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It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
It industry and books for children leipzig 2013
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It industry and books for children leipzig 2013

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  • 1. IT INDUSTRY AND BOOKSFOR CHILDRENWHAT DOES A CHILD WANT? WHAT DO PARENTS WANT? WHAT DO PUBLISHERS
  • 2. WHAT DOES A CHILD WANT?MOM’S ANDDAD’A LOVEAND WARMTHPLAYLOADS OFCANDY FORABSOLUTEHAPPINESS
  • 3. WHAT PARENTS WANT FOR THEIRCHILDREN?PROVIDE THEBESTEDUCATIONLOVE,HAPPINESS ANDWARMTHBALANCES DEVELOPMENTKEEP THEIRHEALTH
  • 4. WHAT DO PUBLISHERS WANT?LIMITLESSFINANCIALBENEFITSMAKE THEIRTARGETAUDIENCE HAPPYRECOGNITIONCOPY PROTECTIONFOR THEIRPRODUCTS
  • 5. WHERE DOTHESE WISHESMEET?
  • 6. IN AN INTERACTIVE BOOK:CHILDREN’S WISHES:PLAY AND PARENTS’ ATTENTIONPARENTS’ WISHES:DEVELOPMENT AND CARE FOR THEIR CHILDRENPUBLISHERS’ WISHES:HAPPY TARGET AUDIENCE, STRONGER IMAGE, NEWMARKET NICHES
  • 7. THE CORE OBJECTIVE OF THECOOPERATION BETWEEN THE ITINDUSTRY AND CHILDREN’S BOOKPUBLISHERS LIESIN THE DEVELOPMENT OF A SAFE ANDUSEFUL HIGH-QUALITY PRODUCT SOAS NOT TO REPLACE BUT USE INTANDEM WITH PRINTED BOOK.
  • 8. BASED ON THE PLOT OF ANY CHILDREN’SBOOK, IT IS POSSIBLE TO CREATEPROGRAMS WITH LEARNING GAMESTHAT WILL ACQUAINT CHILDREN WITH THEMAIN CHARACTERS AND IMPROVEPARENT-CHILD COMMUNICATION. TOLEARN ABOUT THE ADVENTURES OF THEMAIN CHARACTERS, CHILDREN WILL REFERTO PRINTED BOOK.
  • 9. COMPUTER PROGRAMSMAY HELP ENCOURAGECHILDREN’S CURIOSITYABOUT READING.
  • 10. TOUCHSIGHTHEARINGSMELLTASTEBENEFITS OF PRINTEDBOOKS:ENGAGES THE 5 SENSES
  • 11. PRINTED BOOK IS BEST SUITEDFOR READING AND VIEWINGPICTURES!ELECTRONIC FORMAT OFFERS MORE – INTERACTIVEEDUCATIONAL PROGRAMS.
  • 12. QUESTIONS FACING PUBLISHERS WHO DECIDED TORELEASE AN INTERACTIVE BOOKFINDING FINANCINGFINDING ONE’S WAY IN THE VARIETY OFCOMPUTER GADGETS?LEGAL ISSUESDISTRIBUTIONISSUESFINDING RELIABLEPARTNERS
  • 13. DISTRIBUTION ISSUES:SPECIALIZED ONLINE MARKETPLACESPROPRIETARYMARKETPLACESPOINTS OF SALECOLLABORATION WITH LIBRARIES
  • 14. REQUIREMENTSFOR AN IT-PARTNER:Esteemed reputationUnderstanding of productsfor childrenConscientiousnessLove for children, desire tomake products for theirown children
  • 15. TEAM:• PROJECT MANAGER• BUSINESS ANALYST (OPTIONAL)• CHILD PSYCHOLOGIST• SCRIPT WRITER (OPTIONAL)• CONTENT EDITOR• USER INTERFACE DESIGNER• ILLUSTRATOR (OPTIONAL)• DEVELOPER• QUALITY ASSURANCE ENGINEER• AUDIO DIRECTOR• VOICE ACTORS
  • 16. REQUIREMENTS FOR AN INTERACTIVEBOOK:• AGE APPROPRIATENESS• DEFINITION OF AGE-APPROPRIATE REQUIREMENTSFOR WHAT KNOWLEDGE ANDSKILLS WILL BE MASTEREDAFTER READING THE BOOK• REQUIREMENTS FORILLUSTRATIONS• CONTENT SAFETY• FONTS AND CHARACTER COUNTAUDIO (VOICE-OVER SCRIPTS AREREAD EXCLUSIVELY BY NATIVESPEAKERS WITH CLEAR DICTION)TIME SPENT WITH COMPUTER(PARENTAL CONTROL)GETTING ELDERLY FAMILYMEMBERS INVOLVED INCOMMUNICATION WITH CHILDRENFEATURES ALLOWING CHILDREN TOASSESS THE KNOWLEDGE ANDSKILLS ACHIEVED AFTER READINGTHE BOOKCONSIDER OF CULTURAL ANDGEOGRAPHICAL DIFFERENCES
  • 17. ONLY WITH ALL THE ABOVE-MENTIONED EXPERTS WE CANGUARANTEE A SAFE AND GOOD-QUALITY INTERACTIVE LEARNINGBOOK, MEETING ALL THEREQUIREMENTS.THE BOOK WHICH YOU COULDFREELY GIVE TO YOUR OWNBELOVED CHILD.
  • 18. OURCHILDRENTHE MOST IMPORTANTVIPSTHOSE FOR WHOSE SAKEWE WORKTHEY ARE WORTHINVESTING IN INFINITELY– LOVE, TIME, ANDEFFORTTHEY ARE WORTHHAVING A HUGE CHOICEOF QUALITY BOOKS –BOTH PRINTED ANDINTERACTIVE
  • 19. POSSESSABILITYANDCAPABILITYREALIZE OURRESPONSIBILITY FOR THEFUTURECAN PROVIDEOUR CHILDRENWITH QUALITYPRODUCTS,THUS MEETINGOUR PARENTALNEEDS
  • 20. OURCHILDREN+ WE
  • 21. AUTHOR TETIANA LYTVYNENKOCLO@ELEKS.COM TETYANA.LYTVYNENKO@GMAIL.COMSKYPE:TATIANA_CLOSHKINAELEKS.COM E-DESIGN.UAMORE THAN 8YEARS OFEXPERIENCEWORKING WITHEDUCATIONALCOMPUTERPROGRAMS FORCHILDRENEXPERIENCE INMANAGINGTEAMS OF UPTO 25 EXPERTSEXPERIENCE INDEVELOPINGTHE SCHEMEFORPRODUCINGINTERACTIVEBOOKS FORCHILDRENEXPERIENCE INCONTENT EDITINGAND SCRIPTWRITING

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