611 8,611 8,61120.7% 20.7% 20.7% 100 100 Bought gasoline in last 6 months 32,899 79.0% 91 Automobiles (Households) Automobiles (Households) Automobiles (Households) Bought/changed motor oil in last 12 months 15,444 37.1% 72 Had tune-up in last 12 months 14,749 35.4% 113 HH owns/leasesHH owns/leases any vehicle any vehicle any vehicle HH owns/leases Beverages (Adults) 18,131 18,131 18,13174.5% 74.5% 74.5% 85 85 HH bought new vehicle in lastHH months new vehicle in last 12 months water/seltzer in last 6 months 12 bought HH bought new vehicle in last 12 months Drank bottled 1,899 1,899 1,899 29,846 7.8% 71.7%7.8% 7.8% 95 114 95 Drank regular cola in last 6 months 19,299 46.4% 89 Automotive Aftermarket (Adults) Automotive Aftermarket (Adults) Automotive Aftermarket (Adults) Drank beer/ale in last 6 months 22,284 53.5% 126 Cameras & Film (Adults) Bought gasolineBought6 months ina fullmonthslast 6 months in last gasoline last 6 report at View gasoline in Bought Bought any camera in last 12 months 32,899 32,899 32,89979.0% 6,075 79.0% 14.6% 79.0% 91 98 91 Bought/changedBought/changed 12 months last 12 months 12 monthslast 12 months motor oil in last motor oil in motor oil in last Bought film in Bought/changed 15,444 15,444 15,44437.1% 8,353 37.1% 20.1% 37.1% 72 85 72 esri.com/baoreports. Bought digital camera in last 12 months 4,225 10.2% 144 Had tune-up in last 12 monthsHad tune-up in last 12 months Had tune-up in last 12 months Bought memory card for camera in last 12 months 14,749 14,749 14,74935.4% 2,934 35.4% 7.0% 35.4% 113 93 113 Cell Phones/PDAs & Service Beverages (Adults) Beverages (Adults) Beverages (Adults) Bought cell/mobile phone/PDA in last 12 months 14,199 34.1% 116 Drank bottled water/seltzer in Drank months in last 6 monthslast 6 months Drank bottled last 6 bottled water/seltzer in water/seltzer Avg monthly cell/mobile phone/PDA bill: $1-$49 29,846 29,846 29,84671.7% 10,654 71.7% 25.6% 71.7% 114 99 114 Avg monthly cell/mobile phone/PDA bill: $50-99 14,701 35.3% 111 Drank regular cola in last 6 months in last 6 monthslast 6 months monthly cell/mobile phone/PDA bill: $100+ Drank regularDrank regular cola in cola Avg 19,299 19,299 19,29946.4% 8,091 46.4% 19.4% 46.4% 89 127 89 Drank beer/ale in last 6beer/ale in last 6 monthslast 6 months Drank months Drank beer/ale in Computers (Households) 22,284 22,284 22,28453.5% 53.5% 53.5% 126 126 HH owns a personal computer 21,143 86.9% 121 Cameras & Film (Adults) & Film (Adults)Film (Adults) Cameras Cameras & HH spent <$500 on home PC 1,929 7.9% 88 HH spent $500-$999 on home PC 4,511 18.5% 101 Bought any camera in last 12 Bought any camera in last 12 months $1000-$1499 on home PC months Bought any camera in last 12 months HH spent 6,075 6,075 6,07514.6% 3,088 14.6% 12.7% 14.6% 98 153 98 Bought film in last 12 months Bought film in last 12 months Bought film in last 12 months HH spent $1500-$1999 on home PC 8,353 8,353 8,35320.1% 3,088 20.1% 12.7% 20.1% 85 153 85 Spent $2000+ on home PC 3,283 13.5% 174 Bought digital camera indigitalBought digital camera in last 12 months Bought last 12 months last 12 months camera in 4,225 4,225 4,22510.2% 10.2% 10.2% 144 144 Bought memory Bought memory card memory card for camera in last 12 months card for camera in last 12 months last 12 months Bought for camera in 2,934 2,934 2,934 7.0% 7.0% 7.0% 93 93 Cell Phones/PDAs & Service Cell Phones/PDAs & Service & Service Cell Phones/PDAs Bought cell/mobile phone/PDA in last cell/mobile phone/PDA in last 12 months Bought 12 months Bought cell/mobile phone/PDA in last 12 months 14,199 14,199 14,19934.1% 34.1% 34.1% 116 116 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns Avg monthly cell/mobile phone/PDA bill: $1-$49 Avg monthly cell/mobile phone/PDA bill: $1-$49compared $1-$49 An MPI of 100 represents the U.S. average. Avg monthly cell/mobile phone/PDA bill: to the U.S. 10,654 10,654 10,65425.6% 25.6% 25.6% 99 99 Avg monthly cell/mobile phone/PDA bill: $50-99 Avg monthly cell/mobile phone/PDA bill: $50-99Source: These data are based upon U.S. households. ESRI forecasts for 2010 and and services, applied 14,70135.3% composition. Usage data were collected by GfK MRI in Avg monthly cell/mobile phone/PDA bill: $50-99 a nationally representative survey of 14,701 national propensities to use various products 14,701 2015. to local demographic 35.3% 35.3% 111 111 Avg monthly cell/mobile phone/PDA bill: $100+ Avg monthly cell/mobile phone/PDA bill: $100+ bill: $100+ Avg monthly cell/mobile phone/PDA 8,091 8,091 8,09119.4% 19.4% 19.4% 127 127 Computers (Households) (Households) Computers Computers (Households) HH owns a personalowns a personal computer HH computer owns a personal computer HH ©2010 ESRI 21,143 21,143 21,14386.9% On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 86.9% 6/14/2010 86.9% 1 of 4 Page 121 121 HH spent <$500HH spent <$500 on home PC on home PC on home PC HH spent <$500 1,929 1,929 1,929 7.9% 7.9% 7.9% 88 88 HH spent $500-$999 on home PC HH spent $500-$999 on home PC on home PC HH spent $500-$999 4,511 4,511 4,51118.5% 18.5% 18.5% 101 101 HH spent $1000-$1499 on$1000-$1499 $1000-$1499 on home PC HH spent home PC HH spent on home PC 3,088 3,088 3,08812.7% 12.7% 12.7% 153 153 HH spent $1500-$1999 on$1500-$1999 $1500-$1999 on home PC HH spent home PC HH spent on home PC 3,088 3,088 3,08812.7% 12.7% 12.7% 153 153 Spent $2000+ on home PC Spent $2000+ on home PC Spent $2000+ on home PC 3,283 3,283 3,28313.5% 13.5% 13.5% 174 174 n Available as Add-on to Basic or Premium Subscription Data Note: An MPI (Market An MPI (Market Potential Index) measures the relative likelihood thethe adults trade area to in the specifiedconsumer behavior orcertain consumer behavior or purchasing p Data Note: An measures the relative likelihood of the the relative specified of Data Note: Potential Index) MPI (Market Potential Index) measuresadults in of likelihood in the specified tradecertain trade area to exhibit purchasing patterns adults exhibit area to exhibit certain consumer behavior or purchasing patterns compared to thecompared to the100 represents the An MPI of 100 represents the U.S. average. U.S. An MPI compared to theof 100 represents the U.S. average. of U.S. An MPI U.S. U.S. average. Source: These data are based upon are based upon nationaluse various productsvarious products and products and services, composition. Usage data were collected by Usage data wereGfK MRI in GfK Source: These propensities to propensities propensities to use various services, applied to local demographic composition. composition. GfK MRI in Source: These data national data are based upon nationalto use and services, applied to local demographic applied to local demographic Usage data were collected by collected by a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. 2010 and 2015. a nationally representative survey of U.S. households. ESRI forecasts for forecasts for 2010 and 2015. a nationally representative survey of U.S. households. ESRI 38 esri.com/buybao
    • Electronics and Internet Market PotentialRetailers and marketers use this report to understand what, n Available as Add-on to Basic orwhere, and how consumers are buying for media targeting Premium Subscriptionand marketing campaigns and to manage merchandise mixby local area. Electronics & Internet Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Market Potential Number of Product/Consumer Behavior Adults/HHs Percent MPI Use a personal computer at work 21,280 51.1% 159 HH owns a personal computer 21,143 86.9% 121 Purchased home PC in last 12 months 5,109 21.0% 136 Purchased home PC 1-2 years ago 6,233 25.6% 116 Purchased home PC 3-4 years ago 5,098 20.9% 117 Purchased home PC 5+ years ago 2,285 9.4% 103 Spent <$500 on home PC 1,929 7.9% 88 Spent $500-999 on home PC 4,511 18.5% 101 Spent $1000-1499 on home PC 3,088 12.7% 153 Spent $1500-1999 on home PC 3,088 12.7% 153 Spent $2000-2999 on home PC 3,283 13.5% 174 Purchased home PC at computer superstore 4,745 19.5% 156 Purchased home PC at department store 3,454 14.2% 100 Purchased home PC direct from manufacturer 3,454 14.2% 100 Purchased home PC at electronics store 2,629 10.8% 110 View a full report at Purchased home PC on Internet 3,277 13.5% 173 esri.com/baoreports. Purchased home PC at warehouse discount outlet 570 2.3% 107 HH owns desktop PC 12,973 53.3% 92 HH owns laptop/notebook/tablet PC 11,348 46.6% 181 HH owns any Apple/Apple Mac clone brand PC 3,538 14.5% 287 HH owns any IBM/IBM compatible brand PC 17,620 72.4% 110 Brand of PC that HH owns: Compaq 2,048 8.4% 95 Brand of PC that HH owns: Dell 7,220 29.7% 103 Brand of PC that HH owns: Gateway 1,447 5.9% 85 Brand of PC that HH owns: Hewlett Packard 2,943 12.1% 85 Brand of PC that HH owns: Lenovo/IBM 427 1.8% 96 Brand of PC that HH owns: Sony Vaio 1,018 4.2% 159 Child (under 18) uses home PC 2,413 9.9% 47 HH owns CD burner 10,059 41.3% 114 HH owns CD ROM drive 11,246 46.2% 117 HH owns DVD drive 8,082 33.2% 145 HH owns LAN/network interface card 4,448 18.3% 159 HH owns inkjet printer 10,901 44.8% 102 HH owns laser printer 4,012 16.5% 117 HH owns removable cartridge storage device 1,248 5.1% 82 HH owns scanner 6,046 24.8% 90 HH owns PC speakers 10,817 44.4% 107 HH owns tape backup 524 2.2% 78 HH owns modem/fax modem 6,234 25.6% 114 HH owns software: accounting 2,520 10.4% 111 HH owns software: communications/fax 2,215 9.1% 109 HH owns software: database/filing 2,821 11.6% 132 HH owns software: desktop publishing 4,145 17.0% 138 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 6 esri.com/buybao 39
    • Financial Investments Market Potential Banks and financial institutions use this report to determine n Available as Add-on to Basic or the demand for financial services and investment products Premium Subscription by local area in relation to the U.S. average. Financial Investments Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Expected Number of Product/Consumer Behavior Adults Percent MPI Own U.S. savings bond 2,455 5.9% 83 Used stock rating service in last 12 months 1,615 3.9% 238 Used financial planning counsel in last 12 months 3,806 9.1% 124 Used discount brokerage firm in last 12 months 1,085 2.6% 132 Used full service brokerage firm in last 12 months 3,291 7.9% 130 Own any credit/debit card (in own name) 34,214 82.2% 112 Own American Express card (in own name) 8,957 21.5% 179 Own Discover card (in own name) 4,712 11.3% 93 Own MasterCard (in own name) 17,168 41.2% 118 Own Visa (in own name) 24,117 57.9% 118 Own any department store credit card (in own name) 13,540 32.5% 100 Avg monthly credit card expenditures: <$111 5,061 12.2% 83 Avg monthly credit card expenditures: $111-225 3,615 8.7% 96 Avg monthly credit card expenditures: $226-450 3,594 8.6% 100 Avg monthly credit card expenditures: $451-700 3,802 9.1% 128 Avg monthly credit card expenditures: $701+ 10,852 26.1% 190Market Potential Financial Investments patterns(Market Potential U.S. Anmeasures the relative likelihood average. in the specified trade area to exhibit certain consumer behavior or Data Note:An MPI purchasing compared to the Index) MPI of 100 represents the U.S. of the adults Market PotentialThese data areabased uponrepresentative survey of U.S. households. ESRIand services,2010 andto2015. demographic composition. Usage data were Source: collected by GfK MRI in nationally national propensities to use various products forecasts for applied local Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Number of Product/Consumer Behavior Adults Percent MPI Bank/financial institution: use full service bank 23,672 56.9% 114 Bank/financial institution: use savings & loan 5,525 13.3% 119 Bank/financial institution: use credit union 9,040 21.7% 96 Bank/financial institution: use fed savings bank 1,293 3.1% 127 Banking/financial institution: use mutual funds co 2,113 5.1% 145 Bank/financial institution: use Internet Bank 3,313 8.0% 213 Used ATM/cash machine in last 12 months 27,865 66.9% 132 Banked in person in last 12 months 25,607 61.5% 116 Banked by mail in last 12 months 3,899 9.4% 177 Banked by phone in last 12 months 9,199 22.1% 144 Did banking over the Internet in last 12 months 18,488 44.4% 175 Used direct deposit of paycheck in last 12 months 19,284 46.3% 121 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2 Have interest checking account 15,317 36.8% 115 Have non-interest checking account 13,500 32.4% 117 Have money market account 6,091 14.6% 122 Have special Seniors Club account 295 0.7% 44 Have savings account 18,657 44.8% 121 Have 401K retirement savings 8,650 20.8% 126 Have IRA retirement savings 6,660 16.0% 111 Have college savings plan (529 plan) 1,126 2.7% 99 Have auto loan for new car 3,945 9.5% 82 Have personal loan for education only 2,423 5.8% 155 Have personal loan - not for education 1,455 3.5% 128 Have home mortgage (1st) 7,611 18.3% 101 Have 2nd mortgage (equity loan) 2,347 5.6% 92 Have mortgage refinance/consolidation loan 713 1.7% 72 Have home equity line of credit 2,124 5.1% 90 Have personal line of credit 1,867 4.5% 102 Have overdraft protection 4,954 11.9% 102 Own any securities investment 10,900 26.2% 108 Own annuities 884 2.1% 64 Own certificate of deposit (6 months or less) 1,540 3.7% 111 Own certificate of deposit (more than 6 months) 2,312 5.6% 99 Own common/preferred stock in company you work for 1,625 3.9% 124 Own common stock in company you don`t work for 3,968 9.5% 151 Own insured money market account (bank) 877 2.1% 97 Own shares in money market fund 3,080 7.4% 116 Own shares in mutual fund (bonds) 2,982 7.2% 124 Own shares in mutual fund (stock) 4,486 10.8% 115 Own any stock 5,078 12.2% 136 Own stock with market value <$10000 1,269 3.0% 106 Own stock with market value $10000-49999 1,380 3.3% 138 Own stock with market value $50000+ 1,379 3.3% 126 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 40 esri.com/buybao
    • Health and Beauty Market PotentialHealth care providers and retailers use this report to n Available as Add-on to Basic orevaluate new target markets and manage merchandise mix Premium Subscriptionby local area. Health and Beauty Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Market Potential Number of Product/Consumer Behavior Adults Percent MPI Exercise at home 2+ times per week 14,381 34.6% 117 Exercise at club 2+ times per week 11,441 27.5% 238 Exercise at other facility (not club) 2+ times/wk 4,821 11.6% 143 Own stationary bicycle 1,830 4.4% 74 Own treadmill 2,297 5.5% 57 Own weight lifting equipment 5,944 14.3% 116 Presently controlling diet 18,242 43.8% 106 Diet control for blood sugar level 1,467 3.5% 49 Diet control for cholesterol level 2,795 6.7% 66 Diet control to maintain weight 5,471 13.1% 117 Diet control for physical fitness 5,658 13.6% 144 Diet control for salt restriction 699 1.7% 53 Diet control for weight loss 5,516 13.3% 92 Used doctor`s care/diet for diet method 881 2.1% 68 View a full report at Used exercise program for diet method 4,778 11.5% 132 Used Weight Watchers as diet method 1,132 2.7% 90 esri.com/baoreports. Buy foods specifically labeled as fat-free 6,998 16.8% 96 Buy foods specifically labeled as high fiber 5,393 13.0% 116 Buy foods specifically labeled as high protein 3,288 7.9% 148 Buy foods specifically labeled as lactose-free 953 2.3% 121 Buy foods specifically labeled as low-calorie 5,080 12.2% 119 Buy foods specifically labeled as low-carb 2,992 7.2% 87 Buy foods specifically labeled as low-cholesterol 2,699 6.5% 75 Buy foods specifically labeled as low-fat 5,596 13.4% 99 Buy foods specifically labeled as low-sodium 2,888 6.9% 84 Buy foods specifically labeled as natural/organic 6,344 15.2% 203 Buy foods specifically labeled as sugar-free 4,640 11.1% 82 Used butter alternatives in last 6 months 1,449 3.5% 83 Used egg alternatives in last 6 months 5,079 12.2% 85 Used salt alternatives in last 6 months 9,193 22.1% 80 Drank meal/dietary supplement in last 6 months 3,454 8.3% 96 Used nutrition/energy bar in last 6 months 11,757 28.2% 214 Drank sports drink/thirst quencher in last 6 mo 14,898 35.8% 112 Used vitamin/dietary supplement in last 6 months 22,737 54.6% 114 Vitamin/dietary suppl used/6 mo: A 856 2.1% 138 Vitamin/dietary suppl used/6 mo: antioxidant 1,408 3.4% 114 Vitamin/dietary suppl used/6 mo: B complex 2,119 5.1% 106 Vitamin/dietary suppl used/6 mo: B complex+C 998 2.4% 124 Vitamin/dietary suppl used/6 mo: B-6 836 2.0% 97 Vitamin/dietary suppl used/6 mo: B-12 2,243 5.4% 105 Vitamin/dietary suppl used/6 mo: C 4,765 11.4% 132 Vitamin/dietary suppl used/6 mo: calcium 4,853 11.7% 106 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4 esri.com/buybao 41
    • Pets and Products Market Potential Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or and marketing campaigns and to evaluate new target markets. Premium Subscription Pets and Products Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 ExpectedMarket Potential Number of Product/Consumer Behavior Households Percent MPI HH owns any pet 7,690 31.6% 66 HH owns any bird 375 1.5% 57 HH owns any cat 4,644 19.1% 82 HH owns any dog 4,009 16.5% 48 HH owns 1 cat 2,342 9.6% 77 HH owns 2+ cats 2,311 9.5% 86 HH owns 1 dog 2,992 12.3% 56 HH owns 2+ dogs 1,019 4.2% 32 HH used canned cat food in last 6 months 2,494 10.2% 84 HH used <5 cans of cat food in last 7 days 1,164 4.8% 85 HH used 8+ cans of cat food in last 7 days 837 3.4% 90 HH used packaged dry cat food in last 6 months 4,390 18.0% 78 HH used <5 pounds of packaged dry cat food last mo 2,137 8.8% 106 HH used 9+ pounds of packaged dry cat food last mo 1,463 6.0% 57 HH used cat treats in last 6 months 2,177 8.9% 89 HH used cat litter in last 6 months 4,379 18.0% 88 HH used canned dog food in last 6 months 1,793 7.4% 58 HH used packaged dry dog food in last 6 months 3,983 16.4% 48 HH used <10 pounds of pkgd dry dog food last month 2,146 8.8% 57 HH used 25+ pounds of pkgd dry dog food last month 857 3.5% 33 HH used dog biscuits/treats in last 6 months 3,016 12.4% 45 HH used <3 packages of dog biscuits/treats last mo 2,318 9.5% 48 HH used 3+ packages of dog biscuits/treats last mo 703 2.9% 38 HH used flea/tick care prod for cat/dog last 12 mo 3,999 16.4% 52 HH member took pet to vet in last 12 mo: 1 time 1,754 7.2% 63 HH member took pet to vet in last 12 mo: 2 times 1,156 4.7% 47 HH member took pet to vet in last 12 mo: 3 times 929 3.8% 72 HH member took pet to vet in last 12 mo: 4 times 643 2.6% 72 HH member took pet to vet in last 12 mo: 5+ times 959 3.9% 78 Bought pet food from vet in last 12 months 1,078 4.4% 102 Bought flea control product from vet in last 12 mo 1,676 6.9% 56 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 42 esri.com/buybao
    • Restaurant Market PotentialRestaurants, franchisors, and economic developers use n Available as Add-on to Basic orthis report to determine market potential for expansion Premium Subscriptionopportunities and to attract new business to their cities. Restaurant Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 months 31,283 75.2% 103 Family restaurant/steak house last month: <2 times 13,016 31.3% 120 Family restaurant/steak house last month: 2-4times 11,081 26.6% 97 Family restaurant/steak house last month: 5+ times 7,186 17.3% 88 Family restaurant/steak house last 6 months: breakfast 2,886 6.9% 58 Family restaurant/steak house last 6 months: lunch 11,396 27.4% 108 Market Potential Family restaurant/steak house last 6 months: snack 1,565 3.8% 135 Family restaurant/steak house last 6 months: dinner 23,522 56.5% 106 Family restaurant/steak house last 6 months: weekday 16,883 40.6% 105 Family restaurant/steak house last 6 months: weekend 18,998 45.6% 103 Family restaurant/steak house last 6 months: Applebee`s 8,280 19.9% 77 Family restaurant/steak house last 6 months: Bennigan`s 1,664 4.0% 139 Family restaurant/steak house last 6 months: Bob Evans Farm 1,234 3.0% 65 Family restaurant/steak house last 6 months: Cheesecake Factory 5,241 12.6% 193 Family restaurant/steak house last 6 months: Chili`s Grill & Bar 6,396 15.4% 137 Family restaurant/steak house last 6 months: Cracker Barrel 2,732 6.6% 54 Family restaurant/steak house last 6 months: Denny`s 3,734 9.0% 95 Restaurant Family restaurant/steak house last 6 months: Friendly`s 1,500 3.6% 96 Market Potential Family restaurant/steak house last 6 months: Golden Corral 1,627 3.9% 51 Sample Family restaurant/steak house last 6 months: Intl Hse of Pancakes 4,952 11.9% 107 Family restaurant/steak house last 6 months: Lone Star Steakhouse 812 2.0% 64 Proposed Location Latitude: 41.8805 Family restaurant/steak house last 6 months: Old Country Buffet 718 1.7% 100 S Wacker Dr, Chicago, IL 60606-4006 55 Longitude: -87.63715 Family restaurant/steak house last 6 months: Olive Garden 6,904 16.6% Ring: 198 radius mile Family restaurant/steak house last 6 months: Outback Steakhouse 4,105 9.9% 82 Expected Family restaurant/steak house last 6 months: Perkins 1,451 3.5% 93 Number of Family restaurant/steak house last 6 months: Red Lobster 5,328 12.8% 88 Product/Consumer Behavior Adults Percent MPI Family restaurant/steak house last 6 months: Red Robin 2,193 5.3% 106 Family restaurant/steak house last 6 months: Ruby Tuesday 3,175 7.6% 86 Fast food/drive-in last 6 months: weekday 27,922 67.1% 100 Family restaurant/steak house last 6 months: Ryan`s 587 1.4% 31 Fast food/drive-in last 6 months: weekend 20,278 48.7% 100 Family restaurant/steak house last 6 months: Sizzler 1,186 2.8% 90 Fast food/drive-in last 6 months: A & W 1,224 2.9% 58 Family restaurant/steak house last 6 months: T.G.I. Friday`s 5,250 12.6% 119 Fast food/drive-in last 6 months: Arby`s 6,032 14.5% 69 Went to fast food/drive-in restaurant in last 6 months 36,852 88.5% 99 Fast food/drive-in last 6 months: Boston Market 3,677 8.8% 165 Went to fast food/drive-in restaurant <5 times/month 15,179 36.5% 119 Fast food/drive-in last 6 months: Burger King 10,806 26.0% 70 Went to fast food/drive-in restaurant 5-12 times/month 11,294 27.1% 86 Fast food/drive-in last 6 months: Captain D`s 531 1.3% 24 Went to fast food/drive-in restaurant 13+ times/month 10,379 24.9% 90 Fast food/drive-in last 6 months: Carl`s Jr. 2,786 6.7% 114 Fast food/drive-in last 6 months: breakfast 10,551 25.3% 91 Fast food/drive-in last 6 months: Checkers 1,215 2.9% 86 Fast food/drive-in last 6 months: lunch 24,904 59.8% 101 Fast food/drive-in last 6 months: Chick-fil-A 5,373 12.9% 103 Fast food/drive-in last 6 months: snack 11,257 27.0% 151 Fast food/drive-in last 6 mo: Chipotle Mex. Grill 6,763 16.2% 300 Fast food/drive-in last 6 months: dinner 19,522 46.9% 96 Fast food/drive-in last 6 months: Chuck E. Cheese`s 903 2.2% 47 Fast food/drive-in last 6 months: Church`s Fr. Chicken 1,087 2.6% 59 Fast food/drive-in last 6 months: Dairy Queen 4,663 11.2% 67 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns Fast food/drive-in last 6 months: Del Taco 1,705 4.1% 126 compared to the U.S. An MPI of 100 represents the U.S. average. Fast food/drive-in last 6 months: Domino`s Pizza 6,306 15.2% 107 Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in Fast food/drive-in last 6 months: Dunkin` Donuts 6,504 15.6% 136 a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. Fast food/drive-in last 6 months: Fuddruckers 2,359 5.7% 196 Fast food/drive-in last 6 months: Hardee`s 1,233 3.0% 38 Fast food/drive-in last 6 months: Jack in the Box 5,155 12.4% 114 Fast food/drive-in last 6 months: KFC 7,698 18.5% 63 Fast food/drive-in last 6 months: Little Caesars 1,588 3.8% 56 Fast food/drive-in last 6 months: Long John Silver`s 1,430 3.4% 47 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1food/drive-in last 6 months: McDonald`s Fast of 2 20,289 48.7% 86 Fast food/drive-in last 6 months: Panera Bread 5,083 12.2% 131 Fast food/drive-in last 6 months: Papa John`s 5,336 12.8% 143 Fast food/drive-in last 6 months: Pizza Hut 6,577 15.8% 67 Fast food/drive-in last 6 months: Popeyes 3,079 7.4% 102 Fast food/drive-in last 6 months: Quiznos 5,291 12.7% 133 Fast food/drive-in last 6 months: Sonic Drive-In 2,177 5.2% 45 Fast food/drive-in last 6 months: Starbucks 12,388 29.8% 203 Fast food/drive-in last 6 months: Steak n Shake 2,019 4.9% 89 Fast food/drive-in last 6 months: Subway 14,373 34.5% 109 Fast food/drive-in last 6 months: Taco Bell 11,908 28.6% 89 Fast food/drive-in last 6 months: Wendy`s 10,920 26.2% 81 Fast food/drive-in last 6 months: Whataburger 2,024 4.9% 107 Fast food/drive-in last 6 months: White Castle 1,458 3.5% 81 Fast food/drive-in last 6 months: eat in 16,948 40.7% 106 Fast food/drive-in last 6 months: home delivery 4,774 11.5% 103 Fast food/drive-in last 6 months: take-out/drive-thru 17,774 42.7% 82 Fast food/drive-in last 6 months: take-out/walk-in 14,415 34.6% 141 Data Note:An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2 esri.com/buybao 43
    • Retail Market Potential Retailers and advertisers use this report for media targeting n Available as Add-on to Basic or and marketing campaigns and to manage merchandise mix Premium Subscription by local area. Retail Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Total Number of Adults 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Number of Percent ofMarket Potential Product/Consumer Behavior Adults/HHs Adults/HHs MPI Apparel (Adults) Bought any mens apparel in last 12 months 21,887 52.6% 104 Bought any womens apparel in last 12 months 17,905 43.0% 94 Bought apparel for child <13 in last 6 months 6,108 14.7% 52 Bought any shoes in last 12 months 24,002 57.7% 110 Bought costume jewelry in last 12 months 8,055 19.4% 93 Bought any fine jewelry in last 12 months 8,460 20.3% 89 Bought a watch in last 12 months 8,611 20.7% 100 Automobiles (Households) HH owns/leases any vehicle 18,131 74.5% 85 HH bought new vehicle in last 12 months 1,899 7.8% 95 Automotive Aftermarket (Adults) Bought gasoline in last 6 months 32,899 79.0% 91 Bought/changed motor oil in last 12 months 15,444 37.1% 72 Had tune-up in last 12 months 14,749 35.4% 113 Beverages (Adults) View a full report at Drank bottled water/seltzer in last 6 months 29,846 71.7% 114 esri.com/baoreports. Drank regular cola in last 6 months 19,299 46.4% 89 Drank beer/ale in last 6 months 22,284 53.5% 126 Cameras & Film (Adults) Bought any camera in last 12 months 6,075 14.6% 98 Bought film in last 12 months 8,353 20.1% 85 Bought digital camera in last 12 months 4,225 10.2% 144 Bought memory card for camera in last 12 months 2,934 7.0% 93 Cell Phones/PDAs & Service Bought cell/mobile phone/PDA in last 12 months 14,199 34.1% 116 Avg monthly cell/mobile phone/PDA bill: $1-$49 10,654 25.6% 99 Avg monthly cell/mobile phone/PDA bill: $50-99 14,701 35.3% 111 Avg monthly cell/mobile phone/PDA bill: $100+ 8,091 19.4% 127 Computers (Households) HH owns a personal computer 21,143 86.9% 121 HH spent <$500 on home PC 1,929 7.9% 88 HH spent $500-$999 on home PC 4,511 18.5% 101 HH spent $1000-$1499 on home PC 3,088 12.7% 153 HH spent $1500-$1999 on home PC 3,088 12.7% 153 Spent $2000+ on home PC 3,283 13.5% 174 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4 44 esri.com/buybao
    • Sports and Leisure Market PotentialRetailers and advertisers use this report for media targeting n Available as Add-on to Basic orand marketing campaigns and to manage merchandise mix Premium Subscriptionby local area. Sports and Leisure Market Potential Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1 mile radius Demographic Summary 2010 2015 Population 45,534 50,151 Population 18+ 41,624 45,715 Households 24,338 26,808 Median Household Income $81,441 $100,632 Expected Number of Market Potential Product/Consumer Behavior Adults Percent MPI Participated in aerobics 6,163 14.8% 157 Participated in archery 678 1.6% 71 Participated in auto racing 507 1.2% 58 Participated in backpacking/hiking 6,290 15.1% 194 Participated in baseball 2,469 5.9% 119 Participated in basketball 4,266 10.2% 116 Participated in bicycling (mountain) 2,649 6.4% 166 Participated in bicycling (road) 6,724 16.2% 177 Participated in boating (power) 2,164 5.2% 90 Participated in bowling 6,121 14.7% 137 Participated in canoeing/kayaking 2,733 6.6% 153 Participated in downhill skiing 3,675 8.8% 303 Participated in fishing (fresh water) 3,269 7.9% 58 Participated in fishing (salt water) 1,831 4.4% 105 Participated in football 2,755 6.6% 114 View a full report at Participated in Frisbee 3,726 9.0% 189 esri.com/baoreports. Participated in golf 5,089 12.2% 120 Play golf < once a month 2,250 5.4% 146 Play golf 1+ times a month 2,012 4.8% 90 Participated in horseback riding 1,214 2.9% 104 Participated in hunting with rifle 627 1.5% 31 Participated in hunting with shotgun 453 1.1% 27 Participated in ice skating 2,506 6.0% 231 Participated in jogging/running 8,572 20.6% 223 Participated in martial art 925 2.2% 162 Participated in motorcycling 1,398 3.4% 93 Participated in Pilates 3,217 7.7% 225 Participated in roller blading/in-line skating 1,665 4.0% 164 Participated in snorkeling/skin diving 1,690 4.1% 183 Participated in snowboarding 2,110 5.1% 309 Participated in soccer 3,601 8.7% 219 Participated in softball 1,780 4.3% 115 Participated in swimming 9,618 23.1% 129 Participated in target shooting 1,054 2.5% 64 Participated in tennis 4,632 11.1% 268 Participated in volleyball 1,876 4.5% 140 Participated in walking for exercise 12,975 31.2% 113 Participated in weight lifting 9,304 22.4% 180 Participated in yoga 5,211 12.5% 247 Spent on high end sports/recreation equipment/12 mo: <$250 2,374 5.7% 143 Spent on high end sports/recreation equipment/12 mo: $250+ 1,307 3.1% 83 Attend sports event: auto racing (NASCAR) 2,166 5.2% 84 Attend sports event: auto racing (not NASCAR) 1,586 3.8% 75 Attend sports event: baseball game 7,684 18.5% 140 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 4 esri.com/buybao 45
    • Business Analyst Online Business Data Reports
    • Business Data Reports Major Shop With Business Analyst Online, you can generate business data reports to help with your site evaluation and selection process. Business data reports provide details about Proposed Location the number of businesses and employees in a specified 100 S Wacker Dr, Chicago, IL 60606-4006 Ring: 5 miles radius area, compare daytime populations versus the residential population, and include information about existing major shopping centers. Source: Directory of Major Malls, Inc. Major Shopping Center Locator Total Major Shoppin Sample T Esri’s business data reports are based on data from Proposed Location Latitude: 41.8805 To 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Infogroup and the Directory of Major Malls® (DMM) and are Ring: 5 miles radius Distance delivered within minutes directly to your e-mail in-box as a Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 from site PDF document or Microsoft Excel worksheet. Major Shopping Center Name and Address Total GLA 4,460,254 in miles Total Stores 479 Type and Number of Stores n Business Summary Distance from site Year GLA in Block 37 Major Shopping Center Name and Address in miles Open square feet 0.51 E n Major Shopping Center Locator State,and Number of StoresRandolph & Dearborn Sts. Type Washington, Chicago, IL 60602Business Data Reports Block 37 0.51 E 2009 278,000 State, Washington, Randolph & Dearborn Sts. n Retail MarketPlace Profile Enclosed, 24 Stores Chicago, IL 60602 Anchors:24 Stores Barton Gym, Entertain You Lettuce Entertain You Enclosed, David Anchors: David Barton Gym, Movico, Lettuce Movico, n Traffic Count Profile KendallMarketplace Kendall Marketplace 0.52 N 2010 800,000 0.52 N Illinois Rte. 34 & Cannonball Trail & Beecher Illinois Rte. 34 & Cannonball Trail & Beecher Yorkville, IL 60560 N/A, 47 Stores Yorkville,SuperTarget, Home Depot Garden Center, Kohls, Dicks Sporting Anchors: IL 60560 Goods N/A, 47 Stores The Sullivan Center Anchors: SuperTarget, Home Depot Garden Center, Kohls, Dicks Sporting Wabash Ave., Monroe, State & Madison Sts. 0.54 E 2009 Business Su 250,000 Goods IL 60603 Chicago, Enclosed, 10 Stores Anchors: DSW Shoe Warehouse The Sullivan Mart The Shops at the Center 0.57 N 1991 256,000 0.54 E WabashILAve., & Orleans St. State & Madison Sts. Wells St., North Dr. Chicago, 60654 Monroe, Proposed Location Chicago,41 Stores Enclosed, IL 60603 Anchors: None 100 S Wacker Dr, Chicago, IL 60606-4006 Enclosed, 10 Stores Southgate Market 0.81 S 2006 310,000 Ring: 1, 3, 5 Miles Anchors: DSW Shoe Warehouse Business Canal & Taylor Sts.by SIC Codes Roosevelt, Chicago, IL Summary 60607 N/A, 16 Stores Sample The Shops atFoods Market, L.A. Fitness, Linens N Things (Closed), Whole the Mart Anchors:1 mile radius 3 miles radius 0.57 N Wells St., North Dr. & Orleans St. PetSmart Proposed Location Latitude: 41.8805 Total Businesses: 100 S Wacker Dr, Chicago, IL 60606-4006 Chicago, IL & Interstates 90/94 Longitude: -87.63715 Lake Shore Dr. 60654 South Loop Commons20,281 0.81 S 2011 35,254 240,800 Ring: 1, 3, 5 Miles Total Employees: 1 mile radius 3 miles radius Enclosed, 41 Stores radius Chicago, IL 60606 462,192 5 miles 704,817 Enclosed, 0 Stores Total Residential Population: Total Businesses: 20,281 35,254 Anchors: None 45,534 Anchors: None 48,197 343,403 Total Employees: 462,192 704,817 851,668 Employee/Residential Population Ratio: Total Residential Population: 45,534 343,403 The Shops at North Bridge 10.15 865,089 1.03 NE 20002.05 680,933 Employee/Residential Population Ratio: 10.15 Southgate Market & Ohio Sts. Michigan Ave., Grand, Ontario 2.05 0.98 0.81 S Employees Chicago, IL 60611 Businesses Number Percent Employees Number Percent Businesses Number Percent Number Roosevelt, Canal & Taylor Employees Businesses 75 Stores Percent Employees Enclosed, Percent Businesses Number Sts. Percent Number Businesses Employees Chicago, IL 60607 Anchors: Nordstrom Number River East Art Center Percent Number Percent Number E Percent 1989 Number 170,000 Percent N Agriculture & Mining 57 0.3% 229 0.0% 137 0.4% 629 0.1% 256 0.5% 1,499 0.2% Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4% Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% N/A, 16 Stores Illinois St. 36,664 SEC McClurg Ct. & E. 5.2% 1,668 3.5% 1.21 50,501 5.9% Agriculture & Mining 57 Chicago, IL 0.3% Whole Foods 229 0.0% 137 0.4% 629 0.1% Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1% Communication 269 1.3% 5,878 1.3% 416 1.2% Anchors:60611 9,446 Enclosed, 50 Stores 1.3% Market, L.A. Fitness, Linens N Things (Closed), 530 1.1% 13,651 1.6% Construction Utility Wholesale Trade 21 711 0.1% 3.5% 6,278 7,660 1.4% 1.7% 40 1,385 351 Anchors: Dicks Sporting Goods, Fox 4,655 Food Market 1.0% 0.1% 3.9% PetSmart1.7% 6,473 13,691 0.9% 1.9% & Obel 64 1,956 0.1% 4.1% 856 2.4% 6,838 26,074 8,611 0.8% 3.1% 1.2% Manufacturing Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 660 82,697 11.7% 3.3% 9,697 20.1% 22,208 113,073 13.3% 4.8% 1,201 3.4% 36,664 5.2% South Loop Commons 0.81 S Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5% Transportation General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 322 Data Note: n/a means data was not25,477 GLA = Gross5.5% Area. 5,121 1.6% 0.7% 229 0.5% reported. 6,378 Leasable 0.7% 637 1.8% 30,464 4.3% Lake Shore Dr. & Interstates 90/94 1.3% Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4% Communication Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 269 Source: Directory of Major Malls, Inc. 2,396 1.3% 0.3% 328 5,878 0.7% 4,057 0.5% 416 1.2% 9,446 1.3% Apparel & Accessory Stores Utility Furniture & Home Furnishings 168 386 0.8% 1.9% 1,551 4,477 0.3% 1.0% 604 700 1.7% 2.0% Chicago, 0.1% 5,893 21 7,123 IL 60606 0.8% 1.0% 940 965 2.0% 6,278 2.0% 1.4% 7,307 8,763 0.9% 1.0% 40 0.1% 6,473 0.9% Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% Enclosed, 0 Stores 40,336 5.7% 3,473 7.2% 52,488 6.2% Wholesale Trade Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8% 711 12,375 3.5% 1.8% 2,460 7,660 5.1% 1.7% 17,826 2.1% 1,385 3.9% 13,691 1.9% Finance, Insurance, Real Estate Summary Banks, Savings & Lending Institutions 3,292 490 16.2% 2.4% 108,926 30,127 23.6% 6.5% 5,238 877 14.9% 2.5% Anchors: None 124,534 32,505 17.7% 4.6% 6,660 1,225 13.8% 2.5% 131,300 34,647 15.4% 4.1% Retail Trade Summary Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 2,678 28,392 4.0% 13.2% 1,372 2.8% 36,456 28,704 3.4% 7.9% 6,165 17.5% 82,697 11.7% Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% The Shops at North Bridge 31,970 ESRI©2010 4.5% 863On-demand 1.8% reports 32,484 maps and from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 3.8% 6/14/2010 Page 1 of 2 1.03 NE Home Improvement Real Estate, Holding, Other Investment Offices 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 50 0.2% 4.5% 754 3,200 0.2% 6.6% 35,465 135 4.2% 0.4% 2,659 0.4% Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% Michigan Ave., Grand, Ontario & Ohio Sts. 344,107 48.8% 21,877 45.4% 404,660 47.5% General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7% Chicago, IL 60611 Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2% Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5% Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% Enclosed, 75 Stores Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9% Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0% Auto Dealers, Gas Stations, Auto Aftermarket 38 Anchors: 0.2% Nordstrom 690 0.1% 155 0.4% 2,396 0.3% Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9% Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2% Apparel & Accessory Stores Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 168 155,183 22.0% 0.8%13,162 27.3% 1,551 177,023 20.8% 0.3% 604 1.7% 5,893 0.8% River East Art Center 4,477 1.21 E Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2% Other Furniture & Home Furnishings 1,157 5.7% 3,387 0.7% 1,849 5.2% 386 0.6% 4,080 1.9% 2,266 1.0% 4.7% 4,602 0.5% 700 2.0% 7,123 1.0% Totals Eating & Drinking Places 20,279 100.0% 462,192 100.0% 35,253 100.0% SEC McClurg Ct. & E. Illinois St. 704,817 968 100.0% 4.8% 48,196 18,327 4.0% 100.0% 851,668 100.0% 2,198 6.2% 40,336 5.7% Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010. Miscellaneous Retail Chicago, 3.8% 778 IL 60611 4,750 1.0% 1,676 4.8% 12,375 1.8% Enclosed, 50 Stores Finance, Insurance, Real Estate Summary Anchors: Dicks Sporting Goods, Fox & Obel Food Market 3,292 16.2% 108,926 23.6% 5,238 14.9% 124,534 17.7% Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6% Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0% ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5% Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Real Estate, Holding, Other Investment Offices 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5% Source: Directory of Major Malls, Inc. Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8% Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% n Motion Services & Amusements Premium Subscription Only Included with Health Pictures 375 491 1.8% 2.4% 6,048 3,286 1.3% 0.7% 824 1,293 2.3% 3.7% 12,646 56,604 1.8% 8.0% Available as Add-on to Basic or n Legal Services & Libraries Education Institutions 3,003 339 1.7% 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% ©2010 ESRI On-demand reports and maps from Business Analyst1.9% 15,526 3.4% 684 Online. Order 39,897 5.7% at www.esri.com/bao or call 800-44 Premium Subscription Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48 Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010. esri.com/buybao
    • Business SummaryRestaurants, retailers, and financial institutions use this report n Included with Premium Subscription Onlyto evaluate competitor locations against their proposed futurelocations and compare daytime population to residentialpopulation to better understand market demand. Business Summary by SIC Codes Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 1, 3, 5 Miles 1 mile radius 3 miles radius 5 miles radius Total Businesses: 20,281 35,254 48,197 Total Employees: 462,192 704,817 851,668 Total Residential Population: 45,534 343,403 865,089 Employee/Residential Population Ratio: 10.15 2.05 0.98 Business Data Reports Businesses Employees Businesses Employees Businesses Employees Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Agriculture & Mining 57 0.3% 229 0.0% 137 0.4% 629 0.1% 256 0.5% 1,499 0.2% Construction 351 1.7% 4,655 1.0% 856 2.4% 8,611 1.2% 1,421 2.9% 11,576 1.4% Manufacturing 660 3.3% 22,208 4.8% 1,201 3.4% 36,664 5.2% 1,668 3.5% 50,501 5.9% Transportation 322 1.6% 25,477 5.5% 637 1.8% 30,464 4.3% 926 1.9% 35,105 4.1% Communication 269 1.3% 5,878 1.3% 416 1.2% 9,446 1.3% 530 1.1% 13,651 1.6% Utility 21 0.1% 6,278 1.4% 40 0.1% 6,473 0.9% 64 0.1% 6,838 0.8% Wholesale Trade 711 3.5% 7,660 1.7% 1,385 3.9% 13,691 1.9% 1,956 4.1% 26,074 3.1% Retail Trade Summary 2,678 13.2% 36,456 7.9% 6,165 17.5% 82,697 11.7% 9,697 20.1% 113,073 13.3% Home Improvement 50 0.2% 754 0.2% 135 0.4% 2,659 0.4% 254 0.5% 3,987 0.5% General Merchandise Stores 74 0.4% 3,301 0.7% 132 0.4% 5,121 0.7% 229 0.5% 6,378 0.7% Food Stores 216 1.1% 2,606 0.6% 565 1.6% 6,794 1.0% 1,048 2.2% 12,267 1.4% Auto Dealers, Gas Stations, Auto Aftermarket 38 0.2% 690 0.1% 155 0.4% 2,396 0.3% 328 0.7% 4,057 0.5% Apparel & Accessory Stores 168 0.8% 1,551 0.3% 604 1.7% 5,893 0.8% 940 2.0% 7,307 0.9% Furniture & Home Furnishings 386 1.9% 4,477 1.0% 700 2.0% 7,123 1.0% 965 2.0% 8,763 1.0% Eating & Drinking Places 968 4.8% 18,327 4.0% 2,198 6.2% 40,336 5.7% 3,473 7.2% 52,488 6.2% Miscellaneous Retail 778 3.8% 4,750 1.0% 1,676 4.8% 12,375 1.8% 2,460 5.1% 17,826 2.1% Finance, Insurance, Real Estate Summary 3,292 16.2% 108,926 23.6% 5,238 14.9% 124,534 17.7% 6,660 13.8% 131,300 15.4% Banks, Savings & Lending Institutions 490 2.4% 30,127 6.5% 877 2.5% 32,505 4.6% 1,225 2.5% 34,647 4.1% Securities Brokers 1,062 5.2% 26,798 5.8% 1,291 3.7% 28,392 4.0% 1,372 2.8% 28,704 3.4% Insurance Carriers & Agents 546 2.7% 29,936 6.5% 701 2.0% 31,970 4.5% 863 1.8% 32,484 3.8% Real Estate, Holding, Other Investment Offices 1,194 5.9% 22,065 4.8% 2,369 6.7% 31,667 4.5% 3,200 6.6% 35,465 4.2% Services Summary 10,175 50.2% 208,146 45.0% 16,579 47.0% 344,107 48.8% 21,877 45.4% 404,660 47.5% Hotels & Lodging 90 0.4% 10,338 2.2% 175 0.5% 18,413 2.6% 215 0.4% 18,722 2.2% Automotive Services 287 1.4% 1,310 0.3% 617 1.8% 2,891 0.4% 988 2.0% 4,536 0.5% Motion Pictures & Amusements 375 1.8% 6,048 1.3% 824 2.3% 12,646 1.8% 1,172 2.4% 16,281 1.9% Health Services 491 2.4% 3,286 0.7% 1,293 3.7% 56,604 8.0% 1,967 4.1% 76,676 9.0% Legal Services 3,003 14.8% 56,760 12.3% 3,199 9.1% 58,473 8.3% 3,330 6.9% 58,797 6.9% Education Institutions & Libraries 339 1.7% 15,526 3.4% 684 1.9% 39,897 5.7% 1,043 2.2% 52,625 6.2% Other Services 5,590 27.6% 114,878 24.9% 9,787 27.8% 155,183 22.0% 13,162 27.3% 177,023 20.8% Government 586 2.9% 32,889 7.1% 750 2.1% 43,421 6.2% 875 1.8% 52,788 6.2% Other 1,157 5.7% 3,387 0.7% 1,849 5.2% 4,080 0.6% 2,266 4.7% 4,602 0.5% Totals 20,279 100.0% 462,192 100.0% 35,253 100.0% 704,817 100.0% 48,196 100.0% 851,668 100.0% Source: Business data provided by Infogroup, Omaha NE Copyright 2010, all rights reserved. ESRI forecasts for 2010. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2View a full report atesri.com/baoreports. esri.com/buybao 49
    • Major Shopping Center Locator Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or restaurants use this report to identify and profile major Premium Subscription shopping centers within their trade areas to understand the scope of competitive activity in their markets. Major Shopping Center Locator Sample Proposed Location Latitude: 41.8805 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Ring: 5 miles radius Source: Directory of Major Malls, Inc. Total Major Shopping Centers 11 Total GLA 4,460,254 Total Stores 479 DistanceBusiness Data Reports from site Year GLA in Major Shopping Center Name and Address in miles Open square feet Type and Number of Stores Block 37 0.51 E 2009 278,000 State, Washington, Randolph & Dearborn Sts. Chicago, IL 60602 Enclosed, 24 Stores Anchors: David Barton Gym, Movico, Lettuce Entertain You Kendall Marketplace 0.52 N 2010 800,000 Illinois Rte. 34 & Cannonball Trail & Beecher Major Shopping Center Locator Yorkville, IL 60560 N/A, 47 Stores Anchors: SuperTarget, Home Depot Garden Center, Kohls, Dicks Sporting Sample Goods The Sullivan Center 0.54 E 2009 250,000 Wabash Ave., Monroe, State & Madison Sts. Proposed Location Latitude: 41.8805 Chicago, IL 60603 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Enclosed, 10 Stores Ring: 5 miles radius Anchors: DSW Shoe Warehouse The Shops at the Mart 0.57 N 1991 256,000 Wells St., North Dr. & Orleans St. Distance Chicago, IL 60654 from site Year GLA in Enclosed, 41 Stores Major Shopping Center Name and Address in miles Open square feet Anchors: None Type and Number of Stores Southgate Market 0.81 S 2006 310,000 Roosevelt, Canal & Taylor Sts. Chicago Place 1.23 NE 1989 314,521 Chicago, IL 60607 East Huron, Erie St. & N. Michigan Ave. N/A, 16 Stores Chicago, IL 60611 Anchors: Whole Foods Market, L.A. Fitness, Linens N Things (Closed), Enclosed, 46 Stores PetSmart Anchors: Saks Fifth Avenue, Talbots South Loop Commons 0.81 S 2011 Tower Place 240,800 Water 1.38 NE 1976 710,000 Lake Shore Dr. & Interstates 90/94 Michigan Ave. @ Pearson & Chestnut Chicago, IL 60606 Chicago, IL 60611 Enclosed, 0 Stores Enclosed, 100 Stores Anchors: None Anchors: Macys, American Girl Place The Shops at North Bridge 1.03 NE 2000 900 Shops The 680,933 1.44 NE 1988 450,000 Michigan Ave., Grand, Ontario & Ohio Sts. Michigan Ave., Delaware Pl., Rush St. Chicago, IL 60611 Chicago, IL 60611 Enclosed, 75 Stores Enclosed, 70 Stores Anchors: Nordstrom Anchors: Bloomingdales River East Art Center 1.21 E 1989 170,000 SEC McClurg Ct. & E. Illinois St. Chicago, IL 60611 Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Enclosed, 50 Stores Source: Directory of Major Malls, Inc. Anchors: Dicks Sporting Goods, Fox & Obel Food Market Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Source: Directory of Major Malls, Inc. ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 2 50 esri.com/buybao
    • Retail MarketPlace Profile Retail MarketPlace Profile Sample Retailers, restaurants, and economic development agencies n Included with Premium Subscription Only use this report to understand the scope of retail activity in Latitude: 41.8805 go, IL 60606-4006 their markets and communities. This report is used to evaluate Longitude: -87.63715 supply and demand gaps for goods and services, determinecs whether customers are traveling outside the area to shop, and 39,102 recruit needed business to local communities. 21,125e Income $62,128 $60,674 Demand Supply Retail MarketPlace Profile Leakage/Surplus Number of Sample (Retail Potential) (Retail Sales) Retail Gap Factor Businessesood & Drink (NAICS 44-45, 722) Proposed Location $877,868,294 $3,596,418,003 $-2,718,549,709 Latitude: 41.8805 -60.8 2,755S 44-45) $740,080,956 100 S Wacker Dr, Chicago, IL 60606-4006 Ring: 1 mile radius $2,607,749,605 $-1,867,668,649 -87.63715 Longitude: -55.8 1,747CS 722) Summary Demographics $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008 2010 Population 39,102 2010 Households 21,125 2010 Median Disposable Income 2010 Per Capita Income Demand $62,128 $60,674 Supply Leakage/Surplus Number of Industry Summary (Retail Potential) (Retail Sales) Demand Supply Retail Gap Number of Leakage/Surplus Factor Businessesealers (NAICS 441) $180,785,806 $3,596,418,003 $-2,718,549,709 $52,426,034 2,755 Total Retail Trade and Food & Drink (NAICS 44-45, 722) (Retail Potential) $877,868,294 $128,359,772 Gap (Retail Sales) Retail Factor -60.8 Businesses 17.0 26 Business Data Reports AICS 4411) Total Retail Trade (NAICS 44-45) $160,554,822 $2,607,749,605 $-1,867,668,649 $76,164,441 1,008 $740,080,956 $84,390,381 -55.8 1,747 31.1 10 Retail MarketPlace Profile Total Food & Drink (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 Sampleealers (NAICS 4412) $10,161,189 Demand$40,284,794Supply $-30,123,605Number of Leakage/Surplus -59.7 13 Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesseses, and Tire Stores (NAICSVehicle & Parts Dealers (NAICS 441) Motor 4413) $10,069,795 $180,785,806 $3,684,597 $128,359,772 $52,426,034 $6,385,198 17.0 26 46.4 Proposed Location 3 Latitude: 41.8805 Automobile Dealers (NAICS 4411) $160,554,822 $84,390,381 $76,164,441 31.1 10 100 S Wacker Dr, Chicago, IL 60606-4006 Longitude: -87.63715 Other Motor Vehicle Dealers (NAICS 4412) $10,161,189 $40,284,794 $-30,123,605 -59.7 13 Ring: 1 mile radius Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,069,795 $3,684,597 $6,385,198 46.4 3 Demand Supply Leakage/Surplus Number ofshings Stores (NAICS 442) & Home Furnishings Stores (NAICS 442) Furniture $25,181,783 $25,181,783 $74,889,311 $74,889,311 $-49,707,528 $-49,707,528 -49.7 113 -49.7 Industry Group General Merchandise Stores (NAICS 452) 113 (Retail Potential) $108,039,431 (Retail Sales) $657,689,087 Retail Gap $-549,649,656 Factor -71.8 Businesses 90CS 4421) Furniture Stores (NAICS 4421) Home Furnishings Stores (NAICS 4422) $15,161,165 $15,161,165 $10,020,618 $29,933,438 $29,933,438 $44,955,873 $-14,772,273 $-14,772,273 $-34,935,255 -32.8 -63.5 53 60 -32.8 53 Department Stores Excluding Leased Depts.(NAICS 4521) Other General Merchandise Stores (NAICS 4529) $46,088,621 $61,950,810 $232,121,744 $425,567,343 $-186,033,123 $-363,616,533 -66.9 -74.6 12 78 res (NAICS 4422) $10,020,618 $44,955,873 $-34,935,255 -63.5 60 Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,143,554 $225,702,930 $-204,559,376 -82.9 259 Miscellaneous Store Retailers (NAICS 453) $13,156,470 $84,137,040 $-70,980,570 -73.0 345 Florists (NAICS 4531) $1,278,561 $16,129,177 $-14,850,616 -85.3 49 Office Supplies, Stationery, and Gift Stores (NAICS 4532) $1,791,120 $19,609,512 $-17,818,392 -83.3 97 Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $26,991,982 $78,377,941 $-51,385,959 -48.8 55 Used Merchandise Stores (NAICS 4533) $1,032,295 $2,926,231 $-1,893,936 -47.8 27 Stores (NAICS 443/NAICS 4431) Building Material and Supplies Dealers (NAICS 4441) $21,143,554 $25,698,562$225,702,930 $78,104,387 $-204,559,376 $-52,405,825 -50.5 53 -82.9 259 Other Miscellaneous Store Retailers (NAICS 4539) $9,054,494 $45,472,120 $-36,417,626 -66.8 172 Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $1,293,420 $273,554 $1,019,866 65.1 2 Nonstore Retailers (NAICS 454) $37,969,252 $348,904,267 $-310,935,015 -80.4 35 Food & Beverage Stores (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 -38.3 149 Electronic Shopping and Mail-Order Houses (NAICS 4541) $24,502,367 $303,450,782 $-278,948,415 -85.1 4Equip. & Supply Stores (NAICS 444) 4451) 4452) Grocery Stores (NAICS Specialty Food Stores (NAICS $26,991,982 $5,641,108$78,377,941 $-51,385,959 $125,913,260 $278,700,133 $-152,786,873 $19,942,316 $-14,301,208 -37.8 -55.9 77 54 -48.8 55 Vending Machine Operators (NAICS 4542) Direct Selling Establishments (NAICS 4543) $4,958,172 $8,508,713 $8,206,800 $37,246,685 $-3,248,628 $-28,737,972 -24.7 -62.8 8 23Supplies Dealers (NAICS 4441) Liquor Stores (NAICS 4453) Beer, Wine, and $25,698,562 $10,167,852 $78,104,387 $18,843,324 $-52,405,825 $-8,675,472 -29.9 18 -50.5 53 Food Services & Drinking Places (NAICS 722) $137,787,338 $988,668,398 $-850,881,060 -75.5 1,008 ipment and Supplies StoresPersonal Care Stores (NAICS 446/NAICS 4461) $1,293,420 Health & (NAICS 4442) $28,314,104 $273,554 $75,681,007 $-47,366,903 $1,019,866 -45.5 102 65.1 Full-Service Retail2 (NAICS 7221) RestaurantsMarketPlace Profile $64,076,325 $504,878,252 $-440,801,927 -77.5 548 Limited-Service Eating Places (NAICS 7222) $52,403,597 $304,817,676 $-252,414,079 -70.7 338 Special Food Services (NAICS 7223) Sample $14,399,532 $89,025,943 $-74,626,411 -72.2 56 Gasoline Stations (NAICS 447/4471) $106,545,381 $347,121,176 $-240,575,795 -53.0 25 Drinking Places - Alcoholic Beverages (NAICS 7224) $6,907,884 $89,946,527 $-83,038,643 -85.7 66 (NAICS 445) $141,722,220 $317,485,773 $-175,763,553 Clothing and Clothing Accessories Stores (NAICS 448) Proposed Location $38,817,976 $183,183,072 $-144,365,096IL 60606-4006 -65.0 100 S Wacker Dr, Chicago, 415 -38.3 149 Latitude: 41.8805 Longitude: -87.63715 Clothing Stores (NAICS 4481) $29,284,223 $115,141,091 radius Ring: 1 mile $-85,856,868 -59.4 143S 4451) Shoe Stores (NAICS 4482) $125,913,260 $278,700,133 $-152,786,873 $4,644,820 $12,791,715 $-8,146,895 -46.7 28 -37.8 77 Leakage/Surplus Factor by Industry Subsector Leakage/Surplus Factor by Industry Group (NAICS 4452) $5,641,108 $19,942,316 $-14,301,208 -55.9-20.0 54 Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 $-50,361,333 -83.7 244 -80.0 -70.0 -60.0 -50.0 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0 -80.0 -60.0 -40.0 0.0 20.0 40.0 60.0 80.0r Stores (NAICS 4453) Sporting Goods, Hobby, Book, and Music Stores (NAICS$10,167,852 451) $11,412,997$18,843,324 $86,218,229 $-74,805,232 $-8,675,472 Automobile Dealers 133 -76.6 -29.9 18 Motor Vehicle & Parts Dealers Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 -45.9 56 Other Motor Vehicle Dealers Furniture & Home Furnishings Stores Book, Periodical, and Music Stores (NAICS 4512) $5,290,802 $69,710,412 $-64,419,610 -85.9 77 Auto Parts, Accessories, and Tire Stores Electronics & Appliance Stores Stores (NAICS 446/NAICS 4461) $28,314,104 $75,681,007 $-47,366,903 Furniture Stores Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent -45.5 102 Bldg Materials, Garden Equip. & Supply Stores by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure Home Furnishings Stores NAICS Industry Subsector of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents leakage of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents Stores Electronics & Appliance the difference Food & Beverage Stores between Retail Potential and Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Building Material and Supplies Dealers S 447/4471) Source: ESRI and infoUSA® $106,545,381 $347,121,176 Garden Equipment and Supplies Stores Lawn and $-240,575,795 -53.0 25 Health & Personal Care Stores Grocery Stores Gasoline Stations Specialty Food Stores Clothing and Clothing Accessories Storesccessories Stores (NAICS ESRI 448) $38,817,976 $183,183,072 $-144,365,096 Page -65.0 415 Beer, Wine, and Liquor Stores ©2010 On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 Health & Personal Care Stores 1 of 3 6/14/2010 Sporting Goods, Hobby, Book, and Music StoresS 4481) $29,284,223 $115,141,091 $-85,856,868 -59.4 143 NAICS Industry Group Gasoline Stations General Merchandise Stores 482) $4,644,820 $12,791,715 $-8,146,895 Clothing Stores -46.7 28 Miscellaneous Store Retailers Shoe Stores Leather Goods Stores (NAICS 4483) $4,888,933 $55,250,266 Luggage, and Leather Goods Stores Jewelry, $-50,361,333 -83.7 244 Nonstore Retailers Sporting Goods/Hobby/Musical Instrument Stores Food Services & Drinking Places Book, Periodical, and Music Stores Book, and Music Stores (NAICS 451) $11,412,997 $86,218,229 $-74,805,232 Department Stores (Excluding Leased Depts.) -76.6 133 <—Surplus—Leakage—> Other General Merchandise Storesy/Musical Instrument Stores (NAICS 4511) $6,122,195 $16,507,817 $-10,385,622 Florists -45.9 Source: ESRI and infoUSA® 56Music Stores (NAICS 4512) $5,290,802 $69,710,412Office Supplies, Stationery, and Gift Stores $-64,419,610 -85.9 77 Used Merchandise Stores ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 2 of 3 Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators les) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent lishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure Direct Selling Establishments supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents leakage of retail opportunity outside the Full-Service Restaurantse represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference Limited-Service Eating Placesd Retail Sales. ESRI uses the North American Industry Classification System (NAICS) to classify businessesServices Special Food by their primary type of economic activity.assified into 27 industry groups in the Retail Trade sector, as well as four industry groups within DrinkingFood Services & Drinking Establishments subsector. the Places (Alcoholic Beverages)® <—Surplus—Leakage—> Source: ESRI and infoUSA® On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 3 ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 3 of 3 esri.com/buybao 51
    • Traffic Count Profile Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only professionals use this report to view traffic counts around their sites. The Traffic Count Profile displays the 25 closest traffic counts and the years the traffic counts were collected. Traffic Count Profile Sample Latitude: 44.97743 205 S 5th St, Minneapolis, MN 55402 Longitude: -93.26774 Ring: 5 miles radius Distance: Street: Closest Cross-street: Year of Count: Count:Business Data Reports 0.03 2nd Ave S S 5th St (0.03 miles NE) 2006 8,874 0.03 S 5th St 3rd Ave S (0.03 miles SE) 2005 1,900 0.08 3rd Ave S 4th St S (0.04 miles NE) 2008 19,500 0.09 6th St S Marquette Ave (0.03 miles NW) 2005 12,700 0.14 S 5th St Nicollet Ave (0.03 miles NW) 2005 2,300 0.14 3rd Ave S 4th St S (0.04 miles SW) 2006 9,282 0.14 Marquette Ave 7th St S (0.04 miles SW) 2008 13,000 0.14 4th Ave S S 5th St (0.04 miles NE) 2008 12,400 0.15 7th St S 3rd Ave S (0.03 miles SE) 2005 13,700 0.16 4th St S Marquette Ave (0.04 miles SE) 2008 13,500 0.18 7th St S 3rd Ave S (0.04 miles NW) 2008 15,500 0.18 2nd Ave S 7th St S (0.04 miles NE) 2008 10,300 0.19 3rd St S 3rd Ave S (0.03 miles NW) 2008 12,000 0.19 7th St S Marquette Ave (0.03 miles SE) 1993 13,000 0.19 4th Ave S 3rd St S (0.03 miles NE) 1993 6,600 0.20 2nd Ave S 3rd St S (0.03 miles SW) 2008 8,400 0.20 3rd Ave S 8th St S (0.03 miles SW) 2003 11,600 0.21 4th St S 5th Ave S (0.03 miles SE) 2008 9,900 0.21 3rd Ave S 3rd St S (0.04 miles SW) 2008 17,200 0.21 3rd St S Nicollet Ave (0.04 miles NW) 2008 16,700 0.22 5th Ave S S 5th St (0.04 miles NE) 2008 14,800 0.22 8th St S 2nd Ave S (0.03 miles NW) 1995 10,600 0.22 S 5th St Nicollet Ave (0.05 miles SE) 1995 12,200 0.23 Marquette Ave 3rd St S (0.04 miles SW) 2008 6,200 0.24 4th Ave S 3rd St S (0.03 miles SW) 2008 8,900 0.24 3rd St S 5th Ave S (0.04 miles SE) 2008 7,200 0.25 Washington Ave S 2nd Ave S (0.04 miles SE) 2007 21,400 0.25 8th St S 4th Ave S (0.03 miles SE) 2008 11,200 0.25 6th St S Hennepin Ave (0.06 miles NW) 2006 15,198 0.26 2nd Ave S 8th St S (0.03 miles NE) 2006 8,364 Data Note:The Traffic Profile displays up to 25 of the closest available traffic counts within the largest radius around your site. The years of the counts in the database range from 2010 to 1963. Just over 66% of the counts were taken between 2001 and 2010 and 86% of the counts were taken in 1997 or later. Traffic counts are identified by the street on which they were recorded, along with the distance and direction to the closest cross-street. Distances displayed as 0.00 miles (due to rounding), are closest to the site. A traffic count is defined as the two-way Average Daily Traffic (ADT) that passes that location. Source: Copyright: 2010 MPSI Systems Inc. d.b.a. DataMetrix® ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 52 esri.com/buybao
    • Business Analyst Online Maps
    • Maps You can generate a variety of boardroom-ready maps through Traffic Count Map Business Analyst Online. These maps can effectively illustrate Sample potential site locations and surrounding areas, data variations, Latitude: 25.76026 and patterns and trends that may be difficult to visualize from 530 SW 24th Rd, Miami, FL 33129-1951 Ring: 0.5, 1, 2 Miles Longitude: -80.20953 tabular data. Standard Site Maps n Site Details Map n Site Map n Site Map with Satellite Imagery Other Maps n Major Shopping Center Map n Traffic Count Map n Traffic Count Map—Close Up n Dominant Tapestry Site Map Major Shopping Center Map Sample Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Ring: 1, 3, 5 MilesMaps Source: © 2010 MPSI Systems Inc. d.b.a. DataMetrix® ©2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 Source: Directory of Major Malls, Inc. Directory of Major Malls, Inc. On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 ©2010 ESRI n Included with Basic and Premium Subscriptions n Included with Premium Subscription Only n Available as Add-on to Basic or Premium Subscription 54 esri.com/buybao
    • Site Details MapThe Site Details Map is useful for those not familiar with the n Included with Basic and Premium Subscriptionsmarket they are investigating. Real estate consultants findthis a useful map to give to their clients. Site Details Map Sample Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Ring: 1, 3, 5 Miles Maps This site is located in: City: Lakewood city County: Jefferson County State: CO Census Tract: 08059011722 ZIP Code: 80228 Census Block Group: 080590117222 CBSA: Denver-Aurora-Broomfield, CO (19740) ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 55
    • Site Map Popular across all industries, the Site Map displays the n Included with Basic and Premium Subscriptions specified location and its surrounding area. Major roads, rivers, and boundaries are included on the map. Site Map Sample Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Drive Time: 3, 5, 7 MinutesMaps ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 56 esri.com/buybao
    • Site Map with Satellite ImageryThis site map provides a view of your site overlaid on n Included with Basic and Premium Subscriptionssatellite imagery. Site Map on Satellite Imagery – 1.6 Miles Wide Sample Latitude: 41.88399 123 N Wacker Dr, Chicago, IL 60606-1743 Longitude: -87.63663 Ring: 3, 5, 7 Miles Maps Source: © i-cubed ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 57
    • Major Shopping Center Map Commercial retailers, real estate agents, advertisers, and n Available as Add-on to Basic or restaurants use this map to display major shopping centers Premium Subscription found within their trade areas to understand the scope of competitive activity in their markets. Major Shopping Center Map Sample Latitude: 39.71907 201 Wright St, Lakewood, CO 80228-1411 Longitude: -105.14113 Ring: 1, 3, 5 MilesMaps Source: Directory of Major Malls, Inc. Directory of Major Malls, Inc. On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 ©2010 ESRI 58 esri.com/buybao
    • Traffic Count MapRetailers, restaurants, automotive dealerships, and real n Included with Premium Subscription Onlyestate professionals use this map to visualize the trafficpatterns around candidate business locations. This mapdisplays traffic counts for as many as 25 intersections withina specified location. Traffic Count Map Sample Latitude: 25.76026 530 SW 24th Rd, Miami, FL 33129-1951 Longitude: -80.20953 Ring: 0.5, 1, 2 Miles Maps Source: © 2010 MPSI Systems Inc. d.b.a. DataMetrix® ©2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 esri.com/buybao 59
    • Traffic Count Map—Close Up Retailers, restaurants, automotive dealerships, and real estate n Included with Premium Subscription Only professionals use this map to visualize the traffic patterns within half a mile of a location. Viewing traffic counts at intersections within and around their market areas helps with site selection, revenue forecasting, and the ability to identify high-visibility locations. Traffic Count Map - Close Up Sample Latitude: 32.78768 2001 Ross Ave, Dallas, TX 75201-2911 Longitude: -96.79928 Ring: 1, 3, 5 MilesMaps Source: © 2010 MPSI Systems Inc. d.b.a. DataMetrix® ©2010 ESRI, MPSI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 1 60 esri.com/buybao
    • Dominant Tapestry Site MapRetailers, marketers, travel and leisure providers, financial n Included with Premium Subscription Onlyinstitutions, and economic developers use this map toclassify U.S. residential neighborhoods into distinctivemarket segments, providing the ability to conduct siteanalysis, customer profiling, media targeting, and directmarketing campaigns. Dominant Tapestry Site Map Sample Latitude: 45.68019 680 W Mendenhall St, Bozeman, MT 59715-3453 Longitude: -111.04589 Ring: 1, 3, 5 Miles Maps Source: ESRI ©2010 ESRI On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778 6/14/2010 Page 1 of 2 esri.com/buybao 61
    • Related ProductsBusiness Analyst Online APIThe Business Analyst Online API enables your organization What You Getto build and embed customized versions of Business Analyst • Business Analyst Online APIs (SOAP, REST, and Silverlight™)Online in your own Web site. Applications built with the API • ArcGIS Online Demographic Maps Collection SMcan be used to better understand the particular characteristicsof a population in a specific neighborhood or location. • ArcGIS Online World Geocoding (North America only) Information about people and places can be aggregated and • ArcGIS Online World Imagery summarized at the ZIP Code or county level or specified by • ArcGIS Online World Street Map polygon, drive time, or distance. • ArcGIS Online World Topographic Map To learn more about the Business Analyst Online API, visit esri.com/baoapi or call 1-800-447-9778.62 esri.com/buybao
    • Business Analyst DesktopBusiness Analyst™ Desktop is the must-have tool for professionalanalysts who need to understand their customers and markets,perform detailed site analyses, measure store networkperformance, analyze cannibalization, or optimize territories.When you leverage the comprehensive spatial analysis andmodeling tools in Business Analyst Desktop with the extensivedemographic and business data included in the product,you can uncover patterns, trends, and opportunities in yourcustomer and sales data that were previously unrevealed. To learn more about Business Analyst Desktop, visit esri.com/badesktop or call 1-800-447-9778. esri.com/buybao 63
    • Business Analyst ServerBusiness Analyst Server will enable your organization Business Analyst Server integrates easily with your existingto manage, share, and publish critical location-related CRM, financial, and supply chain management systems andinformation across the enterprise. When you apply the data, enterprise workflows.mapping, and spatial analysis tools in Business Analyst, yourorganization can quickly create custom Web applications,enabling your staff to easily view, analyze, and share dataabout your stores, customers, or competition or the areaswhere you do business. To learn how Business Analyst Server can improve your workflows, visit esri.com/baserver.64 esri.com/buybao
    • About Esri Our Focus Contact EsriSince 1969, Esri has been helping Esri software is used by hundreds 1-800-GIS-XPRT (1-800-447-9778)organizations map and model our of thousands of organizations that Phone: 909-793-2853world. Esri’s GIS software tools apply GIS to solve problems and Fax: 909-793-5953and methodologies enable these make our world a better place to info@esri.comorganizations to effectively analyze live. We pay close attention to our esri.comand manage their geographic users to ensure they have the best Offices worldwideinformation and make better tools possible to accomplish their esri.com/locationsdecisions. They are supported by our missions. A comprehensive suite ofexperienced and knowledgeable staff training options offered worldwideand extensive network of business helps our users fully leverage theirpartners and international distributors. GIS applications.A full-service GIS company, Esri Esri is a socially conscious business,supports the implementation of GIS actively supporting organizationstechnology on desktops, servers, involved in education, conservation,online services, and mobile devices. sustainable development, andThese GIS solutions are flexible, humanitarian affairs.customizable, and easy to use. 380 New York Street Redlands, CA 92373-8100 USA124474INLD5C1/11tk Printed in USA