Thank you for being here.As you can see from this image, we’ve got the Cloud and Big Data in our sights.Today, I want to share our perspective on how we see the IT landscape changing …… and how we are positioning our company to serve our customers’ top requirements.
Industrial Era dominated by manufacturingTake raw materials, add value, make profitPhysical plants, inventory, logistics, transportationInformation Era dominated by ITTake information, add value, create insights, make profitTalk Track Conclusion: Transition requires embracing big data
Here is how EMC IT has progressed along our Journey to the Cloud
Preparing our people for the Cloud starts with talking openly about the transformation and making sure our mindsets are aligned around the challenge and the opportunities. Talking openly about technology convergence, the need for cross-platform skills, the de-emphasis of some technologies over time and the importance of focusing on the end-services we are delivering, have all prepared our people for organizational evolution to the point that the organizational changes have been anticipated and embraced with little to no resistance.It’s also been important for us to overtly foster collaboration across the organization. In our Global Command Center, we brought together all our Run resources into a single organization and we co-located the team in an open and collaborative “situation room” environment that facilitates group interaction and problem solving. To foster collaboration amongst our technology teams, we took the opportunity as part of a facility move to intentionally intermix our systems, storage, security and networking professionals so there is greater communication and awareness across teams. We’ve also created strong matrix relationships to ensure that we have equally strong collaboration and alignment to both the services and also the enabling technologies.And finally, we are creating incentives for our people to be multi-skilled. In the traditional IT job families and career path, technology professionals have been rewarded for going deeper. Sys Admins aspired to be Sr. Sys Admins, then Principal Sys Admins, etc. In the new we need to create incentives for lateral growth that also have financial and career rewards. This is causing us to examine our job families and career paths with a fresh perspective. We are also taking advantage of new certification tracks that are available to accelerate the development of these cross technology skills, including the Cloud Architect and Data Center Architect certifications that EMCEducational Services offers.
So that’s how we see things changing at a high level.Let’s now turn our attention to what changes we’ve made in our IT organization to prepare ourselves.At the beginning of 2008 we were a traditional technology-siloed IT Infrastructure organization. Systems, Storage, Networks, Security and DC Ops were stand-alone towers that did everything from architecture and design through implementation and support. The only function that provided cross-silo services was our Global Service Desk but only at a tier0-1 level.Monitoring was specific to each technology silo and alerts would be routed back to that technology silo so no single team had visibility to the health of the services being provided and when something went wrong, it was all-hands-on-deck on the bridge line.
In 2010, we made 3 important changes:Recognizing the criticality of automation in the Cloud, we created a central IT Management and Automation team and staffed it with tools experts from the individual tech silos. This team is focused on holistic automation and management solutions necessary to effectively deliver infrastructure services. While they continue to manage and deploy domain specific tools (network monitoring, storage monitoring, etc.) more of their time is spent on integrated automation solutions such as RBA, service level monitoring and management, service catalog, self-service provisioning, etc.Next, we created a fledgling IT Service Management team and focused them on a few select IT services to enable them to develop the framework and learn through doing what IT Service Management was all about. In parallel, we worked on a longer term staffing plan to resource new positions required here in an environment of flat headcount.The third change we made was to unite the systems and storage teams into a single Private Cloud Infrastructure team. Initially we kept the 2 organizations intact, just merging them into a single team to drive increased collaboration and mutual understanding.
Earlier this year, we took the next step and united the systems and storage architects into a single architecture organization within the Private Cloud Infrastructure team. This has encouraged our architects to develop greater breadth of technical skills and has caused them to take a different approach to design; where the overriding consideration is the service being delivered as opposed to any of the technology components involved in the delivery. These individuals are at or on the road to becoming Cloud Architects.We’ve also taken the next step in our maturation of IT Service Management by expanding the responsibility of the IT Service Management team to a broader portfolio of IT services and driving development of a comprehensive catalog of services.
Changes in the nature of the IT roles in a Cloud world is driving an organizational evolution.Great news, we will continue to need deep domain experts in all of the core technology areas – storage, systems, security, networking, etc. Technologists can continue to “go deep” if that’s where their passions lie.However, there are now 2 critical cross-technology capabilities that need to be developed within organizations; The architecture of the virtual infrastructure requires cross-domain architects that understand how the utility of the cloud can be optimized through design…a role we’re calling the Cloud Architect. Then also, similar cross-domain capabilities are needed in the virtual infrastructure management space as technologies like the Vblock bring together systems, storage and networking into a single management console. The Cloud Administrator role is one we see emerging here. Other critical roles like Cloud Capacity Planner and IT Automation Engineer will also become necessary.On top of this virtual infrastructure, we will need roles associated with the services the infrastructure is delivering. IaaS, PaaS and Desktop-aaS roles will emerge in the same way that Professional Services capabilities have emerged as critical components of technology companies’ go-to-market models.And finally, to really change the IT business model and behave like a provider who’s trying to win their business, it will be critical to develop and implement roles that support a service management framework. IT roles need to be focused on the sales, marketing, product management and financial management competencies that any other services business would need in order to understand their marketplace and introduce compelling and competitive offerings to their customers.
Some early results
New roles are emerging in the industry such as Cloud Architects that require fundamentally new skills and knowledge.EMC has demonstrated a long-term commitment to helping close the IT knowledge and skills gap crisis. Last year EMC introduced the industry’s first “open” Cloud Architect training and certificationOur customers, partners, employees and the industry at large have responded overwhelmingly. I’m proud to say we have well over 200 certified Proven Professional Cloud Architects and more than 1,000 in process of getting certified.I’d like to acknowledge some of our Cloud Architects who are here with us today in the audience.Could the Cloud Architects please stand-up.
BELOW ARE NOTES ONLY, NOT FOR MONITOR:Big Data is literally changing the world. Let’s take a look at a few examples of what we mean by this….
DARA – Doing humanitarian researchUsing 15 massive data sets across the 4 key factors Health, Weather Disasters, Economic Stress and Habitat LossUsed massive computational resource to forecast impacts in 2030.BELOW ARE NOTES ONLY, NOT FOR MONITOR:We’re seeing extraordinary things going on with Big Data, for example, DARA is conducting humanitarian research with a combined 15 massive data sets across 4 key factors: health, weather, economics, and habitats to analyze the impacts of climate change. Project: Climate Vulnerability MonitorImpact: Demonstrated to world leaders the health, weather, habitat and economic impact of global warming and offered suggestions for actionWho: DARA, a humanitarian research outfitWhat: Predicting for every country in the world, the impacts of global warming in 2030. Its analysis is built around four distinct climate impact areas, five levels — called factors — of vulnerability to climate change, and two points in time, 2010 and 2030.Data: Analysis over 15 large datasets representing these 5 factors: Health Impact, Weather Disasters, Economic Stress, and Habitat LossFindings:A hotter earth is already causing widespread damage and death.Unless measures are taken, the next 20 years will see explosive growth in every major climate impact.Most impacts are highly concentrated especially on children and the poor.
Sequoia – UK Supply Chain mgmt firmProject called Africa 2015Combine world bank data with United Nations Human Development Report DatabaseUsed to pose provocative questions about trade-offs between economic development and societal impactBELOW ARE NOTES ONLY, NOT FOR MONITOR:We also see other examples like Sequoia, a UK supply chain management, using Big Data to combine World Bank data with United Nations Human Development Report Database to assess the developments and industrialization of Africa.HEADLINE: MANAGING INDUSTRIALIZATIONProject: Africa 2015Impact: Sequoia’s maps take abstract figures and reveal the human toll of Africa’s poverty. They enable policy makers and charitable groups see where the need is most dire. Who: Sequoia – supply chain management consultancy in the U.K.What: Using World Bank data, Africa 2015 project predicts future African poverty levels and pose provocative questions about how economic and environmental tradeoffs will effect the poorest of the region. For example, do you lift 18,000 people out of poverty or save 222,000 Tons of CO2.Data: World Bank Data, United Nations Human Development Report DatabaseFindings: Economic growth has the potential to reduce poverty levels in Sub Saharan Africa from 52% to 47% by2015. Population growth will more than offset this improvement and will place an additional 36 million Africans in poverty by 2015. Taking into account population growth, economic growth has the potential to prevent an additional 47 million Africans entering into poverty.
Slate, online magazine – data-driven journalism5 years of data collected by Behavioral Risk Factor Surveillance System in the Centers for Disease ControlIdentified areas where diabetes is twice as common.BELOW ARE NOTES ONLY, NOT FOR MONITOR:Also, we see examples of diabetes with Slate, online magazine doing data-driven journalism to collect 5 years of behavioral risk factors to identify specifically the highest risk areas for diabetes (the fastest growing disease in the United States today) and understanding the root causes of those environments. Diabetes is Spreading Like A VirusImpact: An investigative data-driven journalism project that demonstrates that cases of diabetes, a largely preventable disease, are growing at startling rates.Who: Slate, online magazineWhat:A time lapse animation that shows how diabetes is spreading. The percentage of adult Americans diagnosed with diabetes has risen steadily for the past 20 years, up to 8 percent of the population in 2008. In some regions of the country, however, the rate is nearly twice that. Mapping that data reveals that there are clusters in states like Alabama and Mississippi, where around one in seven adults is diabetic. Data: Analysis - 5 years of data collected by the Behavioral Risk Factor Surveillance System of the Centers for Disease Control.Findings: Diabetes is spreading like a virus across the south and Appalachia, across regions known for weak economies. Diabetes risk is higher among lower income families.All of these are examples of how Big Data is literally changing the world.
Infrastructure <CLICK>Protect <CLICK>Hybrid cloud technologies for data mobility between clouds / security / commom mgt <CLICK>Analyze <CLICK>Virtualization layer with VMwareFamily photos are great!This is the EMC “family photo”—an impressive line up of offerings and capabilities for the industry.------On left we see the core products that EMC is best known for providing at hi/mid/SMB markets. On the right: This new domain of Big Data. In the middle: the hybrid technologies to management, security, and VPlex that allow us to transition between these two worlds. And then the key technology is data computing now with Greenplum to take advantage of data in these worlds.