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The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant “U.S. Mind and Mood” white paper provides a series of snapshots of a nation living in a precarious present.
- April 2010