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The Digital Newsroom - Threat or Opportunity?

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  • Background image: http://www.flickr.com/photos/maiakinfo/4543020808/
  • The modern day consumer has ultimate ease of access to news from a range of sources via direct RSS feeds to their computer or mobile phone. The news medium is fast paced and constantly being updated to keep in trend with the audience.Because of this, news organisations are exploring new techniques to keep up with changing consumer tastes.News consumers have a range of choice available to them on a variation of platforms. An online article can now go hand in hand with video footage and sound bytes to give a more rounded view of the story.
  • The idea of free news is something we have heard a lot about in the past few years and that the decline in readership and popularity of newspapers has lead to a fall in newspaper prices and their constant fight for survival within the digitally driven climate.The harsh irony is that print journalism has, in fact, prospered with the advance in technology in terms of colour printing, efficiency and sophistication but at the same time the invention of the internet and the idea of social networking and citizen journalism hindered the medium.But if similar content can be found for free on the internet, will people still be willing to pay for news, whether that be in the form of online paywalls or newspapers.
  • We constructed a survey to determine trends in how people access news. We discovered that people primarily get their news online because they think its cheaper and more convenient. We found out that the majority of people access news at least once a day.
  • However we found that people felt that there will always be a market for newspapers because not everyone may own or know how to use computer devices, or alternatively buying newspapers has become a force of habit. We discovered that the majority of people were not willing to pay for their news online. Critics predicted that The Times’ pay wall would result in a 90% fall in readership and online traffic.
  • Although there are both benefits and drawbacks, we feel that overall the Digital Newsroom is an opportunity. News can reach greater audiences via social networking sites such as Twitter and blogs. Journalists become multi skilled therefore more employable. User generated content and crowdsourcing allows for more community involvement and journalists can use this to their advantage. A digital newsroom also means that aspiring journalists have a head start in terms of knowing how to use modern technology.

The Digital Newsroom - Threat or Opportunity? The Digital Newsroom - Threat or Opportunity? Presentation Transcript

  • The Digital Newsroom
    Threat or Opportunity?
    Hannah Baldwin, Emma Gordon, Kate Preston & Emma Rigby
    http://www.flickr.com/photos/maiakinfo/4543020808/
  • http://onlinejournalismblog.com/2007/09/17/a-model-for-the-21st-century-newsroom-pt1-the-news-diamond/
  • The Tools Available To Journalists
    • Twitter
    • Facebook
    • Blogs
    • Forums
    • Discussion Boards
    • Chats
    • Internet Radio
    • Podcasts
    • RSS
  • What is Convergence?

    Convergence is generally seen in terms
    of increasing co-operation and collaboration
    between formerly distinct media newsrooms. - Mark Deuze, University of Amsterdam, the Netherlands


    Convergence is serving the customers with
    Multiple channels making use of the basic
    raw material which in our case is (mostly)
    news and current information.
    – Ari Valjakka, editor-in-chief of Turan Sanomat, Finland

    Definitions: Stephen Quinn, Convergent Journalism: The Fundamentals of Multimedia Reporting (2009), Page 8.
    Flowchart: Kenneth C. Killebrew, Managing Media Convergence: Pathways to Journalistic Co-operation (2005), Page 41.
  • Convergence –Threat or Opportunity?
    • Multi-skilled journalists
    • Employability
    • Reduce costs
    • Increases productivity
    • Increases readership
    • Specialists
    • Technophobes
    http://www.flickr.com/photos/curtiskennington/3642074604/
    http://www.flickr.com/photos/36000391@N07/4446929018/
    http://www.flickr.com/photos/troshy/3213400098/sizes/z/in/photostream/
  • Citizen Journalism
    http://www.flickr.com/photos/irisheyes/24623015/
    http://www.flickr.com/photos/stevegarfield/2910829680
  • Blogging
    Examples of bloggers who have become influential in their fields.
    • Quality of journalism varies
    • No knowledge of media laws
    Citizen Journalism Drawbacks
  • Twitter
  • The Digital Newsroom - An Opportunity
    http://www.flickr.com/photos/80375783@N00/3467073121/
    http://www.flickr.com/photos/carbonnyc/3438245123/
    Journalists know that they need to be truthful and can be trusted.
  • Ease of access
    A range of choice on a variation of platforms.
    Ultimate ease for the news consumer.
    http://www.flickr.com/photos/byrion/2971014479/
  • ‘Free news’
    http://www.freefoto.com/preview/04-24-2
  • Survey Results
  • Is there still a market for newspapers?

    Yes and No - with the advent of handheld devices that can display online news it's easier to get news with an investment into one device, however newspapers are cheaper in the short term and usually a lot more localised and focused.

  • Conclusion
    http://www.flickr.com/photos/niallkennedy/668454536/
  • Thank you for watching
    our presentation
    http://www.flickr.com/photos/maiakinfo/4543020808/