EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement
 

EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement

on

  • 893 views

EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement, Momentum User Group Presentations ...

EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement, Momentum User Group Presentations

https://community.emc.com/docs/DOC-10168/edit?containerType=14&container=2358

Statistics

Views

Total Views
893
Views on SlideShare
893
Embed Views
0

Actions

Likes
0
Downloads
24
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement EMC Bay Area Momentum User Group 2011- SDL & EMC Web Content Management to Global Engagement Presentation Transcript

  • EMC + SDL From Web Content Management to Global Engagement Philip Wong Product Management, EMC Weigert Tierie Regional Sales Director, SDL© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 1
  • Engaging Best of Breed Platforms© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 2
  • Engaging Best of Breed Platforms + • Recognized Market Leader • Recognized Market Leader – In ECM, Storage, Security and Virtualization – In WCM, WEM, GEM and GIM • Global Company • Global Company – 48K+ employees, 400 offices across 80 countries – 2,000+ employees, 56 offices across 34 countries – Target customers is private and public, small, – 600 customers in 5 continents medium to enterprise customers – NA Support/PS Centers – NYC & San Jose, CA – Support centers in 11 countries • Pioneer and Leader of Pervasive • EMC is a global leader in enabling Engagement Management Approach businesses and service providers to transform their operations and deliver • Empowers Global Brands to Information Technology as a service – Turn Prospects Into Lifetime Customers • Vast Global Capabilities – Engage Anywhere, Anytime, via Any Channel, in Any Language, via Any Device. – Information Intelligence Group (content mgmt, archiving, compliance), RSA Security, Greenplum • Vast Global Capabilities Data Computing, Backup and Recovery solutions and – Localization and Language Services, XML, Web storage.. Archiving, eCommerce, Targeting, Profiling & Personalization – and more.© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 3
  • Optimizing Customer Engagement SDL’s Expertise CHANNEL INTERACTION RELEVANCY CONTENT ECM DIGITAL ASSET COLLABORATION PROCESS MANAGEMENT AND SEARCH ORCHESTRATION CAPTURE SECURITY AND COMPLIANCE© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 4
  • Optimizing Customer Engagement EMC CHANNEL INTERACTION RELEVANCY + SDL Two Global CONTENT Enterprise Platforms Come Together ECM DIGITAL ASSET COLLABORATION PROCESS MANAGEMENT AND SEARCH ORCHESTRATION CAPTURE SECURITY AND COMPLIANCE© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 5
  • EMC Partner Strategy with WCM Vendors In conjunction with our legacy WCM solution EMC partners with best-of- breed vendors to deliver and ensure the right WCM solutions to our customers© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 6
  • SDL Empower Global Brands© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 7
  • More Than Content CONTENT  CHANNEL  ENGAGEMENT© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 8
  • © Copyright 2011 SDLMeet Gloria . . . Your Customer© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 9
  • © Copyright 2011 SDLTraditional “Old School” Marketing Mail Radio Television Newspapers Retail OOH POP Billboards WOM© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 10
  • © Copyright 2011 SDLNew Ways to Communicate Computers eMail Mail Radio YouTube Television Newspapers Browser Blogs Retail OOH POP Billboards WOM News Search sites© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 11
  • © Copyright 2011 SDLCommunication Explosion LinkedIN Computers Blackberry eMail Twitter Mail Radio YouTube Television Newspapers Browser Facebook Online Apps Blogs Retail OOH POP Billboards WOM News Search sites POP Kiosks Geo-Location Marketing© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 12
  • © Copyright 2011 SDLAnywhere, Anytime Energy Control LinkedIN Game Consoles Computers Blackberry eMail iPhone Twitter Mail Radio Android YouTube Television Slates, Tablets & Newspapers eReaders Browser Facebook Online Apps Blogs Retail OOH POP Billboards Automobiles WOM News Search sites In-Game POP Kiosks iPads Geo-Location Marketing© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 13
  • SDL KnowsEngagement Requires Connections © Copyright 2011 SDL + Consistency, Control & Flexibility Maximized Conversion Brand Identity, Customer Experience and Engagement New Sale, Cross-Sell, Up-Sell Anywhere, Anytime, via Any-Channel Anywhere, Anytime, via Any-Channel From Brand Control Global Experience Compelling Cross-Channel Drive, Engage & Convince To Brand Leverage Local Relevance Experiences Target Audience Brand Consistency Multi-Site Management Multi-Channel Management Relevant Journey Multi-Brand Management End-To-End Translation Channel Syndication Targeting Automation One-Click Rebranding Central Control, Local Flexibility Cross-Channel Integration Open Data Points Brand Localization Accelerated Global Rollouts Channel Optimization Industrial Strength Predictive Targeting Your Engagement & Operational Objectives Extreme Brand Global Targeting, Integrated Management Web Content Profiling & Multi-Channel Management Personalization Enterprise Readiness & Operational Efficiency© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 14
  • “The Unilever brand is vital to the organization. The timescale for our project was extremely tight and there’s no way that this could have been achieved without the SDL Tridion team”© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 15
  • “The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”Christoph OberliVP eCommerce & InteractiveMandarin Oriental Hotel Group © Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 16
  • “[SDL] BluePrinting™ . . .enables the roll out of the same marketing and branding concepts across all channels, including mobile devices.”Jeroen van den BergProject Manager © Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 17
  • EMC & SDL Integration Phased Approach© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 18
  • Web Publisher Update• No planned end-of-support for Web Publisher• Continue to support our Web Publisher customers© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 19
  • EMC & SDL Integration Phase I • Provides an OOTB, supported integration between DCTM and SDL Tridion • Documentum “web-ready” content flagged for sharing made accessible directly in the SDL Tridion 2011 UI for use online • Link to asset object only reinforcing single source of truth (thumbnails, low res image, select metadata) OOTB business process to • SDL Tridion Content Use information approve provided back to EMC Documentum “web ready” content 20© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 20
  • Integration EMC / SDL Phase 1 • Confirm Web Ready Content • Thumbnails available in SDL • Web usage data in DCTM SDL Tridion 2011 Content AdministratorEMC Documentum Administrator © Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 21
  • Thumbnails available in SDL Content available in SDL UI – thumbnail and metadata Digital assets watermarked Assets are now available for use Full asset available when content is published© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 22
  • Web Ready Asset Usage • SDL sends DCTM information about assets – Asset is published/unpublished to/from a target – Asset is modified/enriched – Asset is deleted – Asset is linked into another asset© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 23
  • EMC & SDL Migration A World of Experience© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 24
  • SDL Migration Planning Considerations • Current vs. Future – What are you business objectives? – Is your current site/content meeting those SDL Tridion requirements? – Will all content be used “as is”? – Planning a site refresh/redesign? – Combining several different sites with different visual vocabulary and taxonomies? • Current Process vs. Desired Process Objectives • Web Applications Web Content Process Apps© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 25
  • SDL Migration Planning • Extensive experience • Execution driven through partners with SDL SDL Tridion expert assistance in planning and execution • Holistic planning approach that enable customers to consider reasons behind migration, scope of effort, necessary stakeholders and more • Content, Process and Applications can be migrated but effort is often minimized due to updated business objectives Objectives Web Content Process • EMC dedicated to work with SDL and Partners Apps to provide customers a seamless transition experience© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 26
  • Discovery Workshop• Half day discovery workshop – Project scoping and approach• Contact your EMC Sales Representative to schedule a workshop© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 27
  • THANK YOU© Copyright 2011 EMC Corporation and SDL, Inc. All rights reserved. 28