Sustainability in Action: Canada
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Sustainability in Action: Canada

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A presentation on sustainability within the Canadian meetings industry, including an overview of the strategic approach undertaken by the Canadian Tourism Commission, followed by an in depth look at ...

A presentation on sustainability within the Canadian meetings industry, including an overview of the strategic approach undertaken by the Canadian Tourism Commission, followed by an in depth look at two examples of good practice from Tourism Vancouver and Travel Alberta.

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  • My Presentation: Sustainability in Action: Canada A presentation on sustainability within the Canadian meetings industry, including an overview of the strategic approach undertaken by the Canadian Tourism Commission, followed by an in depth look at two examples of good practice from Tourism Vancouver and Travel Alberta.
  • After graduating university, I decided to relocate to Canada’s west coast, to the province of British Columbia…
  • Where Vancouver is located, alongside the Pacific Ocean.
  • It really is an amazingly beautiful city. Tourism Vancouver hears it all the time from our visitors: "It's so beautiful and green here!" But in Vancouver, green is more than just a flattering colour. It's a steadfast commitment to sustainability. We can already claim the smallest carbon footprint of any major North American city. And we're a recognized leader in green building and sustainable planning. Vancouver is rated 2nd in the US and Canada Green City Index. Commissioned by Siemens, the Green City Index was conducted by the Economist Intelligence Unit in 2011. This unique research project assessed and compared cities in terms of their environmental performance. But there's more we can do and we're up to the task: by 2020, Vancouver has an action plan to be the greenest city in the world
  • .
  • Greenest City 2020 is a bold initiative that will address Vancouver's environmental challenges. Through a set of measurable and attainable targets, we will put the city on the path to sustainability, and make us the greenest city in the world by 2020.
  • A broad stakeholder and public consultation process started by the City of Vancouver in 2010 turned into a plan to make Vancouver the Greenest City by 2020 Green economy targets Double the number of green jobs over 2010 levels by 2020 Double the number of companies that are actively engaged in greening their operations over 2011 levels by 2020 Climate leadership target Reduce community-based greenhouse gas emissions by 33% from 2007 levels Green Buildings Targets Require all buildings constructed from 2020 onward to be carbon neutral in operations Reduce energy use and greenhouse gas emissions in existing buildings by 20% over 2007 levels Zero Waste Target Reduce solid waste going to the landfill or incinerator by 50% from 2008 levels Access to Nature Targets All Vancouver residents live within a five-minute walk of a park, greenway, or other green space by 2020 Plant 150,000 new trees by 2020 Lighter Footprint Target Reduce Vancouver's ecological footprint by 33% over 2006 levels Clean Water Targets Meet or beat the strongest of British Columbian, Canadian, and appropriate international drinking water quality standards and guidelines Reduce per capita water consumption by 33% from 2006 levels Clean Air Target Always meet or beat the most stringent air quality guidelines from Metro Vancouver, British Columbia, Canada, and the World Health Organization Local Food Target Increase city-wide and neighbourhood food assets by a minimum of 50% over 2010 levels Source: http://vancouver.ca/green-vancouver/targets-and-priority-actions.aspx
  • The services of the tourism energy specialist will build on the BC Hydro partnership and further assist Tourism Vancouver ’ s 1,000-plus member businesses to manage their energy and realize financial savings. Strive for zero waste with a committed approach to waste diversion and minimization Go Green commuting subsidy for employees , supporting sustainable transportation choices Teleworking and video conferencing when possible Use double-sided printing whenever possible, halving our printing volume Compiled a Conservation Library as a go-to resource for our members. It's full of energy-saving tips, information, and programs to help improve the bottom line of their businesses and reduce environmental impacts. Tourism Vancouver ’ s Ambassadors for Conservation award recognized the members who have completed significant conservation projects each year. The Action Plan is divided into 10 smaller plans, each with a long-term goal and 2020 targets. Combined, these 10 plans address three overarching areas of focus: Carbon Waste Ecosystems The Greenest City Action plan outlines the strategies to achieving the 10 key targets set to be achieved by 2020 o   The plan: http://vancouver.ca/files/cov/Greenest-city-action-plan.pdf o   The implementation update: http://vancouver.ca/green-vancouver/greenest-city-2020-action-plan.aspx
  • We are challenging our members to look at other sustainability initiatives, including becoming carbon neutral, identifying new waste management practices and educating staff and the public on the awareness of all environmental issues. How will we do it? Peer pressure! (Creates a social norm that raises the bar for the whole industry) We've invited recognized leaders in the hospitality business to take a conservation pledge. Once they're on board, we'll chronicle their efforts to "power down" and conserve energy. Everyone needs role models. By sharing their experiences, our new Tourism Ambassadors will set an example for their industry peers and model conservation as a way of life. We are currently working on a project to create an annual Ambassadors for Conservation award that will recognize the member businesses in select categories that achieve exemplary conservation results. All members who sign a pledge and complete conservation initiatives will also be recognized as Ambassadors for Conservation.
  • Pr udent stewardship of our environment is an important risk management strategy
  • I moved back to Toronto in 2006 and started freelancing as a meeting planner. One of the projects I worked on for several years was a large annual conference for 2000+ attendees who moved around both the US and Canada. In 2009, we brought the meeting to Calgary…
  • Located in Canada’s midwest, in the province of Alberta.
  • Calgary, a Green Meeting Destination Actions Calgary’s meetings and conventions industry has implemented and sustained innovative and effective green initiatives including: Calgary TELUS Convention Centre BOMA Go Green Certification, utilizing renewable green power, energy efficient lighting, water conservation and recycling initiatives Over 40 of Calgary’s Hotels have Green Key Designations and provide a variety of Green Meeting options with sustainable practices including locally sourced and seasonal catering, 100% green energy suppliers and Green Teams engaging participation in Green initiatives throughout Calgary. Other meeting, convention and event venues including Calgary Zoo, Stampede Park and the TELUS World of Science have also introduce similar sustainability initiatives including; rain water harvesting, on site solar energy and lighting control systems Anything else – The City of Calgary’s operations including the C-Train (Light Rail Transit) system are powered by 100% renewable energy .
  • Calgary, a Green Meeting Destination Why To uphold and enhance Calgary’s status as a green destination having been ranked the top (1 st ) Eco-City Worldwide in 2010
  • How In 2008, the City of Calgary launched their 10 year strategic vision for the city, the Calgary Economic Development Strategy. This aggressive plan calls for Calgary to become the global centre for all things energy. The SURE industry group will play a critical role in achieving this goal. The Sustainable and Renewable Energy (SURE) covers everything from wind energy, solar, biofuel, hydro to environmental technologies and waste management.
  • The meetings and conventions industry in Calgary has aligned itself with this strategic vision through the initiatives above. Benefits Calgary’s status as a Green Meeting destination When sustainability is a fundamental criteria for selecting a meeting destination, having this status allows Calgary to distinguish itself from other Cities. This also allows companies wishing to maintain their own sustainability credentials when planning meetings, to select green venues and suppliers in Calgary.
  • Positive effect on the attendees Attendees are confident in the knowledge that the environmental impact of the meeting they are attending has been minimised.
  • In Addition to Calgary attendees also have the knowledge that there are green and sustainable venues all over Alberta. Within an hour of Calgary you can be the Banff National Park enjoying nature in a pristine wilderness. Reminder: The Best meetings happen outside the boardroom! (Remember to breathe)

Sustainability in Action: Canada Sustainability in Action: Canada Presentation Transcript

  • Sustainable Events Corner EIBTM 2012Sustainability in ActionCANADA
  • Andrew Walker, BComm, MES Born and raised in Toronto, Canada Bachelor of Commerce• Hospitality and Tourism Management Since 2005, specialised in sales & marketing, projectmanagement and on-site logistics in Canada and US Master in Environmental Studies• Sustainable Meeting and Event Management Relocated to London, United Kingdom in 2010 Established E3 Strategy Limited to provide sustainabilityresearch, training and support for business events
  • Today’s AgendaSustainability in Action: CANADATourisTourismmVancoVancouveruverTravelTravelAlbertAlbertaaCTCCTCStrateStrategicgicApproApproachach
  • CTC Green WorkplaceStrategyGoal: to improve the efficiency andsustainability of the CTC’s corporateoperationsRationale:•CTC is Canada’s national tourismmarketing organization and playssignificant role representing Canadaabroad•Increasing emphasis on climatechange and sustainable tourism•CTC can lead by example bydeveloping and implementing acorporate sustainability strategy andpositively influence the sustainabilitypractices of other organizations
  • Benefits of the CTC Green Workplace Strategy1. Reduce usage of energy and resources2. Reducing waste3. Reducing operational costs in the medium tolong-term4. Increasing overall efficiencyA shift to a culture of sustainability will also lead toincreased productivity, higher employee retentionand lower recruiting costs
  • Methodology of the CTC Green Workplace Strategy• Engaged third-party to perform baseline eco-audits to determine environmental footprint• Four keys areas:1. Energy2. Waste3. Travel4. Procurement
  • RecommendationsWaste•Encourage staff to useless and recycle more•Educate staff•Continue to work withthe Bentall Go GreenTenant Action CommitteeEnergy•Eliminate ‘stand by’ powerusage•Use the most efficientlighting available•Install occupancy sensorsfor lighting management inoffices and meeting rooms•Decommission 1/3 ofcurrent fluorescent lights
  • RecommendationsTravel•Explore purchasing andimplementing a CTC-widevideoconferencing system•Encourage employees toreduce business travel byan average 12%•Encourage sustainablebehaviour on the road• Introduce a CTC-sponsored incentiveprogram for employeecommuting• Implement universaltelework and flexiblework arrangements forCTC staff
  • RecommendationsProcurement•Amend CTC procurement policy to reflect principleof ethical and sustainable purchasing practices•Purchase sustainable brand merchandise•Switch to using recycled paper
  • Toronto````````````````````Vancouver
  • Vancouver
  • Vancouver - Spectacular by NatureTourism Vancouver hears it all the time from our visitors: "Its so beautiful and green here!" But in Vancouver, green is more than just aflattering colour. Its a steadfast commitment to sustainability.We can already claim the smallest carbon footprint of any major North American city. And were a recognized leader in green building andsustainable planning. Vancouver is rated 2nd in the US and Canada Green City Index. Commissioned by Siemens, the Green City Index wasconducted by the Economist Intelligence Unit in 2011. This unique research project assessed and compared cities in terms of theirenvironmental performance. But theres more we can do and were up to the task: by 2020, Vancouver has an action plan to be thegreenest city in the world
  • ACTIONSHired an energy specialist in partnership with BCHydro with the mandate to guide memberhotels, restaurants and attractions in energyefficiency and conservation initiativesRecently, Tourism Vancouver’s appointment of a tourism energy specialist is believed to be a worldwide first among destination marketingorganizations. The role was made possible through sponsorship from BC Hydro with the mandate to guide member hotels, restaurants andattractions in energy efficiency and conservation initiatives.
  • ACTIONSAssist members by identifying projects andstrategies that will manage their energyconsumption and realize financial savingsSince 2008, Tourism Vancouver has partnered with BC Hydro to promote energy efficiency and energy conservation within Vancouver’stourism industry. The goal of this partnership is to reduce consumption and advance Vancouver as the leading sustainable tourismdestination.
  • ACTIONSDeveloping our own comprehensive2020 GreenCity program
  • WHYVancouver the Greenest City by 2020 10 key targets1. Green economy2. Climate leadership3. Green buildings4. Green transportation5. Zero waste6. Access to nature7. Lighter footprint8. Clean water9. Clean air10. Local food
  • HOWTourism Vancouver Sustainable Tourism Initiatives1. Hired an energy specialist2. Strive for zero waste3. Go Green commuting subsidy4. Teleworking and videoconferencing5. Use double-sided printing6. Compiled a ConservationLibrary7. Created Ambassadors forConservation Award
  • CONSERVATION PLEDGE:•A true conservation ethic and commitment tosustainability•A commitment to reserve time throughoutthe year to ensure an ongoing and valuablecontribution to the initiative.•A willingness to be profiled as an advocatefor sustainable tourism and share myexperiences•An eagerness to promote sustainable tourismat relevant events, meetings, socialgatherings, and social media sites•A conservation pledge to reduce energyconsumption, cut back on carbon emissions,and/or use resources in a sustainable mannerHOWAmbassadors for Conservation
  • Hosting Industry Events• Spectacular by Nature is acore element of what setsVancouver apart andsustainable management ofour impact on the naturalenvironment is valuedhighly.• By managing the growth inenergy demand we canoffset the need for newsources of supply, whichinvariably have a muchhigher impact and cost thanconservation.BENEFITS
  • Hosting Industry EventsFrom the arrival at the airport to the day of departure, there is acomprehensive strategy shared by the industry and localgovernment to make Vancouver the most sustainable destinationPOSITIVE EFFECT ON DELEGATES
  • Toronto````````````````````Calgary
  • ````````````````Calgary
  • ACTIONSGreen initiatives:•Calgary TELUSConvention Centre BOMAGo Green Certification•40+ Hotels have GreenKey Designations•MICE venues withsustainability initiativesinclude Calgary Zoo,Stampede Park and TelusWorld of Science
  • WHY• To uphold and enhance Calgary’sstatus as a green destination• Ranked the top (1st) Eco-CityWorldwide in 2010
  • HOW • In 2008, City of Calgarylaunched 10 yearstrategic vision• Aggressive plan calls forCalgary to become globalcentre for energy• Sustainable andRenewable Energy (SURE)industry group created tohelp achieve this goal,covers wind energy,solar, biofuel, hydro, aswell as environmentaltechnologies and wastemanagement
  • BENEFITS• Commitment to sustainability can helpCalgary distinguish itself from other cities• Support companies to uphold their ownsustainability goals when planningmeetings in CalgaryThe meetings and conventions industry in Calgary has aligned itself with this strategic vision through theinitiatives above.Calgary’s status as a Green Meeting destinationWhen sustainability is a fundamental criteria for selecting a meeting destination, having this status allowsCalgary to distinguish itself from other Cities. This also allows companies wishing to maintain their ownsustainability credentials when planning meetings, to select green venues and suppliers in Calgary.
  • POSITIVE EFFECT ON ATTENDEESAttendees areconfident in theknowledge thatthe environmentalimpact of themeeting they areattending hasbeen minimised
  • NATURE ON THE DOORSTEPThe best meetings happen outside the boardroom!In Addition to Calgary attendees also have the knowledge that there are green and sustainable venues allover Alberta. Within an hour of Calgary you can be the Banff National Park enjoying nature in a pristinewilderness.Reminder: The Best meetings happen outside the boardroom! (Remember to breathe)
  • THANK YOUAndrew Walker, BComm, MESEmail: andrew@E3strategy.co.ukTwitter: @andrewswalker