The impact of Digital Revolution

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Whirlpool EMEA presents: Digital school, lesson 2. The second part of an online course about social media and digital life. In these slides you will understand what's the digital revolution, how the Internet has evolved dramatically, resulting in very significant changes in the lives of both consumers and advertisers.

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The impact of Digital Revolution

  1. 1. LESSON 2 the impact of the digital (r)evolution on our business mercoledì 20 novembre 13
  2. 2. the big questions what is a digital revolution? how is it happening? why does it matter? The Internet has only been around for 15 years. However, historians are already comparing it with the Renaissance and the Industrial Revolution. Although 15 years isn't a long time ago, the Internet has evolved dramatically, resulting in very significant changes in the lives of both consumers and advertisers. 2 mercoledì 20 novembre 13
  3. 3. what is a digital revolution? 3 mercoledì 20 novembre 13
  4. 4. the digital revolution The digital revolution is fundamentally changing the world. This "Next Big Thing" video highlights some of the fundamental changes digitization brings to governments, businesses, and consumers. http://www.youtube.com/watch? v=iKqj5B57aqM 4 mercoledì 20 novembre 13
  5. 5. Internet in 60 seconds This is what happens every 60 seconds on the Internet 5 mercoledì 20 novembre 13
  6. 6. some numbers from 2012 • • • 634 million - Number of websites (December). • 1 billion – PSY’s Gangnam Style video became the first online video to reach 1 billion views (currently just over 1.1 billion) this was achieved it in just 5 months. • 2.7 billion – Number of views of videos uploaded to YouTube tagged Obama or Romney during the 2012 U.S. election • • • • • 1.1 billion – Number of global smartphone subscribers. 51 million - Number of websites added during the year. 150,648,303 - Number of unique visitors for video to Google Sites, the number one video platform (September). 1 billion – Number of monthly active users on Facebook, passed in October. 47% – Percentage of Facebook users that are female. 40.5 years – Average age of a Facebook user. 2.7 billion – Number of likes on Facebook every day. 6 mercoledì 20 novembre 13
  7. 7. daily Unique users Unique users is a common way of measuring the popularity of a website and is often quoted to potential advertisers or investors Facebook has more than 300 ml of visitors everyday. 7 mercoledì 20 novembre 13
  8. 8. MOBILE EXPLOSION The mobile explosion is one of the most incredible events in recent history. In the next few years, everybody will be connected to the web, everywhere and in every moment. Click here to download this infographic: http://blogs.fasthosts.co.uk/wpcontent/uploads/2012/04/ Explosion-of-Mobile.png 8 mercoledì 20 novembre 13
  9. 9. how is it happening? 9 mercoledì 20 novembre 13
  10. 10. social media’s timeline Innovation is always faster! Over the years we have seen so many new technologies and platforms. What can we expect in the future? 1971 Email mercoledì 20 novembre 13 1979 Usenet 1984 Listservs 1988 IRC 1991 1995 Personal Web Sites Discussion Groups Chat 1st Social Networking Site Clasmates. com 10 2005 19982004 and beyond Blogs Podcast Wikis Web 2.0 apps and User-generated content take over
  11. 11. Customers Today Customers have changed, and today spend their time on internet: 1) they use social networks more than ever 2) they are using mobile rather than desktop 3) they love applications 22% of time spent on the internet is social 24% more users on social networks vs. email More time spent on mobile apps vs. web browsers 200% more active on Facebook vs. desktop 11 mercoledì 20 novembre 13
  12. 12. marketing has changed more... The way people consume information has changed a lot! In the past, fewer ads reached more people by giving undivided attention. Now there are more ads, on different touch points (digital and offline) that reach fewer people. People now pay less attention: that’s why we have to engage them in other new ways. 1980s Fewer ads.. reached more people.. 1980s giving undivided attention. More ads.. Percent of adult evening viewers who can name a brand advertised in how just watched: reached fewer people.. paying less attention. 1965 2000 0% 12 mercoledì 20 novembre 13 10% 20% 30% 40%
  13. 13. why does it matter? 13 mercoledì 20 novembre 13
  14. 14. the world has never been so fast! Did You Know 3.0 (Officially updated for 2012) This is a video showing the impact of the new tech revolution on our lives http://www.youtube.com/watch? v=YmwwrGV_aiE 14 mercoledì 20 novembre 13
  15. 15. the digital revolution - infographic In this infographic you can understand the great impact that the digital revolution has had on our lives. Click on this link for full details: http://frugaldad.com/wp-content/ uploads/ 2012/04/120426GreatDisruption.jpg 15 mercoledì 20 novembre 13
  16. 16. THANK YOU Have you heard of the "Digital Ecosystem"? Discover in our next lesson what it is and why companies need to adapt to this! For questions or suggestions please write to: whirlpool_emea@whirlpool.com 16 mercoledì 20 novembre 13

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