EMBARQ India Rickshaw Rising Workshop - sue zielinskiPresentation Transcript
FROM POOR COUSIN TO FAVOURITE UNCLEENTREPRENEURSHIP EXPERIENCES& Learning Opportunities (Aerial View) 1. CONNECTING THE DOTS (to provide good transport for the user) 2. MOVING MONEY (new business, innovation, access, jobs) 3. MOVING MINDS (new way of looking at transport & cities)Susan Zielinski, SMART, University of Michigan.February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)
YOUR FIRST THOUGHT : What is the greatest benefit /advantage of auto rickshaws in cities / in the transport system?
AUTO RICKSHAW MISSING LINK:-more with less – enhances existing system- nimble &adaptable & responsive- affordable, serves urban poor- creates jobs- other?
LEARNINGS CONNECTING THE DOTSSeamless Whole systems Opportunities: Service Product Technology Design Policy Rickshaws NB Part of whole system – floating all boats – not just feeder MOVING MONEY Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security) Emerging Industry Cluster – financing all boats Job creation – improve quality of employment / self-sufficiency MOVING MINDS New language (not last mile/feeder – important role) New perception of value Policy barriers to be overcome (decision makers minds) Telling a new positive story, new research to help thisCounter Isolation – we are not alone – strength in numbers – local & global networks Public Private Innovation
PARTNERS & SPONSORS: National Science Foundation Center for South Asian Studies Transportation Research Board Rockefeller Foundation Mott Foundation FIA Foundation Alcoa Foundation Ford Motor (redefining)US Environmental Protection Agency Cisco Systems IBM Federal Highway Administration U.S. Department of Education CEO’s for Cities City Connect Chennai Confederation of Indian Industry etc…
Why DID the chicken Cross the Road?
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build- spatial connectivity supported by Services, Technologies and PPINEW MOBILITY GRID: More Choices, More ConnectedThe Next Infrastructure; The Next Industry Cluster
BELLY OF THE BEAST ---- Transportation = Cars(everything else is extra, hardly even seen)
… as Thomas Friedman might say …TRANSPORTATION IS FLATOPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLYEQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATIONTRANSLATION: More Choices; More Connected Choices (New Mobility)EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY ITThe current value of New Mobility markets can be measured in the billions of dollars.”Building a NewMobility Industry Cluster in the the Toronto Region” (MTE & ICF)
AutoRickshaws,NotJust the Last Mile,Not Just theFeeder
A heart? A lung? Pituitary gland? Your choiceWhat is better? What is the silver bullet?I only use my heart I’m too rich and powerful to use my capillaries
RESULT: Almost all transport has at least an urban componentCONTEXT: URBANIZATIONFrom 50% - 2/3 by 2025; 81% in US;90 % world economyComing years: At least 35 cities more than 10 million
BRT went viral --worldwide More than 83Over 40 in North America alone
ZIPCAR: Wheels When YouNeed Them services FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE, SOCIAL NETWORKING, SLUGGING
new technologywayfinding; shareduse; fare payment;traffic management;security etc.
Design & newinfrastructure
New modes / modal enhancements
moving peoplemoving goodsmoving less
CONNECTIVITY/OPTIMIZATIONIS THE NEW SILVER BULLET
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build- spatial connectivity supported by New Technologies and PPINEW MOBILITY GRID: More Choices, More ConnectedThe Next Infrastructure; The Next Industry Cluster
CONNECTIVITY/OPTIMIZATIO CONNECTIVITY / OPTIMIZATION N (both energy & time) • spatial * •spatial / physical • service (use vs. own)• technological (wayfind; fare pay; traffic manage; security)• economic (revitalize; save $; create jobs; boost business) • institutional & policy (public private innovation) • cultural / psychological (moving minds)
ROLLING OUT THE GRID: 4 STEPS (public-private innovation)1. CONVENING – The Crucial & Often Under-Rated First Step (not just the usual suspects – public private innovation2. MAPPING – An Engaging and Tangible Catalyst for Action3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll- Out4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)5. NETWORK (SMART network – “twinning” for shared genius)
MAPPING andPILOTING Washington, DC Ann Arbor, Michigan
CHENNAI: Linking design, value capture, cycles, autorickshaws, pedestrians, local business & new technologies (e.g.Mapunity, Cisco, Ashok, thru CII)
COCHIN (quiet leapfrog)Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cyclesLinked to commercial, entertainment, tourism, lifestyle70% of people need not enter city (larger hubs gateways to grid of smaller hubs)Transform economy & lifestyleSustainable – supported by real estate elements
CAPE TOWN – entrepreneurial ventures, way-finding,workplaces, public-private innovation, moving minds
MovingMindsDid Philip K. Dick predict or shape the future?
SYSTEM OF SYSTEMS: CHANGES THE GAMEConnects Mode Service Product Technology Design Door to Door (feeds trunk, focused on user)Scalable / incremental / ALL YESES / induces demand For all shapes & sizes of communities & regions Short term / long term (not land use / policy dependent) Appealing (design, cool status) & Safe & Equitable Resilient & Robust (to climate / geopolitical challenges)Business, Innovation, Job Opportunities (New Mobility Industry Cluster Multi-Billion $)
NEW MOBILITY ECONOMIC BENEFITSSaves MoneyCreates JobsBoosts BusinessRevitalizes Local Economy
TELECOMMUNICATIONS & WIRELESS CLEAN ENERGY E- BUSINESS & NEW MEDIA TRANSPORTATION INFORMATION EQUIPMENT TECHNOLOGYFINANCIAL SERVICES, TOURISM BAN KING & INVESTMENT NEW MOBILITY & RETAIL INDUSTRY TRANSPORTATION GEOMATICS OPERATIONS & SERVICES REAL ESTATE CONSTRUCTION, GOODS MOVEMENT PLANNING & & SUPPLY CHAIN INTELLIGENT MANAGEMENT OPERATIONS TRANSPORTATION SYSTEMS
TODAYWhat are some examples of successful scalable ventures? What are some new business models? What technologies can help us? What research can help us? What policies can help us? What friends / networks (locally & globally) can help us?
LEARNINGS CONNECTING THE DOTSSeamless Whole systems Opportunities: Service Product Technology Design Policy Rickshaws NB Part of whole system – floating all boats – not just feeder MOVING MONEY Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security) Emerging Industry Cluster Job creation – improve quality of employment / self-sufficiency MOVING MINDS New language (not last mile/feeder – important role) New perception of value Policy barriers to be overcome (decision makers minds) Telling a new positive story, new research to help this Isolation – we are not alone – local & global networks Public Private Innovation
SMART CONNECTIONS: • http://um-smart.org/blog or email me email@example.com• Living Labs (in pilot communities & regions) & NETWORK • Primer (Connecting & Transforming)• Global Learning Community (education & capacity building)• SMART Exchange collaborative tool -- smartumich.ning.com • Business network • Research collaborative • Regular gatherings / summits of the “systems” network