ANZ Momentum Day 2012: Chris Preston - Big Data & xCP

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ANZ Momentum Day 2012: big data & xCP

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ANZ Momentum Day 2012: Chris Preston - Big Data & xCP

  1. 1. Taking Action on Big Data: Using EMC Documentum xCP Christopher Preston Senior Director Integrated Technology Strategy David Le Strat Director Product Management August 2012EMC CONFIDENTIAL—INTERNAL USE ONLY 1
  2. 2. Business Transformation© Copyright 2012 EMC Corporation. All rights reserved. 2
  3. 3. Business Transformation Create new growth vectors for the business ―Cost Reduction‖ vs. ―Value Innovation‖ Requires: – Focus on business outcomes – Focus on what customers really want© Copyright 2012 EMC Corporation. All rights reserved. 3
  4. 4. Using Process to Manage Silo’d Functions supported Processes supported Functional by processes by functions From Traditional To Processes & Line Management Services ManagementCourtesy of Derek Miers, Principal Analyst, Forrester Research, 2012 © Copyright 2012 EMC Corporation. All rights reserved. 4
  5. 5. Goals Change with Business Maturity DRIVE VALUE INNOVATION IMPROVE CUSTOMER EXPERIENCEVALUE REDUCE COSTS MATURITY Source: Q2 2011 IQPC Business Process Maturity Online Survey© Copyright 2012 EMC Corporation. ONLYEMC CONFIDENTIAL—INTERNAL USEAll rights reserved. 5 5
  6. 6. Key Goals DRIVE VALUE INNOVATION Enable new Complete view of the Anticipate future business models customer from all trends and revenue lines of business opportunities IMPROVE CUSTOMER EXPERIENCE Adapt quickly to Right information in Enable multi-channel evolving customer the right context interactions on any needs device REDUCE Improve Automate Build custom Eliminate COSTS operational business applications integration efficiency processes faster and costs and retire cheaper legacy applicationsEMC CONFIDENTIAL—INTERNAL USE ONLY © CONFIDENTIAL – Internal Audience Only 6
  7. 7. Driving Business Transformation Business Focus on outcomes Business Services Processes Mortgage Co Home Loans Risk management Partner Build Personal Loans Customers relationships Insurance Provider White Label Asset Home Insurance Insurance Service protection Sell products Product Support Independent and services Advisors Business Capabilities Manage portfolio Reporting RegulatorCourtesy of Derek Miers, Principal Analyst, Forrester Research, 2012 © Copyright 2012 EMC Corporation. All rights reserved. 7
  8. 8. Value Creation in the InformationEconomy The Information Fabric must enable… Strategic Business Transformation vs. Operational Efficiency We have entered the era where information drives strategic transformation, not just operational optimization© Copyright 2012 EMC Corporation. All rights reserved. 8
  9. 9. Knowledge work is a different class of problem Opportunity for differentiation Ad hoc customer Distribution interactions depends on Variable costs nature of work and culture Structured collaboration Fixed costs ProductionCourtesy of Derek Miers, Principal Analyst, Forrester Research, 2012 © Copyright 2012 EMC Corporation. All rights reserved. 9
  10. 10. Knowledge workers need to exercise their judgment Process adaptability Run time case management Design time case management Traditional system-centric BPMS/workflow Production Knowledge workers workersCourtesy of Derek Miers, Principal Analyst, Forrester Research, 2012 © Copyright 2012 EMC Corporation. All rights reserved. 10
  11. 11. How is Big Data Different?© Copyright 2012 EMC Corporation. All rights reserved. 11
  12. 12. Big Data – What’s Different? Volume Velocity VarietySource: 2011 IDC Digital Universe Study© Copyright 2012 EMC Corporation. All rights reserved. 12
  13. 13. How Can Big Data Transform Your Business?New Insights Delivered Faster, Better Recommendations Today’s Decision Making Big Data Done Right Less than 10% data available All data from various sources Historical, incomplete, disjointed Real-time, correlated ―Rear-view Mirror‖ reports ―Forward-looking‖ recommendations© Copyright 2012 EMC Corporation. All rights reserved. 13
  14. 14. The Journey To Big Data1 All Data Faster Answers Elastic & Scalable 2 Data Science Collaboration Self-Service 3 Real Time Decisions New Applications Data Monetization Big Data Enabled Apps Agile Process & Tools AnalyticsEngines Analytic Engines Analytic Productivity Platform Cloud Infrastructure Big Data Infrastructure Agile Analytics Predictive Enterprise Technology Focus People & Productivity Focus Application Focus© Copyright 2012 EMC Corporation. All rights reserved. 14
  15. 15. Action from Insight xCP External Sources Loading, streaming, etc Ingest Analyze Act© Copyright 2012 EMC Corporation. All rights reserved. 15
  16. 16. Documentum xCP: Action From Insight Easy To Build Better, Faster Decisions Complete Audit TrailA Tool For Non-Programmers! Deliver The Latest Data Keep IT Audit Happy!Drag & Drop Process Modeling Enable Contextual Decisions Reduce Information Risk © Copyright 2012 EMC Corporation. All rights reserved. 16
  17. 17. The Opportunity© Copyright 2012 EMC Corporation. All rights reserved. 17
  18. 18. Sample Big Data Scenarios LOAN PROCESSING AUTO INSURANCE SMART GRID ANALYTICS IN BANKING IN P&C INSURANCE IN UTILITIES/ENERGY REAL-TIME STATISTICAL PROACTIVE EMERGENCY RESPONSE VIDEO ANALYTICS IN HEALTHCARE IN RETAIL PROCESS CONTROL IN MANUFACTURING© Copyright 2012 EMC Corporation. All rights reserved. 18
  19. 19. Companies are looking to exploit big data analytics forcompetitive advantage Suppliers Suppliers Who are my most valuable Manufacturing customers? Manufacturing Inventory Inventory Physical Physical Assets Assets What are my most Distribution important Services Distribution products? Personal Marketing Services Mass Additional Marketing Profits What are my most successful campaigns? Customers Customers Today’s Big Data Analytics Business Model Business Model© Copyright 2012 EMC Corporation. All rights reserved. 19
  20. 20. Big Data Transforms Retail Banking • Reduce customer attrition – Proactive customer contact • Increase revenue per customer – Recommend products based on purchasing trends • Improved operational efficiency – Staff branches based on ―who‖ banks ―where‖“We leveraged the profitability system toanalyze historical data and create a new set of assumptions for our loan officer.” © Copyright 2012 EMC Corporation. All rights reserved. 20
  21. 21. Loan Processing HIGH AVERAGE TIME TO CLOSE A HOME LOAN Traditional Underwriting STEP 1 STEP 2 STEP 3 STEP 4 Risk Level PRE- UNDERWRITI APPLICATION CLOSING APPROVAL NG Underwriting Risk TODAY 3 to 4 weeks ~30% BIG DATA 2 to 3 weeks ENABLED TIME TO CLOSE IMPROVEMENT Big Data Enabled Underwriting Risk Level LOW TRADITIONAL DATA LEVERAGED BIG DATA LEVERAGED Data Sources Leveraged in Loan Application and Underwriting Process© Copyright 2012 EMC Corporation. All rights reserved. 21
  22. 22. Value Innovation Rules-based and Cross-sell/ Analyze large data sets for knowledge worker Upsell lead generation identification of potential upsells Better Content analytics ensure More accurate approvals, Decisions & knowledge superior service, worker has best Experience information reduced risk© Copyright 2012 EMC Corporation. All rights reserved. 22
  23. 23. How Analytics Informs Process© Copyright 2012 EMC Corporation. All rights reserved. 23
  24. 24. CONTENT POLICIES PEOPLE COLLABORATION PROCESS DATA CS IN CONTEXT CONTENT | PROCESS | ANALYTICS | INTERACTIONS© Copyright 2012 EMC Corporation. All rights reserved. 24
  25. 25. Content and Analytics in Context© Copyright 2012 EMC Corporation. All rights reserved. 25
  26. 26. Case Gives Deeper Understanding Customer Service Loan Officer or Wealth Management Representative Underwriter Agent Better response to Reduced risk; faster Improved offers; more and more accurate Cross-sell/up-sell of competitive rates underwriting additional products and services Shared object model; heuristics and metrics are captured at each step in the process© Copyright 2012 EMC Corporation. All rights reserved. 26
  27. 27. Opportunity: Give your work a GPSGoal-based routing / optimal path routing© Copyright 2012 EMC Corporation. All rights reserved. 27
  28. 28. Optimal Path Routing© Copyright 2012 EMC Corporation. All rights reserved. 28
  29. 29. Demo Auto Insurance Quotes with Big Data© Copyright 2012 EMC Corporation. All rights reserved. 29
  30. 30. ExampleAuto Insurance TYPICAL P&C PROVIDER TODAY BIG DATA ENABLED P&C PROVIDER STEP 1 STEP 2 STEP 3 STEP 4 Application for Telematics Social Graph Credit Check Insurance Integration Check 6 to 12 1 to 8 100 to 20,000 10 to 1,000 data points data points data points data points 100% PERCENT OF LOSSES 0% POPULATION (SORTED BY PREDICTED RISK) 100% Model sourced from Progressive Investment Relation Meeting, June 2010EMC CONFIDENTIAL—INTERNAL USE ONLY 30
  31. 31. xCP and Big Data DemoExample: Car Insurance & Telematics Bind Results to Page xCP Stateless Process Cancel Response Policy UI If Read Greenplum risk >x Doc Sci Send to Driver Customer Report Document Greenplum Sciences Email UAP xPression xCP End PointsEMC CONFIDENTIAL—INTERNAL USE ONLY 31
  32. 32. How Process Informs Analytics© Copyright 2012 EMC Corporation. All rights reserved. 32
  33. 33. Rethink how works gets done Case Management Set-Up Set-up the case Mortgage Optional fragments Application Validation   Connected states Offer Administer MortgageCourtesy of Derek Miers, Principal Analyst, Forrester Research, 2012 © Copyright 2012 EMC Corporation. All rights reserved. 33
  34. 34. Vision Scenario 1 2 3 4 TOTAL SCAN WHAT VALIDATION HOW MANY QUOTE INFO TIME? WAS NEEDED? ADDITIONAL (MAKE, MODEL, AGGREGATE DATA FROM DOCS REQUIRED? MULTIPLE INSTANCES PRICE)? xCP© Copyright 2012 EMC Corporation. All rights reserved. 34
  35. 35. Vision Scenario DETERMINE CONTINUOUS OPTIMAL PATH PROCESS IMPROVEMENT xCP SELECTAPPROPRIATE PROCESS SNIPPET XCP Greenplum GENERATES NEW PROCESS SNIPPET© Copyright 2012 EMC Corporation. All rights reserved. 35
  36. 36. What is your Process Maturity Level? What are the key initiatives for your organization? Are you focused on waste elimination or Value Creation? What would real-time action on insight mean to your Assessing organization? Big Data Are you able to actively improve Process business processes? Transformation DO YOU…© Copyright 2012 EMC Corporation. All rights reserved. 36
  37. 37. For More InformationEMC Community Documentum Blog:• https://community.emc.com/community/edn/documentum? view=blogDavid Le Strat• Email: david.lestrat@emc.com• Twitter: dlestratChris Preston• Blog: www.seekingpracticaltruth.com• Email: christopher.preston@emc.com• Twitter: cpreston64

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