Session I : Accessing new marketsStrategies and innovation for regional and globalmarkets-Promoting exportsA presentation ...
ITC’s MANDATE AND LINES OF BUSINESS    The Development Partner for Small Business Export                        Success Bu...
SUMMARY OF THE PRESENTATIONI.      MARKET-LED APPROACHES FOR EXPORT        PROMOTIONII.     GENERATING TRADE ALONG THE VAL...
I. MARKET-LEAD STRATEGIES FOR EXPORT PROMOTION          « WHAT THE MARKET NEEDS »                      versus     WHAT THE...
SELECTING THE RIGHT PRODUCTS                       FOR THE RIGHT MARKETS                                            AVERAG...
MOST PROMISING INDUSTRIESQuantitative analysis                                              MOST                          ...
II. GENERATING TRADE ALONG THE VALUE CHAIN The case of Essential Oils from Rwanda
II. GENERATING TRADE ALONG THE VALUE CHAIN                           Members of the                           EPCHER group...
II. GENERATING TRADE ALONG THE VALUE CHAIN  Members of the EPCHER group in Bugaram distillation unit
II. GENERATING TRADE ALONG THE VALUE CHAIN  Ms. Celine Roche from MANE, the buyer who developed  the contact with EPCHER t...
II. GENERATING TRADE ALONG THE VALUE CHAIN                                  Transferring of oil distillation              ...
II. GENERATING TRADE ALONG THE VALUE CHAIN  Lead Farmers selected for patchouli cultivation in Rwanda
II. GENERATING TRADE ALONG THE VALUE CHAIN  Filling still leaf in the distillation units
II. GENERATING TRADE ALONG THE VALUE CHAIN                                     Outgrower family in Rwanda Since beginning ...
II. GENERATING TRADE ALONG THE VALUE CHAIN The case of Aloe Ferox from South Africa: Products for the local market
II. GENERATING TRADE ALONG THE VALUE CHAIN Ikhala product line for men developped for the Canadian market
II. GENERATING TRADE ALONG THE VALUE CHAINAs a result of the pilot project, the first 250 trappers involved inaloe harvest...
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS                             « Trade at Hand »                  ...
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS  « Selling spices »
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS  « Trade at Hand  Mobile Market place»
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS         Selection of Products of  Select buy             interest
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Visualisation of available   Visualisation of selected offers  ...
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETSThese mobile business services are much appreciated by users ast...
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Internet Coffee Auctions
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS  Creation of the Cup of Excellence website and the platform  fo...
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Auction of the 24 best coffees from Rwanda in 2008
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Prices of the most expensive coffees
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Rwandan Winning Farms in 2008
III. USING ICTs TO LINK SMALL PRODUCERS TO  GLOBAL MARKETS Through a market oriented approached that looks at consumer pre...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS                China-Africa Cooperati...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS   Learning from success: Cotton plant...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Learning from success: Visit to an i...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Learning from success: Visit to a co...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Learning from success: Visit to the ...
IV. SOUTH-SOUTH COOPERATION TO INCREASE   COMPETITIVENESS OF AFRICAN COTTON PRODUCERSDeveloping the capacity to transform ...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Developing the capacity to transform...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Developing the capacity to transform...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Developing the capacity to transform...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Understanding the market  and Promot...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Promoting African cotton: Fixing the...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Promoting African cotton: Negotiatio...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Promoting African cotton: presentati...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Promoting African cotton: China Nati...
IV. SOUTH-SOUTH COOPERATION TO INCREASE  COMPETITIVENESS OF AFRICAN COTTON PRODUCERS  Encouraging intra-Africa cooperation...
THANK YOUEmail: maphanga@intracen.org
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Agri09-Day II - Session I - Treasure Maphanga - ITC

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Agri09-Day II - Session I - Treasure Maphanga - ITC

  1. 1. Session I : Accessing new marketsStrategies and innovation for regional and globalmarkets-Promoting exportsA presentation to: Agribusiness Forum 2009By: Ms. Treasure Maphanga, Chief, Office for AfricaDate: 15 June 2009, Cape Town, South Africa
  2. 2. ITC’s MANDATE AND LINES OF BUSINESS The Development Partner for Small Business Export Success Business Strengthening Export Trade Exporter and Trade Support Strategy Intelligence Competitivenesstrade policy Institutions MACRO – MESO – MICRO LEVELS
  3. 3. SUMMARY OF THE PRESENTATIONI. MARKET-LED APPROACHES FOR EXPORT PROMOTIONII. GENERATING TRADE ALONG THE VALUE- CHAINIII. USE OF ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETSV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS
  4. 4. I. MARKET-LEAD STRATEGIES FOR EXPORT PROMOTION « WHAT THE MARKET NEEDS » versus WHAT THE COUNTRY WANTS TO EXPORT Ensures the sustainability of exports Define concrete targets Generates tangible results
  5. 5. SELECTING THE RIGHT PRODUCTS FOR THE RIGHT MARKETS AVERAGE Promising industries SUPPLY DEMAND Current Export Performance World Market Size Dynamism Exporter Trade Balance Size Dynamism Market access Diversification conditionsExport Export No. of Net exports World World Tariffs appliedvalue growth significant imports import to COMESA exporters Relative growthWorld Absolute trade Tariff advantagemarket change Share of balance Absolute of COMESAshare top exporter change in region
  6. 6. MOST PROMISING INDUSTRIESQuantitative analysis MOST PROMISING INDUSTRIES LABOUR-INTENSIVE SECTORS HIGH POTENTIAL FOR POVERTY REDUCTION
  7. 7. II. GENERATING TRADE ALONG THE VALUE CHAIN The case of Essential Oils from Rwanda
  8. 8. II. GENERATING TRADE ALONG THE VALUE CHAIN Members of the EPCHER group in Nasho distillation unit
  9. 9. II. GENERATING TRADE ALONG THE VALUE CHAIN Members of the EPCHER group in Bugaram distillation unit
  10. 10. II. GENERATING TRADE ALONG THE VALUE CHAIN Ms. Celine Roche from MANE, the buyer who developed the contact with EPCHER to buy Rwandan essential oil
  11. 11. II. GENERATING TRADE ALONG THE VALUE CHAIN Transferring of oil distillation know how to EPCHER EPCHER agronomist classifying patchouli leaves
  12. 12. II. GENERATING TRADE ALONG THE VALUE CHAIN Lead Farmers selected for patchouli cultivation in Rwanda
  13. 13. II. GENERATING TRADE ALONG THE VALUE CHAIN Filling still leaf in the distillation units
  14. 14. II. GENERATING TRADE ALONG THE VALUE CHAIN Outgrower family in Rwanda Since beginning 2009, about 2000 poor farmers have increased their incomes by supplying EPCHER with raw material for essential oil distillation Preparation of patchouli cuttings
  15. 15. II. GENERATING TRADE ALONG THE VALUE CHAIN The case of Aloe Ferox from South Africa: Products for the local market
  16. 16. II. GENERATING TRADE ALONG THE VALUE CHAIN Ikhala product line for men developped for the Canadian market
  17. 17. II. GENERATING TRADE ALONG THE VALUE CHAINAs a result of the pilot project, the first 250 trappers involved inaloe harvesting (80% of whom are women) have been able tostabilize their income thanks to a constant demand for aloe rawmaterial from the processing plant. Farmers cultivating Aloe Ferox in South Africa
  18. 18. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS « Trade at Hand » Mobile phone business solutions
  19. 19. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS « Selling spices »
  20. 20. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS « Trade at Hand Mobile Market place»
  21. 21. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Selection of Products of Select buy interest
  22. 22. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Visualisation of available Visualisation of selected offers offer
  23. 23. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETSThese mobile business services are much appreciated by users asthey increase market transparency and the farmers’ bargaining power
  24. 24. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Internet Coffee Auctions
  25. 25. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Creation of the Cup of Excellence website and the platform for Internet Auctions in 2003
  26. 26. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Auction of the 24 best coffees from Rwanda in 2008
  27. 27. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Prices of the most expensive coffees
  28. 28. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Rwandan Winning Farms in 2008
  29. 29. III. USING ICTs TO LINK SMALL PRODUCERS TO GLOBAL MARKETS Through a market oriented approached that looks at consumer preferences, it has been possible to focus on quality and transparency and reward the individual farmer for his/her hard work
  30. 30. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS China-Africa Cooperation Hebei Academy for Agricultural and Forestry Research
  31. 31. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Learning from success: Cotton plantation in China
  32. 32. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Learning from success: Visit to an irrigated cotton plantation in China
  33. 33. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Learning from success: Visit to a cotton research and breeding centre in China
  34. 34. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Learning from success: Visit to the cotton cleaning area of an Indian Ginnery (2006)
  35. 35. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERSDeveloping the capacity to transform cotton Visit to the South India Textile Research Association (2006) Coimbatore, India
  36. 36. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Developing the capacity to transform cotton: visit to a Spinning Mill in Coimbatore, India (2006)
  37. 37. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Developing the capacity to transform cotton: visit to a Weaving Mill in Coimbatore, India (2006)
  38. 38. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Developing the capacity to transform cotton: visit to a Clothing Factory, Tirupur, India (2006)
  39. 39. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Understanding the market and Promoting African cotton: Cotton Bonded Warehouse in Tianjin, China (2006) How China Buys cotton
  40. 40. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Promoting African cotton: Fixing the cotton prices at the Izmir Mercantile Exchange, Turkey, (2007)
  41. 41. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Promoting African cotton: Negotiations between African Ginners and Turkish Traders and Spinning Mills at the Izmir Mercantile Exchange, Turkey (2007)
  42. 42. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Promoting African cotton: presentation of Senegalese cotton classification at the Izmir Mercantile Exchange, Turkey (2007)
  43. 43. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Promoting African cotton: China National Cotton Exchange, Beijing: Business Networking Event (2006)
  44. 44. IV. SOUTH-SOUTH COOPERATION TO INCREASE COMPETITIVENESS OF AFRICAN COTTON PRODUCERS Encouraging intra-Africa cooperation: visit to Tanzanian ginneries (2008)
  45. 45. THANK YOUEmail: maphanga@intracen.org

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