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SMC030 theEnterpriseCamp
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SMC030 theEnterpriseCamp



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  • 1. Social Media Club Utrecht theEnterpriseCamp editie sponsored by SETUP Utrecht 12 May 2010
  • 2. Welcome to theEnterpriseCamp (10')
  • 3. Meta-Agenda ● Welcome to theEnterpriseCamp (approx. 10') ● what is it about? ● basic rules ● #hashtags ● Theme Introduction (approx. 10') ● intro about the Theme by the Business Case owner ● Agenda Definition (approx. 30') ● participants define the agenda by grouping Issues into Topics ● Breakout Groups (approx. 60') ● participants discuss about Topics in separate Breakout Groups ● Share Your Findings (approx. 60') ● participants share and discuss the findings from the Breakout Groups ● Closing (approx. 10') ● knowledge creation for the long term
  • 4. What is it About? ● An Enterprise Camp is a 3-hours, facilitated, participant-driven event centred around an entrepreneurship-related theme. ● Other than in classical conference formats, theEnterpriseCamp relies on the passion and the responsibility of the participants, putting them into the driver's seat. ● In an Enterprise Camp, everyone is there ● because they've chosen to be there, ● because the theme at hand is something they have real passion about - and ● because they saw this gathering as a unique opportunity for connecting with others who are eager to learn about, plan for, and take action in an area that they all share interest and passion about. ● Whoever comes is the right people and whatever happens is the only thing that could have. ● Participants are encouraged to facilitate or actively participate in the breakout sessions. ● Everyone is also asked to share information and experiences of the event, both live and after the event, via social media channels including blogging, posting.
  • 5. Basic Rules ● The approach is most distinctive for its initial lack of an agenda, which sets the stage for the meeting's participants to create the agenda for themselves. ● Individuals raise their issues related to the theme by saying them loud and posting them on the wall, grouping the similar or related issues. ● When all the issues are out they are grouped by the participants, with the help from the facilitator, into groups or Topics. ● For each Topic a breakout session is defined and a participant volunteers as facilitator, usually someone with expertise or specific interest in the topic. ● Each individual facilitator takes responsibility for kicking off the conversation in the breakout session, and taking notes on the online tool provided by our infrastructure. ● These notes are then compiled into a proceedings document that will be distributed electronically to all participants. ● Finally each Group shares the results of the Topic discussion with the other Camp Participants in a plenary sharing session.
  • 6. #hashtags ● THE EVENT ● #SMC030 ● #theEC ● WHAT WE ARE DOING ● #PeerLearning ● #CoCreation ● #CoCreatie
  • 7. Theme Introduction (10')
  • 8. Theme Introduction (10') ● This Enterprise Camp's theme is Use of Social Media in Setting up a “Media Lab” in Utrecht ● Let's have a first look at the theme through the eyes of the “owner” of the Business Case: the SETUP Project of MediaLab Utrecht ● After a VERY short Theme Introduction, theEnterpriseCamp activity will start and YOU will take the lead! ● Have a great peer-learning experience!
  • 9. theEnterpriseCamp Agenda Definition (30')
  • 10. Agenda Definition (30') ● The Participants create the agenda with the help from the Camp Facilitator. ● Participants raise their issues related to the theme by saying them loud and posting them on the wall, grouping the similar or related issues. ● When all the issues are out they are grouped by the participants, with the help from the facilitator, into Topics.
  • 11. theEnterpriseCamp Breakout Groups (60')
  • 12. Breakout Groups (60') ● When the Topics are defined... ● ...each Participant decides which Topic Group to join, (If later on you feel like joining another group you CAN do it!) ● ...a Group Facilitator is selected in each Topic Group to manage the breakout session, ● ...the Group Facilitator and the Participants CO-CREATE the Topic Group's working document in the Breakout Group Page. ● Notes ● Don't be afraid to discuss the Topic at hand. This is how you add value to the others and they add value to you! ● You can access your Breakout Group Page for editing the draft Findings Document from the Agenda and Topics menu at
  • 13. theEnterpriseCamp Share Your Findings (60')
  • 14. Share your Findings (60') ● OK, now you're done with the Topic Group discussion. Hard work, wasn't it? ● Now you will share your findings with the other Participants. ● Each Group can decide how to present their discussion's outcomes. For example... ● ...the Group Facilitator presents the results from the group's working document ● ...the Group Participants comment and complete the presentation ● ...the other Camp Participants ask questions, clarifications, and discuss the findings ● ...and everybody learns!
  • 15. theEnterpriseCamp Closing (10')
  • 16. Closing (10') ● After the Camp, the working documents will be posted in our wiki at, and everybody will have the opportunity to contribute further! ● Thank you for participating! ● A final note... we need your help! We are currently developing the Dutch version of theEnterpriseCamp and other Peer-Learning activities and are looking for beta-testers. All the information at Please check it out!!!
  • 17. Contacts Leonardo Zangrando Partner / EU Coordinator Enterpreneurs Peer-Learning Europe 06 5222 0389 @lionzan @epleurope theEnterpriseCamp wiki at Please help us! at