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VMworld 2012 - Spotlight Session - EMC Transforms IT - Jeremy Burton
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VMworld 2012 - Spotlight Session - EMC Transforms IT - Jeremy Burton

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Jeremy Burton (CMO & EVP at EMC) delivered this spotlight session at VMworld 2012. The focus is EMC's vision of how technology transformation will improve IT and Business. It highlights the …

Jeremy Burton (CMO & EVP at EMC) delivered this spotlight session at VMworld 2012. The focus is EMC's vision of how technology transformation will improve IT and Business. It highlights the Software-defined Data Center, EMC's updated product portfolio and how Bg Data and Flash are radically changing how IT can improve innovation for the business.

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  • Study BackgrounderWikibon analyzed 12 different arraysStudy was based on a weighted average total of features across different integration areas – data protection, performance, management, network support, security and other. The results were normalized to 100This was integration with vsphere 5ResultsEMC Products Were Ranked Best In All 3 CategoriesAbout half respondents picked EMC as #1 choice for storage – This is 3X the nearest competitor and more than all the rest combined (48% choose EMC, 16% NetApp and the rest was 36%)
  • A great example of integration is VSIVSI allows EMC Storage admins orVmware admins to easily configure Storagethrough vCenter plug-insSimple tasks like Storage provisioning can add a lot of operational complexity without integration. This can be dramatically simplified through self serviceWhat does the product do?Storage provisioning, Mapping, performance monitoring across block and file ) Allows storage admins to grant array access without revealing credentials)VDI Integration (simplify creation of multiple desktops, deploy from single master VM)Policy based data protectionLeverage storage efficiency features in EMC arraysVirtual ProvisioningFAST-VP Tiering PoliciesClone and compress virtual machinesConfigures VFCache for individual VMsTroubleshoot by viewing virtual-to-storage mapping and performanceBest of All It is a Free Product. Unlike competition we don’t charge for it (SnapManager For Virtual Environments for e.g from NetApp is a priced product)
  • Question – Should the third point be Protection instead of availability? Then we can group in all the BRS features, SRM, vmotion (kind of)Key pointsVMware's storage strategy is built on two main concepts:Make sure vSphere can control, and eventually automate, all storage aspects for a VM.Where possible, offload CPU intensive functions related to storage to the storage controllers. They accomplish this through APIs that talk between vSphere and the storage controller like VAAI, VASA, VADP and VAMP.EMC now supports all of these across VMAX, VNX, Isilon and XtremIO platforms, as well as Data Domain and Avamar for the Data Protection functionality. And we allow VMware admins or EMC storage admins to easily configure them through our vCenter plug-ins (VSI). Even though any VMware storage partner can support these, EMC can still differentiate because of our "on-array" software capabilities that deliver better performance (FAST, inline deduplication, etc.), or better protection (SRDF, etc.)  Isilon – Was Big Data, integration with VASA and VAAI enables enterprise use cases.Bi-direcdtional visibility – Managemnent…
  • Question – Should the third point be Protection instead of availability? Then we can group in all the BRS features, SRM, vmotion (kind of)Key pointsVMware's storage strategy is built on two main concepts:Make sure vSphere can control, and eventually automate, all storage aspects for a VM.Where possible, offload CPU intensive functions related to storage to the storage controllers. They accomplish this through APIs that talk between vSphere and the storage controller like VAAI, VASA, VADP and VAMP.EMC now supports all of these across VMAX, VNX, Isilon and XtremIO platforms, as well as Data Domain and Avamar for the Data Protection functionality. And we allow VMware admins or EMC storage admins to easily configure them through our vCenter plug-ins (VSI). Even though any VMware storage partner can support these, EMC can still differentiate because of our "on-array" software capabilities that deliver better performance (FAST, inline deduplication, etc.), or better protection (SRDF, etc.)  Isilon – Was Big Data, integration with VASA and VAAI enables enterprise use cases.Bi-direcdtional visibility – Managemnent…
  • Recovery is even more impressive with Avamar 6.1, as it is 30x faster than the next nearest competitor in this environment.This 30X improvement is the impact of changed block recovery and its advantages over full VM image recovery – and all competitors who do it the old way are 30X slower…..- The 60 minutes v. 2 minutes is for a VM of a specific size (about 100GB ).  The ratio holds up with scale, but the specifics of 2 v. 60 minutes will not. .
  • It gives us confidence that we are headed in the right direction. In the past it took EMC IT very long to process simple requests – provision servers We have gotten that process down to days and significantly reduced the time-to-provision application environments We’ve increased our percentage of IT spend on new applications and functionalities instead of just “keeping the lights on” – the more and more efficient we get, the more we can reinvest in the business and new capabilities The next challenge is making these resources “easy to consume”
  • In Phase 3, you need to standardize and automate your infrastructure, but there are some additional things that make it possible to run IT as a business and they aren’t technology.Technology skills must evolve to enable new roles like cloud architects and admins. These are broad in a wide set of technologies and architectures that make it possible to plan across technology domains (compute, network, storage). There is also a need to do market analysis of public cloud services, design service requirements and market those services internally. These are all skills traditionally thought of as product management and marketing, not project management and marketing.The processes have to change from working in silos like storage, networking and compute that operate and plan independently to horizontal teams that plan capacity, design standards and operate the infrastructure across traditional silos. There also needs to be much tighter alignment with the business to understand the strategic direction.Finally, all of these new skills, roles an processes must result in a service catalog that allows application developers obtain infrastructure for their apps in seconds, through a self-service portal. It’s not about naming your server model and storage array, it’s about selecting a service level that will meet the needs of your application and having all the provisioning done automatically, instantly.
  • FAST Cache and FAST VPIn addition, EMC will also introduce a new VNX Storage Analytics Suite based on the vC Ops technology that will deliver real-time, predictive analysis and facilitate immediate resolution of storage performance issues. This solution, tailored for VNX Series storage, will be supported across both virtual and physical environments
  • Demonstration: http://one.emc.com/clearspace/docs/DOC-53374.This demo shows the new performance benefits of EMC Symmetrix VMAX2 and the ability to quickly establish FAST VP storage tiering policies and associate those policies with storage groups. This includes the ability to incorporate the use of both EFDs and VFCache to boost performance.
  • Data just doesn't take on mass, however. It also takes on value. More and more business models are being based around data, such as Google, Facebook, and Twitter. Vertical and business critical applications like CarePort, NYSE Euronext, and ComScore are also being based around data. There is incredible value in the scale of these applications.
  • EMC’s portfolio for Big Data delivers new ways to store, analyze and take action on Big Data – at petabyte scale – including publicly available data, so you can achieve new agility, efficiency and business breakthroughs. You learn to model your data to make better decisions faster, with less risk. First you build a scale-out storage infrastructure that grows with your data – using Isilon data storage that is enterprise-class and can scale out to PBs. Then you deploy a database and file system built to extract value from your structured and unstructured data – using the Greenplum Database and Hadoop Distributed File System (HDFS).Next you add a unified analytics platform that helps you collaborate – using the Greenplum Unified Analytics Platform (UAP).Finally, you may need to build a new set of custom Big Data analytic applications – using Pivotal Labs, the gold-standard for agile software development.
  • This is exactly what EMC VFCache does. VFCache puts Flash in the server as a cache to dramatically improve application performance.It is a combination of hardware and software that leverages PCIe Flash technology and intelligent caching software to accelerate read operations by reducing latency and increasing throughput. VFCache works in conjunction with the back-end storage array to provide two significant benefits. First, as an extension of the EMC FAST architecture, it facilitates an intelligent end-to-end data tiering strategy from the storage to the server.Second, it provides this performance and intelligence with protection.
  • Demonstration: http://one.emc.com/clearspace/docs/DOC-53379.This demo shows a use case for big data focused on website user access devices (iPad vs. iPhone) for an anonymous EMC customer. This demo shows the ability to ingest data into a Greenplum/Hadoop cluster leveraging Isilon and use EMC Greenplum Chorus to develop and kick-off a query of comparison of website user access statistics as well as the fault tolerance of EMC Isilon to protect against node failure.
  • Automatic Load Balancing across bricksFlash-Specific Data Protection
  • Automatic Load Balancing across bricksFlash-Specific Data Protection
  • Automatic Load Balancing across bricksFlash-Specific Data Protection
  • Real-Time, Inline DeduplicationSpace-Efficient SnapshotsVolume ClonesThin Provisioning
  • Left Graph: 100% WRITE PERFORMANCE AT 97% FULLRight Graph: CONSISTENT PERFORMANCE OVER TIME FOR BOTH SOURCE VOLUMES AND SNAPSHOTS
  • Left Graph: 100% WRITE PERFORMANCE AT 97% FULLRight Graph: CONSISTENT PERFORMANCE OVER TIME FOR BOTH SOURCE VOLUMES AND SNAPSHOTS
  • Left Graph: 100% WRITE PERFORMANCE AT 97% FULLRight Graph: CONSISTENT PERFORMANCE OVER TIME FOR BOTH SOURCE VOLUMES AND SNAPSHOTS
  • Left Graph: 100% WRITE PERFORMANCE AT 97% FULLRight Graph: CONSISTENT PERFORMANCE OVER TIME FOR BOTH SOURCE VOLUMES AND SNAPSHOTS
  • What you can expect EMC to do: Deliver distinctive products. Invest over 11% on organic R&D, building a very talented cadre of engineers. Use $2 billion a year to bring innovative, littler companies into the EMC family. Uphold the best quality and service in the industry, bar none. Continue to focus on the customer and customersuccess.

Transcript

  • 1. TRANSFORM IT + BUSINESS+ YOURSELF Jeremy Burton Executive Vice President Product Operations & Marketing© Copyright 2012 EMC Corporation. All rights reserved. 1
  • 2. Cloud Technologies© Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. Data Center EvolutionThe March Towards Hardware Standardization 1995 2000 2010 ?ServerStorageNetwork© Copyright 2012 EMC Corporation. All rights reserved. 3
  • 4. The Software-Defined Data CenterCommodity Hardware Components, Software Intelligence VM VM VM VM VM VM Server Storage Network Server vMotion FAST vMotionStorage Fully Automated Storage Tiering (FAST)Network© Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. Or, Put Another Way… The Web-Scale Data Center Without Hiring 1000 PhD’s.© Copyright 2012 EMC Corporation. All rights reserved. 5
  • 6. CLOUDTRANSFORMS IT© Copyright 2012 EMC Corporation. All rights reserved. 6
  • 7. Phases Of IT Maturity Dedicated, Vertical Stacks Rigid, Reactive Operations© Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. Phases Of IT Maturity1 Reactive Respond To Business 2 Proactive Increase IT Agility 3 Innovative Differentiate The Business© Copyright 2012 EMC Corporation. All rights reserved. 8
  • 9. Steps Of IT Transformation Cloud Infrastructure Build A Software-Defined Data Center1 Reactive Respond To Business 2 Proactive Increase IT Agility 3 Innovative Differentiate The Business© Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. Virtualization Is The Catalyst Cloud Infrastructure vFabric vCenter vSphere Dynamic Pools Of Compute, Storage & Network Resources© Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. EMC Is The Most Integrated With VMwareEMC Ranked #1 In All Three Categories Of Storage 100 80 60 VNX VNX VNX VMAX VMAX 40 20 General Storage Unified Block Only Source: Wikibon Analysis & Survey 2012 Other Vendors© Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. VMware Integration Is Essential“Which Is Your Storage Vendor Of Cloud Infrastructure Choice In Virtualized Server vCenter Environments?” vFabric 39% vSphere 15% 75+ Points Of Integration 13% Fully Automated Storage Tiering (FAST) 12% 12% 2% VMAX VNX Dynamic Pools Of Compute & Storage Source: Goldman Sachs IT Spending Survey, July 2012.© Copyright 2012 EMC Corporation. All rights reserved. 12
  • 13. EMC Virtual Storage Integrator (VSI) 90% Fewer Clicks 10x Higher Productivity Deploy VMs In Minutes© Copyright 2012 EMC Corporation. All rights reserved. 13
  • 14. VMware Integration Efficiency. Performance. Protection. Management. 1,000,000 VASA, VAAI. IOPS ON A SUPPORT FOR SINGLE RANDOM I/O ESX HOST. WORKLOADS.© Copyright 2012 EMC Corporation. All rights reserved. 14
  • 15. VMware Integration Efficiency. Performance. Protection. Management. ARRAY MOST INTEGRATED 1ST WITH VMWARE. VADP SUPPORT. BACKUP VIRTUAL STORAGE APPLIANCE. ANALYTICS VIA CHANGED VCENTER OPS. BLOCK RECOVERY. PROXY SERVER LOAD BALANCING.© Copyright 2012 EMC Corporation. All rights reserved. 15
  • 16. Avamar 6.1 VM Recovery Number Of Minutes To Recover A Virtual Machine 30X FASTER 60m 2mSource: EMC Internal Testing © Copyright 2012 EMC Corporation. All rights reserved. 16
  • 17. VMware Selects EMC Avamar For vSphere Data Protection© Copyright 2012 EMC Corporation. All rights reserved. 17
  • 18. VMware vSphere Data ProtectionPowered by EMC Avamar Embedded Built In To vSphere 5.1 Efficient Dedupe With Changed Block Recovery Flexible Agentless And Self Service EMC Avamar© Copyright 2012 EMC Corporation. All rights reserved. 18
  • 19. DEMONSTRATION VMware vSphere Data Protection Mike Zolla, Sr. Dir. Corporate Systems Engineering© Copyright 2012 EMC Corporation. All rights reserved. 19
  • 20. Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed ProvenSimpler, Faster, Lower TCO ConvergedInfrastructure Components Infrastructure Infrastructure© Copyright 2012 EMC Corporation. All rights reserved. 20
  • 21. EMC Global IT – Virtualizing SAPSINGLE GLOBALINSTANCE CRM 70+ 8.8BillionE-BUSINESS s ROWS OF DATA SCOPESUITE APPLICATION TIERS 12TB 57M s 10g R2 ORACLE DATABASE TRANSACTIONS DATABASE PER DAY© Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. EMC IT Transformation – Results IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE Infrastructure Focus Application Focus Business Focus 90 Percentage of IT Days 80 Spend On New Days 60 42% Capabilities Vs. Days Lights-On 40 Days 40% 30 Days 25% 7 Days 23% Approximate ~1 Time-To-Provision 20% 21% Day 20% App. Environments 2004-08 2009-10 2012+© Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. Steps Of IT Transformation Platinum Gold Cloud Operating Model Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center1 Reactive Respond To Business 2 Proactive Increase IT Agility 3 Innovative Differentiate The Business© Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. Running IT-As-A-ServiceNew Roles And Skills New Processes IT Service CatalogCloud Architects, Cloud Admins Tighter Business Alignment Horizontal Service Definitions Product Management & Horizontal Planning & Design Self-Service Portals Marketing © Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. Traditional Management Tools Network Security Storage Server NEED A NEW MANAGEMENT APPROACH© Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. vCenter Operations Manager© Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. Transforming Storage Intelligence© Copyright 2012 EMC Corporation. All rights reserved. 27
  • 28. VNX Storage Analytics SuiteProactive, Real-time Performance And Utilization Pinpoint. Pool Utilization Is Too High. Diagnose. Act. Need More Flash For Performance! Enable FAST Cache© Copyright 2012 EMC Corporation. All rights reserved. 28
  • 29. DEMONSTRATION vCenter Operations Manager Integration Matt Cowger, Senior vSpecialist© Copyright 2012 EMC Corporation. All rights reserved. 29
  • 30. Steps Of IT Transformation Cloud Applications Build Mobile & Predictive Analytic Apps Platinum Gold Cloud Operating Model Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center1 Reactive Respond To Business 2 Proactive Increase IT Agility 3 Innovative Differentiate The Business© Copyright 2012 EMC Corporation. All rights reserved. 30
  • 31. Traditional Apps Focused On EfficiencyAutomating Existing Processes With Packaged Applications© Copyright 2012 EMC Corporation. All rights reserved. 31
  • 32. New Apps Differentiate The BusinessFocus On Mobile Users … And Leverage The “Big Data”© Copyright 2012 EMC Corporation. All rights reserved. 32
  • 33. The Value Of Data Is GrowingNew Business Models Are Based On Data! 1,000,000,000 250,000,000 290,000,000 Queries / Day New Photos / Day Updates / Day 4,000,000 2,800,000,000 31,000,000,000 Claims / Day Trades / Day Interactions / Day© Copyright 2012 EMC Corporation. All rights reserved. 33
  • 34. Big Data And EMC 4 Agile Analytic Applications Social Data Science 3 2 MPP Analytics Platform Scale-Out Data Storage 1© Copyright 2012 EMC Corporation. All rights reserved. 34
  • 35. Steps Of IT Transformation Cloud Applications Build Mobile & Predictive Analytic Apps Platinum Gold Cloud Operating Model Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center1 Reactive Respond To Business 2 Proactive Increase IT Agility 3 Innovative Differentiate The Business© Copyright 2012 EMC Corporation. All rights reserved. 35
  • 36. Finally, A Word On The Future Of Storage© Copyright 2012 EMC Corporation. All rights reserved. 36
  • 37. Finally, The Future Of Storage 5000X Better Performance PCIe FLASH Capacity Cost 300X Better Performance FLASH SSD 75X 50X Higher Cost Higher Cost 15K RPM HIGH CAPACITY HDD HDD Transaction Performance© Copyright 2012 EMC Corporation. All rights reserved. 37
  • 38. If Flash Is The Future, Why Not Store Everything On Flash?© Copyright 2012 EMC Corporation. All rights reserved. 38
  • 39. In 2011 The Digital Universe Grew IN 2011 THE WORLD GENERATED 1.8 ZETTABYTES OF NEW INFORMATIONSource : IDC Digital Universe Study, 2011 © Copyright 2012 EMC Corporation. All rights reserved. 39
  • 40. Worldwide Fab Production Capacity Estimated At 21 Exabytes (0.021 Zettabytes) For 2012 19 EXABYTES 2 EXABYTES Consumer Flash Solid State DrivesSource : www.storagesearch.com/seagate-flash-view-jan2011.pdf © Copyright 2012 EMC Corporation. All rights reserved. 40
  • 41. COST OF A 3.75 EXABYTE FAB IS $10 BILLIONSource : www.storagesearch.com/seagate-flash-view-jan2011.pdf © Copyright 2012 EMC Corporation. All rights reserved. 41
  • 42. COST OF ALL FLASH STORAGE$5 TRILLION© Copyright 2012 EMC Corporation. All rights reserved. 42
  • 43. THE BOTTOM LINE ONE SIZE DOES NOT FIT ALL© Copyright 2012 EMC Corporation. All rights reserved. 43
  • 44. New Deployment Models ALL FLASH ARRAY PCIe FLASH Capacity Cost HYBRID ARRAY FLASH CARD FLASH APPLIANCE FLASH SSD Storage Server Network Network 15K RPM HIGH CAPACITY HDD HDD Transaction Performance© Copyright 2012 EMC Corporation. All rights reserved. 44
  • 45. New Deployment Models ALL FLASH ARRAY “Thunder” VFCache Capacity Cost HYBRID ARRAY FLASH CARD Project X FLASH APPLIANCE Storage Server Network Network VNX Isilon VMAX Transaction Performance© Copyright 2012 EMC Corporation. All rights reserved. 45
  • 46. EMC VFCache Performance Dramatic Improvements In Latency & Throughput Intelligence Extends EMC FAST Architecture Into The Server Protection Backed By Intelligent, Resilient, Highly Available Storage© Copyright 2012 EMC Corporation. All rights reserved. 46
  • 47. VFCache 1.5 Enhanced Efficiency – Cache Deduplication – Orchestrated VMware vMotion Increased Performance – Multiple Cards Per Server – Higher Capacity Cards Use Case Expansion – Active/Passive Cluster Support – Cisco UCS Blade Server Support© Copyright 2012 EMC Corporation. All rights reserved. 47
  • 48. DEMONSTRATION VFCache Barry Ader, Sr. Director Product Management© Copyright 2012 EMC Corporation. All rights reserved. 48
  • 49. PROJECT X RETHINKING CORE DESIGN CRITERIA© Copyright 2012 EMC Corporation. All rights reserved. 49
  • 50. PROJECT X RETHINKING CORE DESIGN CRITERIA© Copyright 2012 EMC Corporation. All rights reserved. 50
  • 51. PROJECT X SCALE OUT ARCHITECTURELINEAR SCALING FROM THOUSANDS TO MILLIONS OF IOPS© Copyright 2012 EMC Corporation. All rights reserved. 51
  • 52. PROJECT X PERFORMANCE ENHANCING DEDUPE INLINE & GLOBAL. LOWER COST, IMPROVED RELIABILITY.© Copyright 2012 EMC Corporation. All rights reserved. 52
  • 53. PROJECT X PERFORMANCE CONSISTENCY 100% WRITE PERFORMANCE AT 97% FULL 11 HOUR SNAP & SOURCE PERFORMANCE© Copyright 2012 EMC Corporation. All rights reserved. 53
  • 54. PROJECT X FLASH OPTIMIZED DATA PROTECTION --- THE END OF RAID --- 1.6X BETTER PERFORMANCE THAN RAID 1 8% ULTRA LOW CAPACITY OVERHEAD 2.5X SUPERIOR FLASH ENDURANCE© Copyright 2012 EMC Corporation. All rights reserved. 54
  • 55. PROJECT X CONFIGURE IN MINUTES STEP TWO STEP ONE STEP THREE CREATE CREATE MAP INITIATOR VOLUMES VOLUMES GROUPS ZERO PLANNING, ZERO TUNING© Copyright 2012 EMC Corporation. All rights reserved. 55
  • 56. PROJECT X OH… AND ITS AN EMC ARRAY HA – NO SINGLE POINT OF FAILURE FULL VAAI INTEGRATION THIN PROVISIONING SPACE EFFICIENT SNAPSHOTS VOLUME CLONES© Copyright 2012 EMC Corporation. All rights reserved. 56
  • 57. What You Can Expect From EMC Best Of Breed Product Family Organic And Acquired Innovation Tight Knit Partner Ecosystem Reputation For Quality And Service And, Most Importantly, A Focus On You!© Copyright 2012 EMC Corporation. All rights reserved. 57