Is social media redefining love? That’s the theme of our latest study. We know that social media has changed the way we live—and now, we’ve discovered, it’s changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.