Ideas for those of us new to the social media arena.

1. Facebook Strategy The Power of Effective Branding, Promotion and Engagement

2. Video Presentation: “Social Media Revolution II” A extraordinary video about social media and amazing economic statistics. Based on the book “Socialnomics” by Erik Qualman. 2 © FreshBuzz Media

3. Today’s “Social” Presentation The Nuts and Bolts of a Facebook Marketing Strategy: Effective Branding, Promotion and Engagement The 4 “Social” C’s Clarity - Clear Objective and Plan Creativity - Creative Branding Consistency – Focused Promotion Commitment – Dedicated Engagement 3 © FreshBuzz Media

4. Facebook by the Numbers Of the 273,000 people living in SLO County about half are on Facebook. 72,860 are between the ages of 25-35 61,880 between the ages of 35-54 68% of US Facebookers when polled said they were more likely to buy on a positive friend referral. 4 © FreshBuzz Media

6. What do you want your presence on Facebook to achieve?

7. Create Awareness

8. Increase Sales

9. Market Research

10. Customer Service

11. Build Your Contact List

12. Optimize Other Marketing Efforts5 © FreshBuzz Media

14. 67% of customers are likely to pass this information on to their connections.

15. Over 60% trust information they find through social media more than traditional advertisements.

16. 67% of US Facebook users said they would be more likely to buy a product or service if it were recommended by one of their Facebook friends.According to studies performed by OTX Research and Morpace 2010 6 © FreshBuzz Media

17. Brand is customer experience. 7 © FreshBuzz Media

19. The LIKE is where IT ALL happens (the news feed is a viral tool) A Branded Page is 2x more likely to be LIKED and the LIKE is where it is at. The news feed. It gets seen and shared.

20. People are spending between 1 – 2 hours a day on Facebook (and less time on email, website and search) and more with their friends on Facebook

21. This is a popularity contest, so standing out matters.

22. The generic Facebook “wall” is about communications and voice, and not about Brand Experience or Amplification!8 © FreshBuzz Media

23. Consistent Branding is All Important CONSISTENCY is Vital in Brand Image, Personality, Presence and Voice. 9 © FreshBuzz Media

24. The following are a few before and after examples of Branded Facebook Pages 10 © FreshBuzz Media

25. 11 Example of a Branded Facebook Page Before After © FreshBuzz Media

26. Example of a Branded Facebook Page Before After 12 © FreshBuzz Media

27. Example of a Branded Facebook Page Before After 13 © FreshBuzz Media

28. Example of a Branded Facebook Page Before After 14 © FreshBuzz Media

30. Work with a Social Media Design Professional to design your Custom Pages and Profiles15 © FreshBuzz Media

31. Other Great Appsfor Facebook Pages Networked Blogs or RSS Graffiti – share your blog Twitter and Yelp Feeds Contact / Lead Generation Forms Reviews & Discussion Forums Video Player (YouTube) Many, many more 16 © FreshBuzz Media

32. So You Build it and They Will Come – Right?Ummmm…Not Quite! Effective Promotion and Engagement are EVERYTHING. 17 © FreshBuzz Media

33. Consistent Promotion8 Best Practices Tips to Promote Effectively Invite your Email subscribers to Like your Page Promote your Page via Facebook’s “Suggest to Friends” tool Cross-post your Page on other Pages / Leverage your Referrals and Partners (ex: CCWP & SLO Chamber) Use the free Facebook Text a Like on promotions Text “Like Facebook-Page-Name” to 32665” 18 © FreshBuzz Media

34. Consistent Promotion8 Best Practices Tips to Promote Effectively Use paid targeted Facebook ads Link your Twitter account to your Facebook page Add appropriate Social Media Icons with direct links with to your email signature. Example: Add the Share Button - - also known as a “Social Plug-In” to your emails, website and facebook pages 19 © FreshBuzz Media

35. What is Engagement? Engagement = Generating interaction and comments Consistent and authentic engagement will keep YOUR brand relevant and interesting and will allow your customers and followers to express themselves and it builds trust and loyalty It is what your followers will keep coming back for and sharing! 20 What is Social Media “Engagement”? © FreshBuzz Media

36. Best Practices for Generating Interaction and Comments Encourage Discussion - Ask questions (gets people to immediately think and want to respond) Keep it Engaging - Is your posting relevant, memorable and actionable? Create Polls - allows people to feel heard & contribute their thoughts/experiences Create Contests - People love to participate with the brands they love and win prizes Build Community - encourage fans to become friends with each other. Allow fans to post photos and video 21 Consistent Engagement15 Tips to Engage your Social Media Audience © FreshBuzz Media

37. Consistent Engagement15 Tips to Engage your Social Media AudienceBest Practices for Generating Interaction and Comments Create Events - do shows, seminars, webinars, teleseminars – fans will RSVP and share the event! Post and tag users in photos and videos Keep content fresh and relevant (older content gets pushed back in newsfeeds). Post towards end of week (Thurs/Fri) and after 12pm (65% more engagement) Be a resource for fans - give incentives to keep coming back (ex. recipes, how to guides, customer support, instructions, share strategy & tips 22 © FreshBuzz Media

38. Consistent Engagement15 Tips to Engage your Social Media AudienceBest Practices for Generating Interaction and Comments End postings with a “You” question. Example: Like: “What do you think?” Be creative, add visuals, websites, resources, articles, breaking news and, mix it up & not all serious. Always be social, personable and authentic. Make it not always about you – share and amplify your community Make certain that your team reflects your message consistently. Use a dashboard for posting and monitoring such as HootSuite or SocialOomph Acknowledge and thank your Fans (always) 23 23 © FreshBuzz Media

39. SUMMARY Take Care Of Your Brand And You’ll Live Long and Prosper on Facebook Develop a social media strategy that includes a Branded Facebook Page (and other Apps) Actively engage your audience with your Facebook (and other Social Media sites) that matter to your business and industry Monitor your reputation and analytics on Facebook Become committed and invested 24 © FreshBuzz Media

40. “The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook” - Jay Baer, author of “Convince and Convert”, a social media blog. 25 © FreshBuzz Media

42. Think BIGGER engagement. Brand, communicate and share across multiple channels.

43. Twitter (custom brandable)

44. LinkedIn (custom brandable)

45. YouTube (custom brandable)

46. Location-based Networks (Foursquare, etc.)

47. Social Media Advertising

48. Blogs and Websites26 © FreshBuzz Media

49. 27 Join the FreshBuzz Facebook Page Text “Fan freshbuzzmedia” to 32665 © FreshBuzz Media www.freshbuzzmedia.com