0
EMBARQFrom Here to There
EMBARQMitigating Risk
EMBARQMitigating Risk
EMBARQTwo Problems               Little Planning               andresourcesdedicated to marketing               andcommuni...
EMBARQThe Disconnect
EMBARQThe Disconnect
EMBARQThe Disconnect
EMBARQThe Disconnect
EMBARQThree Objectives to Marketing &Comms  1.     Attract new users that currently use private         transport, such as...
EMBARQThe 8 Lines of Work
EMBARQBrand and Identity
EMBARQBrand and Identity
EMBARQBrand and IdentityQuality                        BRT                     Respect
EMBARQBrand and Identity
EMBARQBrand and IdentityMaster Brand  IPad  IPod  ITunes  IMac  IPhone
EMBARQBrand and Identity
EMBARQBrand and Identity
EMBARQHelping Cities Market Their Projects                   1                       2                           3        ...
EMBARQMarcaeidentidade                   1                       2                           3                            ...
EMBARQInternal Comunications
EMBARQUser Education
EMBARQUser Information Systems
EMBARQUser Information Systems
EMBARQUser Information Systems
EMBARQUser Information Systems
EMBARQMarketing Campaigns
EMBARQMarketing Campaigns
EMBARQPublic Relations and External Communications
EMBARQPublic Relations and External Communications
EMBARQFeedback Systems
EMBARQFeedback SystemsSurveys!Surveys!Surveys!
EMBARQOnline Engagement
EMBARQObrigado!            Thank You!              earpi@wri.org
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
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Communications and Marketing for BRT Systems

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  • No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  • No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  • No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  • No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  • Euqueromostraimagems de duascidadesdiferentes: Bombay na India ecidade do mexicoem Mexico.E loucuracolectiva. Mastudoomundoquer um carro
  • O Objetivo de marketing ecommunicacoesemcidadesbrasileras
  • Essasfotasmostra a diferencia dos motoristas
  • Essasfotasmostra a diferencia dos motoristas
  • A coisaparaenfatizar
  • De umaperspectiva de marketing essascoisassaomuitoimportantes. Porque? Porqueeumamaneradaraousarioquequerem: informacao
  • De umaperspectiva de marketing essascoisassaomuitoimportantes. Porque? Porqueeumamaneradaraousarioquequerem: informacao
  • Emminhaopinaoesteelementoeomelhorfeito.Conhecerotrascidades cultivarrelacoes
  • Emminhaopinaoesteelementoeomelhorfeito.Conhecerotrascidades cultivarrelacoes
  • Pode ser a coisamasimportante. Como vai a responder aosdesejos dos passegierossemfalarcomoeles. Metrobusfacaumaencostacada 6 meses.
  • A oportunidade de compartirinformacao
  • Transcript of "Communications and Marketing for BRT Systems"

    1. 1. EMBARQFrom Here to There
    2. 2. EMBARQMitigating Risk
    3. 3. EMBARQMitigating Risk
    4. 4. EMBARQTwo Problems Little Planning andresourcesdedicated to marketing andcommunications
    5. 5. EMBARQThe Disconnect
    6. 6. EMBARQThe Disconnect
    7. 7. EMBARQThe Disconnect
    8. 8. EMBARQThe Disconnect
    9. 9. EMBARQThree Objectives to Marketing &Comms 1. Attract new users that currently use private transport, such as automobile and car users 2. Maintain current users that are thinking from switching from public transport to cars 3. Secure the political and financial support
    10. 10. EMBARQThe 8 Lines of Work
    11. 11. EMBARQBrand and Identity
    12. 12. EMBARQBrand and Identity
    13. 13. EMBARQBrand and IdentityQuality BRT Respect
    14. 14. EMBARQBrand and Identity
    15. 15. EMBARQBrand and IdentityMaster Brand IPad IPod ITunes IMac IPhone
    16. 16. EMBARQBrand and Identity
    17. 17. EMBARQBrand and Identity
    18. 18. EMBARQHelping Cities Market Their Projects 1 2 3 4 5
    19. 19. EMBARQMarcaeidentidade 1 2 3 4 5
    20. 20. EMBARQInternal Comunications
    21. 21. EMBARQUser Education
    22. 22. EMBARQUser Information Systems
    23. 23. EMBARQUser Information Systems
    24. 24. EMBARQUser Information Systems
    25. 25. EMBARQUser Information Systems
    26. 26. EMBARQMarketing Campaigns
    27. 27. EMBARQMarketing Campaigns
    28. 28. EMBARQPublic Relations and External Communications
    29. 29. EMBARQPublic Relations and External Communications
    30. 30. EMBARQFeedback Systems
    31. 31. EMBARQFeedback SystemsSurveys!Surveys!Surveys!
    32. 32. EMBARQOnline Engagement
    33. 33. EMBARQObrigado! Thank You! earpi@wri.org
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