Is a Utility Rebate in Your Future? Ron Bednar, Manager Strategic Marketing

Agenda Energy Efficiency in the Data Center Data Center Concerns Utility Company Concerns Overview of Utility Company Rebate Programs Prescriptive vs. Custom Rebates Technologies where rebates are available Tools to help you receive rebates Process for Obtaining a Rebate Sample List of Programs

Energy Efficiency in the Data Center

Data Center Concerns

Utility Company Concerns

Overview of Utility Company Rebate Programs

Prescriptive vs. Custom Rebates

Technologies where rebates are available

Tools to help you receive rebates

Process for Obtaining a Rebate

Sample List of Programs

Top Facility Concerns: Energy Efficiency Source: Data Center Users’ Group

National Electric Rates (¢ / kW*hr) 10-11 9 8 5-6 7 12 13-14 15-23

Energy Logic: 10 Strategies © 2007 Emerson Network Power

Barriers to Decreasing Energy Use Source: Data Center Users’ Group Fall 2008 Survey

Utility Companies: Growing Concern EPA estimates the energy consumed by servers and data centers was 61B kWh in 2006 1.5% of US electricity consumption Usage could double by 2011 Over 100B kWh and $7.4B in cost Peak load of 12GW 10 additional power plants Electrical grid is reaching its limits Power availability reaching critical levels

EPA estimates the energy consumed by servers and data centers was 61B kWh in 2006

1.5% of US electricity consumption

Usage could double by 2011

Over 100B kWh and $7.4B in cost

Peak load of 12GW

10 additional power plants

Electrical grid is reaching its limits

Power availability reaching critical levels

Rebates: Mutually Beneficial Opportunity Utility Companies Meet regulatory mandates Improve Service Levels (i.e. fewer rolling brownouts) Postpone capital investments Reduce peak energy purchased from other areas Increase customer satisfaction and retention Data Centers Decrease cost of installing energy efficient equipment Reduce energy consumption Free up space, power & cooling capacity External publicity

Utility Companies

Meet regulatory mandates

Improve Service Levels (i.e. fewer rolling brownouts)

Postpone capital investments

Reduce peak energy purchased from other areas

Increase customer satisfaction and retention

Data Centers

Decrease cost of installing energy efficient equipment

Reduce energy consumption

Free up space, power & cooling capacity

External publicity

Number of programs growing

Three Types of Rebates Offered Utility companies offer three types rebates: Prescriptive rebates Predetermined rebate amounts for energy saving technologies Custom rebates Custom rebates for equipment not included in prescriptive programs (vary project by project) Studies/Audits Funding for energy assessments that lead to identifying energy saving opportunities

Utility companies offer three types rebates:

Prescriptive rebates Predetermined rebate amounts for energy saving technologies

Custom rebates Custom rebates for equipment not included in prescriptive programs (vary project by project)

Studies/Audits Funding for energy assessments that lead to identifying energy saving opportunities

To view this presentation in its entirety, visit: http://mjp.na3.acrobat.com/utliityrebate/

To view this presentation in its entirety, visit:

http://mjp.na3.acrobat.com/utliityrebate/