5Design Thinking’s Purpose @ P&G To transform ambiguous challenges into possibilitiesthat reveal human centered solutions* that drive sustainable business growth in a VUCA world *ideas, experiences, businesses
9Framing: Daniel Kish http://www.youtube.com/watch?v=CRA-asTuP_Y
10 Empathy: Whole Foods Empathy in their values • Satisfying and delighting our customers • Supporting team member happiness and excellence • Creating wealth thorough profits and growth • Caring about our communities and our environment…..And they’ve grown their • Creating ongoing win-win partnerships withrevenues nearly 50% our suppliersduring 2007-2010 from • Promoting the health of our stakeholders$6.5B to $9B. through healthy eating education
20Pre-requisites for Innovation Success• Have a Discovery Mindset • Pay attention with all your senses• Engage stakeholders without an agenda • and in context• Unleash your passion • and be curious in the passion and experiences of others• Be willing to fail• Don’t have all the answers at the beginning • fall in love with the problem/opportunity
21Kathryn Schulz, on being wrongKathryn Schultz “On being wrong”http://www.youtube.com/watch?v=QleRgTBMX88
Some Homework…try on the principles for yourself For 30 minutes or just 10!
23 Do The Marshmallow Challenge with your team• 20 minute challenge: Build the Tallest Freestanding Structure: The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier. www.marshmallowchallenge.com
24 Watch inspirational videos & have a dialog…A few suggestions on videos…. • Kathryn Schultz “On being wrong” http://www.youtube.com/watch?v=QleRgTBMX88 • Daniel Pink “The surprising science of motivation” http://www.youtube.com/watch?v=rrkrvAUbU9Y • VW’s new transparent manufacturing plant in Dresden, Germany http://www.youtube.com/watch?v=nd5WGLWNllA • VW’s www.thefuntheory.com • Embracing “the other” http://www.youtube.com/watch?v=AsSd2nmoKNA • Weekly video inspiration at www.ted.com
25Watch inspirational videos & have adialog…A few suggestions on dialog…. • Do we have innovation examples like these in our organization? − If so, what fuels them? − If not, what holds us back? • How can we experiment and fail as a way of learning? − What small experiment could we try in the next week that is outside our knowledge and experience base to really learn, perhaps through failing. • Do we really “get” the people we serve? What 1 thing could we do to increase our empathy and the relevance of what we do? • How is collective curiosity and diversity encouraged or discouraged in our organization?
26Five Ten Minute Experiences to Try1. Lensing/Framing: Take a current problem statement you are framing and try to articulate it at differing levels of abstraction from precise statements to more general ones. Think about where you might want to tackle this challenge. Is there an advantage to broadening the problem statement to allow more discovery or not?2. Empathy: • Think about your last customer or stakeholder interaction. Think beyond what she said to what her body language was saying and what feelings were being experienced. How does her inner world, as you imagine it, impact what you might offer her. Have your team members do the same…share your insights. • Bring your customer/stakeholder in the room…take 5 minutes to draw a sketch of him/her and write descriptions on the sketch relating to her head, heart, hands and voice. In the meeting at key decisions points, refer to the sketch.
27Five Ten Minute Experiences to Try3. Story: Thinking of your customer or stakeholder pause to look at her life story…if she is the hero in her life story, what is it that she desperately seeks and what is blocking her from getting it. Brainstorm how your product or service could help her advance towards her goal.4. Prototyping: When you are “blocked” on an idea you are developing, stop, physically express your idea with paper, tape, string, etc. and share it with someone to get feedback.5. Collective Curiosity: Ask a colleague you typically disagree with to grab a coffee with you and bring up a topic that you simply listen and seek to understand from their point of view.