Mobile Industry Overview & Trends part 2

MOBILE INDUSTRYOVERVIEW & TRENDSPART 2KRISTINE VAN DILLENPOLLY LIEBERMANVERONIKA SONSEVPrepared for Golden Seeds – April 12, 2012

Distribution & Discovery

Mobile Distribution and Discovery  Mobile Advertising  App Stores  Carriers “Ondeck” Placements  Partnerships  Brands leveraging existing assets – onAir, online, magazines, inStore promos etc.

How are people discovering apps? Searching the Application… 63% Friends/Family 61% 53% Third Party Website 21% 17%Apps Promoting Other Apps 21% 15%Newspaper/Magazine/Radio 17% 9%Sync Software (iTunes, etc) 17% 3% iOS App Store Television Advertisement 13% Android Market Store 6% In-App Advertisement 13% 9% 8% Device Homepage 10% Carrier Homepage 5% 6% Email Tips from my Carrier 5% Source: Nielsen- The Mobile Other 3% Media Report

Convergence

Shift to a hyper-connected world Not just what‟s put into a mobile device Consider the mobile devices put into other things

Mobile Phones are our „everything hub‟ Our mobile phone connects us to people And to products

Mobile Phones are our „everything hub‟ And connects us to physical things

Mobile Phones are our „everything hub‟ And connects us to retail

Mobile Phones are our „everything hub‟ And devices connected to the mobile phone can enable even more uses

Future of Mobile

Examples of mobile innovation  Retail  Mobile Payments  mHealth  Mobile Security  Personalization

Mobile is transforming retail 60% Phones are key to purchase decisions 40% 38% 25% 24% 20% 34% 22% 22% 0% Call a friend for advice Look up prices online of Look up product about a purchase a product you found in reviews online of a -20% a store product you found in a store % of cell owners % of cell owners Source: Pew Internet Project 2012

Mobile is transforming retail Problem: BestBuy has become the showroom for Amazon Innovation needs:  Loyalty programs  Real-life CRMs  Social commerce

Your phone will be your wallet Problem: speed/ convenience, acces s to credit, managing cash Innovation needs:  Peer 2 peer payments  Retail transactions  Credit/value storage

Security is becoming a problem Problem: Mobile becoming target of malware and security threats Innovation opportunities:  Personal firewalls  Remote device management  Spam and malware filters  Privacy controls

Mobile health has promise Problem: managing care/compliance, acc ess to records, health information Innovation need:  Diagnostic tools  Health data monitor  Health and medical information provider

Mobile is your life personalized Problem: Nobody knows my name anymore Innovation needs:  Knowing who is nearby  Targeted experiences in real life

Mobile is… Your life on the go Real-time connection to people and info Bridge between the real and digital world Mobile is connectivity, anytime, anywhere, in your pocket

THANK YOU!FOR MORE INFORMATION, PLEASE EMAIL VERONIKA@INSPARQINC.COM

Appendix

Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthIdentity Risk Facebook, Google, Twitter, $1-2 Banks,Management Microsoft, Financial Financial Institutions InstitutionsCommerce Amazon, eBay, Google, $1-5 Customer, Groupon Commerce PartnersPayments PayPal, Google, Facebook, $1-2 Customer, Visa, Mastercard, Startups Commerce PartnersPresence, Google, Facebook ~$1 PartnersAddressBooks

Areas of Mobile GrowthGrowth Areas Competitors Revenue Who Pays (non-traditional) Potential Per MonthUser Profile Google, Facebook, Twitter, $1-4 Partners MicrosoftRemittance Western Union, Visa, Banks ~$1 Customer Commerce PartnersAdvertising/ Google, Facebook, Millennial $1-2 AdvertisersCoupons Media, Microsoft, AppleCloud Services Amazon, Cisco, Apple, $1-5 Customer Microsoft, Vmware, Enterprise, Salesforce PartnersEnhanced Skype, Facebook, Google, $1-3 CustomerCommunication Microsoft, Cisco

Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthEnterprise/ SIs, Vertical players $5-10 EnterpriseVerticalSegmentsIn-Home Cable companies, HP, $1-3 Customer Microsoft, Sony, Samsung, AppleSecurity Microsoft, Symantec $1-5 Customer, EnterpriseHealth Healthcare providers $20-30 Customer, Insurance, Hospitals

Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthWellness Startups, OEMs <$1 Customer, Insurance, HospitalsDistribution Apple, Google, Amazon, $1-4 Partners Microsoft, FacebookM2M Hotspot providers, Google, $1-2 Consumer Cable providers EnterpriseQoS Services N/A $1-4 Premium Subscribers, EnterpriseAnalytics Goggle Microsoft, Facebook, $5-15 Enterprise Amazon Partners

http://womeninwireless.tumblr.com	1661
http://www.womeninwireless.tumblr.com	9
http://womeninwireless.org	3
http://abtasty.com	1

Mobile Industry Overview & Trends part 2

by Elizabeth Fella on Apr 17, 2012

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 1,674

Statistics

Mobile Industry Overview & Trends part 2 Presentation Transcript