Young people across the planet think the world needs changing, and they’re confident social media will give them the power to accomplish that change, according to this new study. For the millennial generation, social media has eclipsed politics, corporations and consumer power as the greatest agent of change. The five-country study upon which the white paper is based, which was fielded by MicroDialogue in summer 2010, looks at how the rising generation is making themselves felt in the workplace, consumer markets and politics. In China, France, India, the United Kingdom and the United States, 600 respondents each were quizzed, split equally between men and women and divided between two age cohorts: 100 people aged 40 to 55 and 500 millennials aged 18 to 25. The findings also show that social media offers a means by which millennials satisfy their basic human needs of connection, conversation and community. To read more conclusions, go to Euro RSCG’s Social Life and Social Media website.