Mini case study

1,007 views

Published on

Published in: Education, Sports, Automotive
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,007
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mini case study

  1. 1. Case study 7.1 by ¥2
  2. 2. The evolution The first Morris Mini-Minor sold in Texas 1959 1963 1967 1969 1982 1964–1989 1961–1982 1969–1971 1976–1983 1984–1989 1990–1995 1994
  3. 5. Mini BMW Low price High price Low quality High quality Low comfort High comfort Fuel economy Higher fuel consumption No advanced features Enrich with advanced features (Cargo box, new storage capacity, 1.6 liter engine, 130 bhp)
  4. 11. <ul><li>British PM drives MINI Cooper convertible off of the assembly line </li></ul><ul><li>Submitted by KC Kelly on Tue, 09/06/2011 - 10:06 </li></ul><ul><li>Auto News </li></ul><ul><li>MINI </li></ul><ul><li>Ten years ago, in 2001, the German automobile manufacturer, British Motor Corporation (BMW) began producing the MINI as one of their automotive marques. Just few days ago, UK Prime Minister David Cameron drove the two millionth MINI Cooper convertible off the production line from the plant in Oxford, the Downing Street reports. </li></ul>2,000,000 th
  5. 16. THANK YOU

×