Sustainability in Action: Switwerland


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Switzerland Convention Bureau and Lucerne Tourism improved a sustainability project during the organisation of the Adventure Travel World Summit. Both organisations were able to raise awareness on sustainability among the whole supplier chain as well as the association ATTA and the delegates. These efforts and the measurable results are presented at EIBTM.

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Sustainability in Action: Switwerland

  1. 1. Case Study: AdventureTravel Summit 2012.Lucerne, Switzerland.
  2. 2. The Switzerland Convention & IncentiveBureau (SCIB).- Promotion of Switzerland as meeting and incentivedestination- Central enquiry contact for clients in the markets- Create promotion and sales platforms for partners- Increase number of meetings taking place inSwitzerland- Create awareness about sustainability within the Swissmeeting industry
  3. 3. Switzerland: the sustainable meetingdestination.– First rank of the Environmental Performance Index ofYale University– 3 Swiss cities among the top 10 of the MercerInternational study on quality of like in cities– First rank in the Booz Allen Hamilton study onsustainable tourism
  4. 4. Lucerne: the sustainable meetingdestination.– Lucerne, which boasts the “Energy City” EuropeanEnergy Award, has been implementing eco-friendlyenergy policies for more than 10 years. In 2009 it wonthe “European Energy Award Gold”– Fee Wi-Fi on the shore of Lake Lucerne
  5. 5. The Adventure Travel Association.- Adventure Travel Trade Assocation.- Global network of adventure travel touroperators, destinations and industry partners.- More than 700 members from around the world, mostlyNorth and South America, some in Africa, plans toexpand in Europe.- Online member community “The Hub”.
  6. 6. The Summit.– Seven Summits so far:Seattle, Whistler, Brazil, Norway, Quebec, Scotland, Mexico– Pre-Summit Adventures– Day of Adventures– Market Place– Workshops and Keynotes– Sponsored meals, coffee breaks, parties etc.– Rather informal, focus on education, networking
  7. 7. Adventure Travel World Summit.Our message.“Adventures Swiss-made”:– We offer accessible adventures and active experiencesfor everyone:– Broad range of authentic, active experiences, easy to strenuous.– From hostels and mountain huts to five star hotels.– Switzerland is the birthplace of Adventure Travel - 150years of Adventure Travel!– The most sustainable and accessible Summit yet!
  8. 8. Step 1: Awareness.– One day workshop in Lucerne with all main venuesinvolved in the summit– Engagement of Adventure Travel Association– Measurements before the event using the tool ofSustainable Events Ltd.– Creation of a policy with all objectives to createawareness to all involved partners in Lucerne– One dedicated person taking care of the whole projectat Lucerne Tourism (Michaela Germann)
  9. 9. Step 2: Choice of the venues.– The Swiss Museum of Transport: the new road transporthall uses its own solar panels for energy and isequipped with a heat recovery system– The KKL Luzern (Culture and Convention CentreLucerne) has introduced a wood-chip heating systemand a lake-water cooling system– The SGV (the Lake Lucerne navigation company) hasintroduced a Quality and Environmental ManagementSystem, which is implemented on a daily basis
  10. 10. Step 3: Measures taken (I/II).– Choice of local food and drinks during the whole summit– No plastic dishes– Use of public transportation within Switzerland byproviding Swiss Passes to all attendees– Locally produced give aways where distributed uponregistration– No printed materials on site from Switzerland norLucerne
  11. 11. Step 3: Measures taken (II/II).– Most of the material used for the market place is ownedby Switzerland Tourism and was not produced only forthis event but reused– Measurement of waste after the event– Lucerne is a city with short distances: all venues werechosen within walking distance from the conferencecenter and the hotels
  12. 12. Conclusion.– SCIB and Lucerne could significantly improvesustainability aspects in the organisation of the summit– Venues in Lucerne are now aware aboutsustainability, the processes and measures to re-usedfor future events– Lucerne could showcase big efforts for sustainability
  13. 13. Feedback.The attendees declared to be aware about the efforts:– On a scale of 1 (not sustainable) to 5 (highly sustainable howsustainable do you think this event has been?1-2: 7.45% 3: 34.78% 4-5: 57.76%
  14. 14. Conclusion.– Waste:– Hotel Des Balances used 100% of their 264KG waste as fuel forenergy– Total waste generated by 5 hotels: 1,114.55 KG (all wasreused/recycled)– 590 m3 of water was drawn from its original source (mainsupply)
  15. 15. The case study.– The detailed case story can be downloaded: study will be available from Monday.
  16. 16. Next steps.– SCIB will implement sustainability aspects in all futureevents by futher raising awarness and by supporting thehost destinations and its stakeholders.– ISO 20121 education workshops for tourism boards willbe organised for 2013.
  17. 17. Thank you.