Maximizing IT Performance and Efficiency with High-Density Cooling

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Rack densities of more than 20 kW have gone from prediction to a reality at the same time energy costs are taking a bite out of IT budgets. Energy-efficient computing and cooling technologies can deliver more computing performance with reduced energy use. In this presentation from Emerson Network Power's Business Innovators Series, learn how to simplify your IT environment, achieve greater power efficiency and reclaim more capacity and space - in critical spaces of all sizes.


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  • Thom: Hello, everyone. I’d like to welcome you to the fourth and final program in Emerson Network Power’s 2008 Business Innovators Series– “Maximizing IT Performance and Efficiency with High-Density Cooling.” I’m Thom Gall, and I’ll be your host. As you know, our Web cast program is certified by the International Association for Continuing Education and Training. So attending a 1-hour Web cast qualifies you to earn one-tenth of a CEU training credit. Just check the box in your survey following the Web cast, and you’ll receive your certificate by mail within 2-3 weeks. Today, we’ll look how new, high-performance servers and energy-efficient, high-density cooling solutions can offer you more computing performance while at the same time, reducing energy use. This presentation deck will be available to download after the Web cast – check the link in your thank-you e-mail. I’ll give a brief introduction of Emerson Network Power and its Liebert products and services, then we will move on to our presenters.
  • Emerson Network Power is an Emerson business and the global leader in enabling Business-Critical Continuity. That means they provide the technology that powers and protects the critical systems business depends on, like servers and communications equipment. Emerson Network Power’s Liebert solutions empower a dynamic critical infrastructure that helps organizations rapidly address and manage technology changes. This greatly enhances operating flexibility while protecting availability and reducing total costs.
  • Through their solutions and their service organization, Emerson Network Power helps every company in the Fortune 500 keep its systems running. Here is just a sampling of some of the recognizable organizations that rely on Emerson Network Power to keep their business in business. Emerson Network Power has customers in virtually every industry, including telecommunications, computing, healthcare, transportation, manufacturing, web-hosting, and banking and finance.
  • Now a little bit about how our Web cast will run. In just a minute, I’ll introduce David Moss, an Engineering Strategist with Dell, who will discuss new, high-performance computing solutions that can save energy in your data center. Then, we’ll move on to Fred Stack, the vice president of marketing for the Liebert Precision Cooling business of Emerson Network Power, who will discuss how you can couple those solutions with high-density cooling strategies to prevent downtime, maximize performance and save additional energy costs. You can ask questions through the console throughout the Web cast, and we’ll select several to be answered by our speakers during our closing Q&A. To ask a question, click the questions tab on the bottom of your screen. Type your question in the box along with your company name and submit it. In case we run out of time during our Web cast, we will follow up on your question via e-mail.
  • Thom: Now, onto our first presenter. David Moss is a Data Center Infrastructure Engineering Strategist with Dell Inc. Welcome, David. David: Thanks, Thom. Thom: David, tell us about the new computing solutions you’re working on at Dell to enhance data center energy efficiency. David: … Sure, Thom
  • Dell to present: “Top Chart: 47% of respondents to a recent poll said they would buy energy efficient servers, if they save money. Today’s focus will be on how energy efficient servers can save money by drawing significantly less power, deferring the cost of new data center building or leases, and impact the cooling equipment. “Bottom Chart: Almost Half of respondents plan to deploy data centers with in Row or in rack cooling like the one you are going to learn about today”.
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Dell to present: “Data center optimization is a major opportunity for the majority of data centers. Dell has partnerships with many industry leaders including Emerson/Liebert as well as professional services and a group dedicated to custom solutions for large customers with special data center requirements.”
  • Thom: Now, onto our second presenter. Fred Stack is the Vice President of Marketing for the Liebert Precision Cooling business of Emerson Network Power. Thanks for being here, Fred. Fred: Glad to be here, Thom. Thom: Well, Fred, why don’t you tell us a little bit about how high-density cooling can also enhance energy efficiency in the data center? Fred: I’d be happy to.
  • Maximizing IT Performance and Efficiency with High-Density Cooling

    1. 2. <ul><li>Maximizing IT Performance and Efficiency with High-Density Cooling </li></ul>
    2. 3. Emerson Network Power: The global leader In enabling Business-Critical Continuity The promise that our customers’ technology infrastructure and products will always be available… The peace of mind that our customers have that they can concentrate on what they do best… … while we take care of the technology that supports their business .
    3. 4. Emerson Network Power – An organization with established customers
    4. 5. <ul><li>Emerson Network Power overview </li></ul><ul><li>Energy Efficiency Without Compromise, David Moss, Engineering Strategist, Data Center Infrastructure, Dell, Inc. </li></ul><ul><li>Optimizing Cooling Infrastructure, Fred Stack, Vice President, Marketing, Emerson Network Power </li></ul><ul><li>Question and Answer session </li></ul>Presentation topics
    5. 6. <ul><li>Energy Efficiency without Compromise </li></ul>David Moss Engineering Strategist, Data Center Infrastructure Dell, Inc. Emerson. Consider IT Solved is a trademark and Business-Critical Continuity, Emerson Network Power and the Emerson Network Power logo are trademarks and service marks of Emerson Electric Co. ©2006 Emerson Electric Co.
    6. 7. <ul><li>Physical Space Limits </li></ul><ul><ul><li>To get the most compute power out of a datacenter, 1U, 2U servers and blades are required to create super-dense rack environments. </li></ul></ul><ul><li>Power Limits and Energy Costs </li></ul><ul><ul><li>Utility Companies & co-location facilities have instituted limits to how much power they will provide at the facility level, which affects the overall density of the data center. </li></ul></ul><ul><li>Cooling Limits (THE MOST COMMON) </li></ul><ul><ul><li>Traditional raised floor data centers were not built to accommodate a full rack of multi-core servers. Without supplemental cooling, a datacenter quickly reaches its cooling capacity. </li></ul></ul>Customer Pain Points Factors That Limit Data Center Density <ul><ul><li>Gartner: “By 2008, 50% of current data centers will have insufficient power and cooling capacity” </li></ul></ul>
    7. 8. Solving the problem: Customer plans DELL CONFIDENTIAL Data: InformationWeek Research Green Data Center Survey of 472 business technology professionals , 235 companies remodeling, converting or building a new DC in the next 2 years. Data: InformationWeek Research Green Data Center Survey of 472 business technology professionals .
    8. 9. DELL CONFIDENTIAL The Dell Approach Energy Savings OUTSIDE-IN Work INSIDE-OUT Cooling Load Power Load IT Load Cooling Load Power Load IT Load Work
    9. 10. Energy Efficient Servers- Energy Smart Energy-Optimizing BIOS Settings High-Efficiency Memory Low Voltage Processors Multi-Core Processors “ Low-Flow” Fan Technology Energy-Optimizing BIOS Settings High-Efficiency Hard Drives High-Efficiency Memory High-Efficiency Power Supplies “ Low-Flow” Fan Technology Dell PowerEdge Energy Smart Servers Low Voltage Processors Multi-Core Processors POWEREDGE ENERGY SMART SERVERS Top Competition in Performance/Watt POWEREDGE M SERIES BLADES Use Less Power than Competition Today CORE ENERGY ENHANCEMENTS, ADD ALA CARTE ENERGY OPTIONS Power efficiency increases Power shedding More power management capabilities Component power throttling Increased thermal efficiencies Tomorrow
    10. 11. Core Energy Enhancement Examples Power supply efficiencies over 90% in this timeframe
    11. 12. 9 th Generation Comparison; Still Differentiable Opportunities Dell PE2950 Tests of measured fan power at Dell’s thermal lab
    12. 13. Evolution Over This Decade
    13. 14. Blade Energy Advantage 16 x 1U = 5240 watts 16 Blades = 3391 watts 35% LESS Source: http:// www.dell.com /calc
    14. 15. Virtualization as a Weapon <ul><li>If we could break laws of physics and create 100% efficient power & cooling, the best you can do is double performance </li></ul><ul><li>Moore’s law does that for you every 18 months </li></ul><ul><li>Virtualization can get you much further </li></ul>
    15. 16. Inside the Box Summary <ul><li>Right size your configuration and consider energy conscious IT like Energy Smart </li></ul><ul><li>More importantly, be maniacal in your virtualization strategy </li></ul><ul><li>Think inside / out </li></ul>Now let’s think outside the box
    16. 17. Cooling Efficiency <ul><li>Our “inside / out” philosophy doesn’t stop at the box </li></ul><ul><li>By all means, you should look to more energy efficient power delivery and cooling products </li></ul><ul><li>We generally preach several key tenets </li></ul><ul><ul><li>Reduce raised floor fan power </li></ul></ul><ul><ul><ul><li>Consider containment to lessen over-provisioning </li></ul></ul></ul><ul><ul><ul><li>Consider VFD options to enable fan throttling </li></ul></ul></ul><ul><ul><ul><li>Consider row level cooling which inherently uses less fan power; it also generally affords greater density </li></ul></ul></ul><ul><ul><li>Your facility was not built to keep meat from spoiling; turn up your thermostats </li></ul></ul>
    17. 18. <ul><li>High-Density, Energy Efficient Cooling Strategies </li></ul>Fred Stack Vice President, Marketing Liebert Precision Cooling Emerson Network Power Emerson. Consider IT Solved is a trademark and Business-Critical Continuity, Emerson Network Power and the Emerson Network Power logo are trademarks and service marks of Emerson Electric Co. ©2006 Emerson Electric Co.
    18. 19. <ul><li>To view this presentation in its entirety, visit: </li></ul>

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