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The state of sustainability in the events industry
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The state of sustainability in the events industry

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Based on research conducted within the Industry, Jackie will present findings from the UK Centre for Events Management detailing the current adoption, levels of interest and evidence of best practice …

Based on research conducted within the Industry, Jackie will present findings from the UK Centre for Events Management detailing the current adoption, levels of interest and evidence of best practice in sustainability within the Events Industry.

Published in: Economy & Finance, Business

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  • Our research findings, most definitions of corporate social responsibilities and many CSR reports usually have three key CSR themes. Which are Environment, Workforce and Community.So… to get us going I would like you to think
  • Umvelt+ is a renewable energy train
  • FROM CASE STUDYClaire Smith, Vice President Vancouver Convention Centre - The Centre is partnered with a local programme called United We Can. Though focused on waste reduction, the Convention Centre still has attendees who drink from bottles or cans which are then left behind after events. – By partnering with the programme, we now donate all of our recyclables” Claire explains. Patagonia – mainly sports wear company - Fleeces – made from recycling – many other clothes https://www.patagonia.com/eu/enGB/patagonia.go?assetid=2782 – Patangonia works and retails in 11 countries throughout Europe and they use soda bottles to make fleeces, board shorts and underlayer clothing for high sweat activities http://www.patagonia.com/eu/enGB/patagonia.go?assetid=9015
  • Patagonia – mainly sports wear company - Fleeces – made from recycling – many other clothes https://www.patagonia.com/eu/enGB/patagonia.go?assetid=2782 – Patangonia works and retails in 11 countries throughout Europe and they use soda bottles to make fleeces, board shorts and underlayer clothing for high sweat activities http://www.patagonia.com/eu/enGB/patagonia.go?assetid=9015Recycling a single plastic bottle can conserve enough energy to light a 60-watt light bulb for up to six hours
  • Steam traps are to use steam to heat things.
  • Survey results78% believe that customers will expect CSR79% believe that your employees will expect it60% believe that CSR will secure future business opportunities
  • Transcript

    • 1. EIBTM PROFESSIONAL EDUCATIONOFFICIAL AV PARTNER
    • 2. The state ofsustainability in theevents industryJackie MulliganDirector of EnterpriseICRETH, Leeds Metropolitan UniversityProject Director: CSR Global Study,Future of Meetings Research
    • 3. Research Sponsored by
    • 4. Combining Findings from 2 global studies
    • 5. The future• Future of Meetings– Survey of 1600 meetingbusinesses analysed– 27 expert interviewson future trends that willshape industry– Review of trends literature
    • 6. Headlines findings from Future trends
    • 7. Focus on Value“The habits you learnduring the recession youmaintain afterwards, andthis is true for executivesof big global corporations.The realisation that youcan save x million bystaying at home and nottravelling so much meansthat the notion that assoon as growth starts, theshackles will be releasedis a fanciful one.”Paul Flatters, CEOTrajectory
    • 8. “The trend is to focus on theboardroom. This is happeningwith politicians and a focus onhow governments and corporatesspend money. We live in anexplicit environment and thereare serious consequences on themeetings industry because wehave to report what we do.”Ian YeomanAssociated Professor at VictoriaUniversity WellingtonBlame authority
    • 9. • Values important• Dislike over-consumption• Critical of authority• Share informationNew generations
    • 10. • CSR Study:– 2300 surveyed and 100interviews on discoveringvalue and importanceof CSR worldwideThe present
    • 11. Response levelsCentral & SouthAmerica(11%)Europe(41%)Africa(0.5%)North America(27%)Asia Inc.Australia10.5%
    • 12. Our Research Findings ShowedEnvironmentCommunityWorkforce
    • 13. Delegates want more thanthe meetings & hospitalityindustry provides
    • 14. 72%30%0%10%20%30%40%50%60%70%80%Delegates - Expects a FormalProgrammeIndustry - Has a FormalProgrammeEncouraging staff & delegates to usepublic transport when going to venue(s)
    • 15. Example of CSR in Practice• Messe Frankfurt• Free travel for TradeFair visitors• Part on payment• Encourages staff• Positive environmentalimpact – Umbelt+• Electric TrainProfessor Bernd Hallier
    • 16. Example of CSR in Practice• Vancouver ConventionCentre• Recycling + savingplanet + community• Plastic bottles to“United We Can”programme
    • 17. Example of CSR in Practice• Patagonia recyclingplastic bottles• Reuse = reduce impact• Recycle one bottle =Conserve energy to lighta 60-watt light bulb
    • 18. Triple Bottom Line• Holiday Inn – Low flow showerheads and faucetaerators = saving Cdn $14,852 per year• Fairmont Royal – Energy conservation – fixedleaks & leaky steam traps.Cost Cdn $25,000, Annual Saving Cdn $200,000Source: Garci
    • 19. Emerging economieswant more formalprogrammes and havedifferent CSR priorities
    • 20. 0%20%40%60%80%100%USAChinaGermanyUKIndiaDifferent CSR Priorities:Managingand reducingwater consumption
    • 21. Companies with integrated CSRprogrammes are competitive
    • 22. “CSR remains high onthe agenda of manyof my clients”
    • 23. Communicating CSRis a challenge
    • 24. What Delegates Want -v- What the Meeting Industry ProvidesWhat Delegates WantWhat the Meeting Industry Provides0%10%20%30%40%50%60%70%80%On the company website Via social media (e.g.Twitter, Facebook, LinkedIn)General press In a specific CSR report
    • 25. Find out more and join the conversation• www.mpiweb.org/FOM• www.mpiweb.org/CSR• LinkedIn:Future of Meetings groupCSR in meetings and events group• Twitter– @icreth– @mpi_HQ– @jackiemulls– @alexjkenyon– @drsimonwoodward
    • 26. Continue the conversationThank You& any questions?Research by Leeds Metropolitan University