Effective communication presentation

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Presenter Sazzad vai from TIB

Presenter Sazzad vai from TIB

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  • 1. Effective Communication & Anti-Corruption Campaign
  • 2. “The greatest problem in communication is the illusion that it has been accomplished.” George Bernard Shaw 1856 - 1950
  • 3. Anti-Corruption Communication • • • • • Communication: Our Understanding Communication process Barriers of communication The most important factors Anti-corruption communication & campaign
  • 4. Communication: Our Understanding • Process of conveying information which is understandable • Thought/Info/ Encoding/dissemination Decoding/Audience Successful Communication!!! Communication Process
  • 5. Communication: The Barriers …. • • • • • • • Culture & bias Noise Self focus Perception Message error Environmental Stress
  • 6. Communication: Most Important Factors .. • • • • • • • • • Situation analysis Define the objectives & communications need analysis Message Tools & channels Challenges and opportunities Accuracy/nature of the information/thought/perception The medium/channels and its appropriateness Identify & reduce barriers Knowing the audience – decoding factor The Golden Rule of Communications: Start where the audience is at, not where you want them to be
  • 7. Communication: The Skills
  • 8. Research the Audience Knowledge and behaviour of your target audiences Who are they? What do they do? In what age group? Social habit/economic condition Political views Literacy rate Are they really affected by the problem? Do they really need it What change of behaviour you want from them? Are they in a position to change their behaviour? Will it sustain? …
  • 9. Practical Steps Internal planning • Leadership support and consultation • Prepare budget • Allocation of responsibilities & tasks • Who will measure, evaluate and adjust? • Setting up a timeline for action
  • 10. Mini Communication Strategy Pick an issue: e.g. engaging young people, AI Desk at a heath complex/medical college, helping victims/witnesses to fight corruption 1. Identify problem & setting objectives 2. Message 3. Expected results 4. Challenges 5. Strengths 6. Tactics and targets(daily news, social media, TV, billboard, leaflets?) 7. Monitoring & Evaluation 8. …
  • 11. Inventory of Communication Channels Face to face meetings Radio Municipal/village meeting Other NGOs Letters/emails/newsletters/SMS TV, Video Podcasts, webcasts, live chat Print media Phone call, Teleconference Outdoor billboards Through Stakeholders channels Community meetings / theatre Through third party endorsers (worker unions, civil society) and their channels Paid advertising Brochures/reports Public Hearings / protests Internet Traditional mail Beneficiary driven communications Petitions Social media (blogs, Twitter, Facebook, YouTube)
  • 12. Communication: Our Job TIB
  • 13. Communication: The Big Picture Vision Mission PDC goals & objectives Research & Policy Advocacy & Communication People’s Engagement & Outreach Change!
  • 14. What is TI/TIB As an organisation – – – – – – Global Respected Established Growing Leading voice An adolescent quickly becoming an adult Our image – Synonymous with trustworthiness and ethical behaviour – Great appeal with donors and highly educated people – Our image is bigger than our capacity to deliver and the expectations are high
  • 15. Audiences • The public • Policymakers, including government and bureaucrats • CSOs • Bilateral and multilateral development institutions • The media and knowledge intermediaries
  • 16. The key message • Depends… • How to act against corruption. • From awareness building to how people can take action against corruption.
  • 17. Our Strategy • A Core Group on Communications chaired by the Executive Director and comprising members from all divisionss. • A closer integration of research and advocacy for all research projects. • Using success stories in a systematic way, in order to document the intangible impact of TIB’s communication work. • Assess communication activities on a regular basis. • A research strategy that ties in with the communication strategy.
  • 18. • Continue the shift away from pure awareness building towards messages that focus on how people can take action against corruption. • Strengthen the link between national-level advocacy and local-level advocacy. • Closer collaboration between groups at the local level, especially between CCCs, youth groups, and theatre groups. •Closer collaboration between CCCs and elected bodies at the local level.
  • 19. • Continue to initiate more issue-based collaboration, especially increasing the number of issue-based partnerships that are initiated at the national level. • Strengthen constructive engagement with government and other policymakers at the national level, with the aim of encouraging increased dialogue. • Continue to strengthen TIB as an institution, so that communication with the media becomes an institutionalised process.
  • 20. Negotiation Skills: How do I Influence? • • • • • • • Use logic Bargaining capacity Compromising attitude Emotional intelligence Communication skills Power of persuasion Information gathering capacity
  • 21. Analysis Strategic Design Testing Development & Steps in Communication
  • 22. Situation Analysis • • • • • • • Determine relevance of the problem Determine severity & causes Indentify social, cultural and economic challenges facing the audience Develop a clear statement on how the problem will be addressed Carry out research, listen to the audience – their needs and priorities. Carry out a social & behavioral analysis, assess knowledge, attitude, skills and behaviors of the audience, identify socio-cultural norms, community dynamics. Identify networks. Assess communication & training needs of all stakeholders
  • 23. Strategic Design • • • • • Set communication objectives that are Specific, Measurable, Appropriate, Realistic and Time-bound (SMART) Develop program approach and how it is expected to change behavior Determine channels/tools Draw an implementation plan and work schedule Develop a monitoring and evaluation plan to assess impact and the need of further modification.
  • 24. Development & Testing • • • • Develop guidelines, tools and all implementation materials Test the concept/tools/IEC materials Revise, make changes where necessary Retest and finalize
  • 25. Implementation, Monitoring & Evaluation, Re-planning • • • • • • • • Produce & disseminate Mobilize key stakeholders Manage & monitor programs Adjust based on monitoring Measure outcome and assess impact Disseminate results Determine future needs Revise &redesign program