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Facebook Strategy The Power of Effective Branding, Promotion and Engagement<br />
Video Presentation: “Social Media Revolution II”<br />A extraordinary video about social media and amazing economic statis...
Today’s “Social” Presentation<br />The Nuts and Bolts of a Facebook Marketing Strategy: <br />Effective Branding, Promotio...
Facebook by the Numbers<br />Of the 273,000 people living in SLO County about half are on Facebook.<br />72,860 are betwee...
Word of Mouth Marketing<br /><ul><li>The # 1 tactic in community marketing is Word of Mouth.  Facebook get’s people talking.
What do you want your presence on Facebook to achieve?
Create Awareness
Increase Sales
Market Research
Customer Service
Build Your Contact List
Optimize Other Marketing Efforts</li></ul>5<br />© FreshBuzz Media<br />
Word of Mouth Marketing WorksMore Numbers…<br /><ul><li>66% of customers use the information they find through social medi...
67% of customers are likely to pass this information on to their connections.
Over 60% trust information they find through social media more than traditional advertisements.
67% of US Facebook users said they would be more likely to buy a product or service if it were recommended by one of their...
Brand is customer experience.<br />7<br />© FreshBuzz Media<br />
How Important is a Branded Facebook Page? <br /><ul><li>Having a Landing Page doubles your page likeability.  People are 2...
The LIKE is where IT ALL happens (the news feed is a viral tool) A Branded Page is 2x more likely to be LIKED and the LIKE...
People are spending between 1 – 2 hours a day on Facebook (and less time on email, website and search) and more with their...
This is a popularity contest, so standing out matters.
The generic Facebook “wall” is about communications and voice, and not about Brand Experience or Amplification!</li></ul>8...
Consistent Branding is All Important<br />CONSISTENCY is Vital in Brand Image, Personality,  Presence and Voice.<br />9<br...
The following are a few before and after examples of Branded Facebook Pages<br />10<br />© FreshBuzz Media<br />
11<br />Example of a Branded Facebook Page<br />Before                                   After<br />© FreshBuzz Media<br />
Example of a Branded Facebook Page<br />Before                         After<br />12<br />© FreshBuzz Media<br />
Example of a Branded Facebook Page<br />Before                 After<br />13<br />© FreshBuzz Media<br />
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Transcript of "Facebookstrategythepowerofeffectivebrandingpromotionandengagement freshbuzzmedia-110424174151-phpapp01[1]"

  1. 1. Facebook Strategy The Power of Effective Branding, Promotion and Engagement<br />
  2. 2. Video Presentation: “Social Media Revolution II”<br />A extraordinary video about social media and amazing economic statistics. Based on the book “Socialnomics” by Erik Qualman.<br />2<br />© FreshBuzz Media<br />
  3. 3. Today’s “Social” Presentation<br />The Nuts and Bolts of a Facebook Marketing Strategy: <br />Effective Branding, Promotion and Engagement<br />The 4 “Social” C’s<br />Clarity - Clear Objective and Plan<br />Creativity - Creative Branding <br />Consistency – Focused Promotion <br />Commitment – Dedicated Engagement<br />3<br />© FreshBuzz Media<br />
  4. 4. Facebook by the Numbers<br />Of the 273,000 people living in SLO County about half are on Facebook.<br />72,860 are between the ages of 25-35<br />61,880 between the ages of 35-54<br />68% of US Facebookers when polled said they were more likely to buy on a positive friend referral.<br />4<br />© FreshBuzz Media<br />
  5. 5. Word of Mouth Marketing<br /><ul><li>The # 1 tactic in community marketing is Word of Mouth. Facebook get’s people talking.
  6. 6. What do you want your presence on Facebook to achieve?
  7. 7. Create Awareness
  8. 8. Increase Sales
  9. 9. Market Research
  10. 10. Customer Service
  11. 11. Build Your Contact List
  12. 12. Optimize Other Marketing Efforts</li></ul>5<br />© FreshBuzz Media<br />
  13. 13. Word of Mouth Marketing WorksMore Numbers…<br /><ul><li>66% of customers use the information they find through social media (word of mouth) to influence their buying decisions.
  14. 14. 67% of customers are likely to pass this information on to their connections.
  15. 15. Over 60% trust information they find through social media more than traditional advertisements.
  16. 16. 67% of US Facebook users said they would be more likely to buy a product or service if it were recommended by one of their Facebook friends.</li></ul>According to studies performed by OTX Research and Morpace 2010<br />6<br />© FreshBuzz Media<br />
  17. 17. Brand is customer experience.<br />7<br />© FreshBuzz Media<br />
  18. 18. How Important is a Branded Facebook Page? <br /><ul><li>Having a Landing Page doubles your page likeability. People are 2x likely to click like if the Page is branded
  19. 19. The LIKE is where IT ALL happens (the news feed is a viral tool) A Branded Page is 2x more likely to be LIKED and the LIKE is where it is at. The news feed. It gets seen and shared.
  20. 20. People are spending between 1 – 2 hours a day on Facebook (and less time on email, website and search) and more with their friends on Facebook
  21. 21. This is a popularity contest, so standing out matters.
  22. 22. The generic Facebook “wall” is about communications and voice, and not about Brand Experience or Amplification!</li></ul>8<br />© FreshBuzz Media<br />
  23. 23. Consistent Branding is All Important<br />CONSISTENCY is Vital in Brand Image, Personality, Presence and Voice.<br />9<br />© FreshBuzz Media<br />
  24. 24. The following are a few before and after examples of Branded Facebook Pages<br />10<br />© FreshBuzz Media<br />
  25. 25. 11<br />Example of a Branded Facebook Page<br />Before After<br />© FreshBuzz Media<br />
  26. 26. Example of a Branded Facebook Page<br />Before After<br />12<br />© FreshBuzz Media<br />
  27. 27. Example of a Branded Facebook Page<br />Before After<br />13<br />© FreshBuzz Media<br />
  28. 28. Example of a Branded Facebook Page<br />Before After<br />14<br />© FreshBuzz Media<br />
  29. 29. OK! I GETIT!How Do I Do It?<br />Two choices for Facebook Page Design:<br /><ul><li>Plan and design your Pages with plug and play apps such as: NorthSocial, Tab Site and Page Lever. (Note: Max width is 520px)
  30. 30. Work with a Social Media Design Professional to design your Custom Pages and Profiles</li></ul>15<br />© FreshBuzz Media<br />
  31. 31. Other Great Appsfor Facebook Pages<br />Networked Blogs or RSS Graffiti – share your blog <br />Twitter and Yelp Feeds<br />Contact / Lead Generation Forms<br />Reviews & Discussion Forums<br />Video Player (YouTube)<br />Many, many more<br />16<br />© FreshBuzz Media<br />
  32. 32. So You Build it and They Will Come – Right?Ummmm…Not Quite!<br />Effective Promotion and Engagement are EVERYTHING.<br />17<br />© FreshBuzz Media<br />
  33. 33. Consistent Promotion8 Best Practices Tips to Promote Effectively<br />Invite your Email subscribers to Like your Page<br />Promote your Page via Facebook’s “Suggest to Friends” tool<br />Cross-post your Page on other Pages / Leverage your Referrals and Partners (ex: CCWP & SLO Chamber)<br />Use the free Facebook Text a Like on promotions <br />Text “Like Facebook-Page-Name” to 32665”<br />18<br />© FreshBuzz Media<br />
  34. 34. Consistent Promotion8 Best Practices Tips to Promote Effectively<br />Use paid targeted Facebook ads<br />Link your Twitter account to your Facebook page<br />Add appropriate Social Media Icons with direct links with to your email signature. Example: <br />Add the Share Button - - also known as a “Social Plug-In” to your emails, website and facebook pages <br />19<br />© FreshBuzz Media<br />
  35. 35. What is Engagement? Engagement = Generating interaction and comments<br />Consistent and authentic engagement will keep YOUR brand relevant and interesting and will allow your customers and followers to express themselves and it builds trust and loyalty<br />It is what your followers will keep coming back for and sharing!<br />20<br />What is Social Media “Engagement”?<br />© FreshBuzz Media<br />
  36. 36. Best Practices for Generating Interaction and Comments<br />Encourage Discussion - Ask questions (gets people to immediately think and want to respond) <br />Keep it Engaging - Is your posting relevant, memorable and actionable?<br />Create Polls - allows people to feel heard & contribute their thoughts/experiences<br />Create Contests - People love to participate with the brands they love and win prizes<br />Build Community - encourage fans to become friends with each other. Allow fans to post photos and video<br />21<br />Consistent Engagement15 Tips to Engage your Social Media Audience<br />© FreshBuzz Media<br />
  37. 37. Consistent Engagement15 Tips to Engage your Social Media AudienceBest Practices for Generating Interaction and Comments<br />Create Events - do shows, seminars, webinars, teleseminars – fans will RSVP and share the event!<br />Post and tag users in photos and videos<br />Keep content fresh and relevant (older content gets pushed back in newsfeeds). <br />Post towards end of week (Thurs/Fri) and after 12pm (65% more engagement) <br />Be a resource for fans - give incentives to keep coming back (ex. recipes, how to guides, customer support, instructions, share strategy & tips<br />22<br />© FreshBuzz Media<br />
  38. 38. Consistent Engagement15 Tips to Engage your Social Media AudienceBest Practices for Generating Interaction and Comments<br />End postings with a “You” question. Example: Like: “What do you think?”<br />Be creative, add visuals, websites, resources, articles, breaking news and, mix it up & not all serious.<br />Always be social, personable and authentic. Make it not always about you – share and amplify your community<br />Make certain that your team reflects your message consistently. Use a dashboard for posting and monitoring such as HootSuite or SocialOomph<br />Acknowledge and thank your Fans (always)<br />23<br />23<br />© FreshBuzz Media<br />
  39. 39. SUMMARY Take Care Of Your Brand And You’ll Live Long and Prosper on Facebook<br />Develop a social media strategy that includes a Branded Facebook Page (and other Apps)<br />Actively engage your audience with your Facebook (and other Social Media sites) that matter to your business and industry<br />Monitor your reputation and analytics on Facebook <br />Become committed and invested<br />24<br />© FreshBuzz Media<br />
  40. 40. “The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook”<br />- Jay Baer, author of “Convince and Convert”, a social media blog.<br />25<br />© FreshBuzz Media<br />
  41. 41. Facebook Post Script<br /><ul><li>Facebook is but one tactic in your social media marketing toolbox.
  42. 42. Think BIGGER engagement. Brand, communicate and share across multiple channels.
  43. 43. Twitter (custom brandable)
  44. 44. LinkedIn (custom brandable)
  45. 45. YouTube (custom brandable)
  46. 46. Location-based Networks (Foursquare, etc.)
  47. 47. Social Media Advertising
  48. 48. Blogs and Websites</li></ul>26<br />© FreshBuzz Media<br />
  49. 49. 27<br />Join the FreshBuzz Facebook Page<br />Text “Fan freshbuzzmedia” to 32665<br />© FreshBuzz Media<br />www.freshbuzzmedia.com<br />
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