AGRITEC ID Plenary Session I Insead - Benjamin Warr


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AGRITEC ID Plenary Session I Insead - Benjamin Warr

  1. 1. Dr Benjamin WarrSenior Research FellowEMRC 2011 International Business ForumBoosting Agricultural Innovation in Africa20-21 January 2011First Mile InnovationLeveraging Social Capital &Fragmented Supply Chains:Experience from India
  2. 2. A Portrait of INSEAD • Three integrated campuses in Europe, Asia and in Abu Dhabi • A world-class faculty inspiring more than 1000 degree participants in our MBA, Executive MBA and PhD programmes and more than 9500 participants in our Executive Education programmes • More than 40,000 alumni in more than 160 countries • Alliances with Wharton School (USA) and University of Tsinghua (China) Social Innovation Centre
  3. 3. Where We Are ? Social Innovation Centre
  4. 4. Social Innovation Research Areas& InitiativesCross-functional initiatives Africa Social ImpactResearch areas CSR & Ethics Healthcare Management Humanitarian Research Social Entrepreneurship SustainabilityChallenges for business Business for challenges Social Innovation Centre
  5. 5. What is Social Innovation ?Social innovation is the Involving:introduction of new business •Uneasy alliancesmodels and market-basedmechanisms that deliver •Network-centricsustainable economic, business modelsenvironmental and social •Embedded Innovationprosperity.
  6. 6. From Last Mile to First Mile• ‘The Last Mile Problem’ – redefinition• Challenge to communities: isolation, exclusion, fragmentation• Challenge to business: decentralized economies, local production & consumption• ‘The First Mile Solution’ – focus on existing capacity and building social capital….. Turn challenges into a source of competitive advantage
  7. 7. Energy from biomass ?Overexploited Under productiveforestry ? agricultural land ?
  8. 8. Castor – non-edible, industrial &fuel uses (ricinus communis) •250-600mm water •50% oil content •350-650kg oil / Ha •multiple panicles •unfertile and well drained soils •leaves useable for Eri silk production •biomass byproducts
  9. 9. Challenges to small-holders - potential for business• isolation and fragmentation Interventions to enhance productivity and value across• lack of access to markets, the value chain. suppliers, buyers, finance, expertise and technology Operational Strategic• vulnerability and risk aversion Productivity Productivity• uncertainty and opportunism Supply-Chain Management• lack of operational coordination Human Capital Investment• lack of long term strategy Business Environment Improvement
  10. 10. Underutilised InventorySupply and Value Chains• Selecting priority interventionsGroup Issue Causes SolutionsSmall ● Low Farm ● Isolated & ● Aggregate, train andHolders Productivity Fragmented certify communities ● Inflated Costs ● Lack of technical ● Supply technologies ● Risk Averse expertise ● Guarantee Fair Market ● Vulnerable ● Lack of access to Prices resources & capital ● Develop by-product markets ● Provide access to finance and insurance
  11. 11. Bottom-up aggregatedcommunities
  12. 12. •social-capital based•value chainaggregator andmanager•production by themasses, rather thanmass production•inclusive linkages ofdemand& supplycommunities•creating wealth
  13. 13. Action -Research A. Improve castor productivity and lower input costs B. Map new areas for Castor and Pongaymia. C. Generate derivative products and services D. Sustainability and Risk Reporting The IMAGES Process If carefully planned there are shared components and staged processes involved in minimising the costs of information collection and maximising value of the information and analysis. This value will accrue over time.
  14. 14. 4a. Spatial Information * A *** 2b. Participatory Mapping System The SIS can serve as the central * ** * & Groundtruthing Can be used for landcover Generate Product *** * *Feature logistical hub for MUCH Portfolio matched to * ** * JLGs and supplying Gather * 7-10 km data across *** * mapping algorithms Develop large areas extraction MORE than just soil. correct BoM throughthe entire cluster * *NOT * * transport Group all measured data and PoP *** ** ** * quickly and cheaply to extract irrigation,Landcover Logistics * * ** * ** * ALSO and land use information classification operational data Inventory just Vayugrid in a Spatial Information farmers. Groups automatically *maps 2c. Satellite Imagery soil using improving Irrigation Reporting 1. Community Mapping Mapping System OrderingThese costly and time and much more… ground-truth data. *Pongaymiaconsuming processes mapping Control Collect be reduced can hi-tech (GPS) Exploratory Analysis Possible Cropscan once AND automation for 2a. Bulked Soil Sample new areas ground-truth hand & eye. 5. Marketplace Aggregation database, 3b Spectral Correlation Analysis Business contracts spectral libraries The soil- spectral Once in place the with OEM for crop inputs With more For new areas Calibrate spectral libraries. libraries spatial system samples with and become IP and alternativeautomated algorithms Identify which soil properties calibrate well VayuMandee Reduces lab analysis to can be used in is highly versatile full spatial cover ‘optimal sampling’ entrepreneur and those that do not new areas and canand targeted PoP be BoM are developed a minimum using spectral measures schemes can be to specific issues portfolios Service 4b. Soil Fertility Define new ratio of lab to spectral whichAnalysis develop into rapid candefined from imagery. 3. Chemical and 3c. Spatial (elite identification, across JLGs and Physical Analysis samples and increase spectral in-situ techniques samples using Because more sample VIS/NIRcollectedcheaper density for full irrigation potential non-Vayugrid For JLG Costly lab portable can be sensor and non- mapping) AND analysis results spatial cover. full coverage farmer groups LJG maps are farmers. combined with cheap spectral possible. multiple improved can be derivative data at reducedfarmer Individual cost products.reports The ProsumerPLUS Landscape Information System