How International Standards Work TogetherSustainable Events Corner, EIBTM 2012
@AndrewSWalker
Master’s Research Paper:Process vs. PerformanceStandards for SustainableMeeting and EventManagement
ISO 20121Event SustainabilityManagement Systems!APEX/ASTMEnvironmentally SustainableEvent Standards!Two Emerging Voluntary...
Can They Work Together?
Two Types of Sustainability StandardsProcess-based Performance-based
Two Types of Sustainability StandardsProcess-based• Requires implementationof a management system• Outlines steps to helpu...
Two Types of Sustainability StandardsPerformance-based• Sets specific targets thatmust be met in a checklist• Tells users ...
Process vs. PerformanceEventOwnersOrganizersSuppliers
Process vs. PerformancePlannersSuppliers
Continuous Improvement
On-SiteOfficeDestinationMeetingVenueAccommodationsFood &BeverageExhibitsAudio Visual& ProductionTransportationCommunications
PlannerTotalSupplierTotalP SP SP SP SP SP SP SP S
Levels 1-4 EncourageContinuous Improvement
Three Criteria for EvaluationEffectivenessAccountabilityLegitimacy
 Three strategies to strengthenlegitimacy:1. Input legitimacy• Who is involved in the standard-setting process1. Procedur...
Input Legitimacy→ Who is involved in the standard-setting processCredible standard-setting organizationEvent industry and ...
Procedural LegitimacyISO: Decisions made by consensus at international meetings→ How the standard-setting process is managed
Procedural LegitimacyAPEX: Nine committees developed the nine sector standards→ How the standard-setting process is managed
Procedural LegitimacyASTM: Every single negative vote had to be addressed→ How the standard-setting process is managed
Output LegitimacyNeither standard is perfect, but ready for publication anduse→ What is the end result of the standard-set...
 Two accountability structures:1. Responsiveness to stakeholders• More proactive and flexible• Choice of who to be accoun...
Responsiveness to StakeholdersMainly focused on the needs of the meetings industry
External Control1st 2nd 3rdISO 20121 can be 1st, 2ndor 3rdparty verified
External Control2nd 3rd1stFuture possibilities:•2ndand 3rdparty verification•CMP sustainability sub-specialtyAPEX/ASTM can...
 Four factors that influenceeffectiveness:1. Producer participation• More users means morewidespread change of behaviour1...
Producer ParticipationStrong support from tradepublications and industryassociations so farISO 20121 will appeal toorganiz...
→ If too strict = industry uptake may be negatively impacted→ If too lenient = minimal positive social/environmental impac...
System Operation→ Process and/or performance requirements to ensure compliance
System OperationBoth standards will need significantamount of time investment in beginning
System OperationCost is another potential barrier to industry uptake
Consequences of Non-Compliance→ The reality is these are voluntary standards• Organizations already making progress may no...
Some Predictions…• Organizations already makingprogress may not see value in adoptingstandards• Others will see opportunit...
So Can These Two Standards...
Work Together?
• Both standards havestrengths & weaknesses• Each standard can standalone but more beneficialto use together• Without comb...
• Address criticalenvironmental issuesto reduce growingfootprint• Prescriptiverequirementsaddress concernsabout ISO 20121a...
Using ISO 20121 and APEX-ASTM TogetherPLAN1. Identify and engage yourevent stakeholders (ISO)• Include all relevant sector...
Using ISO 20121 and APEX-ASTM TogetherPLAN3. Identify sustainabilityissues you wish toaddress (ISO)• Include (APEX-ASTM)ch...
Using ISO 20121 and APEX-ASTM TogetherPLAN4. Set goals and objectivesand plans to achievethem(ISO & APEX-ASTM)
Using ISO 20121 and APEX-ASTM TogetherDO5. Planners and suppliersmake decisions relatedto resources,competence, awarenessa...
Using ISO 20121 and APEX-ASTM TogetherCHECK6. Decide what, how andwhen to monitor andevaluate theperformance of thesystem(...
Using ISO 20121 and APEX-ASTM TogetherACT7. Identify what didn’twork according to planand decide what actionsto take to fi...
Images:Andrew Walker, BComm, MESandrew@E3strategy.co.uk@AndrewSWalkerTAK
How Standards work together
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How Standards work together

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Based on his Masters thesis on the differences between ISO 20121 standards and the AOEX/ASTM standards, Andrew Walker presents a full explanation of how these two standards can work together.

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  • Organizations already making progress may not see value in adopting standards Others will see opportunity to validate their efforts or help them get started Will take time for industry to become aware and start putting into practice Certification will be less important in the beginning Instead of penalizing non-users, better to promote various incentives to encourage widespread use
  • How Standards work together

    1. 1. How International Standards Work TogetherSustainable Events Corner, EIBTM 2012
    2. 2. @AndrewSWalker
    3. 3. Master’s Research Paper:Process vs. PerformanceStandards for SustainableMeeting and EventManagement
    4. 4. ISO 20121Event SustainabilityManagement Systems!APEX/ASTMEnvironmentally SustainableEvent Standards!Two Emerging Voluntary Standards
    5. 5. Can They Work Together?
    6. 6. Two Types of Sustainability StandardsProcess-based Performance-based
    7. 7. Two Types of Sustainability StandardsProcess-based• Requires implementationof a management system• Outlines steps to helpusers to achieve theirsustainability objectives- Flexible and adaptable- Continuous improvement- Potentially less rigorous
    8. 8. Two Types of Sustainability StandardsPerformance-based• Sets specific targets thatmust be met in a checklist• Tells users what theirsustainability objectivesshould be- More stringent- Clear expectations- Potentially less feasible
    9. 9. Process vs. PerformanceEventOwnersOrganizersSuppliers
    10. 10. Process vs. PerformancePlannersSuppliers
    11. 11. Continuous Improvement
    12. 12. On-SiteOfficeDestinationMeetingVenueAccommodationsFood &BeverageExhibitsAudio Visual& ProductionTransportationCommunications
    13. 13. PlannerTotalSupplierTotalP SP SP SP SP SP SP SP S
    14. 14. Levels 1-4 EncourageContinuous Improvement
    15. 15. Three Criteria for EvaluationEffectivenessAccountabilityLegitimacy
    16. 16.  Three strategies to strengthenlegitimacy:1. Input legitimacy• Who is involved in the standard-setting process1. Procedural legitimacy• How the standard-setting process ismanaged1. Output legitimacy• What is the end result of thestandard-setting processLegitimacyQuest forcredibility
    17. 17. Input Legitimacy→ Who is involved in the standard-setting processCredible standard-setting organizationEvent industry and standards experts involvedChair is event sustainability expertInternational participationMain organizational driver
    18. 18. Procedural LegitimacyISO: Decisions made by consensus at international meetings→ How the standard-setting process is managed
    19. 19. Procedural LegitimacyAPEX: Nine committees developed the nine sector standards→ How the standard-setting process is managed
    20. 20. Procedural LegitimacyASTM: Every single negative vote had to be addressed→ How the standard-setting process is managed
    21. 21. Output LegitimacyNeither standard is perfect, but ready for publication anduse→ What is the end result of the standard-setting process
    22. 22.  Two accountability structures:1. Responsiveness to stakeholders• More proactive and flexible• Choice of who to be accountable to1. External control• Debate on how much is necessary• Third-party certification is commontype of enforcement mechanismAccountabilityQuest forauthority
    23. 23. Responsiveness to StakeholdersMainly focused on the needs of the meetings industry
    24. 24. External Control1st 2nd 3rdISO 20121 can be 1st, 2ndor 3rdparty verified
    25. 25. External Control2nd 3rd1stFuture possibilities:•2ndand 3rdparty verification•CMP sustainability sub-specialtyAPEX/ASTM can be 1stparty verified
    26. 26.  Four factors that influenceeffectiveness:1. Producer participation• More users means morewidespread change of behaviour1. Stringency of standards• If too strict, industry uptake may benegatively impacted• If too lenient, minimal positivesocial/environmental impacts1. System operation• Process/performance requirementsto ensure compliance1. Consequences ofnon-complianceEffectivenessQuest forwidespreaduse
    27. 27. Producer ParticipationStrong support from tradepublications and industryassociations so farISO 20121 will appeal toorganizations that wantsystematic approachAPEX/ASTM will appeal to busyplanners who want to knowexactly what they need to doSuppliers will likely support eitherstandard if it wins them morebusiness or saves them money
    28. 28. → If too strict = industry uptake may be negatively impacted→ If too lenient = minimal positive social/environmental impactsMore stringent but potentiallyless feasible in practiceLess stringent but potentiallyleading to minimal improvementsStringency of Standards→ If too strict = industry uptake may be minimized→ If too lenient = minimal positive social/environmental impacts
    29. 29. System Operation→ Process and/or performance requirements to ensure compliance
    30. 30. System OperationBoth standards will need significantamount of time investment in beginning
    31. 31. System OperationCost is another potential barrier to industry uptake
    32. 32. Consequences of Non-Compliance→ The reality is these are voluntary standards• Organizations already making progress may not see value in adopting standards• Others will see opportunity to validate their efforts or help them get started• Will take time for industry to become aware and start putting into practice• Certification will be less important in the beginning• Instead of penalizing non-users, better to promote various incentives to encouragewidespread use
    33. 33. Some Predictions…• Organizations already makingprogress may not see value in adoptingstandards• Others will see opportunity to validatetheir efforts or help them get started• Will take time for industry to becomeaware and start putting into practice• Certification will be less importantin the beginning• Instead of penalizing non-users,better to promote various incentives toencourage widespread use
    34. 34. So Can These Two Standards...
    35. 35. Work Together?
    36. 36. • Both standards havestrengths & weaknesses• Each standard can standalone but more beneficialto use together• Without combinedapproach, both standardsrisk not achieving industryuptake to ensure long-termviability• Balanced approach: flexibleand stringentDynamic Duo
    37. 37. • Address criticalenvironmental issuesto reduce growingfootprint• Prescriptiverequirementsaddress concernsabout ISO 20121accountability• Provide systemsthinking to imbedpractices intoorganization• Moderate step bystep approachaddress concernsabout inflexibilityof APEX-ASTMDynamic Duo
    38. 38. Using ISO 20121 and APEX-ASTM TogetherPLAN1. Identify and engage yourevent stakeholders (ISO)• Include all relevant sectors(APEX/ASTM)2. Establish and documentyour sustainabilitypolicy(ISO & APEX-ASTM)
    39. 39. Using ISO 20121 and APEX-ASTM TogetherPLAN3. Identify sustainabilityissues you wish toaddress (ISO)• Include (APEX-ASTM)checklist as guideline forenvironmental issues(waste, energy, airquality, water,procurement) and social(procurement,community partners)
    40. 40. Using ISO 20121 and APEX-ASTM TogetherPLAN4. Set goals and objectivesand plans to achievethem(ISO & APEX-ASTM)
    41. 41. Using ISO 20121 and APEX-ASTM TogetherDO5. Planners and suppliersmake decisions relatedto resources,competence, awarenessand communication(ISO)– Ensure it is well documentedand there are processes inplace for operational control(ISO)
    42. 42. Using ISO 20121 and APEX-ASTM TogetherCHECK6. Decide what, how andwhen to monitor andevaluate theperformance of thesystem(ISO & APEX-ASTM)
    43. 43. Using ISO 20121 and APEX-ASTM TogetherACT7. Identify what didn’twork according to planand decide what actionsto take to fix it (ISO &APEX-ASTM)
    44. 44. Images:Andrew Walker, BComm, MESandrew@E3strategy.co.uk@AndrewSWalkerTAK

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