Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Marie Kennedy
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Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Marie Kennedy

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Presented at the 2010 Electronic Resources & Libraries Conference. -- ...

Presented at the 2010 Electronic Resources & Libraries Conference. --

Marie Kennedy, Loyola Marymount University; Jia Mi, The College of New Jersey
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Abstract: What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used techniques and marketing strategy, and propose a suite of methods for evaluating and marketing electronic reference resources.

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Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Marie Kennedy Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Marie Kennedy Presentation Transcript

  • What Are We Really Doing to Market Electronic Resources? Marie R. Kennedy ER&L February 3, 2010
  • http://www.flickr.com/photos/_-amy-_
  • “ Librarians know that for today’s information consumer if it’s not online it does not exist” -- Buczynski 2007
  • http://www.flickr.com/photos/ssmallfry/2262379750/
  • http://www.flickr.com/photos/passetti/3341970605/
  •  
  • Academic staff as collection developers, Banners/posters Blackboard, Bookmarks, Branding, Calendar, Collaboration Collection policy, Email (external), Email (internal) Faculty/professionals as marketing tool, FAQ, Feedback form Flyers/brochures, Giveaways, Home/off-campus access Incentives, Mascot, Native language education, Newsletter Newspaper alert, Online social networks Patron training (group), Patron training (individual) Phone call/personal visit, Pins, Postcards/letters/direct mail Screen savers, Slide show/demonstrations Staff training (group), Staff training (individual) Students as marketing tool, Survey, Usage statistics Use guide, Web page alert, Web page, customized Word of mouth
  • http://www.flickr.com/photos/myklroventine/3205687518/
  • Standard marketing plan
    • Goal
    • Target
    • Budget
    • Assessment
  • http://www.flickr.com/photos/daquellamanera/355061741/
  • http://www.flickr.com/photos/akire_yrko/3573644189/
  • http://www.flickr.com/photos/peasap/935756569/
  • http://www.flickr.com/photos/nickwebb/2973525619/
  • http://www.flickr.com/photos/hisgett/396642397/
  • [email_address] orgmonkey http://orgmonkey.net