MarketingMix
rice
( perception )
Expected
Real
Expected
Real
Flexible
PRICE
Elements
Profit   = income-costs
Income
Costs
Variable    Costs
Fixed  Costs
Ways tofix the price
costs  +desired profit
Competitor’s price
How muchwould they    pay?
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Price

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Transcript of "Price"

  1. 1. MarketingMix
  2. 2. rice
  3. 3. ( perception )
  4. 4. Expected
  5. 5. Real
  6. 6. Expected
  7. 7. Real
  8. 8. Flexible
  9. 9. PRICE
  10. 10. Elements
  11. 11. Profit = income-costs
  12. 12. Income
  13. 13. Costs
  14. 14. Variable Costs
  15. 15. Fixed Costs
  16. 16. Ways tofix the price
  17. 17. costs +desired profit
  18. 18. Competitor’s price
  19. 19. How muchwould they pay?

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