Your SlideShare is downloading. ×
0
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
2. needs identification (theory)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2. needs identification (theory)

188

Published on

Published in: Technology, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
188
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BUILD Labs
  • 2. Needs Identification Adapted from Daniel Mahatlane 2
  • 3. Needs Identification • • • • • • • • Week 1: Believe (Introduction) Week 2: Believe/Understand (Observation) Week 3: Understand (Interviews) Week 4: Understand/Invent (Interview 2.0) Week 5: Invent (Prototyping) Week 6: Listen/Deliver (Prototyping) Week 7: Deliver (Product Testing/Delivery) Week 8: Deliver (Impact Assessment)
  • 4. Human Centered Entrepreneurship: The BUILD Process
  • 5. Understand: Before designing solutions to meet needs of the community, entrepreneurs must build deep empathy to UNDERSTAND both individuals they are designing for and the system in which they reside.
  • 6. Maslow’s Hierarchy of Needs Theory in psychology that Abraham Maslow proposed in 1943 still holds relevance today. He identified that there are a range of human needs that extend from most basic physical needs to safety to love/belonging to esteem to self-actualization. Once one level is fulfilled, it enables people to seek the next level of fulfillment. Levels are: Physiological, Safety, Love/Belonging, Esteem, Self-actualization. http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
  • 7. What is a need? Needs can be objective and physical, such as food, or they can be subjective and psychological, such as the need for self-esteem. Needs are something that would improve one’s experience that can be relate to physiology, safety, love/belonging, esteem or self-actualization A need is NOT a solution. A need is a general phrasing from which MANY solutions can come.
  • 8. What is a want? Wants are tangible or intangible desires that are inherently unnecessary, but seemingly fulfilling. Wants are usually very narrow and often misguided; as such, truly satisfying a want is difficult. While needs can be met and satiated, wants are typically unquenchable. A want is a solution, though, if may not be the best solution available.
  • 9. Needs versus Wants
  • 10. If Henry Ford asked:
  • 11. Needs versus Wants What People Wanted
  • 12. What People Needed
  • 13. "If I had asked people what they wanted, they would have said faster horses." If Henry Ford had approached the challenge with a solution based mindset he would have found a way to make horses faster. But because he approached it with a needs based mindset, he delivered a better way to get from point A to B.
  • 14. The Well Wishers
  • 15. What is the need?
  • 16. Needs Wants
  • 17. Approaches to Delivering Solutions Need based mindset Solution (Wants) based • The need leads to multiple solutions. • Does not assume a single solution. • Provides “stickiest” solutions and highest demand • Working within defined parameters. • Limited opportunities and narrow solutions. • Must adapt existing solutions to the need. • Solution is often a luxury, limiting adoption
  • 18. Girl Effect?
  • 19. Copyright © African Leadership Academy, 2012

×