0
Combining
Commerce
and Content
Why combine Commerce and Content?

Growth in
e-Commerce

Pace set by

Connected consumers
Convenience
Cost
Why combine Commerce and Content?

Growth in
e-Commerce

Pace set by

Pace set by
Connected consumers
Shift in
Marketing

...
Why combine Commerce and Content?

Growth in
e-Commerce

Pace set by

Connected consumers
Convenience
Cost

Pace set by
Co...
Experience platform is a top priority

Source: Forrester
CMS & E-Commerce

Integrate

Brand Marketing Site
Content Management
Platform

User / sign-on
Cart
Products
Media

E-comme...
EPiServer Commerce

Brand e-commerce Site
EPiServer Commerce
Platform

Single e-commerce platform to manage your Mobile-Fi...
Connected Consumer
• Web, mobile, email, social
• Mobile First – Responsive to screen size
• Personalize for user’s contex...
Mobile First
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Integrated Content Management and eCommerce - EPiServer

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EPiServer technology combines content and commerce through and integrated platform, empowering our customers to manage their mobile-first customer experiences.

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  • Cite figuresSpeak to connected consumer
  • Cite figuresSpeak to connected consumer
  • Cite figuresSpeak to connected consumer
  • This a barrier to conversion, customer will drop out of the checkout funnel!User details need to be in syncProducts need to used in campaign landing pages etc. This causes a tight dependency between the two systemsMedia could be shared across systemsDuplicate functionality across the two separate platforms for development and User Experience WCM:Content Services, Rich Media ManagementDuplicated:Content Targeting, Recommendations, Search, Personalisation, Site Search, Personalization, NavigationCommerce: Inventory, Catalog / PIM, Pricing, Cart / Check / Checkout, Payment / Tax Fraud
  • EPiServer is recognised as the first e-commerce platform with mobile-first built-in
  • Transcript of "Integrated Content Management and eCommerce - EPiServer"

    1. 1. Combining Commerce and Content
    2. 2. Why combine Commerce and Content? Growth in e-Commerce Pace set by Connected consumers Convenience Cost
    3. 3. Why combine Commerce and Content? Growth in e-Commerce Pace set by Pace set by Connected consumers Shift in Marketing Connected consumers Convenience Cost Content marketing User generated content Contextual
    4. 4. Why combine Commerce and Content? Growth in e-Commerce Pace set by Connected consumers Convenience Cost Pace set by Connected consumers Shift in Marketing Selling without Selling Content marketing User generated content Contextual
    5. 5. Experience platform is a top priority Source: Forrester
    6. 6. CMS & E-Commerce Integrate Brand Marketing Site Content Management Platform User / sign-on Cart Products Media E-commerce Store e-commerce Platform
    7. 7. EPiServer Commerce Brand e-commerce Site EPiServer Commerce Platform Single e-commerce platform to manage your Mobile-First customer experience bringing Commerce and Content together seamlessly
    8. 8. Connected Consumer • Web, mobile, email, social • Mobile First – Responsive to screen size • Personalize for user’s context First e-commerce platform to have built-in Mobile-first support
    9. 9. Mobile First
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