The Tools Available
o Discussion Boards
o Internet Radio
What is Convergence?
Convergence is serving the customers with
Multiple channels making use of the basic
raw material which in our case is (mostly)
news and current information.
– Ari Valjakka, editor-in-chief of Turan Sanomat, Finland
Convergence is generally seen in terms
of increasing co-operation and collaboration
between formerly distinct media newsrooms.
- Mark Deuze, University of Amsterdam, the Netherlands
Definitions: Stephen Quinn, Convergent Journalism: The Fundamentals of Multimedia Reporting (2009), Page 8.
Flowchart: Kenneth C. Killebrew, Managing Media Convergence: Pathways to Journalistic Co-operation (2005), Page 41.
Threat or Opportunity?
o Multi-skilled journalists
o Reduce costs
o Increases productivity
o Increases readership
The Digital Newsroom
- An Opportunity
Journalists know that they need to be truthful
and can be trusted.
Ease of access
A range of choice
on a variation of
Ultimate ease for
Newspapers Vs. Online
How often do you access the news?
More than once a day Daily Weekly Monthly Never
Are you willing to pay for
news online?Yes and No - with the advent of handheld
devices that can display online news it's
easier to get news with an investment into
one device, however newspapers are
cheaper in the short term and usually a lot
more localised and focused.
Is there still a market