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The presentation discusses the case of iBus BRT system in Indore, India, to address the importance of marketing strategies in public transport. Binoy Mascarenhas, Manager, Urban Transport, EMBARQ India, led the session in Kuala Lumpur, Malaysia, part of Workshop on Quantifying the Environmental, Social, and Economic Benefits from BRT Systems held on June 24 – 25, 2014. The workshop was organized by the Asia LEDS Partnership and hosted by the Malaysia Land Public Transport Commission (SPAD), with additional funding from the USAID and the LEDS Global Partnership Transport Working Group, and support from Clean Air Asia, EMBARQ.
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