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A great presentation by Jean-Francois Messier on how the (wrong) use of powerpoint can kill the message (and the audience)

A great presentation by Jean-Francois Messier on how the (wrong) use of powerpoint can kill the message (and the audience)

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Annualmeetingandslideumentation Annualmeetingandslideumentation Presentation Transcript

  • How do companies’annual meetings kill their audience with slideumentation
  • Many companies annualduring theirmeetings…
  • Don’t forget :Require their speakers Logo is mandatory on to follow PowerPoint guidelines every slide ! uniform PowerPoint guidelines supposed to be submitted in advance… … far in advance of the meeting. with useless and boring bullet points ugly layout based on the worst of PowerPoint (or Keynote) with sub-bullet points to make it clear and fonts so small that no one can read with 200 words per slide (*) (*)only 68 in this one !© restricted, Date, topic, slide #, location, and don’t forget ugly background
  • Don’t forget :Require their speakers Logo is mandatory on to follow PowerPoint guidelines every slide ! uniform PowerPoint guidelines supposed to be submitted in advance… … far in advance of the meeting. with useless and boring bullet points ugly layout based on the worst of PowerPoint (or Keynote) with sub-bullet points to make it clear and fonts so small that no one can read with 200 words per slide (*) (*)”only” 68 in this one !© restricted, Date, topic, slide #, location, and don’t forget ugly background
  • these "standardisedPowerPoints“ will be printed in a large meeting binder
  • or will be included in the meeting DVD for attendees to take home.
  • DVDs that the audience will never – ever - ever read !
  • This forces the speaker into a catch-22 situation
  • Should the presenter design visuals that clearly support his live talk ….
  • …. or should he create slides that Are more like a to document be read later?"
  • Most presenterscompromise andshoot for themiddle, resulting in poor supporting visuals talk for the live
  • and a series of document-like slides document-filled with text, bullet points and that doother datanot read well.
  • Slides that most speakers use as ateleprompter
  • making their presentations boringSpeakers tend to put every wordthey are going to say on theirPowerPoint slides. Although thiseliminates the need to memorizetheir talk, ultimately this makestheir slides crowded, wordy, andboring. They lose their audiencesattention before they even reachthe bottom of their first slide.
  • …generating “Death by PowerPoint”
  • Can’t be the Same !Orientation :Font size :Text : as as possibleMax nb. of words / slide :Text structure : bullet pointsVisual : based onSoftware : , Keynotes
  • tools…… actually doproperly!
  • Garr Reynolds, calls these documents supposed to serve bothas projected visuals stand-and as stand-alone handouts
  • 1rst key point speakers tend to put every word they are going to say on their PowerPoint slides. Although this eliminates the need to memorize their talk, ultimately this makes their slides crowded, wordy, and boring. They looe their audiences attention before they even reach the bottom of their first slide. 2nd key point uniform PowerPoint guidelines supposed to be submitted in advance… … far in advance of the meeting. with useless and boring bullet points Ugly layout based on the worst of PowerPoint (or Keynotes) With sub-bullet points to make it clear And fonts so small that no one can read With 200 words per slide (*)© restricted, Date, topic, slide #, location, speaker bad Slideument makes visual slides
  • Slideument makes bad documentation. Key points Big typeface size as if it were a book for kids. In this case : an ugly book for kids. Too many pages because of big typeface size Tiring to read because of landscape orientation : written documents made to be read as newspaper are based on a portait format, with tight columns, so that your eyes don’t need to go from the very left hand side of each page towards its very right hand side © restricted, Date, topic, slide #, location, speaker
  • No one likes Slideument It isnt effective, it isnt efficient, and it isnt pretty.
  • Speakers should respect the way the brain worksEither your audience reads…
  • Speakers should respect the way brain works … or your audience hears you
  • Don’t make your audience do bothEither your … or your audience audience reads… hears you
  • PowerPoint and Keynote are tools fordisplaying visual information thatengage youraudience
  • thatcatchyour audience’s sight
  • that increase yourimpact
  • Yes,that increase your impact
  • thatilluminate your words
  • thatinspire your audience
  • That make your audienceecstatic
  • That make your audienceexcited
  • That make your audience amazed
  • But :PowerPoint and Keynote arenot good tools for making written documents
  • Speakers should use processors tools formaking written documents
  • "bad PowerPoints“ reflectsflawed beliefs :
  • When we get back home from the meeting, who canbelieve thatwe are going…
  • to attempt to read pages full of PowerPoint Key points Slides ?! Big typeface size as if it were a book for kids. In this case : an ugly book for kids. Too many pages because of big typeface size Tiring to read because of landscape orientation : written documents made to be read as newspaper are based on a portait format, with tight columns, so that your eyes don’t need to go from the very left hand side of each page towards its very right hand side © restricted, Date, topic, slide #, location, speaker
  • Companiesshould request that speakers instead send areadablewritten document
  • A written document that covers the main points of their presentationwithappropriate detailanddepth
  • WORD or PDF document that is written in a readable fashion with links and a bibliography to even more detail.
  • WORD or PDF document that is written in areadable fashionwith linksand a bibliographyto even more detail.
  • Withconsistent
  • would befar more effective
  • Using the right tool to do the right taskis always far more effective
  • an ideal World an ideal Slideshowan ideal Word Presentation Notes
  • Author : Jean-François MESSIEREmail : jfmessier@mercurifr.comAcknowledgmentsId like to thank Garr Reynolds. He did nothing Even they have nothing to do directly with thisdirectly and didn’t help… however this slideshow slideshow, I’d like to thank the “rest of the band” Iwould not have been possible three years ago before discovered through Garr Reynolds ; thanks fordiscovering Garr Reynolds’s website and publications. inspiring me every day with your publications andIt’s a long journey to get the best of Garr Reynolds’s presentations : Nancy Duarte, Carmine Gallo, Sethprovocative mix of illumination inspiration, education, Godin, Steve Jobs, Guy Kawasaki, Don McMillan, Drand guidance. It may change much more than John Medina, Hans Rosling, John Sweller...presentations : it may change the speaker himself, it Photo Creditchanged myself. Thanks for this, Garr. iStockphoto.com