The Crystal Building - A Sustainable Cities Initiative by Siemens

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Recently opened, and the venue for the Sustainable Events Summit 2013, The Crystal Building in London has sustainability at its very core. Here, we learn more about this unique development and what …

Recently opened, and the venue for the Sustainable Events Summit 2013, The Crystal Building in London has sustainability at its very core. Here, we learn more about this unique development and what conference centre like this mean for the future of the Events Industry.

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  • Good Morning Ladies and Gentleman, my name is Claire McCauley and I am the Commercial Manager for The Crystal one of the most sustainable buildings in the world and a truly unique Meetings, conference and events venue taking in the Worlds largest exhibition on Sustainability.
  • The Crystal is located in East London, a destination of extreme regeneration, 10 minutes from the Olympic Park, London City Airport and next to the recently launched Emirates Cable Car. The location is becoming as attractive as the building with a host of leisure, retail and residential projects emerging with the Excel, Westfield Shopping Centre and 02 leisure district within easy reach.
  • With more than half of the world’s population living in urban areas, and an expected increase of this to 70% by 2050 Siemens identified a key opportunity to maximise their market share within an expanding market place, whilst taking the opportunity to be a leader in innovation, education and development in the sustainability sectors that their tecnology is already pioneering. Siemens invested £30million in to building The Crystal, which took 18 Months to complete. They worked with a number of innovative companies to create The Crystal which has been awared BREEAM AND LEED certification and is now working towards ISO 2012 1. These partners include Pringle Brandon, Architects, Event Communications, Wilkinson Eyre, Arup and ISG. The project had the full backing of the Mayor of London Boris Johnson, whom also offically opened the building in September 2012.
  • So what makes this building the most sustainable event space in the world, well the building boasts a number of key features to enable it to work efficiently, considerate to the environment and to the area that it is based in and also gives an economic return on the £30million investment. These include the following
  • Ground Source Heat Pumps supply 100% of The Crystal’s heating and most of its cooling Not a drop of water is wasted due to everything being recycled or reused Linked to Smart Building System, intelligent lighting means levels will be automatically adjusted Connecting to a smart grid enables Siemens to actively cooperate with the UK Low Carbon Initiative A dedicated on site waste storage area with separate units ensures recycling of paper, plastics, metals and organic waste
  • A green roof has been developed to provide local species with a valuable habitat The Siemens Building Management System will run 12000 control points, therefore maximising efficiency Six Electric car charge stations are on site and available to the public Safety and Security are operated throughout the building with intelligent technology The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send the information to their own email address
  • The building is not only 3 dimensional in its shape and architecture it is 3 dimensional in its purpose. In order to safe guard its objectives the building is used as a Hub for innovation, a think tank for industry leaders, city planners and decision makers to come together to discuss change The 2 nd function of the building is The exhibition which is free provides a thought provoking interactive journey, and aims to challenge and reinvent the way we all think about our cities
  • The exhibition focuses on the three elements that make #

Transcript

  • 1. The Concept
  • 2. The Crystal is located in East London, a destination of extreme regeneration, 10 minutes from theOlympic Park, London City Airport and next to the recently launched Emirates Cable Car. Thelocation is becoming as attractive as the building with a host of leisure, retail and residential projectsemerging with the Excel, Westfield Shopping Centre and 02 leisure district within easy reach.
  • 3. The Crystal• £30million investment from Siemens, who own a market share worth of £300bn in the Water, Energy, Power, Transport and Healthcare industries• BREEAM AND LEED international assessments for energy efficient buildings• The Key Partners in the creation of the building were Pringle Brandon, Arup, Wilkinson Eyre, Event Communications, ISG and Turner & Townsend• Building is a Think Tank for ideas, home of Siemens Centre of Competence, focusing on building global sustainable partnerships• The Mayor of London Boris Johnson opened the building in September
  • 4. 10 Facts on The Crystal• Ground Source Heat Pumps supply 100% of The Crystal’s heating and most of its cooling• Not a drop of water is wasted due to everything being recycled or reused• Linked to Smart Building System, intelligent lighting means levels will be automatically adjusted• Connecting to a smart grid enables Siemens to actively cooperate with the UK Low Carbon Initiative• A dedicated on site waste storage area with separate units ensures recycling of paper, plastics, metals and organic waste
  • 5. 10 Facts on The Crystal• A green roof has been developed to provide local species with a valuable habitat• The Siemens Building Management System will run 12000 control points, therefore maximising efficiency• Six Electric car charge stations are on site and available to the public• Safety and Security are operated throughout the building with intelligent technology• The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send the information to their own email address
  • 6. • A green roof has been developed to provide local species with a valuable habitat• The Siemens Building Management System will run 12000 control points, therefore maximising efficiency• Six Electric car charge stations are on site and available to the public• Safety and Security are operated throughout the building with intelligent technology• The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send the information to their own email address
  • 7. One of the most sustainablebuildings in the worldOutstanding PlatinumMeet the highest Meet the highestlocal standards for global standard fora sustainable a sustainable buildingbuilding
  • 8. Marketing
  • 9. Key Principles• Rate Card and corporate information provided on PDF email format and USB version• Social Media sites such as Facebook and Twitter used to message and inform• PR campaign strategic in identified sectors such as design, sustainability, events and innovation• Any printable items done so on recycled paper
  • 10. Web: Facebook:thecrystal.org facebook.com/thecrystalorg Twitter: @thecrystalorg
  • 11. The Exhibition
  • 12. The Big Three T EN NM 1. Resource efficiency 2. Make information available RO 3. Ensure air, water quality VI 4. Abate CO2 emission EN EC GOVERNANCE ON 1.Efficiency O 2.Policies M IC 3.Leadership CO M PE QUALITY OF LIFE TI 1.Chance to have say 1. Make city compete TI 2.Implement suitable infrastructure 2. Job opportunities VE 3.Access to quality 3. Attract skilled workforce 4.Good education resources NE 4. Municipal finances SS
  • 13. Macro experiencesTHE WONDER INFORM CHALLENGES CONTEXTUALISE ATTRACTOR FOR THE MACRO TOPIC MULTIPLE TEST VISITORS PROBLEM SOLVE SOLUTIONS ENCOURAGE PARTICIPATION REFERENC RESULTS E INSPIRE THEM SHOW BEST CASE REFERENCES FROM PRESENT POSSIBLE FUTURES GLOBAL ARCHETYPE CITIES OFFER POSITIVE OUTLOOK
  • 14. Exhibition walkthrough• Personalized experience• Programming devised in line with National Curriculum• Layered content, in order to reach multiple levels of demographic• Focuses on issues that affect all• Free service
  • 15. Meetings, Events andConferences
  • 16. The Auditorium•270 Seater Capacity•HD Quality Screen•Bose Sound System•Video Conference Facility
  • 17. Events Spaces•Unique and adaptable•Networking and breakout•Power and lightingsolutions•Projection and sound•Intelligent Technology
  • 18. The Meeting Rooms•6 Rooms•80” LCD Screen•Bose Sound System•Tele Conference Facility•Multiple Set Ups•Desk Top Power• Natural Day Light
  • 19. Sustainable Catering•Café open 7 days•Local sourced produce•In house menus•Fine Dining to CoffeeBreaks
  • 20. Sustainable Clients
  • 21. • Host to 2013 Sustainable Events Summit• The Green Building Council UK• British Marketing Association• Newham Council• Metropolitan Police• KPMG• PWC• TFL• Cross Rail• Marks and Spencer
  • 22. Sustainable Venues• Use of Intelligent technology – Ipad registration, biog uploads, smart booking system• Recycling facility within rooms• Locally sourced and homemade produce• Re-cycled water• Building Services Management to ensure efficiency with lighting, heating and cooling systems
  • 23. What else can we do? • Recommend paperless meetings • Recommend alternative catering options • Use SMART Board technology rather than flip charts • Simply turn lights off after using meeting room • Use public transport to get to meeting, event • Look at types of give away, goody bags – do you need that brochure?