1. introduction to market research (need d.light)Presentation Transcript
Market Research 1
Slide to remind
• Maybe the schedule of the remaining
Why do research?
Understand your market
Look for similar ideas
Identify Complimentary partners
Identify your target market
Identify the needs of your user
Improve your idea
Case Study: d.light
The big idea: to enable
households without reliable
electricity to attain the same
quality of life as those with
electricity. d.light will begin
by replacing every kerosene
lantern with clean, safe,
affordable and bright light
using solar technology
through a range of models.
Will they be successful?
Should they make lamps for homes or businesses?
Is there a bigger or better lamp maker out there?
Are they more expensive or less?
How much should they charge?
How much can people afford to pay?
Is there lamp too big or too small?
Who is the decision-maker in the family?
What parts of the world would want this?
Has anyone tried to sell something like this before?
What methods did they use?
Who could they partner with?
Who is distributing/selling something that would
What is needed?
d.light’s Complimentary Partners
How to do Market Research
(or “Googling 101”)
Again, Why Is It Important?
Know if something already has your name/idea
Know who is against you and who is for you
Know the foodchain and where you are in it
Help you choose between ideas
Give you new ideas
Think broadly about your idea (lamplight source)
Mistype or mistake things (delight lamp, natural powered)
Try different combinations of words (powered by sun)
Do a Boolean search (“sun-powered light source” will
return only results with that exact combination of words)
Focus on keywords, rather than sentences
(What is something that gives light to poor people?)
Try Google Images, Facebook, Youtube, and Google
Scholar as well
Add country/region words to narrow in
Search in different languages (apply all of the above)
Market Research for your solution(s)
• Complementary Partners/Products
• Size of need/market