Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi
Upcoming SlideShare
Loading in...5
×
 

Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi

on

  • 995 views

What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used ...

What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used techniques and marketing strategy, and propose a suite of methods for evaluating and marketing electronic reference resources.

Statistics

Views

Total Views
995
Views on SlideShare
995
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi Presentation Transcript

  • Evaluating and MarketingElectronic ReferenceCollection ER&L 2010 February 1 – 3, Austin, Texas The College of New Jersey Jia Mi
  • Information Retrieval Landscape Students/Faculty have very different approaches to information retrieval ◦ OCLC report “Perceptions of Libraries and Information Resources” (2005) ◦ Ithaka‟s studies “Key Stakeholders in the Digital Transformation in Higher Education ” (Aug. 2008) ◦ Simon Inger Consulting report “How Readers Navigate to Scholarly Content” (Sept. 2008) ◦ University of Washington study “Lesson Learned: How College Students Seek Information in the Digital Age.” (Dec. 2009)They all prefer online resourcesLibrary is not the first place to start their research
  • Researchers vs. LibrariansResearcher‟s Perception Librarian‟s Perception Online Major Reference Works Librarians: 86% Online Online Handbook Series Librarians: 75% Online Online Monographs92% :CRITICAL to Access Librarians: 57% OnlineFundamental knowledge[BOOKS] on each discipline
  • Researchers vs. Librarians Researchers say… Librarians say… “My faculty and students Print 150 prefer electronic format, so I am moving most of my No Preference 250 reference books to e-format. 400 My print material is not being Online used, it sits on the shelves.” 0 100 200 300 400 # of ResearchersSources: Global Faculty eBook Survey 2007 (E-brary); Global ScienceDirectuser survey, S.M.S. Research 2009, 450 Librarian Responses
  • Studies on Print Reference Usage1990 Eugene Engeldinger 5-year study at University of WisconsinResult: more than half of the reference items (51.4%) had been used no morethan one time2005 Jane T. Bradford 2-year study at Stetson UniversityResult: Only 9.7%of the print reference collection was being used2007 58% 33%Survey of Print reference was dead or It is not dead145 on its way outLibrarians@ALA
  • Impact Factors for Librarians Before eBooks Purchasing Content 7% SpaceEasy License 6%Agreement Easy to Use 10% Interface Affordability 41% Patron Demand 14% Accessibility 15% Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide
  • Librarians „ Consideration After eBooks Purchasing80% 69%70%60%50%40%30% 26% Series1 20% 19%20% 13% 13% 11%10%0% Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide
  • The College of New Jersey  A highly selective, Comprehensive Undergraduate College with a strong liberal arts core  Approximately 6,000 FTE 992 faculty members  Over 564,000 monographs  Over 46,165 journals  95% Freshmen are on campus
  • Evaluate eReference CollectionSearchabilit Navigability Results Linking Citation ToolyBrowse Uncluttered Clearly Linking to Instruction on design resented Other DBs CitationBasic Search Minimal Search Linking to Citation Tool clicks to Terms Library search Highlighted CatalogAdvanced Clear Site Relevancy Inter- MultimediaSearch Navigation Ranking operabilityMetasearch Plain Ease of Persistent Language working links to the item level Help
  • eReference Usage in 200940003500 3,379 3,18530002500 Encyclopedia of Women in World History2000 Encyclopedia of Popular Music, 4th Ed. Oxford Islamic Studies Online1500 Oxford English Dictionary Oxford Reference Online Grove Art1000 Grove Music 500 0 FT FT FT FT FT FT FT FT FT FT FT FT Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • Where did Users Access From?
  • Entrance Sources
  • Linking, Linking and Linking
  • Link to Other DatabasesAlso linked toARTStor (ARTStor)Literature Online (Proquest)Classical Music Online(Alexander‟s)RILM (EBSCO)
  • Link to Library Catalog
  • Course Management Systems● Library Resources– Add the link to your Browser– Direct link as a banner– Direct link to a search box– Linking directly to subject homepages– Linking directly to book homepages● Incorporate eReference into CMS● Subject Specific Guides (LibGuide)● Embedded librarians (SOCS)
  • Marketing Resources in the Course Management SystemJackson, P. A. (2007). Integrating Information Literacy into Blackboard: Building Campus Partnerships for Successful Student Learning. Journal of Academic Librarianship, 33(4) p.454-461 .
  • RSS Feeds in SOCS (CMS)● Deliver dynamic content● Low maintenance● New Books● Database listings● Canned database searches● Can be re-purposed
  • RSS: French Studies Guidehttp://www.tcnj.edu/~library/moulaison/FrenchStudies.htm
  • RSS: Italian Studies Guidehttp://www.tcnj.edu/~library/moulaison/ItalianStudies.htm
  • RSS Feeds in Library Subject Guides 22
  • RSS Feed in Other Spaces
  • LibGuide: Marketing Resources
  • User Centered Example: Connect to Student Portals● MyMonash – Reading lists – Past exams – Search the library catalog – Checked out materials – Links to library databases – Podcasts (Online Lectures) – Library SMS Notifications● For more information, see Simon Hugards 2007 EndUserpresentation available from:http://users.monash.edu.au/ ~simonh/enduser2007/
  • User Centered Example : Course Reserves in the CMSCourse Reserves in the CMS. Yale University Library is dynamically including course reservesfrom Voyager in u-Portal and Sakai. (Thanks to Kalee Spraugue for the screenshot anddetails)
  • Conclusions● Making students and faculty more aware of the librarys role in providing access to the high- quality resources they need.● Continue to find more effective ways to integrate our resources and services with the Course Management Systems Patrons dont come to the library first Patrons dont start the search from the library website● Go to the patrons in the online environment● Work with vendors to improve the product quality
  • Thank You