Get More from Your Data Center: Optimizing Power and Cooling for Business Continuity

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Hello, everyone. I’d like to welcome you to a special Emerson Network Power Business Innovators Series webcast developed specifically for small to medium-sized businesses. I’m David Joy, Vice President of marketing for the Liebert AC Power business of Emerson Network Power, and I’ll be your host. As you know, our Web cast program is certified by the International Association for Continuing Education and Training. So attending a 1-hour Web cast qualifies you to earn one-tenth of a CEU training credit. Just check the box in your survey following the Web cast, and you’ll receive your certificate by mail within 2-3 weeks. Today, we’ll look at how you can reduce downtime, shorten recovery times and eliminate disruptions that are hampering your company’s ability to do business. I’ll give a brief introduction of Emerson Network Power and its Liebert products and services, then move on to the presentation.

Emerson Network Power is an Emerson business and the global leader in enabling Business-Critical Continuity. That means we provide the technology that powers and protects the critical systems your business depends on, like servers and communications equipment. Our Liebert-brand power and cooling technologies make it easy to create a flexible, reliable and efficient IT infrastructure to uphold your business-critical systems. Our nationwide network of more than 1400 highly-trained field service engineers and 570 qualified support staff deliver infrastructure solutions designed to be easy to configure and scale.

Many growing companies today rely on Emerson Network Power to keep their business in business. Emerson Network Power has customers of every size and in virtually every industry, including telecommunications, computing, healthcare, transportation, manufacturing and non-profit organizations. The Liebert Products and Services businesses of Emerson Network Power offer small to medium sized data centers the same network availability and IT protection products and services that Fortune 500 companies have come to expect.

And now, on to our presentation. Today’s IT managers are increasingly faced with the challenge of ensuring the integrity and availability of their IT systems. In this webcast, we’ll take a look at opportunities to enhance the business continuity and resiliency of your IT operations by implementing power, cooling, monitoring and service best practices.

Availability threats to the new technologies you are implementing are likely the most underappreciated factor we’ll address. Let’s look at IT investment priorities again. In today’s changing IT environment, there is considerable pressure on the power and cooling infrastructure to perform at a level required for business continuity. Companies are making significant changes to their networks, which impact power and cooling infrastructures. These include: Adding data storage Adding blade servers and other high-density equipment Adding VoIP applications Physically expanding networks Consolidating networks for ROI And enhancing supply chain connectivity Companies undertaking these initiatives should be reconsidering and assessing their power and cooling strategies.

The Challenges It’s no longer enough for you to think just about disaster recovery in ensuring the continuity of your IT environment and business. You need to develop an IT infrastructure that will not go down in the first place. The rising need for business continuity places many challenges on the IT infrastructure. Physical Security IT equipment is vulnerable to failures caused by unauthorized access or by adverse environmental conditions. More than one company has suffered equipment failure from someone adding new servers to a rack that overloaded circuits, or from water leaks or high temperatures. Power Disruptions Changes in UPS requirements must be addressed as applications and systems change. A business that fails to properly size and manage its power system and add capacity, scalability and redundancy as it grows will end up compromising the availability and integrity of its systems, creating unnecessary business risks. Heat As heat densities rise, cooling takes on a more important role in protecting IT equipment. You may have been able to rely on building air conditioning in the past, but with higher capacities and densities comes the need for precision IT cooling and even high-density cooling. Visibility and Control Enhanced monitoring has become essential to business continuity. Data centers must be monitored for assured equipment utilization and environmental conditions, such as temperature, humidity and water leaks. Maintenance & Service Lack of scheduled maintenance and service can cause unplanned downtime that reduces IT resiliency and increases cost of ownership. Extending the useful service life of the power and cooling equipment through proper maintenance, predictive monitoring, and keeping the system up to current revisions increases systems’ availability and integrity.

There are two main approaches to data center infrastructure assessments, start at the room level and work your way down to the IT equipment, or start at the IT equipment level and work your way out to the room. Business continuity issues start where IT equipment resides, in the server rack. This is a good place to start in building an infrastructure that provides higher availability and protects systems integrity.

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Get More from Your Data Center: Optimizing Power and Cooling for Business Continuity - Presentation Transcript

- Get More from Your Data Center: Optimizing Power and Cooling for Business Continuity
Emerson. Consider IT Solved is a trademark and Business-Critical Continuity, Emerson Network Power and the Emerson Network Power logo are trademarks and service marks of Emerson Electric Co. ©2006 Emerson Electric Co.
Emerson Network Power: The global leader in enabling Business-Critical Continuity The promise that our customers’ technology infrastructure and products will always be available… The peace of mind that our customers have that they can concentrate on what they do best… … while we take care of the technology that supports their business .
Emerson Network Power – An organization with established customers
- Challenges to business continuity
- Availability starts at the rack
- Power best practices: Reliability, scalability, redundancy
- Cooling best practices at the room- and rack-level
- Monitoring and service
- Case study: Coleman Technologies Inc.
Presentation topics
Continuity is a common concern Source: Data Center Users’ Group, Spring 2008 Heat density (cooling) Power density Availability (uptime) Adequate monitoring Energy efficiency Space constraints/growth Data center consolidation Technology changes/change mgmt. Security (physical or virtual) Data storage Regulatory compliance Other
Reasons to address power and cooling
- Improve the resiliency of your IT system
- Reduce downtime
- Shorten recovery times
- Eliminate disruptions when new technologies are added
Challenges to business continuity
- Physical security
- Power
- Cooling
- Visibility and control
- Maintenance and Service
Warning signs that your infrastructure may not be as resilient as it needs to be
- You have hot spots in your data center or racks
- Your critical power system consists of multiple small UPS units, rather than a centralized UPS system
- You are adding blade servers without resolving high density heat
- You are adding IT or network equipment in spaces not designed for IT infrastructure
- You have dual corded equipment without sufficient redundancy for continuity objectives
- You are using comfort cooling systems for critical IT spaces
- You have no way to monitor remote IT or network spaces
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