The 7 elements
   Involves assignment of edges to regions for
     purposes of shape determination,
     determination of depth across a...
   Things that are near each other seem to be
      grouped together.




   Here new women's jeans have to be           ...
   Things are grouped together if they seem to
    complete some entity;
   The mind prefers to see
    complete forms, ...
   Things which are similar in some way appear
       to be grouped together.
      The closer in appearance objects are...
   Points that are connected by straight or curving
    lines are seen in a way that follows the
    smoothest path. Line...
   Integrating the product within an environment
    to create the feeling of belonging to a group




Here two groups of...
   Ambiguous stimuli comes from impossible
    things such as unfeasible configurations or
    architectures




        ...
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7 Elements

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7 Elements

  1. 1. The 7 elements
  2. 2.  Involves assignment of edges to regions for purposes of shape determination, determination of depth across an edge, and the allocation of visual attention Here we see always two things: the image in itself and the idea behind.
  3. 3.  Things that are near each other seem to be grouped together. Here new women's jeans have to be The benefits of this spray is identified as the same "cut" as men's jeans identified as fresh and natural as sea
  4. 4.  Things are grouped together if they seem to complete some entity;  The mind prefers to see complete forms, rather than collections of incomplete forms. Here we are unconsciously gathering the person sleeping to the computer ad
  5. 5.  Things which are similar in some way appear to be grouped together.  The closer in appearance objects are to each other, the more likely that they will be perceived as a group Here we identify the car as powerful as The sleeping bag is associated to the seal the hippopotamus which enforce his resistance to the cold
  6. 6.  Points that are connected by straight or curving lines are seen in a way that follows the smoothest path. Lines are seen as belonging together.  The mind prefers to extend forms in the way they are ‘headed’, visual inertia. Here we identify the ad as part of the pole
  7. 7.  Integrating the product within an environment to create the feeling of belonging to a group Here two groups of people are gathered the one who consider that medical drugs are efficient and other kind of medicines useless and the other group
  8. 8.  Ambiguous stimuli comes from impossible things such as unfeasible configurations or architectures Such packaging configuration is physically uncommon
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