SCIP11 Going Global - How to Build Local Intelligence Toolsets on a Shoestring

Going Global: How to Build Local Intelligence Toolsets on a Shoestring
Ellen Julian, Monster Worldwide
Mike Ray, Best Buy
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Agenda
Strategies for engaging local collaborators
Frameworks for globalization
Tips for leveraging sales tool assets
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5 things to know about
With a presence in over 60 countries we’re a global job matching engine
Our mission is to inspire people to improve their lives
We’ve built the largest career-specific advertising network across the internet
We facilitate over 20 niche professional networks
We offer really Cool Jobs – such as New Voice of the AflacDuck, PopChips’ VP of Pop Culture, and Alicia Keys’ head blogger
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5 things to know about
We are a Fortune 500 company with sales of $50 Billion US
Our Mission is to make technology deliver on its promises
Best Buy consists of 180,000 employees who apply their talents to help bring the benefits of these brands to life for customers
In fiscal 2011, the company donated approximately $25 million to improve the vitality of the communities where its employees and customers live and work.
Best Buy consists of nearly 4,200 stores world wide, including operations in Canada, Mexico, Europe and China
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5
CI/S
Is there benefit in viewing your CI/Strategy capability as a business/consultancy to your key internal client set? What team discipline does that generate?
How does your ‘product assortment’ sell to your international partners? How do your products connect to their unique needs, where they are in their business cycle?

Qu Questions and Strategies
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Partner Network – Strong vs. W vs. Weak Ties
“Strong ties require a continuous investment of time and effort to maintain.”
-Networks, Crowds and Markets
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Birds of a feather- a Modern day Quidditch team

Com Communication is Key
Educate, communicate and build relationships
Increase participation
Identify new needs
Build momentum from early successes
Leverage attention-grabbing communication strategies
Harvest best practices and testimonials
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Ne Next Steps
Map out your efforts
Set up regular network partners meetings
Develop priority list
Map how frequently information will be updated with Key Clients
Establish policies for content distribution
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Resources
Networks, Crowds and Markets , David Easley and Jon Kleinberg, Cambridge University Press, 2010
Creating and Maintaining a Global Experts Database, Jayant Chandra, SCIP Magazine May-June 2008
CI in a Global Context , Bonnie Hohhof, July-Aug 2005
Going Global - CI in the Multinational Environment , Erik Glitman, SCIP Magazine Sep-Oct 2007
The International Connection: Developing and Maintaining a Global Expert Network, Eric Badertscher and Kathy Reese, SCIP Magazine Nov-Dec 2007
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Questions?
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SCIP11 Going Global - How to Build Local Intelligence Toolsets on a Shoestring

by EJulian

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