Agri09 day iii - session iii - preralt van der merwe - heineken

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Agri09 day iii - session iii - preralt van der merwe - heineken

  1. 1. heading Welcome to the World of Presentation to AGRIFORUM Cape Town June 2009
  2. 2. headingContent1. Our Product: Beer2. Our Market Environment3. Heineken and Society : Agricultural projects Africa4. Heineken South Africa
  3. 3. headingAll Natural Ingredients• Nature provides us with beer’s 4 basic ingredients• All these ingredients can be varied in endless combinations• Some estimate there are around 40.000 different beers in the world!
  4. 4. heading are 100% NaturalOur BeersStorehouse of Nutrients • No Additives; No Preservatives • No Fat • Vitamins B 1, 3 and 11 • Minerals • Antioxidants
  5. 5. heading Low in CaloriesRelatively
  6. 6. headingContent1. Our Product: Beer2. Our Market Environment3. Heineken and Society : Agricultural projects Africa4. Heineken South Africa
  7. 7. heading Heineken’s five operating regions 125 breweries in more than 70 countries 56,000 employees Group Beer Volume*: 162 million hl (2008)•* = the part of the total group volume that relates to beer
  8. 8. headingThe brewing industry: top 10
  9. 9. Heineken®headingThe International Leading Brand
  10. 10. headingContent1. Our Product: Beer2. Our Market Environment3. Heineken and Society: Agricultural projects Africa4. Heineken South Africa
  11. 11. heading in SocietyOur RoleWe work hard to put social and environmental sustainability atThe heart of the actions that support Heineken’s priorities.
  12. 12. headingSustainability Agenda: 7 focus areas1. Energy2. Water3. Safety4. Agriculture5. Supply Chain Responsibility6. Responsible Beer Consumption7. Our Impact on Developing Markets
  13. 13. heading4. AgricultureSecure the quality and availability of raw materials in a sustainable way: And try to localize as much as possible
  14. 14. headingPublic Private Partnerships, what do they offer?What are a new development assistance model: a way to combine the strengths of the 3 sectors helping reach the Millennium Development Goals create stakeholder alliances along the value chain
  15. 15. heading of the Private sectorStrengths Technical and managerial expertise Access to (private) financial resources Innovation is part of the culture Long-term interest in the market Ability to organise sustainable supply structures
  16. 16. heading of the Public sector Strenghts Ability to provide supportive regulatory environment Ability to mobilize resources for improved infrastructure Ability to maintain law and order Ability to “upscale” sucessful pilot projects
  17. 17. heading of the NGO sector Strenghts Ability to reach marginal groups/consumers/suppliers Commitment to food security, human rights Ability to mobilize support from public sector and private charitable sources Ability to organize communities/reducing transaction costs
  18. 18. headingAgriculture projects Sorghum, Mais, Rice, Barley Burundi - Brarudi - Sorghum Rwanda – Bralirwa – Maize DRC - Bralima – Rice Egypt – ABC – Barley / Malt Algeria – Tango – Barley / ( Malt ) Sierra Leone – SBL – Sorghum Ghana – GBL – Sorghum Nigeria – NBPlc – Sorghum / Malt RSA – Sedibeng – Barley / Malt
  19. 19. heading - BrarudiBurundi SORGHUM. The agro project is assisted by EUCORD for collaboration with the public and private agro sector in Burundi as well as countries that are willing to subsidise such projects. Recently a subsidy was granted by the Dutch Government. Aim is to be able to produce 250 k hl.of 100% sorghum beer. 5000 farmer families involved. $ 1.5 m. injected in rural communities. 5000 children access to primary education. 20 schools receive support.
  20. 20. heading - BralirwaRwanda Maize. Minimex delivers maize grits to the brewery. The installations are new and state of the art. To secure quantity, quality and GMO free maize Bralirwa has put up a company Bramin together with Minimex. 300 ha is available to produce maize this year. Extra funds are applied for from the EU. a.o.
  21. 21. headingBralimaDRC - Rice. Project also with assistance from Eucord. Schokland funds were applied for and obtained. Progress. In 2008 the rice project was installed in 2 provinces. In 2009 up to 7 provinces. In 2008 – 1.600 T. Need 9.000 T. In 2009 – 6.300 T. Need 11.000 T. In 2010 – 10.000 T. Need 13.000 T. Total budget for 3 years 6 m.US $. One third subsidised.
  22. 22. heading - NBPlcNigeria Sorghum. NBPlc has decades of experience with sorghum growing and brewing since the ban on malted barley imports in 1988. Sorghum is produced by many small scale farmers through Regional Production Coordinators. ( 50 farmers per RPC ) NBPlc requirement = 60k Tons of malted- and 15k.raw sorghum. NB provides technical, technological support and a guaranteed market at competitive prices. In cooperation with several institutes hybrids are developed with good growing/malting and brewing qualities. Ambition is to reach a yield of 5 tons /ha. Present yield is 2 – 2,5 t./ha.
  23. 23. heading - NBPlcNigeria 2006 5,500 hectares 2007 8,500 hectares 2008 10,000 hectares 2009 12,000 hectares 2010 (plan) 25,000 hectares Most farmers are small scale – ca 2 hectares per farmer.
  24. 24. headingRSA - Sedibeng Barley / ( Malt ) The RSA has large barley growing potential. It’s grown in the Western Cape on dry land and in the Northern Cape under irrigation Farmers work in cooperations that supply breweries / malteries. A major South African cooperation is investigating a venture with Sedibeng, building a maltery in proximity to the Sedibeng brewery. Alternative variety are considered.
  25. 25. headingVulnerability / Threads to Agro projects Africa. Infrastructure Availability and quality of water Security of crops Continuity Prices / costs ( versus world market prices ) Weather changes. Competition with the food chain.
  26. 26. headingContent1. Our Product: Beer2. Our Market Environment3. Heineken and Society: Agricultural projects Africa4. Heineken in South Africa
  27. 27. headingHistorical landmarks i Heineken’s 1st export of beer to Africa - 1900 1st local operation in Central Africa - 1923 Historical Landmarks Expansion in Central Africa -DRC [1923] / Burundi [1956] -Rwanda [1959] / Congo [1960] / Lubumbashi (2008) Local operation West Africa -Nigeria [1946] / Ghana (1962) / Sierra – Leone [1963] Growth/Expansion – MENA -Egypt / Gulf / Lebanon / Tunisia / Algeria Namibia (2004) South Africa (2006)
  28. 28. headingBeer volume by region
  29. 29. headingCompetitive situation in Africa Top 5 Breweries in Africa 20% Inc South Africa Heineken 33% Ex South Africa 48% SAB Miller 16 % 17 % Castel-BGI 27% 11% Guinness 18 % 3% Others 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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