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Mark Lewis' keynote, EMC World 2009

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    Notes on slide 1

    There’s lots of it, it’s most unstructured and unmanaged. The amount of digital information created in 2008 grew 3% faster, or 16 million gigabytes more, compared with prior projection. Looking forward, the Digital Universe is expected to double in size every 18 months.In 2012, five times as much digital information will be created versus 2008. More than 30% of information created today is “security-intensive,” requiring high standards of protection30% number will grow to roughly 45% by the end of 2012.

    CMA is all about wrapping policy around your information to maximize your leverage

    STORY:One of our financial services customers is creating policies around its top 50 applications across 60 countries

    Difference between highest and lower storage is a factor of 10 – an incredible savings

    The team built a fantastic ROI calculator Visit the booth for a demo Enter in the number of users and few other data points, and you’re able to quickly see the projected cost savings Some recent analyst projections show customers who implement an email management solution can reduce storage costs between 20-30%, improve time to complete backups by greater than 50%, and get an average payback in 2-3 years All good stuff, but we see SourceOne beating those estimates.

    With EMC SourceOne, reduce e-discovery/disclosure time and costs by up to 50% EMC SourceOne cuts storage and backup requirements by 60% We’ve already seen a 14,000 user organization achieve payback in just 7 months and 62% TCO savingsAt EMC, we’ve got more than half of our organization already on SourceOne. We’ll save an estimated $14M over three years, including 58% reduction in storage and backup costsOf course your mileage will vary by configuration, but is impressive, no matter how you slice it.

    Infrastructuredemo of CenterStage on Amazon EC2 to try as a playpenintent of delivering developers edition in DocumentumxCP for trial and development not productionIntegration and support for VMware’s vSphere for production developmentServicesProof of concept demo for ATMOSEnvironment and ApplicationsGeneric reference to Cisco’s use case?

    We listenedWe investedHere are the results

    Several EMC customers have found that in order to obtain executive commitment and buy-in, a business case needs to have several critical components. Doculabshas helped several EMC customers successfully build business cases, suggest 4 critical components as part of their Business Case Modeling Framework. First is making sure that you are able to collect good cost data and use a sound set of assumptions that apply to your particular organization and business. Second is an heuristic model that uses this data and is able to quantify returns in a measurable and credible manner. Not too overly optimistic or pessimistic, but realistic!!Third is to also have some organizational benchmark data to depict how you as an organization compare with others on areas of costs, benefits potential, efficiency, risk appetite, etc.Last but certainly not the least is a simple, visually appealing way to represent all this complex information in an easy to understand fashion for executives. A graphical model, a calculator, something that can allow for some on-the-spot what-if analysis to truly demonstrate the severity of the problem, or the significance of the impact of an ECM solution. They had presented some case study examples in a session yesterday and are around in this show for those of you that didn’t get a chance to catch that session.

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    Mark Lewis' keynote, EMC World 2009 - Presentation Transcript

    1. Driving ROI Mark Lewis President, Content Management and Archiving © Copyright 2009 EMC Corporation. All rights reserved.
    2. BOOYAH! “ I’m here to make you money. ” © Copyright 2009 EMC Corporation. All rights reserved. 2
    3. “ I’m here to make you money, save you money, and help you keep your money. ” © Copyright 2009 EMC Corporation. All rights reserved. 3
    4. Return On ROI Information © Copyright 2009 EMC Corporation. All rights reserved. 4
    5. Information Today Lots of It 1.8Zb Mostly Unstructured 95% Mostly Unmanaged 85% Information Managed by Organizations 85% Becoming More Regulated ▲ Consequences of not managing information? SEVERE © Copyright 2009 EMC Corporation. All rights reserved. 5
    6. Policy Information © Copyright 2009 EMC Corporation. All rights reserved. 6
    7. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 7
    8. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 8
    9. APP APP APP APP APP APP Application Information Centric Centric © Copyright 2009 EMC Corporation. All rights reserved. 9
    10. Static Dynamic Placement Movement © Copyright 2009 EMC Corporation. All rights reserved. 10
    11. Sophisticated Unmanaged Management © Copyright 2009 EMC Corporation. All rights reserved. 11
    12. EMC SourceOne eDiscovery Archiving and Compliance Cross-application Archive Infrastructure Tiered Storage © Copyright 2009 EMC Corporation. All rights reserved. 12
    13. Legal Discovery Costs End User 5% Email Quota 11% Primary Storage 49% Backup and Recovery Storage 28% Management 7% © Copyright 2009 EMC Corporation. All rights reserved. 13
    14. On Average, Customers Reduce Primary a Payback will See Storage up to 60%Period of 13 Months The Bottom Line… © Copyright 2009 EMC Corporation. All rights reserved. 14
    15. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 15
    16. ECM Integrated Components Platforms © Copyright 2009 EMC Corporation. All rights reserved. 16
    17. Static Dynamic “Coded” “Composite” Applications Applications © Copyright 2009 EMC Corporation. All rights reserved. 17
    18. Documentum xCP Documentum xCelerated Composition Platform © Copyright 2009 EMC Corporation. All rights reserved. 18
    19. Collaboration Customer Communications Monitoring and Reporting Content Management and Repository Services Process and Rich Model-driven Configurable Role-based Configurable Content Integration Reference Best Configuration User Interface Applications Dashboards Unification Capabilities Application Practices Business Process Management Intelligent Capture Compliance Case Management Documentum xCP © Copyright 2009 EMC Corporation. All rights reserved. 19
    20. Composite Application Examples Financial Public Sector Healthcare Insurance Services Horizontal • Grants • Virtual patient • Claims • Loans operations • Accounts payable management records management • New account automation • Tax processing • Claims processing • Underwriting opening • Contracts • Unemployment • Member enrollment • New account • Dispute resolution management • Case management • Revenue cycle opening • Employee management • Policy management on-boarding • Issue tracking © Copyright 2009 EMC Corporation. All rights reserved. 20
    21. Integration Time Composite Business Operating Cost Applications Solution Cost The Bottom Line… © Copyright 2009 EMC Corporation. All rights reserved. 21
    22. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 22
    23. Silo’d Consolidation Federated (Attempted) © Copyright 2009 EMC Corporation. All rights reserved. 23
    24. MRI Lab Results Your Health Doctors Notes Record Application Patient Centric Centric © Copyright 2009 EMC Corporation. All rights reserved. 24
    25. Bank Accounts Credit Cards Your Financial Investment Account Record Application- Client- centric centric © Copyright 2009 EMC Corporation. All rights reserved. 25
    26. Cross– Federated Virtual Cross Application Master Organization Search Retention Archiving/RM Content Collaboration Management Management Building Virtual Information Management © Copyright 2009 EMC Corporation. All rights reserved. 26
    27. Flight to Orlando $ 531.00 Hotel per Night $289.00 Steak Dinner $39.95 Understanding Your Customer Priceless The Bottom Line… © Copyright 2009 EMC Corporation. All rights reserved. 27
    28. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 28
    29. Office Anywhere © Copyright 2009 EMC Corporation. All rights reserved. 29
    30. Single UI Any UI © Copyright 2009 EMC Corporation. All rights reserved. 30
    31. Team Community Extended Enterprise Collaboration Collaboration Collaboration © Copyright 2009 EMC Corporation. All rights reserved. 31
    32. Workstyle Productivity Diversity The Bottom Line… © Copyright 2009 EMC Corporation. All rights reserved. 32
    33. Access Your Way Information © Copyright 2009 EMC Corporation. All rights reserved. 33
    34. Information Information and Governance Infrastructure Information Information- Information centric Access Applications Information Connectivity © Copyright 2009 EMC Corporation. All rights reserved. 34
    35. Physical Virtual Framework Framework © Copyright 2009 EMC Corporation. All rights reserved. 35
    36. Cloud “Layers” Applications Environments Services ATMOS Amazon S3 Infrastructure VMware vSphereTM © Copyright 2009 EMC Corporation. All rights reserved. 36
    37. Cloud “Layers” Applications • All Content Management and Content Services for REST interface support (future) Salesforce CRM Archiving software is VM-enabled • ATMOS demonstration • Cloud-enabled demo and Secure information Environments management development for cloud applications • Private cloud support for Services production deployment Infrastructure © Copyright 2009 EMC Corporation. All rights reserved. 37
    38. 1. Protect your sensitive information for cloud applications 2. Leverage cloud-based storage 3. Maximize value of cloud from trial to production The Bottom Line… © Copyright 2009 EMC Corporation. All rights reserved. 38
    39. • Products • Support • Architecture • Composition ROI TCE © Copyright 2009 EMC Corporation. All rights reserved. 39
    40. college? retirement career choice savings ROI invest IT sourcing © Copyright 2009 EMC Corporation. All rights reserved. 40
    41. profits results invest loss © Copyright 2009 EMC Corporation. All rights reserved. 41
    42. Failures Bernard Madoff The Big Dig Housing Crisis © Copyright 2009 EMC Corporation. All rights reserved. 42
    43. Investors Pr[TA<1,TB<1] = ᶲ (ᶲ 2 - Disaster 1(F (1)),ᶲ- A 1(F (1)),Y) B Banks Rating Agencies © Copyright 2009 EMC Corporation. All rights reserved. 43
    44. Infrastructure Poor Spend Justification Demonstrative Incomplete is Tricky Hard Returns ROI Models Bad ECM Funding Too Many Other Track Record Gaps in High Priority Cost Data Challenges Projects for ECM Projects Inequitable Cost Allocations to Too Optimistic or Business Lack of the Business Too Pessimistic Cases Lack Measurability with Estimates Creditability © Copyright 2009 EMC Corporation. All rights reserved. 44
    45. Critical Components of a Business Case Organization Analytic/ Industry Interactive Specific Heuristic Benchmark Visualization Data Model Data Source: Doculabs’ Business Case Modeling Framework © Copyright 2009 EMC Corporation. All rights reserved. 45
    46. Information Information and Cloud Compliance Governance Infrastructure Your Putting It AllBusiness Together Information For You Information- Information centric Composition Collaboration Access Applications Information Customer– Connectivity Centricity © Copyright 2009 EMC Corporation. All rights reserved. 46
    47. Delivering ROI © Copyright 2009 EMC Corporation. All rights reserved. 47
    48. 48

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