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IT as a Service
    and Choice
    Computing

     1          Cloud Meets Big Data
         17-18 November 2011. Grand Hyatt - Mumbai
What is IT as a Service




Running IT                Consuming IT
                          as a Service
                              2          Cloud Meets Big Data
                                  17-18 November 2011. Grand Hyatt - Mumbai
ITES Organisation in India
  Dealing with complexity…



  • Multiple Sites – Across the Globe

  • Non Virtualized Heterogeneous Infrastructure
               – HP, IBM, EMC, Cisco


  • Different “Accidental” infra islands
               – To support different projects over time
               – Server-Storage Islands
               – Windows, Linux, Unix


                                                           3          Cloud Meets Big Data
Copyright © 2011 VCE Company LLC, All rights reserved.
                                                               17-18 November 2011. Grand Hyatt - Mumbai
Objective
  Make this infrastructure more agile for
   Business (GTM)
    Faster provisioning
    More predictability in services

  Market this agility to win more business
  Reduce Costs
   • Control Capex and Opex for the Infrastructure

  Support more users and applications in the
   given space / power and cooling for the “Green
   Data Center”


                                                     4          Cloud Meets Big Data
                                                         17-18 November 2011. Grand Hyatt - Mumbai
First Step - Standardization
Leverage pre-configured platforms for rapid deployments

• Lower costs, deliver         Solution Packages
  higher productivity
• Simplify capacity planning    Rich APIs
  and maintenance
• Increase responsiveness       Resource
                               Management

• Pervasive automation and
  workload mobility
                                Security

• Reduced Isolation and                     Virtualization
                                                Compute
  resolution time                                Network
                                                 Storage


                                                     5          Cloud Meets Big Data
                                                         17-18 November 2011. Grand Hyatt - Mumbai
VCE Model – the Best of the Best

 • Undisputed leader in                         • Undisputed leader in
   networking                                     storage
 • Leading innovator in                         • Leading innovator in information
   blade technology                               management & security


                                 Converged
                               Infrastructure




 • Undisputed leader in                         • Undisputed leader in
   platforms                                      virtualization
 • Leading innovator in core                    • Leading innovator in cloud
   architecture                                   application enablement


                                                                  6          Cloud Meets Big Data
                                                                      17-18 November 2011. Grand Hyatt - Mumbai
Converged Infrastructure Defined



                                                         SYSTEM MGMT
                                                                           Pre-Engineered, Validated,
                                                                            physical and logical
                                                                            integration
                                                         VIRTUALIZATION
                                                                           Works along with your
                                                                            Existing Investments in
                                                                            Data Center equipment
                                                           STORAGE
                                                                           Single Support across
                                                                            elements
                                                           NETWORK
                                                                               No need to open support
                                                                                calls with different
                                                                                vendors
                                                           COMPUTE




                                                                                          7          Cloud Meets Big Data
Copyright © 2011 VCE Company LLC, All rights reserved.                                                                            7
                                                                                              17-18 November 2011. Grand Hyatt - Mumbai
VCE SIMPLIFIES DEPLOYMENT

90-120 Days From Order to “In Production”~30 Days Order to “In Production”
Traditional Data Center Experience       VCE Data Center Experience




                                                            Rack        Program
   Receive
 Components                               Staging            &             &
                                                            Cable       Provision


                          Customer Owned Activities

                                                            Interoperability,
       Roadmap Planning
                                                          Validation & Testing

                                                                                    … and Post-Production
       Patching & Change                                  Hardware & Software
          Management                                           Upgrades             Operational Simplicity!


                                                                                              8          Cloud Meets Big Data
 Copyright © 2011 VCE Company LLC, All rights reserved.
                                                                                                  17-18 November 2011. Grand Hyatt - Mumbai
Standardized Infrastructure
                   Messaging             ERP             Virtual Desktop
 On Standard
Infrastructure




                         Collaboration                    Application
                                                         Development
More predictable
design envelope




                                               9          Cloud Meets Big Data
                                                   17-18 November 2011. Grand Hyatt - Mumbai
Customer Acknowledges the Difference
Delivering IT As a Service

   “We decided to go for Vblock, as it enabled
    integration between the best of the breed
    technologies in the industry, namely,
    VMware (Virtualization), Cisco (Compute
    and Networks), EMC (Storage &
    Replication)”.




                                   10      Cloud Meets Big Data
                                                                        1
                                    17-18 November 2011. Grand Hyatt - Mumbai
Service Catalog
                      • Resources classified and grouped according to your
  Standard Catalog
                        particular environment
 Profile Components       – Compute blades
                          – Storage RAID groups and thin pools
  Service Offering
                          – Network VLANs, quality of service, PIN Group
      LAN/SAN
                      • Resource capacity can be managed by grade of service
       Storage
                      • Service Catalog allows resources to be provisioned based
   Operating system     on business requirements
      Compute




                                                              11      Cloud Meets Big Data
                                                               17-18 November 2011. Grand Hyatt - Mumbai
Unified Infrastructure Manager (UIM)
Simplified management
• Manages across multiple
 Vblock platforms

• Eliminates need for multiple
 server, network and storage
 configuration tools


 5 times faster than traditional element managers



                                                    12      Cloud Meets Big Data
                                                     17-18 November 2011. Grand Hyatt - Mumbai
How many Organisations use Service
 Catalogue Automation

Yes (A) – We have standard catalogs
     where end user gets the service without IT
     intervention (for e.g. thru intranet portals)

No (B) – We have to co-ordinate between
     server, network, storage, security teams to
     provision services


                                     13      Cloud Meets Big Data
                                      17-18 November 2011. Grand Hyatt - Mumbai
EMC: Delivering IT-as-a-Service
Define service catalog, publish to self-service IT portal
                     Availability   Security   Performance    Cost

  SLA Driven
 Management
                      99.99%         High        0.2ms        $XXX




                                                                                              Self Service IT Portal
   Application
      Service
      Catalog
                                                                           Service
                                                                           Catalog
                      Platinum
                                      Gold
  Infrastructure                                  Silver
                                                             Bronze
         Service
        Catalog


                                                                      14      Cloud Meets Big Data
                                                                       17-18 November 2011. Grand Hyatt - Mumbai
VBLOCK SOLUTION FOR SAP
 Predictable Performance and Scalability with Reduced Cost

      + 50% performance improvement

      - 19% in overall hardware and software costs

      - 32% implementation costs

      - 25% continuously optimizing project costs

      - 36% lower upgrade costs




                                                             15      Cloud Meets Big Data
                                                              17-18 November 2011. Grand Hyatt - Mumbai
Customer Results
  “1st Year of Deployment – Opex on Infra Down by
                       50%”

 “Server and Storage utilization up from 15% to 70%”


           “Apps on Zero Footprint VMs”


      “Server Provisioning – Weeks -> Hours”


  “Flexible infra used as a competitive advantage”

                                          16      Cloud Meets Big Data
                                           17-18 November 2011. Grand Hyatt - Mumbai
Foundation for Active – Active Sites




            EMC VPLEX Ecosystem
  VPLEX                                     VPLEX


             Move Workloads non-
             disruptively between
             sites – IT as a Service




                                       17      Cloud Meets Big Data
                                        17-18 November 2011. Grand Hyatt - Mumbai
Another Phenomenon
Sweeping the Industry –
Choice Computing



                  18      Cloud Meets Big Data
                   17-18 November 2011. Grand Hyatt - Mumbai
Client Side Virtualization has emerged as
an attractive option
                                          Driving Forces Behind VDI Adoption
Client Virtualization includes:


  1 Desktop Virtualization

  2 Application Virtualization

  3 Virtual User Session

  4 User Virtualization




Source: Forrester Research,
                                          Results Based on 2,000 IT Decision Makers in North America and Europe
Predictions 2010: Client Virtualization                                                            19         Cloud Meets Big Data
                                                                                                      17-18 November 2011. Grand Hyatt - Mumbai
What do you see as the biggest challenge in
 deploying Virtual Desktop Interface (VDI)
A) Lack of knowledge for integrating infra required
 for VDIs
B) Concerns on Return on Investment for VDIs
C) Several Months of POC required for testing
D) Tough to Manage Multiple vendors




                                        20      Cloud Meets Big Data
                                         17-18 November 2011. Grand Hyatt - Mumbai
Vblocks for VMware View
  10,000 VDIs on a Vblock



 •
 1      Fastest ROI

•
2       30 days from Order to Production!

3
  • Enterprise Class Performance
    & Availability


    8 mins to boot 1000 VDIs and
    lower TCO by upto 50% with
    Vblocks


                                                         21      Cloud Meets Big Data
Copyright © 2011 VCE Company LLC, All rights reserved.
                                                          17-18 November 2011. Grand Hyatt - Mumbai
A Closer Look: Unified Storage

        High   High
       Speed   Cost      Flash

                                               API


       1
FAST                      SAS




       Lower   Lower
       Speed    Cost     SATA

                + Deduplication/compression

                                              Storage



                                                                    valueCloud Meets Big Data
  Highest density, performance, availability and automation at best 22
                                                                      17-18 November 2011. Grand Hyatt - Mumbai
Where To Start?
Take the right road to make a difference

                                   Business-Specific Apps
                                 SAP / Oracle / SQL
                       Common Apps | Big User Impact
                                   Exchange / Messaging
                                             Collaboration
                                           Virtual Desktops
                                    Infrastructure Services
                                              AD / Firewall
                                             23      Cloud Meets Big Data
                                              17-18 November 2011. Grand Hyatt - Mumbai
EMC Helps in transformation….

                                 SYSTEM MGMT



                                VIRTUALIZATION



                                   STORAGE



                                  NETWORK



                                  COMPUTE



Running IT                  Consuming IT!
                            vblocks
                                  24       Cloud Meets Big Data
                                    17-18 November 2011. Grand Hyatt - Mumbai

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Track 3, session 2, converged infrastructure

  • 1. IT as a Service and Choice Computing 1 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 2. What is IT as a Service Running IT Consuming IT as a Service 2 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 3. ITES Organisation in India Dealing with complexity… • Multiple Sites – Across the Globe • Non Virtualized Heterogeneous Infrastructure – HP, IBM, EMC, Cisco • Different “Accidental” infra islands – To support different projects over time – Server-Storage Islands – Windows, Linux, Unix 3 Cloud Meets Big Data Copyright © 2011 VCE Company LLC, All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai
  • 4. Objective  Make this infrastructure more agile for Business (GTM)  Faster provisioning  More predictability in services  Market this agility to win more business  Reduce Costs • Control Capex and Opex for the Infrastructure  Support more users and applications in the given space / power and cooling for the “Green Data Center” 4 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 5. First Step - Standardization Leverage pre-configured platforms for rapid deployments • Lower costs, deliver Solution Packages higher productivity • Simplify capacity planning Rich APIs and maintenance • Increase responsiveness Resource Management • Pervasive automation and workload mobility Security • Reduced Isolation and Virtualization Compute resolution time Network Storage 5 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 6. VCE Model – the Best of the Best • Undisputed leader in • Undisputed leader in networking storage • Leading innovator in • Leading innovator in information blade technology management & security Converged Infrastructure • Undisputed leader in • Undisputed leader in platforms virtualization • Leading innovator in core • Leading innovator in cloud architecture application enablement 6 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 7. Converged Infrastructure Defined SYSTEM MGMT  Pre-Engineered, Validated, physical and logical integration VIRTUALIZATION  Works along with your Existing Investments in Data Center equipment STORAGE  Single Support across elements NETWORK  No need to open support calls with different vendors COMPUTE 7 Cloud Meets Big Data Copyright © 2011 VCE Company LLC, All rights reserved. 7 17-18 November 2011. Grand Hyatt - Mumbai
  • 8. VCE SIMPLIFIES DEPLOYMENT 90-120 Days From Order to “In Production”~30 Days Order to “In Production” Traditional Data Center Experience VCE Data Center Experience Rack Program Receive Components Staging & & Cable Provision Customer Owned Activities Interoperability, Roadmap Planning Validation & Testing … and Post-Production Patching & Change Hardware & Software Management Upgrades Operational Simplicity! 8 Cloud Meets Big Data Copyright © 2011 VCE Company LLC, All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai
  • 9. Standardized Infrastructure Messaging ERP Virtual Desktop On Standard Infrastructure Collaboration Application Development More predictable design envelope 9 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 10. Customer Acknowledges the Difference Delivering IT As a Service “We decided to go for Vblock, as it enabled integration between the best of the breed technologies in the industry, namely, VMware (Virtualization), Cisco (Compute and Networks), EMC (Storage & Replication)”. 10 Cloud Meets Big Data 1 17-18 November 2011. Grand Hyatt - Mumbai
  • 11. Service Catalog • Resources classified and grouped according to your Standard Catalog particular environment Profile Components – Compute blades – Storage RAID groups and thin pools Service Offering – Network VLANs, quality of service, PIN Group LAN/SAN • Resource capacity can be managed by grade of service Storage • Service Catalog allows resources to be provisioned based Operating system on business requirements Compute 11 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 12. Unified Infrastructure Manager (UIM) Simplified management • Manages across multiple Vblock platforms • Eliminates need for multiple server, network and storage configuration tools 5 times faster than traditional element managers 12 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 13. How many Organisations use Service Catalogue Automation Yes (A) – We have standard catalogs where end user gets the service without IT intervention (for e.g. thru intranet portals) No (B) – We have to co-ordinate between server, network, storage, security teams to provision services 13 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 14. EMC: Delivering IT-as-a-Service Define service catalog, publish to self-service IT portal Availability Security Performance Cost SLA Driven Management 99.99% High 0.2ms $XXX Self Service IT Portal Application Service Catalog Service Catalog Platinum Gold Infrastructure Silver Bronze Service Catalog 14 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 15. VBLOCK SOLUTION FOR SAP Predictable Performance and Scalability with Reduced Cost  + 50% performance improvement  - 19% in overall hardware and software costs  - 32% implementation costs  - 25% continuously optimizing project costs  - 36% lower upgrade costs 15 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 16. Customer Results “1st Year of Deployment – Opex on Infra Down by 50%” “Server and Storage utilization up from 15% to 70%” “Apps on Zero Footprint VMs” “Server Provisioning – Weeks -> Hours” “Flexible infra used as a competitive advantage” 16 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 17. Foundation for Active – Active Sites EMC VPLEX Ecosystem VPLEX VPLEX Move Workloads non- disruptively between sites – IT as a Service 17 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 18. Another Phenomenon Sweeping the Industry – Choice Computing 18 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 19. Client Side Virtualization has emerged as an attractive option Driving Forces Behind VDI Adoption Client Virtualization includes: 1 Desktop Virtualization 2 Application Virtualization 3 Virtual User Session 4 User Virtualization Source: Forrester Research, Results Based on 2,000 IT Decision Makers in North America and Europe Predictions 2010: Client Virtualization 19 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 20. What do you see as the biggest challenge in deploying Virtual Desktop Interface (VDI) A) Lack of knowledge for integrating infra required for VDIs B) Concerns on Return on Investment for VDIs C) Several Months of POC required for testing D) Tough to Manage Multiple vendors 20 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 21. Vblocks for VMware View 10,000 VDIs on a Vblock • 1 Fastest ROI • 2 30 days from Order to Production! 3 • Enterprise Class Performance & Availability 8 mins to boot 1000 VDIs and lower TCO by upto 50% with Vblocks 21 Cloud Meets Big Data Copyright © 2011 VCE Company LLC, All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai
  • 22. A Closer Look: Unified Storage High High Speed Cost Flash API 1 FAST SAS Lower Lower Speed Cost SATA + Deduplication/compression Storage valueCloud Meets Big Data Highest density, performance, availability and automation at best 22 17-18 November 2011. Grand Hyatt - Mumbai
  • 23. Where To Start? Take the right road to make a difference Business-Specific Apps SAP / Oracle / SQL Common Apps | Big User Impact Exchange / Messaging Collaboration Virtual Desktops Infrastructure Services AD / Firewall 23 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai
  • 24. EMC Helps in transformation…. SYSTEM MGMT VIRTUALIZATION STORAGE NETWORK COMPUTE Running IT Consuming IT! vblocks 24 Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai

Editor's Notes

  1. VCE was formed by Cisco and EMC with investments from VMware and Intel. These industry leaders recognize the need to deliver not only a new kind of infrastructure platform but also the new business model to support it.
  2. VblockTM Integrated Platforms combine best-of-breed networking, computing, storage, security, virtualization, and management technologies in the industry's first integrated infrastructure offering. And VCE offers end-to-end accountability across domains. When you purchase a Vblock platform, you receive an integrated unit with cross domain management capability and a single point of contact for warranty, upgrades, and technical support. Think about that for a minute. End-to-end-accountability.
  3. When you consider your options, we think you will agree that VCE simplifies deployment.Traditional Reference Architectures require that you build out your own infrastructure, conduct lengthy integration testing, and manage patches and upgrades from multiple vendors. With VCE, IT no longer has to spend time integrating and testing products from multiple vendors in order to stand up new capability. Vblock Platforms are designed, tested, and validated as units of infrastructure. Vblock platforms are complemented by on-site installation, configuration, and performance tuning services to ensure successful and rapid deployment. VCE works with parent companies to integrate the product roadmaps so that you get interoperability and balanced performance.VCE implements a unique approach to release and configuration management. We make available on formal release schedules validated and fully regressed software releases and firmware upgrades that cover the entire platform.
  4. IT no longer has to manage complex application silos. Vblock platforms can serve as a standardized infrastructure for a vast array of business critical applications, delivering enterprise level functionality to address the needs of a host of business critical applications. No more silos.
  5. Here’s what our customers are saying about the ability to manage their new infrastructure.
  6. In this phase, you define a services catalog with applications suited for your business and publish to a self-service portal where your internal users, customers, and suppliers can select from their tailored list. Similarly, you offer infrastructure services for compute, storage, and network resources managed using the Bronze, Silver, Gold, Platinum model to determine quality-of-service.<CLICK>Put them together for a self-service portal.
  7. S A P is a demanding application. With multiple tiers and requirements for high availability and performance, we knew customers would need to be sure before they migrated SAP to a virtual environment. We had a third party evaluate SAP on a Vblock platform. These are the results. We’ve looked at other scenarios as well and have found that we can lower the number of servers, increase the number of workloads, and lower overall equipment costs by moving applications to a Vblock platform.
  8. With Vblock Infrastructure Platforms, you get Faster time to valueMore predictable performance and costImproved service to the businessLower support cost as you are no longer managing multiple vendors when things go wrong.All of this leads to lower sustainable total cost of ownership.
  9. Cost reduction is the traditional driver of client virtualization interest, but the ease of manageability, better security, flexibility of remote access, and disaster recovery are also the driving forces behind client virtualization. The market trend shows that more and more users are buying mobile PCs and Thin Clients; whereas PC desktop shipment is on a gradual decline. By mid of 2012, Mobile PC shipment will surpass the shipment of desktop PC, setting the stage for a major shift in how end users log on to the corporate infrastructure.It is important to help customer with their TCO business case to justify their investments and surface the quantifiable operational benefits that both the business and IT will realize with a switch from a traditional thick client model to a virtualized client experience. For example VMware View offers significant, tangible savings with the ability to reduce the overall Total Cost of Ownership (TCO) for desktops by up to 50% (IDC report “Quantifying the Business Value of VMware View” (Sept 2009))VDI helps optimize IT process and reduce desktop management costs while supports unprecedented end-user flexibility with support for the widest variety of end users performing tasks across locations and devices. It enable superior user experience across the entire spectrum of users in an enterprise environment– delivering support for the broadest range of end-users from the Task Worker to Mobile UserThe centralization of the desktop and data helps IT organizations secure sensitive data while simplifying their needs to adhere to compliance requirements including auditing. Since all desktop components are running in the datacenter, IT organizations are in a better position to control who has access to those resources and data. They also have better control over what an end-user can do with that data (for example, can they move data from the desktop to a local device). VDI tools enables automating desktop management for IT organizations while helping to increase control over the desktop environment and drive down desktop management costsWith VDI Local Mode Contractors ad BYOPC/EOIT users can bring their own laptops into the workplace and IT can enable them with a Local Mode VM which can be run on the endpoint device
  10. Let now talk about the storage platform, below are some key areas to highlightEMC Fully Automated Storage Tiering (FAST) cache technology: ensure maximum performance by holding frequently used data in high-speed EFDs. It keeps desktops responsive even during unexpected peaks in workload.Reduce storage requirement:By up to 50% with Celerra Data Deduplication and compression for primary file and system and end user file dataMaximize storage efficiency by eliminating redundant data such as repeated copies of application executables.Through EMC support for Vmware View Composer linked cloning Tight APIs integrations:High availability for Desktop:Tight integration of EMC replications, VMware View and Vmware Site Recovery Manager enable DR protection to be extended to all desktops.VMware vStorage APIs for Array Integration (VAAI) Intelligent off-loading of storage functions to EMC storageAccelerates VM deployment, clone, snapshot, and Storage VMotionClear benefits:Improve scalability and performanceEliminate out-of-space errorsTransparently leverage array function10-times less I/O, 10-times more VMs, 10-times faster
  11. With all these possibilities afforded by the cloud, what do you take on first? Keep in mind that the right road you get on can make the difference in your success.Consider the possibilities. Do you move your most critical applications to cloud first for competitive differentiation and advantage? Or do you take on your most common, horizontal applications that will benefit the biggest number of users? Maybe, you standardize and automate. Or, do you look at new infrastructure services to support new applications and new delivery models? The organization and roles need to be defined too.