Evaluating and MarketingElectronic ReferenceCollection                                 ER&L 2010                February 1...
Information Retrieval                          Landscape      Students/Faculty have very different       approaches to inf...
Researchers vs. LibrariansResearcher‟s Perception        Librarian‟s Perception                             Online Major R...
Researchers vs. Librarians                 Researchers say…                                                Librarians say…...
Studies on Print Reference        Usage1990           Eugene Engeldinger      5-year study at University of               ...
Impact Factors for             Librarians     Before eBooks Purchasing                   Content                     7%   ...
Librarians „ Consideration       After eBooks Purchasing80%      69%70%60%50%40%30%         26%                           ...
The College of New Jersey                 A highly                  selective, Comprehensive                  Undergradua...
Evaluate eReference  CollectionSearchabilit   Navigability   Results       Linking        Citation ToolyBrowse         Unc...
eReference Usage in 200940003500                   3,379                                                                  ...
Where did Users Access From?
Entrance Sources
Linking, Linking and Linking
Link to Other DatabasesAlso linked toARTStor (ARTStor)Literature Online (Proquest)Classical Music Online(Alexander‟s)RILM ...
Link to Library Catalog
Course Management Systems● Library Resources– Add the link to your Browser– Direct link as a banner– Direct link to a sear...
Marketing Resources in the                Course Management SystemJackson, P. A. (2007). Integrating Information Literacy ...
RSS Feeds in SOCS (CMS)● Deliver dynamic content● Low maintenance● New Books● Database listings● Canned database searches●...
RSS: French Studies Guidehttp://www.tcnj.edu/~library/moulaison/FrenchStudies.htm
RSS: Italian Studies Guidehttp://www.tcnj.edu/~library/moulaison/ItalianStudies.htm
RSS Feeds in Library Subject         Guides                               22
RSS Feed in Other Spaces
LibGuide: Marketing Resources
User Centered Example: Connect to         Student Portals● MyMonash  – Reading lists  – Past exams  – Search the library c...
User Centered Example : Course                    Reserves in the CMSCourse Reserves in the CMS. Yale University Library i...
Conclusions● Making students and faculty more aware of the  librarys role in providing access to the high-  quality resour...
Thank You
Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi
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Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi

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What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used techniques and marketing strategy, and propose a suite of methods for evaluating and marketing electronic reference resources.

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Evaluating and Marketing Electronic Resources: What are You “Really” Doing to Promote Your Electronic Resources? - Jia Mi

  1. 1. Evaluating and MarketingElectronic ReferenceCollection ER&L 2010 February 1 – 3, Austin, Texas The College of New Jersey Jia Mi
  2. 2. Information Retrieval Landscape Students/Faculty have very different approaches to information retrieval ◦ OCLC report “Perceptions of Libraries and Information Resources” (2005) ◦ Ithaka‟s studies “Key Stakeholders in the Digital Transformation in Higher Education ” (Aug. 2008) ◦ Simon Inger Consulting report “How Readers Navigate to Scholarly Content” (Sept. 2008) ◦ University of Washington study “Lesson Learned: How College Students Seek Information in the Digital Age.” (Dec. 2009)They all prefer online resourcesLibrary is not the first place to start their research
  3. 3. Researchers vs. LibrariansResearcher‟s Perception Librarian‟s Perception Online Major Reference Works Librarians: 86% Online Online Handbook Series Librarians: 75% Online Online Monographs92% :CRITICAL to Access Librarians: 57% OnlineFundamental knowledge[BOOKS] on each discipline
  4. 4. Researchers vs. Librarians Researchers say… Librarians say… “My faculty and students Print 150 prefer electronic format, so I am moving most of my No Preference 250 reference books to e-format. 400 My print material is not being Online used, it sits on the shelves.” 0 100 200 300 400 # of ResearchersSources: Global Faculty eBook Survey 2007 (E-brary); Global ScienceDirectuser survey, S.M.S. Research 2009, 450 Librarian Responses
  5. 5. Studies on Print Reference Usage1990 Eugene Engeldinger 5-year study at University of WisconsinResult: more than half of the reference items (51.4%) had been used no morethan one time2005 Jane T. Bradford 2-year study at Stetson UniversityResult: Only 9.7%of the print reference collection was being used2007 58% 33%Survey of Print reference was dead or It is not dead145 on its way outLibrarians@ALA
  6. 6. Impact Factors for Librarians Before eBooks Purchasing Content 7% SpaceEasy License 6%Agreement Easy to Use 10% Interface Affordability 41% Patron Demand 14% Accessibility 15% Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide
  7. 7. Librarians „ Consideration After eBooks Purchasing80% 69%70%60%50%40%30% 26% Series1 20% 19%20% 13% 13% 11%10%0% Source: 2009 SMS Research/Elsevier Survey Responses from 450 Librarians Worldwide
  8. 8. The College of New Jersey  A highly selective, Comprehensive Undergraduate College with a strong liberal arts core  Approximately 6,000 FTE 992 faculty members  Over 564,000 monographs  Over 46,165 journals  95% Freshmen are on campus
  9. 9. Evaluate eReference CollectionSearchabilit Navigability Results Linking Citation ToolyBrowse Uncluttered Clearly Linking to Instruction on design resented Other DBs CitationBasic Search Minimal Search Linking to Citation Tool clicks to Terms Library search Highlighted CatalogAdvanced Clear Site Relevancy Inter- MultimediaSearch Navigation Ranking operabilityMetasearch Plain Ease of Persistent Language working links to the item level Help
  10. 10. eReference Usage in 200940003500 3,379 3,18530002500 Encyclopedia of Women in World History2000 Encyclopedia of Popular Music, 4th Ed. Oxford Islamic Studies Online1500 Oxford English Dictionary Oxford Reference Online Grove Art1000 Grove Music 500 0 FT FT FT FT FT FT FT FT FT FT FT FT Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Searches Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Sessions Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  11. 11. Where did Users Access From?
  12. 12. Entrance Sources
  13. 13. Linking, Linking and Linking
  14. 14. Link to Other DatabasesAlso linked toARTStor (ARTStor)Literature Online (Proquest)Classical Music Online(Alexander‟s)RILM (EBSCO)
  15. 15. Link to Library Catalog
  16. 16. Course Management Systems● Library Resources– Add the link to your Browser– Direct link as a banner– Direct link to a search box– Linking directly to subject homepages– Linking directly to book homepages● Incorporate eReference into CMS● Subject Specific Guides (LibGuide)● Embedded librarians (SOCS)
  17. 17. Marketing Resources in the Course Management SystemJackson, P. A. (2007). Integrating Information Literacy into Blackboard: Building Campus Partnerships for Successful Student Learning. Journal of Academic Librarianship, 33(4) p.454-461 .
  18. 18. RSS Feeds in SOCS (CMS)● Deliver dynamic content● Low maintenance● New Books● Database listings● Canned database searches● Can be re-purposed
  19. 19. RSS: French Studies Guidehttp://www.tcnj.edu/~library/moulaison/FrenchStudies.htm
  20. 20. RSS: Italian Studies Guidehttp://www.tcnj.edu/~library/moulaison/ItalianStudies.htm
  21. 21. RSS Feeds in Library Subject Guides 22
  22. 22. RSS Feed in Other Spaces
  23. 23. LibGuide: Marketing Resources
  24. 24. User Centered Example: Connect to Student Portals● MyMonash – Reading lists – Past exams – Search the library catalog – Checked out materials – Links to library databases – Podcasts (Online Lectures) – Library SMS Notifications● For more information, see Simon Hugards 2007 EndUserpresentation available from:http://users.monash.edu.au/ ~simonh/enduser2007/
  25. 25. User Centered Example : Course Reserves in the CMSCourse Reserves in the CMS. Yale University Library is dynamically including course reservesfrom Voyager in u-Portal and Sakai. (Thanks to Kalee Spraugue for the screenshot anddetails)
  26. 26. Conclusions● Making students and faculty more aware of the librarys role in providing access to the high- quality resources they need.● Continue to find more effective ways to integrate our resources and services with the Course Management Systems Patrons dont come to the library first Patrons dont start the search from the library website● Go to the patrons in the online environment● Work with vendors to improve the product quality
  27. 27. Thank You
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