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Whirlpool Corporation - Who we are
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Whirlpool Corporation - Who we are

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  • 1. WHIRLPOOL CORPORATION  CONFIDENTIALWHIRLPOOL CORPORATION  CONFIDENTIAL March 2013WHO WE ARE - WHIRLPOOL CORPORATION
  • 2. WHIRLPOOL CORPORATION  CONFIDENTIAL EVERY HOME…EVERYWHERE COMPANY OVERVIEW Over $18 billion in revenue Markets to consumers in nearly every country World’s leading manufacturer and marketer of home appliances  2 #1 North America #1 Latin America #2 India #4 Europe, Middle East and Africa
  • 3. WHIRLPOOL CORPORATION  CONFIDENTIAL WHIRLPOOL HISTORY  3 WHIRLPOOL HISTORY Multi-Product and Whirlpool Brand Multi-Brand International Expansion Globalization 1911 - 1948 1948 - 1980 1980s 1990s Single Product, Single Customer, No Brand
  • 4. WHIRLPOOL CORPORATION  CONFIDENTIAL THE WORLD’S LEADING MANUFACTURER AND MARKETER OF MAJOR HOME APPLIANCES  4 • Products: full line of major home appliances • 2012 sales: $ 18.1 billion • 2012 net earnings: $ 401 million • 2012 units shipped: 52, 500, 000 • Manufacturing, Research & Technology: 13 countries, 4 continents 65 R & T centers • R & D investments: 2006 - 2010 : $ 516 million • Marketing: 130+ countries • Employees: approximately 68,000 worldwide • Brands: compelling portfolio of consumer preferred brands
  • 5. WHIRLPOOL CORPORATION  CONFIDENTIAL EVERY HOME…EVERYWHERE SENSE OF PURPOSE Improving Lives … One Home, One Family at a Time  5
  • 6. WHIRLPOOL CORPORATION  CONFIDENTIAL WHIRLPOOL CORPORATION HAS SIX $1 BILLION+ BRANDS LEADING PORTFOLIO OF BRANDS  6      
  • 7. WHIRLPOOL CORPORATION  CONFIDENTIAL #1 Major Appliance Company Strongest Brand Portfolio Best Distribution Leading Scale Geographic expansion Product innovation Product line/ Channel share growth Adjacent Businesses STRONG FOUNDATION + GROWTH = LONG-TERM VALUE CREATION  7
  • 8. WHIRLPOOL CORPORATION  CONFIDENTIAL LEADING GLOBAL BRANDED CONSUMER PRODUCTS COMPANY SIGNIFICANT OPPORTUNITY TO GROW CORE PRODUCT LEADERSHIP AND EXPAND ADJACENT BUSINESSES EXTEND THE CORE EXPAND BEYOND THE CORE+ + Products or services that are dependent on and related to our core business Stand-alone businesses that leverage our core competencies and core business infrastructure GROW THE CORE T-12 major appliances  8
  • 9. WHIRLPOOL CORPORATION  CONFIDENTIAL REVENUE SEGMENTATION 2012 Long-Term Revenue Growth Target Core Products + 4 – 6% Adjacent Products/ Businesses + 10 – 15% Total Whirlpool + 5 – 7%  9 78% 22% Core Non-Core
  • 10. WHIRLPOOL CORPORATION  CONFIDENTIAL GLOBAL LEADER MORE DIVERSIFIED REVENUE 2012 2006  10 North America $9.6B 52% Latin America $5.0B 27% Europe, Middle East and Africa $2.9B, 16% Asia $0.8B 5% North America $11.6B, 64% Latin America $2.7B, 15% Europe, Middle East and Africa $3.4B, 19% Asia $0.5B 2%
  • 11. WHIRLPOOL CORPORATION  CONFIDENTIAL OVER 2/3 OF INTERNATIONAL REVENUE DERIVED FROM EMERGING MARKETS STRONG AND GROWING PRESENCE IN EMERGING MARKETS 2006 2012  11 Europe, Middle East and Africa 52% Latin America 41% Asia 7% Europe, Middle East and Africa 33% Latin America 57% Asia 10%
  • 12. WHIRLPOOL CORPORATION  CONFIDENTIAL GROWTH OPPORTUNITY AS PENETRATION INCREASES SIGNIFICANT GROWTH OPPORTUNITIES Current Average Penetration %  12 0% 10% 20% 30% 40% 50% 60% 70% 80% United States Western Europe Central & Eastern Europe Middle East Mexico Latin America China India
  • 13. WHIRLPOOL CORPORATION  CONFIDENTIAL STRONG INTERNATIONAL ASSETS  Leading brand portfolio  Leading emerging market position  #1 in Latin America appliance  #1 in Global Compressors  #2 in India  Platform for growth in China  Superior economies of scale  Leveraging global capabilities in local regions  Strong local management base  We have developed local capabilities to win  13
  • 14. WHIRLPOOL CORPORATION  CONFIDENTIAL 2013 ONGOING BUSINESS OPERATIONS(1)  14 NEGATIVENEUTRALPOSITIVE  Global demand  Innovation and adjacent business growth driving mix  Fixed-cost and capacity-reduction benefits  Ongoing cost productivity  Free cash flow  Material and oil- related costs  Foreign currency
  • 15. WHIRLPOOL CORPORATION  CONFIDENTIAL MARGIN EXPANSION ACTIONS DELIVERING RESULTS  15  Record year of margin expansion in 2012  Continued margin expansion and strong underlying cash generation in 2013  Well positioned for global industry demand recovery  Favorable trends in U.S. housing and growth opportunities in emerging markets  Remain committed to delivering 8 percent margin target by 2014 2% 4% 6% 8% Q3 '11 Q4 '11 H1 '12 Q3 '12 Q4 '12 2013 Target Ongoing Business Operating Margin(1)
  • 16. WHIRLPOOL CORPORATION  CONFIDENTIAL Shareholder Value Creation Targets ROADMAP FOR GROWTH AND VALUE CREATION Growth ► Geographic expansion ► Product line extension ► Adjacent revenue streams Margin Expansion ► Leading brands & innovation ► Extend cost leadership ► Extend quality leadership Cash Generation ► Disciplined capital investment ► Increased asset turnover +5 – 7% Revenue Growth 4 – 5% FCF % of Sales 8% Operating Margin +10 – 15% EPS Growth  16