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Current-Year/Five-Year Forecast Demographic UpdatesEsri has a team of demographers, statisticians, and economistswho use a wide variety of public and private data sources 2014to develop a uniquely accurate and detailed picture of localpopulation, economic, housing, and business characteristics.Using geographic information system (GIS) tools and our strongdemographic estimating experience, Esri captures the effects ofsignificant events that occur between decennial censuses.The data is delivered at 11 different levels of geography, fromnational levels all the way down to block groups:• National• States• Core-based statistical areas (CBSA)• Counties• Census tracts• Places• County subdivisions• ZIP Codes• Congressional districts• Designated market areas (DMA) 2009• Block groupsEsri produces 15,000 variables, creating an incredibly detailedpicture of the U.S. population. Forecasts are prepared initially forcounties and block groups. From the county database, forecastsare aggregated to higher levels (such as CBSAs and states). Fromthe block group database, forecasts are retrieved for censustracts; places; county subdivisions; ZIP Codes; congressionaldistricts for the 111th Congress; DMAs; or any user-defined site,circle, or polygon.Accurate and Reliable DataEsri improves on publicly available data by providing thecurrent-year data and extending the coverage (summaries from11 different levels of geography). Compared to other privatesources of demographic data, Esri provides a proven track recordof accuracy and agility. Esri publishes the results of all tests ofaccuracy on its Web site. As an example of Esri’s agility, it was thefirst to capture the effects of the 2005 hurricane season at theblock group level and the first to identify the beginning of thebursting housing bubble and subprime mortgage crisis a full two Esri’s Data Development Teamyears before the market collapsed (as evidenced by the annual Led by chief demographer Lynn Wombold, Esri’s datatrends white paper, available on Esri’s Web site). Current-year development team has a 35-year history of excellence in marketvariables ensure that analysts and the public alike can conduct intelligence. The combined expertise of the team’s economists,their research with the most accurate information available, which statisticians, demographers, geographers, and analysts totalsis especially critical in fast-changing areas. nearly a century of data and segmentation development experience. The team has crafted data methodologies, such as the demographic update, segmentation, the Diversity Index, and the Retail MarketPlace database, that are now industry benchmarks.2 esri.com/buybao
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Basic Subscription Premium Individual ReportConsumer Spending and Day Pass* Subscription Automotive Aftermarket Expenditures Add-on Available 4 $50 Financial Expenditures Add-on Available 4 $50 House and Home Expenditures Add-on Available 4 $50 Household Budget Expenditures Add-on Available 4 $50 Medical Expenditures Add-on Available 4 $50 Recreation Expenditures Add-on Available 4 $50 Retail Goods and Services Expenditures 4 4 $50Market Potential Electronics and Internet Market Potential Add-on Available Add-on Available $75 Financial Investments Market Potential Add-on Available Add-on Available $75 Health and Beauty Market Potential Add-on Available Add-on Available $75 Pets and Products Market Potential Add-on Available Add-on Available $75 Restaurant Market Potential Add-on Available Add-on Available $75 Retail Market Potential Add-on Available Add-on Available $75 Sports and Leisure Market Potential Add-on Available Add-on Available $75Geographic Maps and Aerial Imagery Dominant Tapestry Segment Map – 4 $50 Site Details Map 4 4 $25 Site Map 4 4 Free Site Map with Satellite Imagery 4 4 $25Traffic Traffic Count Profile – 4 $60 Traffic Count Map Add-on Available 4 $50 Traffic Count Map—Close Up Add-on Available 4 $50 Purchase an annual subscription or reports and maps individually. Call 1-800-447-9778. esri.com/buybao 5