3. needs identification (tools)

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3. needs identification (tools)

  1. 1. Warm-up: How could ALA be more friendly to blind students, Staffulty and guests?
  2. 2. Needs versus Wants?
  3. 3. Needs Identification
  4. 4. Human Centered Entrepreneurship: The BUILD Process
  5. 5. Approaches to Identifying Needs •Empathy •Beginner’s Mindset
  6. 6. Empathy Putting yourself in someone’s shoes enables you to get beyond what people say to what they think and feel. Being in-context means gaining true empathy through being with people in their real settings and doing the things they normally do. We begin to take on the perspective of the interviewee which enables us to identify needs with their perspective in mind.
  7. 7. Beginner’s Mindset
  8. 8. Beginner’s Mind is critical when entering a environment without carrying assumptions with you that are based on prior experience. This is often very hard to do since we interpret the world based on our experience and what we think we know. This lens of personal experience can influence what we focus on and can make us unable to see important issues.
  9. 9. Beginner’s Mindset •What stands out to you? •What is happening? •What questions would you ask if you knew nothing about the context or activity of the people in the photo? •How could you look at the photo as a beginner, without making assumptions about what is happening?
  10. 10. Tools for Identifying Needs •Interviews •Questionnaires •Shadowing •Observation •Demonstration (“Show Me”)
  11. 11. Interviews
  12. 12. Questionnaires
  13. 13. Shadowing
  14. 14. Observation
  15. 15. Observation What do you see happening in this image? •Describe only what you see, don’t interpret yet. What is the reason for this behavior? •List five different possible interpretations for why this person’s behavior.
  16. 16. Show Me
  17. 17. When you are in the interviewee’s environment, ask him/her to show you the things they interact with (objects, spaces, tools, etc). Capture with pictures and notes to jog your memory later.
  18. 18. Show me Practice: Show a partner how you enter contacts into your phone. Answer any questions they have.
  19. 19. Get to know people. Have empathy. Talk less, listen more. Build relationships over time. Plan to be flexible.
  20. 20. Time to Practice
  21. 21. REMEMBER: Observers •Empathy •Beginner’s Mindset Blind & Leaders •Emotional Intelligence •Feedback!
  22. 22. Copyright © African Leadership Academy, 2012

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