Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Marie Kennedy
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Presented at the 2010 Electronic Resources & Libraries Conference. -- ...
Presented at the 2010 Electronic Resources & Libraries Conference. --
Marie Kennedy, Loyola Marymount University; Jia Mi, The College of New Jersey
Abstract: What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used techniques and marketing strategy, and propose a suite of methods for evaluating and marketing electronic reference resources.
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