Submitted To: Submitted
By:
Ms. Deepika Arora Ena Verma
Strategy might include change in the
working of the company as per the culture
of the country.
Ex: Mc Donald's has diffe...
Strategy includes diversification into
different areas of the industry.
Ex: Aditya Birla Group has recently
diversified ...
Strategy includes a cumulative effort on
the part of industry.
Ex: Tetra Pack industry is giving
advertisements of tetra...
 While formulation of strategy timing plays a
crucial role that is the reason of
advertisements of particular products in...
Strategy involve experiments for product
development, market development,
diversification and innovation.
Ex: Cuppa mani...
Every company has a strategy to satisfy its
customers in order to bring to bring long
term success.
Ex: Swift gave adver...
Companies combine together by joint
ventures, mergers and acquisitions.
Ex: Kingfisher and Jet Airways combined
together...
Companies forecast the trends and study
the pattern of market and plan in order to
capture the market share.
Ex: e-bay i...
Companies explore the market in order to
make customers realizes their needs and
use this concept to enter the market or
...
Companies change their whole
organization in order to match the market,
customers and competitors.
 Ex: Bajaj changed fr...
Reactive means the company faces any
problem and then introduce some strategy
to fight back problem.
Proactive means tak...
Ex of Proactive: Google is providing
Android free to the companies to increase
its advertisement market.
Strategy of a company to introduce small
packaging is a tool to capture bottom of
pyramid.
Ex: Small packing of “Act II”...
 Strategy is formulated with a plan for
implementation so the most important part
of strategy is converting a plan on pap...
Strategy is based on learning from the
previous failure or mistake.
Language plays an important role while
moving to oth...
Companies use strategy of change as per
the requirement which is called flexibility
Ex: Frito Lays has different strateg...
Companies have mission and vision for
coordinating future activities.
Ex: Mission Statement of Google
“To organize the w...
Strategy of relation means to interlinking of
the companies.
Ex: Arcelor Mittal & Tata Corus
It is the strategy of the company to follow a
pattern to achieve their goals .
Ex: Tata Group is famous for loyalty to t...
Company’s success depends upon their
knowledge of market so as to put in efforts
in right direction at right time.
Ex: T...
Strategy of the company is to adopt new
changes along with basic concept.
Ex: Kurkure introduces new flavor of “Raj
ma”
...
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Weekly news.ppt14

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Weekly news.ppt14

  1. 1. Submitted To: Submitted By: Ms. Deepika Arora Ena Verma
  2. 2. Strategy might include change in the working of the company as per the culture of the country. Ex: Mc Donald's has different outlets for men & women in Saudi Arabia because of their cultural system.
  3. 3. Strategy includes diversification into different areas of the industry. Ex: Aditya Birla Group has recently diversified into retail sector as a part of their strategy.
  4. 4. Strategy includes a cumulative effort on the part of industry. Ex: Tetra Pack industry is giving advertisements of tetra packs for milk and juice collectively.
  5. 5.  While formulation of strategy timing plays a crucial role that is the reason of advertisements of particular products in particular season.  Ex: HUL and P&G fight for shampoo advertisement where HUL gave advertisement of dove within a time span of 2 days against Pantene mystery advertisement of P&G saying there is no mystery and dove is the best shampoo.
  6. 6. Strategy involve experiments for product development, market development, diversification and innovation. Ex: Cuppa mania of maggi noodles is an experiment on the part of nestle. Ex: Foodles of horlicks experimented with new and healthy ingredients with noodles.
  7. 7. Every company has a strategy to satisfy its customers in order to bring to bring long term success. Ex: Swift gave advertisement in newspaper after selling 1st 1,00,000 cars for thanking their customers and for telling good experiences of customers for further sales. It increases customer’s satisfaction for being part of the group.
  8. 8. Companies combine together by joint ventures, mergers and acquisitions. Ex: Kingfisher and Jet Airways combined together to capture market. Ex: Microsoft and Yahoo joint venture to fight google.
  9. 9. Companies forecast the trends and study the pattern of market and plan in order to capture the market share. Ex: e-bay introduced the concept of customer to customer (C2C) selling market.
  10. 10. Companies explore the market in order to make customers realizes their needs and use this concept to enter the market or fight back competition. Ex: i-pad of Apple is a new exploration for voracious readers.
  11. 11. Companies change their whole organization in order to match the market, customers and competitors.  Ex: Bajaj changed from scooters to bikes/motorcycles in order to match the market demand. Ex: Jet Airways laid off their employees which is also a strategy of change.
  12. 12. Reactive means the company faces any problem and then introduce some strategy to fight back problem. Proactive means taking steps in advance for future problems. Ex of Reactive: Tata Nano faced problem in sales and then they realized that the problem is in advertisement targeting so now recently they have launched new ads.
  13. 13. Ex of Proactive: Google is providing Android free to the companies to increase its advertisement market.
  14. 14. Strategy of a company to introduce small packaging is a tool to capture bottom of pyramid. Ex: Small packing of “Act II” popcorns.
  15. 15.  Strategy is formulated with a plan for implementation so the most important part of strategy is converting a plan on paper to reality. Ex: The concept of 1 Lakh car (people’s car) by Tata nano is implemented after 4 Years of R&D.
  16. 16. Strategy is based on learning from the previous failure or mistake. Language plays an important role while moving to other countries but due to some mistakes they fail. Ex: IBM tagline makes the world smaller was interpreted wrongly in china makes the people small as result it failed miserably in china.
  17. 17. Companies use strategy of change as per the requirement which is called flexibility Ex: Frito Lays has different strategy of flavor for different countries as per their taste like creamy flavor in china.
  18. 18. Companies have mission and vision for coordinating future activities. Ex: Mission Statement of Google “To organize the world’s information and make it universally accessible and useful”.
  19. 19. Strategy of relation means to interlinking of the companies. Ex: Arcelor Mittal & Tata Corus
  20. 20. It is the strategy of the company to follow a pattern to achieve their goals . Ex: Tata Group is famous for loyalty to the customers whether it is Tata nano or any other product they are loyal moreover their efforts in the field of corporate social responsibility also focus on loyalty.
  21. 21. Company’s success depends upon their knowledge of market so as to put in efforts in right direction at right time. Ex: Tata and fiat joined together when fiat wanted to enter the market for distribution in India because Tata's knowledge of market.
  22. 22. Strategy of the company is to adopt new changes along with basic concept. Ex: Kurkure introduces new flavor of “Raj ma” Ex: Different flavors of maggi.

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