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Optimize Your IT Infrastructure to Fully Leverage Consolidation & Virtualization Initiatives
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Optimize Your IT Infrastructure to Fully Leverage Consolidation & Virtualization Initiatives

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Server consolidation and virtualization offer opportunities to reduce IT costs, enhance computing performance and improve data center space utilization. In preis presentation -- -- originally......

Server consolidation and virtualization offer opportunities to reduce IT costs, enhance computing performance and improve data center space utilization. In preis presentation -- -- originally hosted by bMighty as part of their TechWebCast series -- find out how to optimize your power, cooling and monitoring infrastructure to maximize the gains offered by virtualization.

For more information, visit: http://www.Liebert.com

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  • STANDARD TECHWEB SLIDE **Please do not edit without consulting your project manager**
  • CF: Here is a glimpse of some industry news articles. If go google Green, Power Efficiency, or Energy Efficiency, there is so much out there. These examples include Info Week, Network World, Eweek, lots of Press. Look at the second Article, quote “Ask not what your data center can do for you, ask what your data center can do for your country” Wow! And let’s look at the Last item, EPA – Congress passed a bill authorizing the EPA to take a look at Data Center Power Consumption – OH YEAH, Congress helps us sell more technology once again!, We’ve been doing pretty good under Sarbanes Oxley – can’t wait to see ongoing changes around energy efficiency. Going green is gaining lots of momentum.
  • Let’s look at the rising Costs of Power and Cooling: In the late 90’s, Power and Cooling cost customers about $.15C per “acquisition cost” dollar on new Server Spend.. It is heading to 70C in 2010, In fact, power and cooling costs are on track to surpass actual acquisition costs according to IDC. The Number of Servers installed continues to grow – See the Pea Green line going from 5M Servers installed to 45M Servers installed. However, overall customer “acquisition cost” spend is flat to slightly rising (Shown in the light blue bars). But the Cost to Power and Cool is dramatically rising..
  • Referencing IDC findings in their 2007 Survey of CIO’s. When asked about their Data Centers, the number one challenge was Power and Cooling. And space was number 3, which plays right into Consolidation strategies. Number two is DR/Availability/Redundancy. We are seeing plenty of customers, mid-market and enterprise too, that do not have fully implemented plans around DR as of yet., It make sure to ask about this in Data Center discussions. Obviously Power, Cooling and Space are challenges we are really used to seeing and talking about and today we’ll show you more on how Consolidation, Virtualization and Modernization address these Customer Challenges.
  • One last IDC slide for the moment, on Power & Cooling Impacts- Look at the CIO respondents answers to “Business Impacts” they’ve experienced realted to Power & Cooling. 1. Server or System Downtime, and 3. Data Center outage – Pretty impactful Stuff, and listed at 46% and 37% - these are high percentages indicating that these business impacts are probably more common than we know – and it’s only going to get worse for customers who do not get out in front of Power & Cooling challenges.
  • ComputerWorld Source, and this make good sense.
  • MH: As we talk about some of the solutions that ePlus specifically can offer, you are going to see some famaliar things. Across the elements of Servers, Storage, Applications and Network customers can significantly benefit from Consolidating, Virtualizing, and Modernizing. Solutions exist today to do all this and we are going to show the easy and obvious solutions, a lot of which we really are doing with many customers today.
  • MH -
  • STANDARD TECHWEB SLIDE **Edit “sponsor URL section” ONLY**


  • 1. Optimize Your IT Infrastructure to Fully Leverage Consolidation & Virtualization Initiatives An InformationWeek Vendor Perspectives TechWebcast Sponsored by Emerson Network Power Wednesday August 20 th , 2008 1pm PDT/4pm EDT
  • 2. Our Distinguished Panel Mark Melvin CTO ePlus Inc David Joy Vice President of Marketing Liebert AC Power Emerson Network Power
  • 3. The Optimized Data Center Mark Melvin CTO, ePlus August 20, 2008
  • 4. Headlines: Awareness and consensus building New Cooling Technologies Tackle Data Center Heat September 25, 2006 InformationWeek From water-cooled systems to spraying liquids directly on chips and motherboards, IT managers need to consider new ways to cool off their data centers. Tackling datacenter heat, power issues together April 20, 2006 NetworkWorld Power and cooling is at the top of the list when it comes to datacenter concerns. All major systems vendors have been working on ways to make powerful systems that run cooler. Legislation May Heat up Data Center Cooling Issue July 17, 2006 ITBusiness Edge Ask not what your data center can do for you, ask what your data center can do for your country. The House of Representatives just passed Resolution 5646, which tasks the EPA's Energy Star program with a study of how much power is consumed by corporate and federal data centers, what the industry is doing to develop energy-efficient servers, and what incentives might convince businesses to use energy-saving technologies. Justices Say E.P.A. Has Power to Act on Harmful Gases April 2 2007 New York Times The federal government in December got involved in the issue of power consumption in data centers when Congress passed a bill authorizing the Environmental Protection Agency to take a look at the situation. "Inconvenient Truth" a Double Winner at Green Academy Awards February 26, 2007 (ENS) Former Vice President Al Gore won the Oscar for Best Documentary for his climate change warning film "An Inconvenient Truth," last night at the 79th Annual Academy Awards, highlighting a night devoted to environmental awareness. EPA Begins Evaluation of Data Center Power, Cooling Issues February 23, 2007:Eweek In one of its most important environmental decisions in years, the Supreme Court ruled on Monday that the Environmental Protection Agency has the authority to regulate heat-trapping gases in automobile emissions.
  • 5. Energy vs. Acquisition Costs Spending ($B) Server IB (M ) $0.15 $ 0.70
            • Source: IDC
    Rising costs of power and cooling
  • 6. Data center challenges What is the number one challenge that your datacenter faces today?
      • The most often cited top-of-mind challenge for the data center is environmentals– power and cooling
        • Space is the number three challenge and is often linked with power and cooling issues
      • As companies become increasing connected to IT, availability is paramount
    Source: IDC
  • 7. Business Impact Related to Power and Cooling Issues Power and cooling impacts Has your organization experienced any of the following business impacts from issues related to Power and Cooling? Source: IDC
  • 8.
      • 1. Consolidate Servers : For each physical Server save $300-$600 in direct energy costs and another $300-600 in cooling costs
      • 2. Turn Power Management On : Servers ~ 20% power use reduction
      • 3. Upgrade to Energy Efficient Servers : ex. Intel Xeon 5100 Multi-core provides 2X the Performance, at 40% less power
      • 4. Go With High-Efficiency Power Supplies : 80% Efficient Power Supplies spec, and HP Blades Power Saver Technology.
      • Break Down Internal Business Barriers : Example:
        • IT is responsible for uptime
        • Facilities is responsible for utility bills
      • 6. Follow the Standards : Energy Star 4.0 (2007), 80% Efficient Power Supplies
      • Advocate for Change : OEM’s respond to customer demands
      • Source: ComputerWorld
    How to get started… 7 steps to an optimized data center
  • 9. Elements of an optimized data center: Major consistent themes
    • Servers : Consolidate,Virtualize & Modernize
    • Storage : Consolidate, Virtualize & Modernize
    • Applications : Consolidate, Virtualize, Optimize
    • Network : Consolidate, Virtualize, Modernize
    • HVAC, or Power & Cooling : Optimize, Modernize
      • Precision Cooling
      • High-Density Cooling
      • Optimized Airflow
      • Updated Racks
  • 10. e Plus case study- large energy company
    • 231 Servers Analyzed
            • 82 Single-Processor
            • 121 Dual-Processor
            • 27 Quad-Processor
            • 1 Eight-Processor
    • 1,245 GHz Aggregate Computing Power across 438 CPUs
            • Average CPU Utilization ~ 9.71%
          • Average Peak CPU Utilization ~18.2%
            • 36% of all servers run at or below 10% peak utilization
            • 55% servers @ 20-40% Utilization
            • 9% servers @ >50% Utilization
    Compared to ~5% average and ~15% peak utilization across all x86 servers in production today.
  • 11. Impact of optimization with virtualization and blades * Maximum chassis capacity 6750 watts in AC redundant (N+N) configuration **Estimated based on formula BTU/hr=(Watts)(3.4129)
    • Current Infrastructure vs. Three Fully Populated* HP C-Class Blade Chassis
    • BL480c blades with 48 processors, all hard drive and memory slots full
    • Assumes 100% consolidation ratio with hosts running at 100% load
    Large Energy Co. Current Usage 3 Fully Populated HP C-7000 Series Chassis Projected Minimum % Savings Space 399+ Rack Units 30 Rack Units 92% Power 86,575 Watts 20,250 Watts* 76% Cooling 360,995 BTU/Hr** 69,111 BTU/Hr** 80%
  • 12. Consolidation considerations
    • Consolidation Reduces
      • Power usage
      • Heat – overall
      • Wiring – when managed properly
      • Rack space required
    • Consolidation Increases
      • Performance
      • Utilization
      • Heat – in a given rack
      • Power consumption – in a given rack
      • Wiring management challenges
  • 13. IT Infrastructure Strategies for Enhancing Consolidation & Virtualization Results David Joy Vice President, Marketing Liebert AC Power Emerson Network Power
  • 14. Agenda
    • Drivers behind consolidation and virtualization
    • Assessing power and cooling needs
    • Powering concerns and considerations
      • Redundancy
      • Availability
      • Capacity
    • Managing rising heat densities
    • Gaining visibility and control through systems monitoring
    • Summary
  • 15. Office Productivity Applications/CRM PC Upgrades Network Upgrades Security 2 3 4 5 6 7 Server Upgrades Voice Over IP Server Virtualization Wireless Networking 8 Storage 1 9 10 -- Disaster Recovery Database Management Key IT initiatives Top mid-sized company IT initiatives, North America, 2008 Source: Gartner
  • 16. Office Productivity Applications/CRM PC Upgrades Network Upgrades Security 2 3 4 5 6 7 Server Upgrades Voice Over IP Server Virtualization Wireless Networking 8 Storage 1 9 10 -- Disaster Recovery Database Management Key IT initiatives Consolidation/ Virtualization Top mid-sized company IT initiatives, North America, 2008 Source: Gartner
  • 17. Drivers behind consolidation
    • Improved server utilization
    • Reduced number of servers
      • Consolidation ratios of 8:1 are typical
    • Energy efficiency
      • Potential savings of up to 14% on energy costs
    • Increased data center flexibility to meet changing business needs
  • 18. Energy efficiency benefits of virtualization
  • 19. Virtualization is only part of the energy efficiency equation
  • 20. Power and cooling can improve success
    • Total efficiency benefits of consolidation and virtualization may not be realized if power and cooling strategies are not adjusted
    • New power and cooling strategies can improve results
      • Add more servers to each rack
      • Increase server availability and utilization
      • Optimize data center reliability and efficiency
      • Enhance flexibility for future growth
      • Reduce energy consumption
  • 21. Assessing Power and Cooling Needs
  • 22. Consolidation increases criticality “ With virtualization, since each server runs multiple virtual server workloads, the server becomes a single point of failure. This escalates the issue of availability for that physical server. If you put all your virtual eggs in one basket , then you need to take very good care of that basket .” - Barb Goldworm, Blade Servers and Virtualization
  • 23. Assessing power and cooling needs
    • A data center assessment or walk-through will help to identify, evaluate and resolve performance and energy efficiency issues
      • Airflow assessment
      • Branch circuit power
      • Grounding
      • Infrared inspections
    • Ideal for beginning of a project or for planned or existing virtualized environment
  • 24. Power Concerns and Considerations
  • 25. Power management goals
    • Power infrastructure adapts with changing requirements for capacity, availability and redundancy
    • Infrastructure protects critical applications that are vital to your business and must stay operational
  • 26. Redundancy and availability: Eliminate single points of failure Power Dist. Panel     Power Dist. Panel Room Level Rack Level
    • Redundant UPS
    • Redundant PDU
    • Redundant circuit
    PDU PDU UPS UPS Utility Outlet Utility Outlet UPS UPS
  • 27. Capacity: Accommodate future growth
    • Add rack UPSs if the data center has just a few racks
    • OR
    • Once power reaches 15 – 20 kW, use room-level UPSs
      • Software scalability increases capacity with a software key without adding hardware
        • 40kVA -> 60kVA -> 80kVA
        • 80kVA -> 100kVA -> 120kVA
  • 28. Managing Rising Heat Densities
  • 29.
    • Cooling adapts with computing demand
    • More effective cooling of high-density hot spots
    • Optimized data center space & efficiency
      • Reduces energy costs
    Cooling management goals
  • 30. Cooling is critical to eliminate downtime Time Without Cooling (Minutes) Average Cabinet Air Inlet Temperature
  • 31.
    • Moves more air than comfort cooling
    • Controls temperature year-round and eliminates temperature fluctuations for optimized equipment performance and life
    • Controls humidity to eliminate static electricity & condensation
    • High efficiency filters removes harmful particles
    Precision cooling benefits
  • 32.
    • Use precision cooling (not building AC)
    • Optimize airflow
      • Arrange racks in hot-aisle / cold-aisle configuration
      • Reduce airflow restrictions under the floor
      • Reduce air recirculation using blanking plates where appropriate
      • Place cooling unit at the end of the hot aisle
      • Use ducts to return hot air to the cooling unit
    • Implement supplemental high-density cooling when warranted
    Cooling best practices
  • 33. Small space solutions
    • Integrated enclosures
      • Ideal for small spaces with one or two racks of equipment
      • Benefits
        • Power protection
        • Climate control
        • Physical security
  • 34. Precision cooling for larger spaces Floor Ceiling With raised floor w/o raised floor Wall Rack Row
  • 35. Optimize airflow: hot-aisle / cold-aisle
  • 36.
    • High-density cooling moves cooling closer to the heat source
    • Greatly reduces number of room cooling systems – saves floor space
    • Adapts to change in the data center – easy to add cooling modules
    • Saves energy
      • Can increase energy savings by up to 18%
      • May qualify for utility rebates!
    Supplemental high-density cooling
  • 37. Gaining Visibility and Control Through Systems Monitoring
  • 38. Visibility into data center operations allows better control
    • Virtualization creates a more complex environment
    • Increased visibility and control is needed because server utilization changes dramatically throughout the day
    • Real-time access to temperature data, utilization rate, power and cooling system data combined with historical time of day/seasonal models
  • 39. Power and cooling monitoring
    • Increased visibility and control into power and cooling systems
      • Power utilization
      • UPS battery condition
      • Cooling compressor loads
      • Humidification
      • Cycling
    • Environmental conditions
      • Temperature
      • Humidity
      • Water leaks
  • 40.
    • Assess current power and cooling capacity
    • Configure power for maximum availability, redundancy capacity
    • Utilize high-density cooling to eliminate hot spots
    • Gain visibility and control through monitoring
  • 41. Q & A Session Submit Your Questions Now
  • 42.
    • To View This or Other Events On-Demand Please Visit:
    • http:// www.techweb.com /webcasts
    • For more information on this topic:
    • Get More! Consolidation/Virtualization Application Guide
    • White Paper: Using Virtualization and Digital Control Technologies to Increase Data Center Operating Efficiency
    • Case Study: The Reynolds and Reynolds Company